Electric Grill Market Size, Share & Industry Analysis, By Type (Built-In, Portable, and Others), By Application (Residential and Commercial), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online) and Regional Forecast, 2025-2032

The global electric grill market size was valued at USD 2.79 billion in 2024. The market is expected to grow from USD 2.94 billion in 2025 to USD 4.41 billion by 2032, exhibiting a CAGR of 5.97% during the forecast period. North America dominated the electric grill market with a market share of 47.31% in 2024.

An electric grill is a cooking appliance that uses power to heat a grill and cooks a diverse range of foods such as fish, vegetables, meats, and sandwiches. It consists of a griddle or grill surface made of materials such as cast iron, non-stick coatings, and stainless steel. This grill is portable and compact, making it ideal for camping, outdoor spaces, and indoor cooking.  This electric barbeque grill heats up rapidly, which allows for faster cooking times and effective meal preparation. Manufacturers such as Wober, Holland Grill, Wonderchef Home Appliances Pvt. Ltd, and The Middleby Corporation are continuously involved in updating their technology and improving social media advertisements to enhance their customer base.

• North America witnessed electric grill market growth from USD 1.26 Billion in 2023 to USD 1.32 Billion in 2024.

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Global Electric Grill Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 2.79 billion
• 2025 Market Size: USD 2.94 billion
• 2032 Forecast Market Size: USD 4.41 billion
• CAGR: 5.97% from 2025–2032

Market Share:

• North America dominated the electric grill market with a 47.31% share in 2024, driven by the growing popularity of portable and indoor grilling, increased urbanization, and rising demand for eco-friendly, energy-efficient cooking solutions.
• By type, the Portable segment is expected to retain the largest market share in 2025, supported by the popularity of outdoor leisure activities such as glamping and RV travel, especially in developed nations like the U.S. and Canada.

Key Country Highlights:

• United States: Leads the global market due to a strong barbeque culture, increased number of cafes and restaurants, and rising adoption of advanced electric grills with smart features.
• Germany: Adoption of home-based cooking trends and growing demand for smart, low-emission BBQ appliances drive the European electric grill market.
• India: Rising urbanization, disposable income, and a growing young working population support the demand for compact and energy-efficient grilling solutions.
• Brazil: Growth supported by rapid expansion of e-commerce, digital payment adoption, and increasing consumer interest in premium home appliances.
• UAE & Saudi Arabia: Surge in social media marketing by manufacturers and wider product availability across retail and e-commerce channels enhances regional market penetration.

ELECTRIC GRILL MARKET TRENDS

Upsurge in Social Media Marketing is the Major Trend that Boosts Market Growth

Social media marketing is becoming a key trend amongst manufacturers as it provides cost-effective consumer reach by promoting brands, products, and services across the globe. The social media platform comprises various activities such as audience engagement, sharing and creating engaging content, running target advertising campaigns, and building brand awareness through platforms such as LinkedIn, YouTube, Instagram, and Twitter. Furthermore, this digital platform also provides valuable analytics and data, which allows businesses to track the performance of their campaigns and make data-driven decisions. Social media advertising also plays a key role in enhancing brand credibility, generating leads, improving consumer reach, establishing relationships with customers, and interacting with customers. Thus, the surge in the trend of social media marketing across countries by manufacturers fuels global market growth.

MARKET DYNAMICS

Market Drivers

Growing Prevalence of Barbeque Culture Across the Globe to Fuel Market Growth

The increase in the prevalence of barbeque (BBQ) culture can be attributed to factors such as a surge in consumer desire for unique and flavorful dishes, the growing popularity of outdoor cooking, and the increase in BBQ restaurants that offer live cooking, extensive buffet spreads, vibrant ambiance, and exciting experience, attracting a large number of consumers. Furthermore, BBQ is also associated with social gatherings, outdoor events, and family reunions, making it a popular choice for socializing and celebration, especially in developed countries such as the U.S., Germany, Canada, the U.K., and Australia. The availability of compact and portable BBQs has enhanced the trend of cooking outside through BBQ. The increase in demand for grilling and roasting fruits, vegetables, and lean protein in both residential and commercial places further drives the global electric grill market growth.

Changing Eating Habits and Lifestyles to Propel Market Growth

The rapidly changing lifestyle and eating habits, especially amongst young consumers, are fueling the product demand. Increasing consumer spending on outdoor meals, experimenting with diversified flavors & cuisine, and a surge in spending on outdoor parties have enhanced the demand for BBQ food. The BBQ provides versatility in cooking, owing to which tofu, vegetables, fish, and various meats can be easily cooked on the grill, which makes it an ideal option for a diversified range of dietary needs. Furthermore, changing consumer eating habits have encouraged restaurants across the globe to include BBQ in their food menus, which further drives the global electric grill industry.

MARKET RESTRAINTS

High Product Cost to Restrain Market Growth

Electric grills are expensive owing to the incorporation of advanced materials, features, and high-tech technology. This grill is made up of premium materials such as non-stick coating, stainless steel, and durable plastic, which are expensive compared to the material used in traditional grills. Furthermore, luxury and premium brands highly invest in research and development to provide better features such as built-in smoke reduction systems and multiple cooking surfaces. This research and innovation involve huge costs and result in enhancing the price of the final product. Thus, the surge in manufacturers' investment in advanced materials, technology, and research & development restricts the growth of the market.

MARKET OPPORTUNITY

Increasing Technological Advancements to Favor Market Expansion

The growing technological advancement in electric grills by manufacturers such as Weber, Holland Grill, and Taylor Commercial Foodservice, LLC boosts the product demand. The inclusion of smart features such as Wi-Fi or Bluetooth connectivity allows consumers to control the grill remotely through an app on their smartphone. These apps send notifications related to cooking settings, provide recipe suggestions, and monitor temperature for precise and efficient grilling. In addition, modern electric BBQs come with advanced temperature controls and infrared heating elements, which provide faster cooking times and even more heat distribution. This results in delivering better-cooked food in a short period without the need for constant temperature adjustments. Furthermore, with the increase in advances in material and engineering, BBQ grills are becoming more foldable, compact, and portable, making them ideal for small places such as balconies, apartments, or even camping trips. Thus, the surge in technology advancement and availability of advanced features in the grill drive the global market growth.

MARKET CHALLENGE

Rapidly Changing Production Cost to Limit Market Growth

The continuously changing production costs, such as labor costs, raw material costs, and overhead costs, have resulted in a decline in the company’s profit margins. The production cost is changing frequently owing to changing taxation policies, geopolitical conflicts, transportation costs, and the introduction of new technologies by manufacturers. Furthermore, this continuously changing production and raw material cost negatively affects the final product price, which results in diminishing demand and consequently reduces volume sales.

IMPACT OF COVID-19

The sudden outbreak of the COVID-19 pandemic positively impacted the global market. Furthermore, the increase in consumer focus on home-cooked meals and outdoor cooking activities enhanced the product demand. The implementation of lockdown and restrictions encouraged consumers to spend more time at home and to cook healthy meals, which resulted in enhancing the demand for electric appliances such as electric BBQ grills and electric smokers.           

SEGMENTATION ANALYSIS

By Type

Growing Popularity of Outdoor Leisure Activities Will Boost the Portable Segment’s Growth

Based on type, the market includes built-in, portable, and others.

The portable segment leads the global market owing to its compact, lightweight, and easy-to-carry features. The increase in popularity of outdoor leisure activities such as glamping and RV travel, especially in developed countries, drives the demand for portable cooking solutions such as portable electric grills.

The built-in segment attained 29% of the market share in 2024. The segment is expected to record the highest CAGR during the forecast period. The surge in consumer spending in outdoor living spaces and fully equipped kitchens with built-in grills boosts he product demand. The availability of smart features such as digital temperature controls, Wi-Fi connectivity, and timers has further improved the grilling experience.

• The Portable segment is expected to hold a 51.37% share in 2024.

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By Application

Availability of Eco-Friendly and Advanced Technology Grill for Commercial Uses Will Boost Segment’s Growth

Based on application, the market is divided into residential and commercial.

The commercial segment is expected to project 5.61% of CAGR during the forecast period. Commercial places such as hotels, cafes, and restaurants prefer electric BBQ grills because they produce less smoke and fewer emissions, which makes them compliant with internal safety measures and ventilation regulations. The growing technological advancement in these grills for improving the cooking experience and providing healthier food to consumers boosts the segment’s growth.

The residential segment is projected to grow at a CAGR of 6.6% during the forecast period. This segment is also expected to attain 36% of the share in 2025. Electric grills are more energy efficient, and it has lower operating costs as compared to charcoal or gas grills, which makes them suitable for balconies, apartments, and patios. The increased consumer inclination toward social and interactive dining experiences, such as DIY grill setups and BBQ parties, fuels the product demand.

By Distribution Channel

Retail Outlets/Offline Segment Leads Global Market Owing to Surge in Number of Physical Stores

Based on distribution channels, the market is divided into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment dominates the electric grill market share of 83% in 2025, owing to the increase in the number of physical outlets such as brand outlets, convenience stores, and hypermarkets in both developing and developed countries. These offline stores also provide expert advice on selecting the right product as per the consumer's need, which further results in enhancing consumer footfall.

The e-commerce/online segment is projected to record the highest CAGR of 6.74% during the forecast period. Online shopping makes it easy for individuals to compare the prices of various brands & products. It also provides additional coupons, discounts, and promo codes to attract a large consumer base. Furthermore, these online stores also offer detailed product descriptions, consumer reviews, and diversified product options to make informed decisions.

ELECTRIC GRILL MARKET REGIONAL OUTLOOK

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America dominated the global market in 2024 by USD 1.32 billion, and in 2023, the region acquired USD 1.26 billion. The demand for electric grills is growing in the region owing to factors such as the growing trend of indoor and portable grilling, increased urbanization, the rise in popularity of grilled food, and the increase in consumer preference for energy efficiency and eco-friendly cooking solutions. The surge in the number of outdoor leisure activities by individuals in the U.S. and Canada further boosts the demand for electric BBQ grill products.

The U.S. is the most prominent country in the region with a market value of USD 1.14 billion in 2025, owing to the increasing number of restaurants, cafes, and hotels across the country. According to The American Hotel & Lodging Association, as of September 2024, the U.S. hotel pipeline had 157,253 hotel rooms under construction, marking a 7% year-over-year increase.

Europe

Europe to be anticipated the second-largest market with USD 0.79 billion in 2025, recording the second-largest CAGR of 6.34% during the forecast period. The Europe region is projected to grow with a considerable CAGR during the forecast period. The increase in the trend of home cooking and conducting a BBQ party at home and commercial places has increased significantly in the region, which further drives the market growth. The availability of modern BBQ grills with smart features such as temperature control, rapid heating technology, and Bluetooth or Wi-Fi connectivity enabling remote control has further attracted a large consumer base. The market in U.K. is estimated to be USD 0.11 billion in 2025.

The Germany’s market size is foreseen to be valued at USD 0.14 billion and France’s likely to be USD 0.09 billion in 2025.

Asia Pacific

Asia Pacific region is to be anticipated the third-largest market with USD 0.49 billion in 2025. The surge in disposable income, urbanization, rise in working population, growing cultural influence, and increase in consumer spending on hotels & restaurants boost the market growth. The interactive and attractive experience of live cooking & outdoor grilling, along with vibrant ambiance, great music, and extensive buffet spreads in countries such as Japan, Australia, China, India, and New Zealand is attracting consumers toward BBQ restaurants and food, which directly results in enhancing the electric BBQ grill demand. The market in China is estimated to be USD 0.16 billion in 2025.

The Japan’s market size is foreseen to be valued at USD 0.11 billion and India is likely to be USD 0.07 billion in 2025.

South America

South America region is to be anticipated the fourth-largest market with USD 0.16 billion in 2025. The region is growing at a steady rate due to a quick rise in e-commerce sales, growing internet penetration, enhanced digital payment options, and a surge in the adoption of smartphones across the region. According to The International Trade Administration, U.S. Department of Commerce, in 2023, Brazil experienced online sales growth of 14.3%, and it is proposed to exceed USD 200 billion by 2026.

Middle East & Africa

The Middle East & Africa is expected to rise at a substantial CAGR during the forecast period. The surge in social media advertisement by manufacturers for enhancing brand visibility, attracting potential consumers, reaching a wider audience, and others, boosts the market growth. In addition, the easy availability of electric grills in both e-commerce and retail outlets in the region enhances the product demand. The UAE market is projected to value at USD 0.02 billion in 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focusing On Geographic Growth to Strengthen Their Presence

The growing competition among prominent players has encouraged them to improve their strong brand loyalty and presence to stay ahead of the competition. The key players in the market are aiming to launch new product offerings and enhance their product reach across countries to remain competitive in the national and international markets.

LIST OF KEY COMPANIES PROFILED IN THIS REPORT

• Weber (U.S.)
• Holland Grill (U.S.)
• Wonderchef Home Appliances Pvt. Ltd (India)
• Taylor Commercial Foodservice, LLC (U.S.)
• Char‑Broil LLC (U.S.)
• The Middleby Corporation (U.S.)
• Electrolux Professional Group (Sweden)
• Midea (China)
• FIRE MAGIC (U.S.)
• ROLLER GRILL INTERNATIONAL S.A.S (France)

KEY INDUSTRY DEVELOPMENTS

• March 2025: SMEG S.p.A., an Italy-based manufacturer, announced the launch of a built-in electric barbeque grills, cooking ranges, new fridges, and also a laundry collection. The company is planning to enhance its large appliance collection in the U.S.  market.
• March 2024 - Char-Broil, a U.S. -based company, announced the launch of its new barbeque grills, which are available in both electric and gas models. This product is available on both online and offline platforms.
• February 2024 - Current Backyard LLC, a U.S.-based company, announced the launch of the Current Model G Electric Griddle and Current Model G Dual-Zone Electric Grill. The new griddles and grill will help consumers improve the outdoor electric grilling experience.
• April 2022: Napoleon, a Canada-based manufacturing company, announced the launch of a full-size electric grill with IoT technology. The launch will help the company in increasing its product debthness.

REPORT COVERAGE

The report provides a detailed electric grill market analysis. It focuses on key aspects, such as the competition landscape, companies’ market share, market dynamics, regional analysis, product types, applications, and distribution channels. Besides this, it offers insights into various electric grill market trends and highlights key industry developments. In addition to the above-mentioned factors, it encompasses several other factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation