Electric Mountain Bike Market Size, Share & Industry Analysis, By Propulsion Type (Pedal Assist and Throttle), By Battery Type (Lead Acid, Lithium ion, Nickel-Metal-Hydride, and Others), By Motor Type (Mid Motor and Hub Motor), and Regional Forecast, 2025-2032

The global electric mountain bike market size was valued at USD 5.90 billion in 2024. The market is projected to grow from USD 6.69 billion in 2025 to USD 15.21 billion by 2032, exhibiting a CAGR of 12.5% during the forecast period.

The electric mountain bike (e-MTB) market is rapidly growing within the cycling industry. It is represented by the integration of electric propulsion systems with traditional mountain bike designs. The market growth is attributed to an increased focus on outdoor recreation, sustainability, and urban mobility. Electric mountain bike is defined as a bicycle that is specifically designed for off-road use, equipped with an electric motor that assists the rider’s pedaling efforts.

The market refers to the commercial sector involved in the design, manufacturing, distribution, and retail of e-MTBs. This encompasses various stakeholders, including manufacturers, retailers, consumers, and distributors.

The market is expanding rapidly, with several key companies leading in innovation, market share, and global reach. Leading players are investing heavily in R&D, expanding product lines, and leveraging global distribution. Major players in the market include Accell Group., Giant Bicycle, Inc., and Trek Bicycle Corporation.

Electric Mountain Bike Market Trends

Integration of Smart Technology to Set Positive Trend for Market Growth

The adoption of cutting-edge technology in the electric mountain bike (e-MTB) market is transforming the cycling experience by improving performance, safety, and user interaction. With growing demand for advanced features, manufacturers are introducing GPS tracking, smartphone integration, and performance monitoring systems into their designs.

Smart technology enhances the functionality of e-MTBs while also increasing user comfort and safety. For instance, digitalization facilitates real-time data analysis, allowing riders to monitor their performance metrics and improve their riding experience. Furthermore, features such as anti-theft systems and remote diagnostics are becoming commonplace, offering owners greater peace of mind.

For instance, in August 2024, Giant announced it is currently promoting its e-bike technology, whilst also highlighting the benefits of riding an electric bike. Across the business, its Giant, Liv, and Momentum brands are positioned to offer different, whether people are looking for an e-mountain bike or a reliable city commuter. Giant has worked with long-term partner Yamaha to deliver reliable performance with over 600 watts, ensuring high sustainable power and efficiency across all terrains. The smart Assist feature, which personalizes the ride by automatically adjusting to the rider’s style and conditions, uses six sensors to provide seamless, efficient, and tailored assistance.

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Market Dynamics

Market Drivers

Increased Interest in Recreational Activities is Driving the Market Growth

The outdoor recreation sector has seen a significant surge, primarily driven by an increasing focus on healthy living, environmental stewardship, and unique adventure opportunities. Among the key benefits of the electric mountain bike (e-MTB) is that it has experienced rapid growth as individuals seek exhilarating outdoor activities that also offer the ease and accessibility of electric assistance.

The COVID-19 pandemic prompted many to reassess their lifestyle habits, leading to a heightened interest in outdoor recreational pursuits as safer, healthier alternatives to traditional indoor activities. This surge in demand for hiking, biking, and other recreational activities drives the demand for the e-mountain bike market during the forecast period.

As interest in recreational activities continues to grow, the electric mountain bike market is poised for even greater expansion. Investment in infrastructure, such as more bike trails and electric bike-friendly environments, will further enhance the landscape for e-MTB enthusiasts. Additionally, increased awareness surrounding the health benefits of regular cycling will boost the market's growth.

Market Restraints

Limited Battery Life May Hamper Market Growth

One of the primary restraining factors for E-MTB is a limited battery range, which impacts how far riders can travel on a single charge. Mountain biking, for off-road conditions, frequently involves long distances, challenging terrains, and steep gradients. The energy consumption in such conditions is higher compared to flat, urban roads. Even with high-capacity batteries, many eMTBs may only offer a range of 30 to 80 miles per charge, which can be insufficient for riders in mountain areas. This limitation hampers the electric mountain bike market growth.

Market Opportunities

Rising Battery Technology to Propel Market Growth

The most significant advancement in the electric mountain bike market is the improvement in battery technology. Recently, lithium-ion batteries have offered longer ranges, faster charging times, and higher energy densities. This has made e-MTBs more practical and appealing to a broader audience. For instance, some high-end models can now travel up to 100 miles on a single charge, making them suitable for longer rides and more challenging terrains.

The key market players are focusing on the new launch of electric mountain bikes to fulfill customer demand. For instance, in September 2024, Stryder Cycle, a Tata Group company, announced that it had expanded its e-bike range with the introduction of two new models, Voltic X and Voltic GO. The Voltic X and Voltic GO models are equipped with a 48V splash-proof battery, offering fast charging within three hours and a range of up to 40 kilometers per charge.

Segmentation Analysis

By Propulsion Type

Pedal Assist Dominated Market Owing to Better Battery Life and Lower Servicing Needs

By propulsion type, the market is segmented into pedal assist and throttle.

The pedal assist segment accounted for the maximum electric mountain bike market share in 2024. This growth can be attributed to various advantages associated with this type of propulsion, including reduced maintenance requirements and improved battery longevity. Furthermore, depending on the specific model, users have the option to select from three to five different pedal assist modes.

By Battery Type

Lithium-ion Batteries Held Maximum Share Owing to Their Long lifecycle

By battery type, the market is segmented into lead acid, lithium ion, nickel-metal-hydride, and others.

The lithium-ion segment accounted for the maximum share of the market in 2024. These batteries have a longer lifecycle compared to alternatives such as nickel-metal hydride or lead-acid batteries. Their ability to withstand frequent charge-discharge cycles makes them ideal for the demanding use cases of e-MTBs. Lithium-ion batteries support faster charging, reducing downtime between rides. This is particularly advantageous for riders who require quick recharges during extended outdoor activities. This development drives the market growth during the forecast period.

By Motor Type

High Torque and Power Output of Hub Motor Drive Market Growth

Based on motor type, the market is segmented into mid motor and hub motor.

The hub motor segment is dominating the global market. The segmental growth is attributed to the high torque and power output of hub motors. Hub motors provide instant torque and high power, improving acceleration and enabling riders to tackle steep inclines and rugged terrains effectively. This is particularly advantageous for mountain biking applications where performance is critical. This advancement of hub motors boosts the demand for electric mountain bikes during the forecast period.

ELECTRIC BIKE MARKET REGIONAL OUTLOOK

By region, the market is studied across North America, Europe, Asia Pacific and Rest of the World.

Asia Pacific

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The electric mountain bike market in the Asia Pacific region was estimated to be worth USD 3.40 billion in 2024. Asia Pacific dominated the global market in 2024, with China accounting for most of the electric mountain bike market share due to comprehensive bicycle infrastructure in developed and developing countries, such as South Korea, Taiwan, India, and Japan, and high vehicular and public transit congestion are driving the dominance of the segment. An additional factor favoring regional dominance is the increasing stringency of emission regulations for gasoline motorcycles.

Europe

The Europe market is expected to show significant growth in 2024. European manufacturers and brands have actively innovated and developed e-bike technology. High-quality design, advanced features, and performance-oriented e-bikes contribute the market growth.

North America

North America, particularly the U.S. and Canada, has seen robust growth in the market. This region is characterized by stringent emission regulations and a growing emphasis on sustainability. The availability of government incentives, such as tax credits and grants, has further fueled the adoption of electric mountain bikes.

Rest of the World

The Rest of the World market is expected to show significant growth in 2024. This growth is attributed to growing awareness of environmental concerns and the desire for eco-friendly transportation solutions, which are driving the adoption of e-bikes.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focus on Product Launches and Collaborations to Expand their Market Reach

Major players in the market for electric mountain bikes include Accell Group., Giant Bicycle, Inc., and Trek Bicycle Corporation. The manufacturers focus on expanding their product portfolio, sales network, and partnerships. The companies promote the benefits of e-bikes, such as eco-friendliness, cost-saving, and convenience, through various channels to reach a wider audience.

Accell Group is one of the key players in this market. The company has a workforce of about 3,100 employees across 15 countries. Moreover, the products are sold to customers and dealers in over 80 countries. Accell has a solid European brand reputation and an extensive product portfolio through its Batavus, Hercules, Koga-Miyata, Lapierre, Mercier, Loekie, Sparta, and Winora. These brands have allowed the company to capture a larger market share.

LIST OF KEY ELECTRIC MOUNTAIN BIKE COMPANIES PROFILED

• Giant Bicycle, Inc. (Taiwan)


• Hero Cycles Ltd (India)


• Accell Group (Netherlands)


• Robert Bosch GmbH (Germany)


• Kalkhoff Werke GmbH (Germany)


• Pedego Electric Bikes (U.S.)


• Panasonic Corporation (Japan)


• Mobility Holdings, Ltd. (Tern) (Taiwan)


• Trek Bicycle Corporation (U.S.)


• Shimano Inc. (Japan)

KEY INDUSTRY DEVELOPMENTS

• September 2024: Polestar and Allebike introduced a limited-edition electric mountain bike to match Polestar’s range of electric performance SUVs, Polestar 3 and Polestar 4. Allebike Elize Polestar Engineered is the second mountain bike co-engineered and co-designed by Polestar and the Swedish high-end bicycle company Allebike. The full-suspension electric mountain bike features the Polestar exterior color. The space has dampers and details painted in the Polestar signature color, Swedish gold.


• July 2024: Trek introduced two new e-bike models, the Verve+ 2 and the Verve+ 3. The Trek Verve+ 2 features a Bosch Active Line Plus mid-drive motor (250W, 50Nm torque) and a Bosch 400Wh battery, with a top assisted speed of 20 mph and a range of about 40 miles per charge. The Trek Verve+ 3 features a Bosch Performance Line mid-drive motor (250W, 75Nm torque) and a Bosch 545Wh battery, which is said to provide a range of up to 75 miles per charge.


• November 2023 - Giant Group introduced its first throttle-enabled electric bike, the Cito E+. The new model would be released under the company’s Momentum sub-brand of more affordable bikes designed for street, utility, and commuter use. The new Momentum Cito E+ comes with a glovebox.


• May 2023: Merida ONE-FORTY 700 was awarded the Best TRAIL Mountain Bike of Bike of the Year 2023. BikeRadar/MBUK tested 32 elite mountain bikes (4 categories, eight models each). Based on the results after testing, the ONE-FORTY 700(140.700) won the Trail Bike of the Year 2023, and ONE-SIXTY 6000 (160.6000) is the Enduro Bike of the Year 2023.


• February 2021: Trek Bicycle teamed up with the National Interscholastic Cycling Association (NICA) to launch the Pathfinders Cycling Scholarship to increase diversity in youth mountain biking. In addition, Trek is expected to invest in the next generation of riders that will provide bikes, gear, and resources by eliminating historical barriers to entry for diverse and underrepresented communities.

REPORT COVERAGE

The market research report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies, motor types, and leading propulsion types. Besides this, it offers insights into the market trends and highlights vital industry developments. In addition to the factors above, it encompasses several factors contributing to the market's growth over recent years.

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Report Scope & Segmentation