Europe and Germany Gummy Supplements Market Size, Share and Industry Analysis, By Type (Single Vitamin, Multi Vitamin, Minerals, Probiotics, Omega-3 Fatty Acids, Collagen, and Others), By End User (Children, Adults, and Geriatric), By Distribution Channel (Supermarkets/Hypermarkets, Pharmacies/Drug Stores, Specialty Stores, Online Retail, and Others), and Regional Forecast, 2025-2032

The Europe and Germany gummy supplements market size was valued at USD 3.18 billion in 2024. The market is projected to grow from USD 3.56 billion in 2025 to USD 8.12 billion by 2032, exhibiting a growth at a CAGR of 12.51% during the forecast period.

Some prominent European and German gummy supplement manufacturers include Bayer AG, Nestle S.A., Unilever PLC, Perrigo Company plc, and Glanbia Plc. The European and Germany dietary supplements market is driven by a rapidly aging population across various European economies, along with increasing consumer consciousness of preventive healthcare measures and practices. Demand for natural, vegan, and clean-label supplements is witnessing strong growth due to the rising inclination of health-conscious consumers toward natural products and those made with fewer chemical ingredients. Additionally, the demand for botanical and herbal supplements is also growing at a rapid pace in many countries of the region.

MARKET DYNAMICS

MARKET DRIVERS

Rising Consumer Awareness Toward Health-Benefitting Products to Drive Market Growth

The growing consumer consciousness toward products providing health benefits is a primary driver of the Europe and Germany gummy supplements market growth. Consumers seeking to address nutrient deficiencies are increasingly turning to supplements to fill these gaps. The hectic schedules of adults and the aging population in the region have led to a significant rise in the incidences of lifestyle-related diseases, resulting in exponentially rising costs. Thus, there is rising consumer demand for health supplements that can prevent deteriorative health conditions. Gummy supplements, which address general health and well-being, immune support, and digestive support, are experiencing increased demand among health-conscious consumers.

Legalization of Hemp to Escalate Product Utilization

Cannabidiol (CBD) products have gained significant attention in the past few years, and as per the ongoing trend, consumption and awareness are expected to rise further in the coming years. The legalization of hemp in various regions has led to increased production of CBD-infused products, especially in the medicinal field. CBD is beneficial in relieving inflammation and pain, managing digestive health, and even treating adverse side effects of chemotherapy. Thus, companies are also working to launch CBD brands, which can effectively address health ailments. For instance, in May 2022, a global cannabis-lifestyle and consumer packaged goods company named Tilray Brands, Inc. launched POLLEN, a CBD lifestyle brand offering a new approach to wellness, on Amazon U.K.

MARKET RESTRAINTS

Complex Manufacturing May Hinder Market Growth

Some of the biggest growth barriers in producing gummies include excessive sugar content and complex manufacturing processes. Developing a stable composition is very difficult as water-soluble vitamins such as Vitamin C, Vitamin B6, and 12 are highly susceptible to deterioration when exposed to heat, light, moisture, oxygen, and others. Thus, maintaining the stability and texture of gummies requires extensive research and technological advancement. While gummies are one of the most appealing alternatives for those who face difficulties in swallowing capsules and pills, their vast range of flavors makes them more enjoyable to consume.

MARKET OPPORTUNITIES

Growing Demand for Customized Products to Create Better Opportunities for Market Players 

Customized products such as gummy candies help attract new buyers and keep existing customers engaged through various innovative strategies. To meet consumer demand, various companies have started manufacturing custom-based products, driven by advancements in technology and manufacturing production processes. Additionally, another major benefit of product customization is the higher profit margins compared to normal products.

Advancements in innovative gummy formulations can also support the overall growth of the market. New product formulations with improved vitamin and mineral constitutions can support the overall market growth. 

EUROPE AND GERMANY GUMMY SUPPLEMENTS MARKET TRENDS

Rising Use of Gummies in Sports Nutrition Industry is a Key Market Trend

Sports performance depends primarily on the endowment, training, and resistance to injury, but at the same time, the individual potential of athletes can be optimized by nutrition. Including supplements in a normal diet can be especially beneficial for athletes with specific nutritional needs, such as vegan athletes or those with medical conditions leading to nutrient deficiencies. The use of these supplements by athletes helps improve muscle strength, improve performance, and increase endurance. Products used in strength training include proteins, amino acids, herbal supplements, caffeine, creatine, and combinations of other dietary ingredients. The growing popularity of exercise and sports has significantly increased the demand for sports nutrition products. Sports nutrition depicts the importance of proper dietary intake and its impact on an athlete's performance.

Impact of COVID-19

The dietary supplement manufacturing companies experienced supply chain disturbance due to the transportation restrictions and exponentially spiked logistics and transportation costs related to the ongoing COVID-19 pandemic. The slowdown in the import and production of raw materials impacted the manufacturing process in Europe. Moreover, initial lockdowns and their continuation caused labor shortages across some manufacturing facilities.

SEGMENTATION ANALYSIS

By Type

Single Vitamin Segment Takes the Lead as It is Perceived to be Suitable for Improving Chronic Health Conditions

Based on type, the market is segmented into single vitamin, multi vitamin, minerals, probiotics, Omega-3 fatty acids, collagen, and others.

The single vitamin segment is the leading dietary supplement sold and consumed in Europe and Germany, holding the major market share. Deficiencies of crucial health-benefiting vitamins such as vitamin C, Vitamin D, Vitamin A, and others are not only common in the European populations but globally, driving the high demand for these supplements. Increased risk of bone health-related problems, skin health issues, and weak immunity is encouraging people in Europe to adopt vitamin supplements into their daily routines, which is propelling the sales of the product.

The multi vitamin supplements segment is projected to grow at the second fastest CAGR as these supplements help prevent a wide range of deficiencies and disorders. The constantly evolving eating habits due to increasing urbanization and shifting living standards have increased the consumption of foods high in salt, sugar, and chemicals. This has led to the increased prevalence of vitamin and mineral deficiencies among consumers. However, the growing knowledge regarding the need to cure metabolic disorders, slow down the aging process, and pay attention to physical and mental well-being has significantly accelerated the demand for multivitamins among consumers.

By End User

Adults Segment Led Due to Growing Focus on Preventive Healthcare to Avoid Chronic Illnesses

Based on end-users, the market is segmented into adults, children, and geriatric.

The adults segment accounted for the largest share of the market. Most adults are prioritizing preventive healthcare to avoid chronic diseases such as diabetes, heart disease, and osteoporosis. There is growing awareness of the benefits of vitamins, minerals, probiotics, and other dietary supplements for immunity, cognitive function, and overall well-being. The aging population is also a major driver, especially in developed markets such as Europe and Germany.  

Additionally, modern-day lifestyles characterized by poor diets lack essential nutrients due to heavily processed foods and hectic work schedules. Adults, particularly working professionals, increasingly rely on supplements to fill these nutritional gaps and support energy levels. Moreover, the increasing fitness culture and skin and hair care health-related awareness have boosted demand for supplements such as collagen, omega-3 fatty acids, probiotics, and vitamins.

Online sales and direct-to-consumer brands have made supplements more accessible to adults. Meanwhile, social media influencers, wellness bloggers, and fitness enthusiasts drive product awareness and sales.

By Distribution Channel

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Pharmacies/Drug Stores Commanded Market Due to Their Widespread Retail Presence

On the basis of distribution channel, the market is distributed into supermarkets/hypermarkets, pharmacies/drug stores, specialty stores, online retail, and others.

The pharmacies/drug stores dominated the Europe and Germany gummy supplements market share in 2024. Pharmacies/drug stores play a crucial role in the distribution of all kinds of dietary supplements due to their widespread retail presence, strong consumer trust, and the wide product variety they offer. Pharmacies have an extensive network, both online and offline, making supplements easily accessible to consumers. They also stock a broad range of supplements, including vitamins, minerals, sports nutrition, and herbal products, catering to different consumer needs. Customers perceive drugstores as reliable sources owing to the presence of pharmacists who can guide supplement usage, further contributing to market penetration.

Online retail is expected to grow at a CAGR higher than other distribution channel. The COVID-19 pandemic acted as a major catalyst, accelerating consumer adoption of online shopping for dietary supplements. 

Consumers' preferences toward supermarkets/hypermarkets due to their convenience and wide product availability support the growth of this distribution channel. Furthermore, major supplement brands collaborate with supermarkets/hypermarkets for exclusive product launches, promotions, and better shelf placement, which aids market expansion. Specialty stores and convenience stores also remain important distribution channels through which consumers buy these products.

Additionally, the expansion of pharmacies/drug stores on e-commerce channels offers convenience, discounts, and subscription models, further boosting product sales.

EUROPE AND GERMANY GUMMY SUPPLEMENTS MARKET REGIONAL OUTLOOK

Europe

The European gummy supplements market growth is driven by the rapidly increasing aging population across various European economies and the increasing consumer consciousness toward preventive healthcare measures and practices. The demand for natural, vegan, and clean-label supplements is witnessing strong growth due to rising consumer inclination toward natural products and products made up of fewer (chemical) ingredients. Additionally, the demand for botanical and herbal supplements is also growing at a rapid pace across the region, further driving market expansion. Following the post-COVID-19 pandemic, consumer interest in boosting their immune systems has escalated, which has further contributed to propelled sales of immune-boosting and health-enhancing products. The demand for such supplements and other dietary supplements is predicted to keep growing at a considerable pace, as they offer an easy and cost-effective way to support health and immunity.

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Germany

The gummy supplements market in Germany is driven by the rapidly growing elderly population across the country, followed by increasing consumer inclination toward food supplements to fulfill their daily nutritional requirements, stay fit, and prevent diseases.

The market in Germany is exhibiting consistent growth, owing to the surging focus on self-medication and preventive healthcare among the individuals in the country. Along with this, Germany represents the largest healthcare market in Europe, attributable to the continuously growing spending capacity of consumers on health. According to Germany Trade and Invest, 2021/22 issue, the total food supplement sales in Germany in 2021 was around USD 2.86 billion.

COMPETITIVE LANDSCAPE

Major Players in the European Gummy Supplements Market

Major Players in the German Gummy Supplements Market

Bayer AG, Nestle S.A., Unilever PLC, Perrigo Company plc, Glanbia, Plc, and Amapharm Gmbh are the key players in the Europe and Germany gummy supplements market. The market is fragmented, with several companies competing with each other to boost their market share.

KEY INDUSTRY PLAYERS

Key Players Focus on New Product Launches and Acquisitions to Expand Their Research and Development Efforts

Some of the prominent manufacturers in Europe and Germany are fragmented. New product launch is one of the prominent strategies undertaken by the companies to expand their market presence. For instance, in 2019, Church & Dwight’ Vitafusion launched organic gummy supplements in the global market. Companies are also acquiring related companies to expand their research and development capability and innovate new products. In August 2021, Nestlé completed the acquisition of The Bountiful Company's core brands in 2021. This acquisition was part of a deal worth USD 5.75 billion, where Nestlé acquired brands such as Nature's Bounty, Solgar, Osteo Bi-Flex, Puritan's Pride, Ester-C, and Sundown from KKR, a leading global investment firm.

LIST OF KEY EUROPE AND GERMANY GUMMY SUPPLEMENT COMPANIES PROFILED:

• Bayer AG (Germany)


• Nestle S.A.  (Switzerland)


• GELITA AG (Germany)


• Perrigo Company plc (Ireland)


• Unilever PLC (U.K.)


• Ernest Jackson (U.K.)


• Amapharm Gmbh (Germany)


• Haleon plc (U.K.)


• Amway Corp. (U.S.)


• Glanbia Plc (Ireland)

KEY INDUSTRY DEVELOPMENTS

• June 2024: Amway Europe launched the Nutrilite Energy Program, a holistic plan designed to help individuals achieve consistent energy levels and overall well-being. The program emphasizes a balanced diet with a specific macronutrient ratio—40% carbohydrates, 30% proteins, and 30% fats. This approach helps stabilize blood sugar levels, reduce energy crashes, and promote sustained energy throughout the day.


• December 2023: Garden of Life introduced a new collection of herbal supplements designed to address various health needs. This collection is part of their commitment to provide clean, traceable, and non-GMO products.


• December 2023: Bayer introduced new formats of U.K. Berocca-branded gummies on Amazon supported by accessible QR codes.


• May 2022: Gelita introduced new solutions for fortified gummies at Vitafoods Europe. These solutions are designed for sugar reduction, protein content, and nutricosmetics.


• April 2022: Glanbia Nutritionals launched TechVantage, a functionally optimized nutrient technology platform. This platform was unveiled at Vitafoods Europe, a major nutraceutical event, and is designed to enhance the functionality of nutrients in food, beverage, and supplement products.

REPORT COVERAGE

The Europe and Germany gummy supplements market report includes quantitative and qualitative insights into the market derived from different research methodologies. This growth forecast includes a detailed Europe and Germany gummy supplements market analysis, market sizing, market analysis, market trends, market dynamics, and projections for all potential market segments. This global market analysis provides key insights into the market, an overview of the gummy supplements industry, a competitive landscape, recent industry developments, mergers and acquisitions, the regulatory scenario in critical countries, and key industry trends.

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Report Scope and Segmentation