Europe Skincare Market Size, Share & Industry Analysis, By Product (Creams, Lotions, Powders, Sprays, and Others), Packaging Type (Tube, Bottle, Jar, and Others), Gender (Men and Women), Distribution Channel (Cosmetic Stores, Supermarkets/ Hypermarkets, Online Channels, and Others), and Country Level Forecasts, 2025-2032

Europe is the third largest region in the global skincare market. The Europe skincare market size is expected to increase at a CAGR of 7.09% during the forecast period. The global market share for skin care is projected to grow from USD 115.65 billion in 2024 to USD 194.05 billion by 2032.

Rising European men consumers’ demand for shaving items, moisturizers, creams, sunscreens, face wash, and cleansers for their everyday personal hygiene needs is driving the European market growth. In addition, the increasing prevalence of oily skin conditions among European men and the growing popularity of using clean, microbiome skin nourishment products to treat their oily skin conditions is accelerating the region’s market growth.

• As per the data presented by the European Academy of Dermatology and Venereology (EADV), as of 2022, 23 million Europeans are suffering from oily skin acne.

Our report on the Europe skincare market covers the following countries/regions – U.K., Germany, France, Italy, Spain, and the Rest of Europe.

Europe Skincare Market Trends

Evolving Trend of Ethical Cosmetic Shopping to Create Newer Growth Avenues

Nowadays, consumers buy products made of ethically sourced materials and packaged with green labelling to avoid health complications due to synthetically designed cosmetics. Increasing demand for natural and organic personal care products made of sustainable ingredients & botanical extracts is accelerating the region’s market growth.

• As per surveyed data published by the International Natural and Organic Cosmetics Association, in 2021, 20% of Germans prefer buying cosmetic products from nature-inspired brands. This percentage is slightly higher in France (24%).

Europe Skincare Market Growth Factors

Technological Advancements in the Skincare Product Industry to Support Market Expansion

Increasing European consumers’ demand for innovative formulation-based skin nutrition products is accelerating market growth. In addition, manufacturers focus on offering eco-friendly beauty products to support their consumers’ daily skincare routines, supporting the future development of the European makeup market.

• For instance, in April 2022, Shiseido Co. Ltd., a Japanese beauty products maker, launched an eco-conscious skincare brand, ‘Ule,’ in the European market. The brand includes CBD-based moisturizers, skin-nourishing oils, and serums. These products are available in U.K. and France.

RESTRAINING FACTORS

High Prices of Organic Products to Restrain Market Growth

Organic skin nourishment products are manufactured with high-quality ingredients, increasing the final prices.  Moreover, organic cosmetic products have shorter shelf life than synthetic products as they are produced with pure plant-based raw materials. This aspect, in turn, increases the manufacturers’ cost of producing such products, making them unaffordable to middle-income consumer groups. This factor will restrain the Europe skincare market growth.

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KEY INDUSTRY PLAYERS

L'Oréal S.A., Procter & Gamble Co., and Estee Lauder Companies, Inc. are leading players in the Europe skincare market share. In order, to strengthen their market position, these companies expand their geographical manufacturing presence and product reach in the newer Central and Eastern European markets such as Switzerland, Poland, Romania, Hungary, and the Czech Republic.  For instance, in June 2022, The Estee Lauder Companies, Inc. opened an advanced 300,000 sq. ft. distribution centre in Galgenen, Switzerland. The company can supply prestige beauty products at the location through such a store.

List of Top Europe Skincare Companies:

• L’Oréal S.A. (France)
• The Procter & Gamble Co. (U.S.)
• The Estée Lauder Companies Inc. (U.S.)
• Beiersdorf AG (Germany)
• Shiseido Co., Ltd. (Japan)
• Coty Inc. (U.S.)
• Kao Corporation (Japan)
• Johnson & Johnson Services, Inc. (U.S.)
• Swiss Cosmetics (Switzerland)
• COSMETIZE B.V. (Netherlands)

KEY INDUSTRY DEVELOPMENTS:

• November 2021: Shiseido launched a new inner beauty brand, ‘ INRYU’, to improve the user's skin's inner health. The product is designed to bring an internal glow to the users’ skin, reducing its skin ageing effects in the long run.
• August 2021: L’Oréal S.A. and P&G collaboratively launched new skincare brands, ROCKINGZOO, PMPM and Simpcare, to expand their presence in the European markets.
• February 2021: Procter & Gamble Co. expanded their skincare product offerings by launching GoodSkin MD, a famous, science-based medical products brand suitable for users’ sensitive skin.

REPORT COVERAGE

The Europe skincare market report provides qualitative and quantitative insights into the market and a detailed analysis of the Europe market sizing, market shares, & growth rates for all possible segments in the market. The market research report elaborates on the market dynamics, competitive landscape, and the Europe skincare market forecast. Various key insights presented in the report are overview of the number of procedures, an overview of price analysis of types of products, overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the market.

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Report Scope & Segmentation