Eye Mask Market Size, Share & Industry Analysis, By Product (Regular, Contoured, Wrap Around, and Others), Material (Cotton, Silk, Memory Foam, and Others), Distribution Channel (Hypermarket/Supermarket, Convenience Stores, E-commerce/Online, and Others), and Regional Forecast, 2025-2032

The global eye mask market size was valued at USD 18.78 million in 2024. The market is projected to grow from USD 19.92 million in 2025 to USD 31.52 million by 2032, exhibiting a CAGR of 6.77% during the forecast period of 2025-2032. North America dominated the eye mask market with a market share of 36.05% in 2024.

An eye mask, also known as a sleeping mask, is a product that is designed to cover the eyes by blocking outside light and promoting sleep, relaxation, and meditation. This product helps in creating a sense of tranquility, owing to which its usage in yoga, meditation, and relaxation exercises has increased in the last couple of years. Furthermore, this product also helps regulate the body’s circadian rhythms, improving sleeping quality, duration, and depth. Nidra Sleep, Chirag Group of Company, Loftie, and HEPTAGON HEALTHCARE PRIVATE LIMITED are the top market players.

GLOBAL EYE MASK MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 18.78 million
• 2025 Market Size: USD 19.92 million
• 2032 Forecast Market Size: USD 31.52 million
• CAGR: 6.77% from 2025–2032

Market Share:

• North America led with 36.05% share in 2024, driven by rising sleep disorders, wellness awareness, and product variety in the U.S. and Canada.
• Regular eye masks dominate due to wide availability and affordability, while wrap-around and memory foam types see rising demand for enhanced comfort and sleep quality.
• Cotton remains the top material used for its breathability and durability. Hypermarkets/supermarkets lead distribution, but e-commerce channels are expanding rapidly.

Key Country Highlights:

• U.S.: High prevalence of sleep apnea and rising wellness culture drive demand; smart masks and luxury options gain traction.
• India: Strong presence of domestic players like Nidra Sleep and Chirag Group fuels affordable product growth.
• China: Urbanization and sleep health awareness boost demand for functional, stylish eye masks.
• Brazil: Fast e-commerce growth and increasing disposable income support product penetration.
• U.K. & Germany: Aging population and rising sleep-related disorders push sales of ergonomic and eco-friendly masks.
• UAE & South Africa: Social media-driven wellness trends expand awareness and sales of premium eye masks.

EYE MASK MARKET TRENDS

Surge in Development of Sustainable Products to Become a Major Trend

The surge in consumer awareness about chemical-free and sustainable products has encouraged producers to develop eco-friendly products. Furthermore, manufacturers have started using eco-friendly or organic raw materials such as 100 percent certified organic cotton and organic bamboo to produce eye mask products. These eco-friendly products reduce pollution, conserve natural resources, reduce carbon emissions, and promote responsible waste management. Thus, the rise in consumer awareness toward eco-friendly products across the regions boosts the market growth rate.

• North America witnessed eye mask market growth from USD 6.42 billion in 2023 to USD 6.77 billion in 2024.

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MARKET DYNAMICS

Market Drivers

Growing Prevalence of Sleeping Disorders Across Globe to Fuel Market Growth

The sleeping order is the circumstance that affects the amount, quality, and timing of sleep among individuals. It has become a popular disease across the globe in both children and adults. There are more than 80 different sleep disorders, but some of the major sleep disorders are insomnia, sleep apnea, Restless Leg Syndrome (RLS), hypersomnia, circadian rhythm disorders, and parasomnia. According to the U.S. Centers for Disease Control and Prevention, 30% to 45% of adults reported not getting enough sleep in 2022, which is defined as sleep for adults at least 7 hours each day. Furthermore, according to Sleep Doctor, a U.S.-based company that manufactures sleep wellness products, has projected that by 2024, 70 million individuals in the U.S. will have a sleep disorder disease. Thus, the rise in sleeping cases across the countries boosted the global eye mask market growth.

Increase in Travel and Tourism Globally to Propel Market Growth

The increasing travel and tourism across the globe have enhanced the demand for eye masks as they are a convenient way to sleep well while traveling. These products are portable and lightweight, which helps in blocking outside light in unfamiliar surroundings such as trains, hotels, buses, and airplanes. According to the latest World Tourism Barometer from UN Tourism, a projected 1.4 billion tourists traveled internationally in 2024. This indicates a rise of 11% over 2023, or 140 million additional international tourist arrivals. According to UN Tourism, international tourist arrivals are projected to rise 3% to 5% by 2025 compared to 2024. In addition, Europe, the largest destination region globally, has observed 747 million international tourist arrivals in 2024. Thus, the rise in tourist arrival globally, especially in Asia Pacific, fuels the demand for eye mask products.

MARKET RESTRAINTS

Surge in Cases of Skin-Related Allergies to Restrain Market Growth

The use of inferior quality raw material or scratchy fabric such as polyester creates skin allergies by causing irritation through friction from the cloth material rubbing against the skin. Furthermore, the increase in the use of dyes & pigments, and adhesive strips in manufacturing sleeping masks causes skin irritation or allergic reactions such as rashes, itching, redness, burning sensation, or bumps on the face. The improper maintenance of sleeping masks by consumers leads to the creation of mold, bacteria, or mildew, which causes skin irritation or allergic reactions. Thus, the use of low-quality material for producing eye masks, along with improper maintenance, restricts the market's growth.

MARKET OPPORTUNITIES

Growing Technological Advancements in Eye Mask Products to Favor Market Expansion

The technological level rise in eye mask manufacturing has improved productivity, efficiency, and product quality. The increase in the use of digital fabrication, mainly 3D printing, has changed products and prototyping customization due to its ability to transform digital design into a physical model. Furthermore, the increase in the availability of AI-based eye masks, which help track sleeping patterns and provide insights related to sleep, further boosts the growth of the eye mask industry.

MARKET CHALLENGES

Continuous Changing Raw Material Prices to Limit Market Growth

The frequent changes in raw material prices impact the company's product cost and profit margins. The change in raw material price occurs due to changes in taxation policy, growing transportation costs, workforce costs, geopolitical conflicts, and others. Furthermore, the continuous change in raw material prices negatively affects the final product price, which results in declining demand and consequently diminishes volume sales.           

IMPACT OF COVID-19

The COVID-19 pandemic had an adverse impact on the global market. The pandemic disrupted all sectors owing to the complete closure of national and international boundaries, restriction on the import and export of goods, closure of manufacturing facilities, restriction on tourist arrival, and the closure of retail stores in 2020. Furthermore, the fluctuating prices of eye mask raw materials such as cotton, silk, and polyester, owing to declining production, global supply chain disruptions, and others, are the factors that restricted global market growth.

SEGMENTATION ANALYSIS

By Product

Easy Availability of Regular Mask Boosts Segment Growth

Based on product, the market includes regular, contoured, wrap-around, and others.

The regular segment led the global market share by 64.79% in 2024 owing to its easy availability in both online and offline distribution channels such as pharmacies, hypermarkets, and convenience stores. Regular eye mask products are cost-effective, comfortable, and low-maintenance, owing to which its demand amongst developing countries is significantly increasing.

The wrap-around segment is expected to record the highest CAGR during the forecast period. This mask is made from various materials such as nylon, polyester, and cooling fabric and also contains an adjustable strap, providing a comfortable experience to the consumer while sleeping. 

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By Material

Cotton Segment to Dominate Market Owing to its Durable and Moisture-Resistant Feature

Based on material, the market is segmented into cotton, silk, memory foam, and others.

The cotton segment is expected to dominate the global market during the forecast period. Cotton is the most common fabric used in manufacturing eye mask products owing to its features, such as durability, ease of washing, breathable, moisture-resistant properties, and budget-friendliness. The cotton segment is anticipated to capture 66.25% of the market share in 2025 and exhibit a strong CAGR of 6.98% over the forecast period.

The memory foam segment is anticipated to grow with the highest CAGR over the forecast period. The use of memory foam in a sleeping mask makes it fit to the contours of the face. It creates moderate pressure around the eyes, which helps promote relaxation and improves the sleep health of an individual by reducing distractions and blocking outside light.

By Distribution Channel

Hypermarket/Supermarket Segment Dominates Market Owing to Surge in Number of Physical Stores

Based on distribution channels, the market is divided into hypermarket/supermarket, convenience stores, e-commerce/online, and others.

The hypermarket/supermarket segment holds a major eye mask market share, owing to the availability of a wide array of products such as sleeping masks, apparel, footwear, cosmetics, and personal care. Furthermore, the growing number of retail outlets in both developed and developing countries fuels the growth of the global sleep mask market. The hypermarket/supermarket segment is projected to hold 38.58% of the market share in 2025.

The e-commerce/online segment is projected to record the highest CAGR during the forecast period. The online stores provide a vast array of options and cater to specific preferences. These stores often offer detailed product descriptions, several product options, and consumer reviews to make informed decisions.

The convenience stores segment is projected to record the highest CAGR of 5.62% during the forecast period.

GLOBAL EYE MASK MARKET REGIONAL OUTLOOK

Geographically, the global eye mask market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America dominates the global market. The increase in awareness toward wellness and self-care and the importance of quality sleep drives the product demand in the region. The availability of a diversified range of sleeping mask designs, features, and materials has further attracted the consumer base in the U.S. and Canada. North America accounts for USD 6.77 million in 2024. In 2023, the region stood for USD 6.42 million.

The U.S. market is estimated to be USD 5.85 million in 2025. The U.S. is the most prominent country in the region, owing to the growing popularity of eye mask products for improving sleep and relaxation. Furthermore, the increasing prevalence of sleeping disorders in the country fuels the market growth. According to Sleep Doctor, a U.S.-based company, a projected 10% to 30% of adults in the U.S. suffer from sleep apnea.

Europe

Europe to be anticipated the second-largest market with USD 6.25 million in 2025, recording the second-largest CAGR of 7.00% during the forecast period. The region is expected to grow with a considerable CAGR during the forecast period. The increase in the aging population in the region has raised concerns related to sleeping disturbances and eye health. According to the European Union, the older individual population aged more than 65 or more in the EU-27 is growing from 90.5 million in 2019 to a projected 129.8 million by 2050. Thus, the rise in concern related to sleeping disturbance in old age individuals drives market growth. The market in U.K. is estimated to be USD 0.89 million in 2025.

The Germany’s market size is foreseen to be valued at USD 1.14 million and France’s likely to be USD 0.73 million in 2025.

Asia Pacific

Asia Pacific region is to be anticipated the third-largest market with USD 4.46 million in 2025. The increase in awareness about sleep hygiene, the surge in disposable income, growing urbanization, and rising promotion from social media influencers related to eye mask products drive the global market growth in the region. Furthermore, the growing cases of sleeping disorders and the surge in awareness of mental health issues in the region further enhance the product demand. The market in China is estimated to be USD 1.53 million in 2025.

The Japan’s market size is foreseen to be valued at USD 0.58 million and India’s likely to be USD 0.58 million in 2025.

South America

South America is to be anticipated the fourth-largest market with USD 1.27 million in 2025. The region is increasing at a steady rate due to a rapid increase in online sales, improved digital payment options, growing internet penetration, and an increase in disposable income. According to The International Trade Administration, U.S. Department of Commerce, Brazil is considered the largest economy in the region, and it has experienced e-commerce growth of 14.3% and is projected to exceed USD 200 billion by 2026.

Middle East & Africa

The Middle East & Africa is projected to grow at a considerable CAGR during the forecast period. The rise in social media marketing by manufacturers on digital platforms such as Facebook, LinkedIn, YouTube, and Instagram boosts market growth. In addition, social media enables customer engagement, permits businesses to reply to customer queries, and resolves their issues, further enhancing product reach. The UAE is expected to stand at USD 0.14 million 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focusing on Geographic Growth to Strengthen Their Presence

As the competitive landscape intensifies, top players are going beyond borders-literally. Harnessing the strength of their brand equity, they are rolling out innovative offerings and stretching their market reach into untapped territories. This aggressive push for geographic growth is key to maintaining an edge in a fast-evolving global marketplace.

LIST OF KEY EYE MASK COMPANIES PROFILED

• Nidra Sleep (India)
• Chirag Group of Company (India)
• Loftie (U.S.)
• HEPTAGON HEALTHCARE PRIVATE LIMITED (India)
• EcoTools Beauty (U.S.)
• The Luxury Bed Collection (U.S.)
• Lumos Sleep (U.S.)
• Earth Therapeutics. (U.S.)
• Wild Essentials LLC (U.S.)
• Sonoma Lavender (U.S.)
• Alaska Bear (U.S.)

KEY INDUSTRY DEVELOPMENTS

• October 2024: Silver Cloud, a U.K. based company, announced the launch of Satin Eye Mask in WHSmith Travel stores across the U.K. This launch will likely enhance the company’s product portfolio.
• December 2022 - Somalytics, a U.S.-based company, announced the launch of the SomaSleep mask. This mask helps track eye movements the entire night and provides consumer insights about their sleep disruption, patterns, and overall sleep quality.

REPORT COVERAGE

The report provides a detailed eye mask market analysis. It focuses on key aspects, such as the competition landscape, companies’ market share, market dynamics, regional analysis, product, material, and distribution channels. Besides this, it offers insights into various market trends and highlights key industry developments. In addition to the factors mentioned above, it encompasses several other factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation