"Assisting You in Establishing Data Driven Brands"

U.S. Pillows Market Size, Share & COVID-19 Impact Analysis, By Type (Memory Foam Pillow, Down & Feather Pillow, Wool/Cotton Pillow, Polyester/Synthetic Pillow, Latex Pillow, and Others), By Price Range (Under 50 USD, USD 50 to USD 100, Between USD 100 and USD 200, and Above USD 200), By Application (Residential and Commercial), By Sales Channel (Supermarket/ Hypermarket, Specialty Store, and Online), and Country Forecast, 2023-2030

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI108608



Play Audio Listen to Audio Version

The U.S. pillows market size stood at USD 3.07 billion in 2022 and is projected to grow from USD 3.15 billion in 2023 to USD 4.28 billion by 2030, exhibiting a CAGR of 4.48% during the forecast period of 2023-2030.

Pillows provide support to the user's neck and back while resting. The growing popularity of bedding products, including pillows, bedsheets, mattresses, and others in the hospitality sector, is driving market growth in the U.S. In addition, the increasing consumer awareness of the importance of good sleep for health and well-being drives the demand for such products in the U.S. market.


Closure of Retail Stores Due to COVID-19 Related Lockdown Restrictions Hampered Product Demand

The COVID-19 pandemic led to uncertainties in the economic condition of the U.S. For instance, according to the U.S. government, the U.S. GDP fell by 8.9% in the second quarter of 2020. Furthermore, the decline in the movement of goods across the country disrupted the supply chain and affected the sales of products in the country. In 2020, the lockdown caused a major disruption to global supply chains, including pillow manufacturing and distribution. Moreover, several pillow manufacturers faced challenges such as raw material sourcing, production slowdowns, and transportation difficulties, which caused delays in meeting product demand.

Furthermore, in 2020, the pandemic significantly impacted the travel and hospitality industry. With reduced travel, hotel stays, and other accommodations, the demand for the product decreased across hotels and resorts. This factor negatively affected pillow manufacturers and suppliers catering to the hospitality sector. In the same year, restrictions on international trade made the market increasingly dependent on local and domestic production. In addition, the market saw a significant shift from offline to online retailers during the pandemic.


Growing Popularity of Smart Pillows to Favor Market Growth

Shifting consumer preferences in the U.S. toward using smart pillows due to greater health consciousness and an increase in back and spine-related issues among the millennial population in the country are driving the demand for such products in the market. Smart pillows are becoming increasingly popular for those who suffer from snoring, as they provide comprehensive data on the sleeping habits of individuals with a sleep tracker, favoring market growth.

Request a Free sample to learn more about this report.


Growing Number of Sustainable Products to Fuel Market Growth

The rising popularity of innovative pillows among health-conscious and tech-savvy consumers, featuring cooling technology, anti-snore control, sleep trackers, sleep analyzers, and anti-odor & anti-bacterial properties, drives market growth. Moreover, several prominent players focus on launching organic and sustainable products in the market. For instance, in March 2020, CBD Pillow, a U.S.-based manufacturer, launched a gel memory foam pillow featuring CBD (Cannabidiol) infused fabric. The product is made with patented microencapsulation technology, which features CBD enclosed in a protective coating joined to the pillow's fabric.

Continuous Product Innovation by Manufacturers to Drive Product Demand

Pillow manufacturers in the U.S. strongly emphasize investing in new product development with new materials and the increasing availability of advanced materials for manufacturing innovative products, which drives product demand in the country. For instance, in November 2022, BEDGEAR, a U.S.-based bedding company, launched its new Balance Performance Pillow and Cuddle Curve Performance Pillow. According to the company, the new pillows include BEDGEAR's staple smart fabric technologies to address overheating and feature a Dri-Tec moisture-wicking white cover and Air-X mesh.


Fluctuating Raw Material Prices and Supply Chain Disruptions to Hamper Market Growth

Changing raw material prices and supply chain challenges are expected to impact companies' profitability in the market. During the pandemic, the supply chain suffered from production, logistics, and distribution challenges due to a lack of transportation and trade restrictions, impacting the market value. In addition, changes in economic conditions and inflationary trends in raw material prices adversely affect product prices in the U.S. Moreover, the shifting prices of raw materials such as cotton and polyester, owing to decreasing production, global supply chain disruptions, and the broader inflationary environment related to the ongoing macroeconomic conditions, are expected to hamper the U.S. pillows market growth.


By Type Analysis

Polyester/Synthetic Pillow Segment Dominates Due to its Significant Demand

Based on type, the market is divided into memory foam pillow, down & feather pillow, wool/cotton pillow, polyester/synthetic pillow, latex pillow, and others. The polyester/synthetic pillow segment holds a major U.S. pillows market share owing to factors such as cost-effectiveness, lightweight, and easy to maintain property. Polyester products are machine washable and dry easily compared to their wool, cotton, or feather counterparts. Moreover, they are suitable for individuals having problems such as neck pain. As a result, polyester fiber is increasingly used to make the product.

To know how our report can help streamline your business, Speak to Analyst

By Price Range Analysis

USD 50 to USD 100 Segment Dominates due to Growing Interior Designing Trend

Based on price range, the market is segmented into under 50 USD, USD 50 to USD 100, between USD 100 and USD 200, and above USD 200. The USD 50 to USD 100 segment dominates the U.S. market owing to the availability of high-quality products at reasonable prices in both online and offline platforms. Furthermore, the rising home decor and interior designing trends increase consumer inclination for products in unique designs and styles, which support segment growth.

By Application Analysis

Residential Segment Dominates Owing to Rise in Number of Residential Units in the Country 

Based on application, the market is segmented into residential and commercial. The residential segment leads the market. The demand for the product in the residential sector is significantly rising due to the rising number of housing units across the U.S., which is expected to fuel product demand during the forecast period. The rising consumer spending on home décor boosts demand for products in various materials, designs, colors, and patterns for residential consumers. These products are increasingly used to give an aesthetic look to the bedroom area, which supports segment growth.

By Sales Channel Analysis

Supermarket/Hypermarket Segment to Hold Major Market Share due to Convenience

Based on sales channel, the market is segmented into supermarket/hypermarket, specialty store, and online. The supermarket/hypermarket segment is poised to account for a major market share during the forecast period. Growth in consumer preference toward buying products from distribution channels such as supermarkets or hypermarkets due to high convenience and customer service has bolstered the growth of the segment in the U.S. market. Furthermore, continual supermarket and hypermarket efforts to maintain visually appealing merchandise in their stores support the product consumption rate and drive the supermarket/hypermarket segment growth.

The online segment is expected to grow at a CAGR of 5.38% during the forecast period due to the rising online shopping trends, increasing technological advancement, and internet penetration across the U.S. Moreover, the coronavirus pandemic has increased consumer inclination toward e-commerce websites due to the closure of offline stores, which has further boosted online shopping in the U.S.


Key Players Focus on Expanding Production Capacities to Support Product Consumption

Key players such as Tempur Sealy, Purple Innovation LLC, Sleep Number Corporation, and others focus on strengthening their production capacities to meet consumer demand for the product. Furthermore, they focus on increasing product innovation by investing in research & development activities. Several manufacturers focus on launching new products with various advanced features and technologies. Furthermore, key market players are focusing on promotion and marketing strategies to create strong brand awareness.


  • Avocado Mattress LLC (U.S.)

  • Boll & Branch (U.S.)

  • Casper (U.S.)

  • Tempur Sealy International (U.S.)

  • Brooklinen (U.S.)

  • GhostBed (U.S.)

  • Bedgear (U.S.)

  • Sleep Number Corporation (U.S.)

  • Buffy (U.S.)

  • Serta Simmons Bedding LLC (U.S.)

  • MyPillow (U.S.)

  • Parachute Home Inc. (U.S.)

  • Cozy Earth (U.S.)

  • LUXOME (U.S.)

  • Frette (Italy)

  • L.L Bean Inc. (U.S.)

  • John Matouk & Co. Inc. (U.S.)

  • Hotel Luxury Collection (U.S.)

  • Mellanni (U.S.)

  • Malouf (U.S.)

  • Purple Innovation LLC (U.S.)


  • June 2023: Casper, a U.S.-based brand, launched the Hybrid Pillow with Snow Technology, a cooling pillow that provides support and comfort during summer. The pillow uses the brand’s proprietary cooling technology that directs heat away from the body and regulates temperature.

  • Jan 2023: Bedgear, a U.S.-based manufacturer, presented new performance pillows and mattress protectors for adults, children, and toddlers. The company displayed its products in retail theaters driven by Artificial intelligence (AI) at the bi-annual Winter 2023 Las Vegas market at the Las Vegas Design Center.

  • Oct 2022: Malouf, a U.S.-based bedding manufacturer, announced the release of Shoulder Zoned Gel ActiveDough Pillow. The pillow is made with latex blended with memory foam that relieves pain points and amplifies the sleep experience.

  • Oct 2021: Brooklinen, a U.S.-based manufacturer, announced the launch of a Marlow pillow that provides optimal sleeping conditions to users. The pillow has a unique zipper detail that allows users to adjust firmness levels for more support and to stay cool throughout the night.

  • June 2021: Purple Innovation LLC, a U.S.-based bedding manufacturer, announced the expansion of its existing pillow offerings. The brand is launching the Purple TwinCloud Pillow, which features cooling, durable, and adjustable support improvements in previous pillow products to elevate sleep quality.


The market research report provides a detailed market analysis and focuses on crucial aspects, such as key companies, supply chain analysis, product types, and distribution channel areas. Besides this, the report offers insights into the current market trends and highlights key industry developments. In addition to the aforementioned factors, the report outlines several factors that have contributed to the growth of the market in recent years.

To gain extensive insights into the market, Request for Customization

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.48% from 2023 to 2030


Value (USD Billion)


By Type

  • Memory Foam Pillow

  • Down & Feather Pillow

  • Wool/Cotton Pillow

  • Polyester/Synthetic Pillow

  • Latex Pillow

  • Others

By Price Range

  • Under USD 50

  • USD 50 to USD 100

  • Between USD 100 and USD 200

  • Above USD 200

By Application

  • Residential

  • Commercial

By Sales Channel

  • Supermarket/Hypermarket

  • Specialty Store

  • Online

Frequently Asked Questions

Fortune Business Insights states that the U.S. market size was valued at USD 3.07 billion in 2022 and is projected to reach USD 4.28 billion by 2030.

The U.S. market is anticipated to record a CAGR of 4.48% during 2023-2030.

By type, the polyester/synthetic pillow segment holds a major market share.

The growing number of sustainable products is the primary factor driving market growth.

Sleep Number Corporation, Tempur Sealy International, Purple Innovation LLC, Serta Simmons Bedding, and others are the major players in the U.S. market.

The rising popularity of smart pillows in the U.S. market contributes to the increase in product adoption.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 186

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.