Mattress Market Size, Share & COVID-19 Impact Analysis, By Material (Spring/Coil, Foam, Latex, and Others), Size (Queen, Twin, Full, and Others), Application (Household, Healthcare, Hospitality, and Others), and Regional Forecast, 2020-2027

The global mattress market size was USD 30.38 billion in 2019 and is projected to reach USD 40.37 billion by 2027, exhibiting a CAGR of 4.2% during the forecast period.         

Mattress being a common household furnishing item has experienced a continued demand over the years. New compact products under the bed-in-box range are proving to be convenient for users as well as easy to ship for retailers, and therefore gaining momentum in the market. For instance, in January 2020 Kingsdown announced to introduce Boxed-Bed type of mattresses due to its growing consumer demand.

Online sales channels are further boosting the market as customers are increasingly exploring e-commerce furnishing sites. For instance, as estimated by Legget & Platt Inc. in their Annual Report 2018, total sales of mattresses made through online channels are projected to double in size or expected to hold about 30% market share by 2022. Therefore, new product developments as well as shifting distribution channel preferences are likely to propel the mattress market growth.

COVID-19 Impact: Slight Increase in Demand from Healthcare Sector to Uplift Market

Demand for beds is increasing from hospitals and thereby it has led to a significant need for bedding products industry during the pandemic. For instance, in April 2020, Kingsdown announced to expand its operations in response to the escalating requirements for treatment & recovery beds due to the rising number of COVID-19 cases. The company is focusing on speeding up its Care Xpress program, through which it can provide medical-grade mattresses. The company also announced to transform three of its production lines to the manufacturing of beds that are intended to be used at temporary health care facilities and treatment centers during the pandemic.

However, a decline in demand for bedding products has been observed from household and hospitality segments as the lockdown has affected the purchasing power of the population worldwide. On the other hand, products that can effectively help to prevent viral infections are becoming popular during the outbreak. For instance, in July 2020, Serta Simmons announced to develop a new antiviral mattress.  Therefore, product sales are likely to increase in the near future from household as well as commercial segments as lockdown restrictions are being lifted in the majority of the countries.

LATEST TRENDS

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Emergence of Smart Mattresses to Attract Consumers

Smart bedding products are gaining traction as they can monitor the user habits including roll-over patterns, body heat-maps as well as pressure points, and provide personalized solutions accordingly. Mattress sensors can adjust the bedding conditions such as automatically balancing air pressure beneath the body to provide a higher comfort level to the user while sleeping. For instance, in July 2020, Xiaomi announced, to begin with, crowdfunding for their new 8H Smart Mattress in China. The 8H Smart product allows the user to adjust the softness through the Mi App. It also features Yoga Sleep Mode, Vibration Alarm Clock, Graphene Infrared Heating, and XiaoAI Smart Assistant among others. Therefore, advent technology is likely to attract the increased consumer spending.

DRIVING FACTORS

Rising Number of Housing Units to Support Market Growth

The number of households is increasing worldwide with an ever-growing population. This factor has led to a growing demand for daily use products including various home furnishing items. For instance, as per the Housing Statistical Release of 4 July 2019, in England, completions of new houses totaled 169,770 till March Quarter 2019, which increased by 6% as compared to the same period in the previous year.

Besides, the growing trend of luxurious home decor is greatly contributing to the market expansion of premium bedding products. Similarly, the growing demand for kid’s specific beds is further supporting the growth of the market. For instance, Sleep Number’s The SleepIQ Kids k2 bed is equipped with the company’s DualAir adjustability along with SleepIQ technology that allows the k2 bed to easily adjust to a child’s growth allowing the child to sleep comfortably.

Therefore, the rising demand from the residential sector is likely to drive market growth in the forecast period.

Growing Sleeping Disorders to Increase Specialized Product Needs

Sleep deprivation is a serious issue that can lead to various adverse health effects. Availability of appropriate cushioning to sleep on plays an important role. For instance, as per the Better Sleep Council’s Consumer Research analysis of 2017, about 83% of respondents reported that they replace their mattress if it does not provide them proper sleep, whereas about 8 out of 10 users agreed to the fact that a poor-quality mattress is not good for the health. The Better Sleep Council (BSC) offers consultation on how to get adequate sleep including advice for the proper premium mattress purchasing.

Manufacturers are also working hard to understand sleeping problems faced by users and developing products to fulfill their requirements. For instance, in 2019, Duroflex launched Orthopedic Mattress, ‘Duropedic’ in India that is certified by National Health Academy. This is particularly developed that can provide comfort to the spine while giving required support to the body posture.

Therefore, the need for getting better sleep is thereby expected to offer growth opportunities in terms of customized product development in the bedding products industry.

RESTRAINING FACTORS

 Greater Product Life to Reduce Product Purchase Rate

Mattresses have high durability and last longer when used with proper care. For instance, as per the report Consumer Market Research-Beds & Bedding March 2018 of British Wool Board, it was reported that consumers replace their mattress approximately only after every 11 years. Therefore, greater product life is likely to limit frequent product purchasing needs. Besides, greater availability of low-cost local products is also expected to limit the penetration of premium and high-cost bedding brands.

SEGMENTATION

By Material Analysis

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Spring/Coil Segment to Dominate owing to Greater Number of Benefits

The market is segmented as spring/coil, foam, latex, and others based on material. Spring Air/Coil mattresses are preferred over other types owing to their inherent properties such as better load-bearing capacity and easy adaptability to body postures. On the other hand, petroleum-based foam products are also being utilized at a higher rate owing to their comparatively lower cost.

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However, hybrid products with a combination of two or more materials are gaining traction as it adds up the benefits of all the materials used. For instance, in May 2019, the Saatva brand launched a new mattress specifically for people weighing about 300 to 500 pounds. It features highly durable coil material that can bear the load along with high-density foam for better spinal support.

By Size Analysis

Queen Segment to Hold Major Share due to Convenient Size

Based on the size, the market is segmented as queen, full, twin, and others. Twin and full sizes can accommodate only a single person and therefore preferred for children’s room or smaller bedrooms. On the other hand, two adults can comfortably sleep on the queen-sized beds, and therefore this size is the most cost-effective among all others, and thereby this segment holds a major mattress market share. For instance, in October 2019, Kingsdown released new hybrid queen models having price points below USD 1,000 under their Prime Collection due to increasing consumer demand. Several other variants such as twin XL, King, California King are also available in the marketplace, where a consumer can buy suitable size as per room size and family requirements. 

By Application Analysis

Greater Usage Needs makes Household Segment Dominant

Based on the application, the market is segmented as household and commercial. With the growing population size, the number of residencies is on the rise, which has led to higher consumption of mattresses from the household segment. For instance, according to the National Mattress End of Life Report 2019 of the National Bed Federation, in the UK, the total number of mattresses used in houses was pegged at about 64,681,000 in 2017, whereas, those for other than home applications were 3,706,000 in the same year. However, an increasing number of commercial facilities including hotels and resorts globally is likely to further aid in market augmentation.

REGIONAL INSIGHTS

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Asia Pacific market was valued at USD 12.64 billion in 2019. Highly populated countries including China, India as well as Indonesia in Asia Pacific make it a dominant region owing to escalating bedding products demand from the residential sector. For instance, as stated by the Indian Sleep Products Federation’s Comfort Time Magazine issue of July 2019, China was one the topmost importer in 2018 accounting for a share of 85.4% for mattresses, supports, and foundations. Moreover, the increasing number of nuclear families in the region has also pushed the demand for housing units and thereby mattresses. 

North America and Europe are expected to hold a significant share owing to greater demand for high-value and luxury products. Additionally, the growing tourism industry in these regions has supported the growth of lodging facilities and thereby the market. Additionally, the trend of having a separate room for kids in these regions is further expected to increase demand for single-sized beds and mattresses. For instance, as per the U.S. International Trade Commission’s Publication 4842 of November 2018, in the U.S. apparent consumption of mattresses in 2017 was 16.3% greater as compared to 2015.

South America and the Middle & Africa regions hold comparatively lower market share; however, these regions are growing at a rapid rate. Increasing urbanization and changing consumer demands in these regions is likely to offer growth opportunities to the major players operating in the market. For instance, in April 2020, the second edition of ‘Sleep Expo Middle East’ was held in Dubai. About 50 plus exhibitors and 1,723 visitors related to mattresses, pillows, duvets, and other bedding products industry were present at the expo, which is the only trade show for sleep industry products in the MEA region. Therefore, such initiatives are expected to boost the market in the Middle East and Africa.

KEY INDUSTRY PLAYERS

 High Demand for Bedding Products Industry to Incite Market Competition

The bedding products industry is highly unorganized, besides several retailers present worldwide are strongly focusing on vertical integration to offer their brands. This has led to higher market competition. Therefore, prominent players such as Tempur-Sealy, Serta Simmons, Paramount Bed Holdings Co., Ltd. as well as King Koil are adopting different strategies on all possible levels of the supply chain from manufacturing to retailing and distribution to increase the market penetration.

For instance, in 2019, Tempur-Sealy signed an agreement with an American Retailer Mattress Firm, Inc. to re-launch its products in the U.S. under its brands Tempur-Pedic, Stearns & Foster, and Sealy at about 2,500 stores of Mattress Firm Inc. Moreover, in August 2020, Tempur-Sealy announced to open a new manufacturing facility for bedding products in North America. On the other hand, in February 2020, the company also invested in solar panel technology for its New Mexico’s mattress manufacturing facility that will eventually minimize purchasing of about 2 million kWh/year of outside electricity.

Therefore, key players are keen on having sustainable operations and also focusing on expanding production as well as distributions capabilities to strengthen their market presence.

LIST OF KEY COMPANIES PROFILED:

• Serta Simmons Bedding, LLC (Georgia, U.S.)


• Tempur-Sealy International, Inc. (Kentucky, U.S.)


• Sleep Number Corporation (Minnesota, U.S.)


• Paramount Bed Holdings Co., Ltd. (Tokyo, Japan)


• Kingsdown Inc. (North Carolina, U.S.)


• Grupo Pikolin (Zaragoza, Spain)


• Sheela Foam (Uttar Pradesh, India)


• King Koil Mattress Co. (Illinois, U.S.)


• Greiner AG (Kremsmünster, Austria)


• Suibao Group (Guangdong, China)     

KEY INDUSTRY DEVELOPMENTS:

• January 2020 – Tempur Sealy announced to acquire a majority stake in Sherwood Bedding, a leading private label bedding products manufacturer. This is expected to strengthen the company’s footprint in the market


• July 2019 – Kingsdown’s Zedbed division released a new Adjust Copper Collection Mattress that features a layer of copper-infused VX foam at the top of the mattress. This design is expected to offer health benefits derived from copper along with the cooling properties of VX- ventilation extreme foam.

REPORT COVERAGE

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The market research report provides a detailed market analysis and focuses on key aspects such as competitive landscape, materials, and leading product types. Besides this, the report offers insights into the mattress market trends and highlights key industry developments.

In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth rate of the market in recent years.

Report Scope & Segmentation