Mattress Market Size, Share & COVID-19 Impact Analysis, By Material (Spring/Coil, Foam, Latex, and Others), Size (Queen, Twin, Full, and Others), Application (Household, Healthcare, Hospitality, and Others), and Regional Forecast, 2021-2028

The global mattress market size was USD 30.36 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with mattress witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of 0.1% in 2020. The market is projected to grow from USD 30.93 billion in 2021 to USD 42.84 billion in 2028 at a CAGR of 4.8% in the 2021-2028 period. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.         

Bedding products being a common household furnishing item, has experienced a continued demand over the years. New compact products under the bed-in-box range are proving to be convenient for users and easy to ship for retailers, therefore gaining momentum in the market. For instance, in January 2020, Kingsdown introduced Boxed-Bed type of product due to its growing consumer demand.

Online sales channels are further boosting the market as customers are increasingly exploring e-commerce furnishing sites. For instance, as Legget & Platt Inc. estimated in their Annual Report 2018, total sales made through online channels are projected to double in size or expected to hold about 30% market share by 2022. Therefore, new product launches/developments and shifting distribution channel preferences are likely to propel the mattress market growth.

COVID-19 Impact: Slight Increase in Demand from Healthcare Sector to Uplift Market

Demand for beds is increasing from hospitals, and thereby it has led to a significant need for mattress industry during the pandemic. For instance, in April 2020, Kingsdown announced to expand its operations in response to the escalating requirements for treatment & recovery beds due to the rising number of COVID-19 cases. The company is focusing on speeding up its Care Xpress program, to provide medical-grade product. The company also announced to transform three of its mattress production lines to the manufacturing of beds intended to be used at temporary health care facilities and treatment centers during the pandemic.

However, a decline in demand for bedding products has been observed from household and hospitality segments as the lockdown has affected the population's purchasing power worldwide. On the other hand, products that can effectively prevent viral infections are becoming popular during the outbreak. For instance, in July 2020, Serta Simmons announced to develop a new antiviral product. Therefore, product sales are likely to increase in the near future from household, and commercial segments as lockdown restrictions are being lifted in most countries.

LATEST TRENDS

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Emergence of Smart Products to Attract Consumers and Accelerate Market

Smart bedding products are gaining traction as they can monitor user habits, including roll-over patterns, body heat-maps and pressure points, and provide personalized solutions accordingly. Sensors can adjust the bedding conditions, such as automatically balancing air pressure beneath the body to provide a higher comfort level to the user while sleeping. For instance, in July 2020, Xiaomi announced, to begin with, crowdfunding for their new 8H Smart product in China. The 8H Smart product allows the user to adjust the softness through the Mi App. It also features Yoga Sleep Mode, Vibration Alarm Clock, Graphene Infrared Heating, and XiaoAI Smart Assistant, among others.

Therefore, advent technology is likely to increase the market share of product among other bedding essentials.

DRIVING FACTORS

Rising Number of Housing Units to Support Market Growth

The number of households is increasing worldwide with an ever-growing population. This factor has led to a growing demand for daily use products, including various home furnishing items. For instance, as per the Housing Statistical Release of 4 July 2019, in England, completions of new houses totaled 169,770 till March Quarter 2019, which increased by 6% compared to the same period in the previous year.

Besides, the growing trend of luxurious home decor greatly contributes to the market expansion of premium mattress. Similarly, the ever-increasing demand for kid’s specific beds further supports the growth of the market. For instance, Sleep Number’s The SleepIQ Kids k2 bed is equipped with the company’s DualAir adjustability along with SleepIQ technology that allows the k2 bed to easily adjust to a child’s growth enabling the child to sleep comfortably.

Therefore, the rising demand for product from the residential sector is likely to drive market growth in the forecast period.

Growing Sleep Disorders to Increase Demand for Specialized Products

Sleep deprivation is a serious issue that can lead to various adverse health effects, availability of appropriate cushioning to sleep on plays an important role in boosting the market. For instance, as per the Better Sleep Council’s Consumer Research analysis of 2017, about 83% of respondents reported that they replace their mattress if it does not provide them proper sleep. In contrast, about 8 out of 10 users agreed that a poor-quality product is not suitable for the health. The Better Sleep Council (BSC) offers consultation on how to get adequate sleep, including advice for the proper product purchasing.

Manufacturers are also working hard to understand users' sleeping problems and develop products to fulfill their requirements. For instance, in 2019, Duroflex launched Orthopedic product, ‘Duropedic’ in India certified by National Health Academy. This is particularly developed to provide comfort to the spine while giving required support to the body posture.

Therefore, getting better sleep is thereby expected to offer growth opportunities in terms of customized product development in the bedding products industry.

RESTRAINING FACTORS

Higher Durability of Products to Inhibit Market Growth

Bedding products have high durability and last longer when used with proper care. For instance, as per the report Consumer Market Research-Beds & Bedding March 2018 of British Wool Board, it was reported that consumers replace their mattress approximately only after every 11 years. Therefore, greater product life is likely to limit frequent product purchasing needs. Besides, the greater availability of low-cost local products is also expected to limit the penetration of premium and high-cost bedding brands.

SEGMENTATION

By Material Analysis

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Spring/Coil Segment to Dominate owing to Greater Number of Benefits

The market is segmented as spring/coil, foam, latex, and others based on material. Spring/Coil type products are preferred over other types owing to their inherent properties, such as better load-bearing capacity and easy adaptability to body postures. On the other hand, petroleum-based foam products are also being utilized at a higher rate owing to their comparatively lower cost.

However, hybrid products with a combination of two or more materials are gaining traction as it adds up the benefits of all the materials used. For instance, in May 2019, the Saatva brand launched a new product specifically for people weighing about 300 to 500 pounds. It features highly durable coil material that can bear the load and high-density foam for better spinal support.

Moreover, the emergence of organic innerspring products and eco-friendly foam and cotton-based products is extensively promoted due to their sustainable nature.

 By Size Analysis

Queen Segment to Hold Major Share due to Convenient Size

Based on the size, the market is segmented as queen, full, twin, and others. Twin and full sizes can accommodate only a single person and therefore preferred for children’s room or smaller bedrooms. On the other hand, two adults can comfortably sleep on the queen-sized beds, and consequently, this size is the most cost-effective among all others, and thereby this segment holds a major market share. For instance, in October 2019, Kingsdown released new hybrid queen models having price points below USD 1,000 under their Prime Collection due to increasing consumer demand. Several other variants such as twin XL, King, California King are also available in the marketplace, where a consumer can buy suitable sizes as per room size and family requirements.

By Application Analysis

Greater Usage Needs makes Household Segment Dominant

Based on the application, the market is segmented as household and commercial. With the growing population size, the number of residencies is on the rise, which has led to higher consumption of product from the household segment. For instance, according to the National Mattress End of Life Report 2019 of the National Bed Federation, in the UK, the total number of products used in houses was pegged at about 64,681,000 in 2017. In contrast, those other than home applications were 3,706,000 in the same year. However, an increasing number of commercial facilities, including hotels and resorts globally, is likely to further aid in market augmentation.

REGIONAL INSIGHTS

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Asia Pacific market was valued at USD 12.80 billion in 2020. Highly populated countries, including China, India and Indonesia in Asia Pacific, make it a dominant region owing to escalating bedding products demand from the residential sector. For instance, as stated by the Indian Sleep Products Federation’s Comfort Time Magazine issue of July 2019, China was one the topmost importer of bed materials in 2018, accounting for a share of 85.4% for mattresses, mattress supports, and foundations. Moreover, the increasing number of nuclear families in the region has also pushed housing units and bedding products

North America and Europe are expected to hold a significant mattress market share owing to greater demand for high-value and luxury products. Additionally, the growing tourism industry in these regions has supported the growth of lodging facilities and thereby the global market. Additionally, the trend of having a separate room for kids in these regions is further expected to increase demand for single-sized beds.

South America and the Middle & Africa regions hold comparatively lower market share; however, these regions are growing rapidly. Increasing urbanization and changing consumer demands in these regions are likely to offer growth opportunities to the global market players. For instance, in April 2020, the second edition of ‘Sleep Expo Middle East’ was held in Dubai. About 50 plus exhibitors and 1,723 visitors related to bed materials, pillows, duvets, and other bedding products industry were present at the expo, which is the only trade show for sleep industry products in the MEA region. Therefore, such initiatives are expected to boost the market in the Middle East and Africa.

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KEY INDUSTRY PLAYERS

High Demand for Bedding Products Industry to Incite Market Competition

The bedding products industry is highly unorganized; besides, several retailers worldwide are strongly focusing on vertical integration to offer their brands. This has led to higher market competition. Therefore, prominent major players such as Tempur-Sealy, Serta Simmons, Paramount Bed Holdings Co., Ltd. as well as King Koil are adopting different strategies on all possible levels of the supply chain from manufacturing to retailing and distribution to increase the market penetration. Therefore, key players are keen on having sustainable operations and focusing on expanding production and distribution capabilities to strengthen their market presence.

LIST OF KEY COMPANIES PROFILED:

• Serta Simmons Bedding, LLC (Georgia, U.S.)


• Tempur-Sealy International, Inc. (Kentucky, U.S.)


• Sleep Number Corporation (Minnesota, U.S.)


• Paramount Bed Holdings Co., Ltd. (Tokyo, Japan)


• Kingsdown Inc. (North Carolina, U.S.)


• Grupo Pikolin (Zaragoza, Spain)


• Sheela Foam (Uttar Pradesh, India)


• King Koil Mattress Co. (Illinois, U.S.)


• Greiner AG (Kremsmünster, Austria)


• Suibao Group (Guangdong, China)  

KEY INDUSTRY DEVELOPMENTS:

• July 2021 – American Mattress, the largest mattress retailer, established a retail partnership with the award-winning sleep innovation firm Casper to expand partner’s mattress offerings in the U.S. and Canada.


• January 2021 – Sleep Boutique Inc., a Canadian custom sleep products manufacturer, introduced ‘Von Viva’, a premium line of custom-made mattresses for multiple sleepers.


• March 2021 – Endy, a Canadian mattress maker, launched ‘Healthcare Heroes Giving Campaign’ to donate its sleep products to Canadian hospital customers. This will help the company to increase the number of its hospital customers in Canada.

REPORT COVERAGE

An Infographic Representation of MATTRESS Market

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The market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, materials, and leading product types. Besides this, the report offers insights into the mattress market trends and highlights key industry developments.

In addition to the aforementioned factors, the report encompasses several factors that have contributed to the market's growth rate in recent years.

Report Scope & Segmentation