"Market Intelligence that Adds Flavour to Your Success"
Food inclusions are constituents added to food to enhance the sensory, aesthetic, and organoleptic properties of a food product. Some widely used food inclusions are dry fruits, chocolates, nuts, fruit pieces, and herbs and spices. Food inclusions are capable of bringing flavor, aroma, color, and textural elements to food products; this factor can fuel the demand for food inclusions. The increasing consumer’s inclination towards value-added food products such as edible glitter in frosting and candy confetti in cake batter will drive the global food inclusion market.
The demand for food products that include nuts, seeds, and specific herbs are becoming popular among consumers due to enlarging consumer interest in healthy snacking and plant-based edibles. The food franchise and manufacturers found that consumers seem to be more willing to try something new when it is added with a twist - for example, melon seeds and lotus seeds in smoothie bowls. Food inclusions are available in different flavors such as chocolate, caramel, fruit flavors, and savory to add a variety of tastes to the food products.
Key Market Driver -
Growing Demand for Healthy Food Products.
Key Market Restraint -
Increasing Popularity of Fortified Food Products.
Increasing demand for flavored food products among developed countries such as the U.S., Canada, and Germany will positively leverage the food inclusion market. For instance, in April 2018, Dairy Queen, an American chain of fast-food restaurants and soft-serve ice-cream, launched a new Caramel Cannonball Blizzard, which is caramel coated caramel truffles, toffee pieces and caramel topping mixed with vanilla soft serve. The intensifying demand for wholesome and nutritious snacks that can be consumed on-the-go such as cereal bars containing nuts and fruits is expected to act as one of the primary drivers in the growth of the global food inclusion market.
Moreover, proliferating consumer inclination towards fortified food products can act as a restraint for the growth of the global food inclusion market. Some fortified food products and dietary supplements can be consumed as a substitute for a meal due to its high nutritional content, which is expected to hamper the growth of the global food inclusion market.
The key players operating in the global food inclusion market are, Cargill, Archer Daniels Midland Company, Kerry Group, Barry Callebaut, Tate and Lyle, AGRANA Beteiligungs, Sensient Technologies, Taura Natural Ingredients, Georgia Nut Company, Diana Food, and others.
The chocolate segment is anticipated to witness prominent growth owing to its high popularity and desirability among kids and adults. The addition of chocolate chips in a food product increases the visual appeal of the food product, which attracts consumers to buy the product. For instance, in January 2020, Lake Champlain Chocolates launched two new Snack Bites in crunchy quinoa extra-dark chocolate and dark chocolate flavors. Seeds and fruit segment is expected to witness steady growth owing to its health benefits and refreshing taste.
The bakery and confectionery application segment is expected to experience incredible growth during the forecast period due to enlarging demand for innovative and tasty bakery and confectionery products. The rise in the launch of baked goods added with desirable inclusions by key market players is further projected to enhance their application across the segment. For instance, in June 2018, Nestle launched edible cookie dough with the inclusion of Chocolate Chips. The use of food inclusions in dairy and ice-cream is anticipated to witness robust growth in the global food inclusion market due to increasing processed food manufacturer's demand. For instance, in January 2020, Magnum, a mega ice-cream brand, launched a new line of Ruby chocolate-covered mini ice-cream in the U.S.
The presence of crucial food inclusion manufacturers and rising innovation in the food industry and food processing technology is anticipated to drive the growth of the food inclusion market in North America and Europe. The escalating consumer preferences for tasty and healthy food products is responsible for the growth of the food inclusion market within the aforementioned regions.
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The growing food processing industry and increasing per capita income will drive the food inclusion market in Asia Pacific. Increasing disposable income and popularity of healthy snaking instead of fatty food is anticipated to witness the sturdy growth food inclusion market in this region. The increasing working population and lack of physical activity due to the busy lifestyle in countries such as Japan and China will boost the demand for healthy processed food products.
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