"Market Intelligence that Adds Flavour to Your Success"

Hummus Market Size, Share & Industry Analysis, By Type (Classic, Roasted Garlic, White Bean, Black Olive, Red Pepper, and Others), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Grocery Stores, Online Retails), and Regional Forecast, 2024-2032

Last Updated: June 10, 2024 | Format: PDF | Report ID: FBI105632



Play Audio Listen to Audio Version

The global hummus market size was USD 3.75 billion in 2023 and is predicted to grow from USD 4.21 billion in 2024 to USD 10.05 billion by 2032, exhibiting a CAGR of 11.49% over the forecast period (2024-2032).

In the past decade, various dips, sauces, and spreads have grown significantly due to the rising snacking trends among consumers worldwide. The consumers’ increasing demand for the product as a healthy and enjoyable dip or spread has supported the market growth. It is a well-known dip from the Middle East, made using chickpea, tahini, garlic, and olive oil. However, various other pulses and vegetables are also widely used to produce different variants, such as sweet potato or beetroot hummus, and others.

One of the prominent factors increasing its consumption is the growing health consciousness among consumers. It is rich in vitamins, proteins, and minerals, and its consumption aids in improving bone, muscle, and skin strength, as well as lowers cholesterol, thus emerging as a nutritious dip. Furthermore, the wide availability of the product in different ranges and its ability to improve the taste of food products aids in driving the market growth.

The outbreak of the COVID-19 pandemic has negatively impacted the global economy, as well as the food industry. This is due to governments implementing social distancing norms and lockdowns to curb the spread of the virus. People staying at home increased their preferences towards home-cooked food and stockpiling of essential food items in bulk, such as hummus and other ready-to-cook/eat products. Along with this, consumers gravitated towards healthy foods that provide comfort to support their immune system and overall health.

As some of the large food manufacturers could not cope with the increasing demand, it provided an opportunity for small brands to gain shelf space. As the product is considered a healthy dip, its sales across various countries have witnessed a spike and have boosted the quarterly results almost by 100%. For instance, Sabra and Obela brands of Strauss Group Ltd., manufacturing chilled dips and spreads, in its first-quarter sales (Q1 2020-21), reported 8.8% sales growth than the corresponding period of the year to reach USD 101.23 million.

Hummus Market Trends

Increasing Adoption of Vegan Diet and High Organic Hummus Demand are Vital Trends

The widespread trend of veganism has grown rapidly in the last few years, especially in developed economies of North America and Europe. The vegan trend is gaining mainstream popularity due to the increasing awareness among consumers regarding animal welfare and environmental sustainability. This has considerably boosted sales across the world as it is one of the most liked and popular plant-based dips. Along with this, the demand for organic hummus is growing due to the increased health-conscious consumers and their pro-environmental purchasing behavior, which would drive the industry’s growth.

Furthermore, manufacturers are introducing new and improved organic variants of the product to suffice the increasing demand. For instance, in June 2023, Hope Foods, an organic hummus brand, introduced its new range of organic, non-GMO and plant-based dips with vibrant flavors. The new product has bold new packaging design with plastic neutral certification. The new product contains organic flaxseed oil, offering enhanced functional benefits. 

Request a Free sample to learn more about this report.

Hummus Market Growth Factors

Rising Popularity of Various Flavor Combinations to Fuel Market Growth

The growing popularity of various unique and novel flavors in dips across the consumer base worldwide has played a crucial role in propelling market growth. Manufacturers are continuously conducting product innovation to meet the consumer’s preferences and tastes. For instance, in November 2023, Fresh Craving introduced two new innovative hummus flavors to its lineup: Tajín Chili Lime Hummus and Dill Pickle. The brand collaborated with Tajin Seasoning, a Mexican company, to develop these new products. Functional ingredients with immunity attributes are at the forefront of consumers’ preferences in the wake of the global pandemic. Functional flavors inspired by herbs and spices, such as turmeric, lavender, lime, and blueberry, are growing widely popular due to the increased emphasis on health. Furthermore, the higher shelf-life and affordability of the product have augmented the market growth.

Surging Inclination Towards Premium and Healthy Dips to Drive Market Growth

The potential health-beneficial attributes of hummus due to the presence of various proteins, fiber, antioxidants, vitamins, and other nutritional constituents have significantly driven its demand. The demand for healthy snacks is growing – between the meals, as well as on the go, with health indulgence playing a crucial role. In addition, the product has grown increasingly popular among millennials as they are among the most health-conscious consumers group. Further, hummus is widely consumed for its unique taste, convenience and for being a plant-based dip option, thereby significantly drawing consumers’ attention to achieve a position as a fridge staple. Further, the increasingly hectic and fast-paced lifestyles of consumers have surged the need for healthy bite-sized snacks, which has aided in boosting its sales performance.


Increasing Product Adulteration to Impede the Growth of Market

In recent years, hummus recalls have surfaced as one of the major problems in the industry, which has negatively impacted market growth. For instance, in March 2021, Sabra Dipping Company, LLC, in partnership with the Food and Department of Agriculture (FDA), voluntarily recalled 2,100 cases of classic hummus with potential Salmonella contamination. Similarly, in February 2024, Wegmans Hummus, an American company, recalled its hummus product lot number of 240239 or 240309, due to an undeclared sesame allergen in the product. Such product recalls can lead to consumers losing confidence in the product, which can cause a negative effect on the product demand, thus resulting in revenue losses. Along with this, the presence of other plant-based dips, such as tahini, salsa, and others in the market and their equally growing adoption by consumers is expected to further hamper growth.

Hummus Market Segmentation Analysis

By Type Analysis

Classic Hummus Segment to Hold the Major Share Due to its Wide Availability

Classic type is the most widely available and consumed variant in the world. The segment accounted for approx. 41.54% share in the global market in 2023. The demand for this variant is high owing to its versatility as it can be consumed as an appetizer, spread, or a dip, along with being naturally gluten-free and highly nutritious.

Roasted garlic and white bean variants are the other two prominent types witnessing significant demand across the globe. These variants are used to prepare cuisines, as well as for direct consumption due to their distinct taste and consumers' preferences to try new flavors and products. Furthermore, the introduction of various flavors, such as chocolate, pumpkin pie, banana, red velvet, and others, coupled with consumers' interest in innovative dips, are expected to offer growth opportunities for the market.

To know how our report can help streamline your business, Speak to Analyst

By Distribution Channel Analysis

Numerous Product Availability and Attractive Discounts to Promote Sales Growth through Mass Merchandisers

On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, grocery stores, and online retails. The mass merchandisers segment is expected to hold the largest hummus market share as they provide an exceptional in-store shopping experience and numerous discounts on bulk purchasing. Another factor driving the segmental growth is the food quality and freshness offered by these mass merchandisers, thereby allowing shoppers the freedom of selection.

However, the growing digitization and rising internet penetration have increased the consumers’ interest in online shopping. According to a research by Frontiers, approximately 79% of consumers preferred to order groceries and household products online in 2020, a 19% increase over 2019. Along with this, the wide product availability, high convenience, and door-step delivery option are also the factors expected to boost the segment’s growth.


North America Hummus Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

North America is the leading region contributing to the highest revenue share in the global market, which stood at USD 1.91 billion in 2023. The increasing production and consumption of dips & spreads in the U.S. is the main factor driving regional sales. According to the USA Dry Pea & Lentil Council, an estimated 25% of Americans now store the product in their fridge. Along with this, the rising acceptance of veganism in the region is another factor influencing the consumers' demand for such plant-based dips. Moreover, manufacturers are introducing new and attractive products to draw consumers’ attention.

Europe is expected to hold the next highest share in terms of revenue. The growing popularity of this product in various European countries, especially in the U.K., has contributed to driving regional sales. The country approximately accounts for 40% of the regional sales and is also known as Europe’s hummus capital.

Asia Pacific is likely to emerge as the fastest-growing region in the market. The rapid urbanization, acceptance of cross-culture foods, and rising disposable income are some of the factors escalating product sales. Countries such as India, Australia, and China are among the major economies offering market growth in the region.

In the ME&A, retail sales of the product in the Middle East is comparatively low as it’s a regional cuisine, and consumers prefer them freshly prepared than it being store-bought. In contrast, South Africa and the other countries are proliferating on account of the growing vegan trend, escalating population, and increasing per capita income.

To know how our report can help streamline your business, Speak to Analyst

List of Key Companies in Hummus Market

Key Players Focus on New Product Launches for Portfolio Expansion and Maintaining Prominence

The global market is fragmented, with numerous industry players operating within the market. The increasing demand across several countries due to improved digitalization and urbanization provides ample opportunities for the market players to innovate and expand their global presence. Companies, such as Nestlé S.A., Strauss Group, Ltd., Cedar’s Mediterranean Foods, Inc., The Kraft Heinz Company, and others, are focusing on various strategies, such as new product launches, partnerships, base expansion, and others to increase their prominence. For instance, in September 2023, Lantana Foods, a U.S.-based company, launched three new SKUs under its product portfolio. The new product such as Cauliflower Pizza Crust Hummus, Dill Pickle Hummus, and Hatch Chile Hummus across the U.S.


  • Nestlé S.A. (Vevey, Switzerland)

  • Cedar’s Mediterranean Foods, Inc. (Massachusetts, U.S.)

  • Haliburton International Foods, Inc. (California, U.S.)

  • Strauss Group, Ltd. (Sabra Dipping Company, LLC)  (Petah Tikva, Israel)

  • Bakkavor Group Plc (London, United Kingdom)

  • Tribe Hummus (Massachusetts, U.S.)

  • Boar’s Head Brand (Florida, United States)

  • Hummus Gourmet, LLC (Lantana Foods) (Texas, U.S.)

  • The Kraft Heinz Company (Illinois, U.S.)

  • Hope Foods, LLC. (Colorado, U.S.)


  • September 2023: Sabra, a hummus brand, launched Buffalo Hummus made with Frank’s redhot, BBQ hummus. This new Mediterranean Roasted garlic and Spicy Harissa targeted consumers across the U.S. 

  • July 2022: Trader Joe, an American grocery chain, launched its new chocolate hummus with 50 calories per serving. The new hummus would be suitable with sliced apples, freeze dried strawberries, banana chips, and other snacks.

  • March 2022: Summer Fresh, an American company, launched its two new products, Dill Pickle and Barbecue hummus, in on-the-go format. The new products have been made from Canadian chickpeas, tahini, and olive oil.

  • April 2021: Ithaca Hummus announced the launch of its sharing-size hummus 17oz. Container in two flavors – lemon garlic and lemon dill, in the U.S. The company launched this bigger size pack of the dip due to its growing consumption in the country.

  • March 2021: FoodStory Brands, under its brand Fresh Cravings, launched a hummus dips line in classic and roasted red pepper flavors in the U.S. to expand its dips product range.


An Infographic Representation of Hummus Market

To get information on various segments, share your queries with us

The market research report provides a detailed global hummus industry analysis and focuses on key aspects such as leading companies, market segmentation, product types, and leading distribution channels of the product. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth prospects of the market over recent years.

To gain extensive insights into the market, Request for Customization

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)

Growth Rate

CAGR of 11.49% from 2024 to 2032


By Type

  • Classic

  • Roasted Garlic

  • White Bean

  • Black Olive

  • Red Pepper

  • Others

By Distribution Channel

  • Supermarkets/Hypermarkets

  • Convenience Stores

  • Grocery Stores

  • Online Retails

By Geography

  • North America (By Type, Distribution Channel, and By Country)

    • The U.S. (By Distribution Channel)

    • Canada (By Distribution Channel)

    • Mexico (By Distribution Channel)

  • Europe (By Type, Distribution Channel, and By Country)

    • U.K. (By Distribution Channel)

    • France (By Distribution Channel)

    • Germany (By Distribution Channel)

    • Netherlands (By Distribution Channel)

    • Italy (By Distribution Channel)

    • Rest of Europe (By Distribution Channel)

  • Asia Pacific (By Type, Distribution Channel, and By Country)

    • China (By Distribution Channel)

    • India (By Distribution Channel)

    • Japan (By Distribution Channel)

    • Australia (By Distribution Channel)

    • Rest of Asia Pacific (By Distribution Channel)

  • South America (By Type, Distribution Channel, and By Country)

    • Brazil (By Distribution Channel)

    • Argentina (By Distribution Channel)

    • Rest of South America (By Distribution Channel)

  • The Middle East and Africa (By Type, Distribution Channel, and By Country)

    • Saudi Arabia (By Distribution Channel)

    • South Africa (By Distribution Channel)

    • Rest of ME&A (By Distribution Channel)

Frequently Asked Questions

Fortune Business Insights says that the global market size stood at USD 3.75 billion in 2023.

The market is projected to grow at a CAGR of 11.49% over the forecast period.

The classic variant is expected to be the leading type in the market during the forecast years.

The growing consumer inclination towards flavorful dips is set to drive the market.

Nestle S.A., Strauss Group, Ltd., Cedars Mediterranean Foods, Inc., and The Kraft Heinz Company are the prominent players.

North America is anticipated to hold the highest share in the global market.

The mass merchandisers sales channel is expected to hold the dominant market share.

The increasing demand for vegan and organic dips and spreads is the major market trend.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 169

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.