Food Premix Market Size, Share & COVID-19 Impact Analysis, By Type (Vitamins, Minerals, and Hydrocolloids), By Application (Dietary Supplements, Beverages, Dairy Products, Bakery Products, and Others), and Regional Forecast, 2022-2029

The food premix market size was valued at USD 6.31 billion in 2021 and is projected to grow from USD 6.69 billion in 2022 to USD 10.70 billion by 2029, exhibiting a CAGR of 6.93% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with food premix experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 8.45% in 2020 as compared to 2019.

The growth of micronutrient premixes is increasing primarily due to the surging demand for functional food and supplements, rising parental concern for nutritional supplementation of infant foods, as well as the growing customer demand for convenience products. The manufacturers of customized blends are steadily aiming to develop innovative products to fulfill individuals' dietary requirements. Moreover, since the pandemic, consumers have been strongly dedicated to maintaining a healthy diet, which drives global market growth.

COVID-19 IMPACT

Elevated Consumption of Fortified Products or Dietary Supplements to Influence the Food Premix Market Growth Potential

The sudden outburst of the COVID-19 pandemic caused a severe impact on the producers as well as the consumption pattern of individuals. The shutdown of manufacturing facilities and difficulties in logistics have affected the essential commodities industries during the initial phase of the lockdown. But, with the fainting effects of COVID-19, consumption of functional supplements, such as immunity-boosting beverages and nutritionally rich products, has significantly increased among consumers. The fear of the unavailability of products has necessitated the population to panic about buying products, which, in turn, boosted the sales of healthy supplements. Also, the additional health benefits from immunity boosting products further increased the consumption rate along with accelerated food premix sales.

LATEST TRENDS

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Increased Consumption of Nutraceuticals to Support Health Mechanism  

With evolution, the robust demand for clean-label foods or healthy products has been increasing day by day among consumers. The growing awareness about the importance of health and the rising prevalence of micronutrient deficiencies, especially amongst infants, are some of the crucial factors responsible for surging the demand for customized blends in the market. For instance, according to the World Health Organization (WHO), 2021, approximately 89% of the world's population is consuming iodized salt to combat the occurrence of micronutrient deficiencies. In recent years, individuals have become more health-conscious and are continuously seeking healthy indulgent products that holistically improve their health and wellness. Functional sports drinks, energy drinks, pasta, biscuits, and others fortified with vitamins and minerals are widely popular and thus are consumed on a larger basis. Furthermore, as the modern-day lifestyle of consumers gives rise to the prevalence of numerous lifestyle disorders, such as obesity, cardiovascular ailments, and diabetes, consumption of nutraceuticals has been increasing exponentially.

DRIVING FACTORS

Surging Demand for Customized Food Premix to Aid Market Growth Performance

In this modern era, where the customers and businesses have become more aware of the nutritional information of various products, the demand for customized food premix to address specific requirements is rising. Consumer choices and demands are paving the way for manufacturers to develop nutrient-enriched products. Over the years, fortified micronutrient ready mixes have gained tremendous popularity due to the mounting demand for vitamin or mineral-based fortified products and soaring need for convenience products amongst individuals. For instance, in November 2021, Minafin Sprl, under its health chemistry division, launched Blendamix, a custom premix for both food and pharma products. These products can help the manufacturers to increase their production capacities to meet the growing demand. Thus, all these factors are contributing to strengthening the market revenue of functional products across the globe.

Growing Incorporation of Food Premix in Nutraceuticals to Favor Growth

The market for functional food ingredients has flourished due to the rising demand for multiple functional supplementation from customers. Functional beverages in recent years have become more appealing to consumers to address their specific wants and desires. As the number of individuals opting for food and beverage products in context with building and supporting a healthy lifestyle increases, they seek nutraceuticals products and brands that enhance their lives. Numerous beverages, which offer several additional nutrient benefits to individuals, such as energy drinks, fortified tea, and coffee, are widely considered beneficial for boosting human performance. Moreover, the prominent players are also investing in fortifying the existing products as well as innovating novel products that are enriched with custom-compounded nutritional ingredients. The usage of food premix is one of the cost-effective strategies that also saves the time and efforts of consumers. Factors, such as rising demand for medical nutrition and a spike in incidences of malnutrition or other health-related disorders, can significantly augment the market growth.

RESTRAINING FACTORS

Regulatory Stringency on Quality and Safety Standards with Premixes to Hinder Growth

The global premixes market is undergoing a gradual shift in regard to different types of products. As the emerging economies in Asia Pacific significantly turn toward functional/fortified eatables and drinks, it poses a significant opportunity for exports due to the wide availability of raw materials and a large manufacturing base. Regulatory agencies across developed regions, such as Europe and the U.S., have strict regulatory guidelines focusing on label-claims validity and overall product efficacy. Also, high investment in the fortification process is also expected to obstruct market growth. Raw materials used in the production of large-scale fortified products are also responsible for hampering the overall market growth. For instance, dietary supplement brands have to undergo rigorous tests for identifying, purifying, and strengthening the composition of the product with the help of advanced technologies. Thus, these factors significantly restrain the market's growth potential.

SEGMENTATION

By Type Analysis

Hydrocolloids Segment to Dominate the Premix Market Owing to their High Consumption Compared to Other Forms

Based on type, the market is segmented into vitamins, minerals, and hydrocolloids. Out of all, the hydrocolloids segment witnessed a sharp growth, attributed to the mounting demand for clean-label foods or natural ingredients such as thickeners or stabilizers. The growing demand for the products is significantly increasing due to the losses of amino acids, proteins, vitamins, or minerals while processing, escalating numbers of the health-conscious population, as well as its health-promoting properties such as energy dense and weight management attributes. In order to overcome micronutrient deficiencies, custom-based products are formulated in such a way that fulfills the daily requirements of individuals.

Vitamin premixes include two major types of vitamins such as water-soluble vitamins (B1, B2, B3, B6, B12, and C) and fat-soluble vitamins (A, D, E, and K). For instance, dairy products are fortified with Vitamin D to enhance calcium absorption and metabolism. In addition, mineral ready-mixes are also available in the market, consisting of iron, phosphorus, magnesium, and others in dry blended form. For instance, infant milk formulas are fortified with iron as it results in the augmentation of iron stores, which further helps to prevent iron deficiency. The products to be used should be incorporated in the right quantity, further achieving the desired quality of the final product. The ready-mix market has attained large popularity due to its proven health benefits across the globe.

By Application Analysis

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Dietary Supplements to Exhibit Solid Growth Due to Augmented Demand for Natural Additives & Nutritious Products

On the basis of application, the market is segmented into dietary supplements, beverages, dairy products, bakery products, and others. The others segment comprises fortified cereal & grains, functional RTE, RTC food, meat alternatives/substitutes, and vegan products. The dietary supplements segment held the largest revenue share in 2021 as consumers are more aware of the type of food to be consumed, possibly more than ever. The growth of the dietary supplements segment is supported by the rise in demand for immunity-boosting beverages, which drives the market growth. Also, stevia, coconut sugar, and agar-agar are the most prominent natural nutritional additives in the processing industries.  

REGIONAL INSIGHTS

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Asia Pacific holds the maximum food premix market share of food premix owing to the rising trends of healthy lifestyle among the population. Due to the history of traditional medicine, a surge has been witnessed in demand for herbal supplements or nutritionally-rich products in Japan and China. Factors, such as increased purchasing power of the middle-class population and growing adoption of nutraceuticals in diet, can also boost the market growth momentum.

In North America, the growth of plant-based products has increased significantly. The hike in the ever-growing health-conscious population, as well as increased indispensable income, is expected to contribute to the sales of food premix over the forecast period.

In Europe, the market growth has been attributed to the emerging trend for a healthy lifespan and the rising knowledge of micronutrient-based supplements that aid in digestive health and the aging process. Thus, these factors support the market growth.

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In the Middle East & Africa, the demand for functional ingredients rich-products is propelled by the rising distribution network across the region. Also, due to the increasing number of nutraceuticals manufacturers, the production and the distribution rate have also increased. Such factors, in turn, fuel the availability of vitamins & minerals in the Middle East market.

KEY INDUSTRY PLAYERS

Key Players are Launching Innovative Products to Attract High Consumer Base

Some of the prominent players operating in the market include Glanbia Plc, Cargill, Incorporated, and Koninklijke DSM N.V., among others. These companies are widely focusing on expanding their business capacity by introducing products or strengthening their production facilities via mergers or acquisitions. Also, by collaborating with other small market players, the market can enhance its business revenue globally. New strategies, such as promotional activities or other schemes, can also help in gaining consumer attention, which aids in improving the growth potential of the global market.

LIST OF KEY COMPANIES PROFILED:

• SternVitamin GmbH (Germany)


• Koninklijke DSM N.V. (Netherlands)


• Barentz International B.V. (Netherlands)


• Hexagon Nutrition Pvt. Ltd. (India)


• Farbest-Tallman Foods Corporation (U.S.)


• Archer Daniels Midland Company (U.S.)


• Cargill, Incorporated (U.S.)


• BASF SE (Germany)


• Glanbia Plc (Ireland)


• Corbion NV (Netherlands)

KEY INDUSTRY DEVELOPMENTS:

• October 2021: Glanbia Nutritionals launched a new range of ingredient solutions, OvenPro, to enhance the sensory attributes of baked products. The product has easy inclusion techniques and provides additional protein and fiber content to bakery goods.


• October 2021: ProTab Laboratories, a leading South California contract manufacturer, announced the accomplishment of a multimillion-dollar plant expansion, which will further increase the production capacity of premixes on the West Coast.


• December 2020: Prinova introduced an alternative for dairy products by launching nutrient-enriched products. The company offers plant-based alternatives to fulfill the growing demand from the health-conscious population.  


• August 2019: Buddy Nutrition launched its latest protein powders, which are available in a number of combinations such as vegan and paleo-friendly products. The product is available in seven different flavors, combined with 17 macro ingredients.


• November 2019: Royal DSM launched Nu-Shakti, a new purpose-led consumer business designed to support better nutrition for India. Nu-Shakti offers a range of daily home fortifiers formulated with essential vitamins and minerals to meet the nutritional needs of urban and rural consumers who pursue a healthier lifestyle.

REPORT COVERAGE

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The global food premix industry report includes quantitative and qualitative insights into the market. It also offers a detailed analysis of the market size and growth rate for all possible market segments. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, regulatory scenario in critical countries, and key industry trends.

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