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The global French fries market size was valued at USD 15.00 billion in 2021 and is projected to grow from USD 16.20 billion in 2022 to USD 22.29 billion by 2029, exhibiting a CAGR of 4.7% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with French fries experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 2.37 % in 2020 as compared to 2019.
French fries are the most sustainable potato products globally that are conventionally produced by cutting potato strips from fresh potatoes, which thereafter are deep fried. Additionally, potatoes are known to be a significant ingredient in most cuisines and therefore are consumed by every inhabitant in maximum numbers. Moreover, fries, an eminent potato product category, are measured as one of the fastest-growing snacks. The product is available not just in quick service restaurants, such as McDonald's or KFC but also in the retail channel that includes supermarkets & hypermarkets, and convenience stores.
Supply Chain Disruption Amid COVID-19 Pandemic to Affect Market Growth
The pandemic has severely affected the food and beverage industry by decreasing global consumption of the market. Most food service outlets, such as quick service restaurants and fast food kiosks, remain shut, resulting in a vast decrease in consumption. Also, companies that turn potatoes into fresh and frozen French fries are discontinuing or reducing production since they lack adequate space to store processed potatoes. Moreover, while the food remains a necessary item, it has witnessed a considerable decline in demand for French fries due to the COVID-19 outbreak, resulting in the closure of restaurants. Additionally, large Southeast Asian fast-food chains are being hit by a shortage of fries since disruption in supply-chain exhibited slow shipments of frozen food products from Europe and the U.S.
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Growing Westernization of Developing Markets to Propel the Market Growth
Rapid urbanization, globalization, income, and economic growth of emerging regions such as Asia Pacific and the Middle East are leading to a dramatic shift toward convenient and on-the-go food. According to the United States Department of Agriculture (USDA), food consumption patterns exhibit signs of convergence toward a western diet. The rapid growth in the number of western-style fast food chains, such as KFC, Dairy Queen Grill & Chill, and McDonald’s outlets globally, particularly in Asian countries, reinforces the above trend. Moreover, increased adoption of western food such as fries, wedges, and other processed potato products among consumers in the developing region is propelling the market growth. In addition, the per capita consumption of fries in emerging areas is rapidly increasing owing to an upsurge in fast food and quick service restaurants coupled with growing penetration of online food delivery, significantly expanding the market.
Increasing Demand for Ready-to-Eat Food to Boost the Market Growth
The growing consumption of ready-to-cook and ready-to-eat food products has had a substantial positive impact on the market globally. Ease of use, functionality, and quick delivery are other significant factors propelling the product demand. Moreover, increasing consumer inclination toward convenient foods has boosted the need for the industry. Nowadays, consumers are willing to pay a premium price for high-quality, suitable foods. Easy accessibility of distinguished fries and other frozen food products has influenced the buying patterns of consumers regarding dietary merchandise, rendering a firm place for frozen foods in their list of daily consumables. Thus, such factors, in turn, are expected to prompt the market soon.
Rising Quick Service Restaurants (QSR) and Online Food Delivery to Promote the Market Growth
French fries are considered the most consumed snack food ordered in quick service restaurants and online retailers such as Uber Eats, Food Panda, and Swiggy. According to Lamb Weston, in 2020, over 85% of all variants of fries were procured at quick-service and full-service restaurants, with another 15% purchased at retail. The benefit of QSR is that it is specifically designed for consumers who have less time and demand quick service. It not only caters to consumer’s needs who offer dine-in but also provides services such as quick home delivery and drive-through. For instance, the number of McDonald’s outlets globally has increased from 37,855 in 2018 to 38,000 in 2022. Thus, the growth and development of QSR and online food delivery have significantly promoted the French fries market growth.
Rising Awareness Regarding Healthy and Nutritious Foods to Restrain the Market Growth
Growing consumer demand for healthy and nutritious food has shifted consumers' preference from fried and processed foods. Fries have immense salt and fat content that could raise the risk of cardiovascular diseases. Also, larger consumption of fries could lead to the risk of obesity, high blood pressure, and diabetes. According to the American Journal of Clinical Nutrition, 2019, a study conducted on around 4,500 adults stated fries more than twice a week could double the risk of early death. Other side effects of consuming fried food lead to bloating, cramping, nausea, and diarrhea. Therefore, all such factors are driving consumers to shift toward healthy eating patterns, which, in turn, will restrain the market growth.
Rising Demand for Frozen Fries Products to Trigger the Demand
Based on product, the market is bifurcated into fresh and frozen. Frozen segment holds the largest market share due to higher shelf life and can be easily prepared compared to fresh-cut fries. The product is considered one of the most readily available snack foods in distinguished sizes, flavors, and shapes. Convenience, higher shelf life, and ready-to-cook while serving and sustaining the same taste and quality are some significant factors propelling the growth of the frozen French fries industry.
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Food Service to Hold Substantial Market Share Owing to Increasing Quick Service Restaurants
On the basis of end-use, the market is classified into food service and retail. Food service segment accounted for the largest market in 2021. Factors, such as increasing fast food franchises, quick service restaurants, and the growing purchasing power of the working population, have surged the demand for the food service segment in the market.
The retail segment exhibits the fastest growth in the global market. With the closure of traditional food service outlets, products purchased through supermarkets and hypermarkets and online modes have grown strongly, resulting in the increased demand for the product during the forecast period. Moreover, consumers are now inclined toward food delivery. According to a survey by Toluna in 2020, 98% of respondents claimed to have ordered food delivery or takeaway channels during the lockdown period. Such factors are expected to increase the demand for the retail segment in the foreseeable future.
North America French Fries Market Size, 2021 (USD Billion)
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Based on geography, the global market is studied across North America, South America, Asia Pacific, Europe, and the Middle East & Africa.
North America was the largest market in 2021. The region is one of the prominent consumers globally. The growth is mainly attributed to an increase in the consumption of convenient and ready-to-eat food products and a growing number of quick-service restaurants in the U.S. such as Five Guys, Freddy, and Whataburger. As per QSR magazine, the total units for the said restaurants increased since 2019 were 14 and 20.
According to Lamb Weston, the company caters to a significant share of the fries market in the region. In addition, the company also invested USD 415 million to modernize its French fry processing production facility in Idaho, U.S.
Emerging countries in the Asia Pacific region, such as China, India, and Japan, have contributed to the growth and expansion of the market. The dietary preferences and patterns of consumers of emerging countries are altering with the rapidly transforming lifestyles and increased westernization. Furthermore, the demand is expected to witness substantial gains owing to the growing preferences of consumers looking out for convenient and ready-to-eat eatables coupled with increasing consumers' perception toward procuring frozen snack products. Moreover, companies are constantly inventing and growing their product portfolio to meet consumer needs.
European countries, such as the U.K. and Germany, accounted for a significant share due to high per capita consumption of potato products such as fries. Upsurge in quick service and fast food restaurants, along with growing consumer inclination toward on-the-go food, further boosts the market growth. In countries, such as the U.K., people consume French fries in several variants, from thick to thin, accompanied by a brown sauce, ketchup, and mayonnaise.
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The South America market has grown significantly over the last decade. The demand for the market is primarily elevated among consumers residing in urban cities across Argentina, Brazil, Chile, and others. The region is expected to exhibit significant gains on account of the increased footprint of operators, such as Food Panda and Uber Eats, most of which continue to grow. Furthermore, with the closure of food service outlets across the region due to the impact of COVID-19, consumers are now inclining more toward food delivery and drive-through than restaurant dining. Therefore, all such factors are projected to drive market growth over the forecast period.
Global Expansion and New Product Variations are Fueling the Market Growth
The market is fragmented, with many small and large players and manufacturers operating worldwide in different countries. The industry holds tremendous growth opportunities to increase in the coming years, owing to rapidly growing fast-food franchises among consumers. Market players are also focusing on product launches with a focus on regional or local specific tastes and preferences to build the consumer base. Furthermore, the product is evolving to meet consumers' increasing demand for ready-to-eat and convenience food to facilitate an on-the-go lifestyle.
An Infographic Representation of French Fries Market
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The research report analyzes the market in-depth and highlights crucial aspects such as key players/companies, products, and end-use areas. The report also provides the global market overview, market share and growth rates, market competitiveness, and the frozen fries market size details. Besides this, the research report covered insights into the French Fries industry trends and competitive landscape highlighting key competitors' significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth in recent years.
Value (USD Billion)
Fortune Business Insights says that the global market size was USD 15.00 billion in 2021 and is anticipated to reach USD 22.29 billion by 2029.
In 2021, the global market value stood at USD 15.00 billion.
Growing at a CAGR of 4.7%, the global market will exhibit steady growth over the forecast period (2022-2029).
By product, the frozen segment is expected to dominate the market throughout the forecast period (2022-2029).
Rising demand for ready-to-eat and convenience foods is accelerating the market growth.
McCain Foods, Lamb Weston, and J.R. Simplot Company are leading players worldwide.
North America dominated the global market in 2021.
Rising Quick Service Restaurants (QSR) and online food delivery to accelerate the product adoption in the near term.
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