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The global extruded snacks market size was valued at USD 50.37 billion in 2021. The market is projected to grow from USD 53.20 billion in 2022 to USD 77.72 billion by 2029, exhibiting a CAGR of 5.57% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with extruded snacks experiencing higher than anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global extruded snacks market share exhibited a rise of 2.98% in 2020 as compared to 2019.
Extruded products are becoming very popular among consumers due to their flavorful taste profiles and interesting shapes. Snacking has become one of the fastest-spreading industry trends due to consumers' increasing demand for on-the-go products. The emerging trend of healthy snacking is expected to bring tremendous opportunities and innovations across industry during the forecast period.
Significant Demand for Snacks during COVID-19 Pandemic to Increase Sales
The supply chain of snacks has experienced an unexpected shift because of the outbreak of COVID-19 pandemic. In the initial phase of lockdown, consumers' panic purchasing of food products caused the strong growth in the sales of convenience products across retail channels, which also included snacks. According to the United States Department of Agriculture (USDA), grocery stores witnessed 99% increase in sales in March 2020 and it further increased by 25% in April 2020. However, the growing consumer apprehensions regarding safety and quality of processed foods lead them to purchase ingredients from stores and cooking at home. The rapid reduction in processed and packaged foods consumption had an intense influence on the convenience food market for a few months. However, the trend of eating nutritious foods to boost immunity is expected to present tremendous for extruded foods producers in upcoming years.
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Increasing Demand for Convenience and On-the-go Products to Propel Market Growth
The growing popularity of convenience, ready-to-eat foods, and on-the-go snacking is a major factor propelling the market growth. The increasing number of people entering the formal workforce, resulting in their stressful and hectic lifestyles, primarily drives the demand for on-the-go products that provide a quick feeling of satiety in a busy schedule. These convenient portable packs provide a small energy boost in a hectic workday. The on-the-snacking trend is gaining popularity among millennials due to the convenience and assorted product offerings that satisfy the need for multiple eating occasions. Moreover, cereal-based savory snacks are witnessing strong retail performance due to their healthier attributes and flavorful bites. The growing popularity of cereal snacks further promotes the market growth.
Rising Popularity of Savory Snacks to Support Market Growth
Snack foods are becoming a significant part of modern consumer life. Consumer demand for ready-to-eat (RTE) products is expected to rise swiftly over the next few years as consumers demand convenient snacks with enticing sensory and textural profiles. Extrusion processing has been used widely in the production of RTE cereal-based snacks due to its ease of preparation and ability to produce assorted textures and shapes that appeal to consumers.
Consumers seek snacks with flavorful organoleptic properties. The savory snacks are consumed during tea and breakfast timings or even throughout the day. The rising popularity of savory snacks such as crisps, crisp snacks, popcorn nuts, savory biscuits, and breaded snacks primarily fuels the extruded snacks market growth.
Accelerating Investments in Innovation and Development of Novel Products to Amplify Growth
The rapidly evolving snacks industry has established new opportunities for manufacturers to innovate their processing & preservation technologies and contemporary product offerings. The growing trend of better-for-you products fuels technological advancements in processing reduced-fat, whole-grain, and preservative-free snacking options. The extruded category has become mainstream, and the market is experiencing some diverse trends. A wider consumer base is now seeking healthier alternatives and exciting flavor combinations.
Consumers nowadays focus on the nutritional information on snack packets and seek clean labels such as gluten-free, non-GMO, vegan, and allergen-free. Consumers also look for protein and fiber-rich, which pose tremendous opportunities for manufacturers to incorporate novel flavors and shapes into their product portfolio.
Technological and Processing Related Challenges faced by Manufacturers to Hamper Growth
The market is hampered by the challenges processors face during processing into final products. Products such as sugar-free, additives-free, and reduced-fat or fat-free healthy snacks undergo various processing-related difficulties due to the absence of these important ingredients that impart flavor, texture, and binding properties to the final product. The texture and crispiness of any snack are important characteristics consumers notice while buying the product. The reduction or removal of fats from ingredients negatively affects the snack texture. Furthermore, fats impart crispiness to the product. Reduced-fat or fat-free products are more prone to moisture absorption, making them soft or soggy, degrading their organoleptic properties. Extrusion cooking is a high-temperature, short-time process. The temperature fluctuation during processing can also cause the burning of the raw material.
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Corn-based Snacks to Dominate Market Owing to their Enticing Flavour and Texture
Based on the product type, the market is segmented into corn, wheat, potato, rice, and others
Corn-based snacks hold a major share in the market. Corn is the chief ingredient for a variety of extruded snacks. Corn starch granules are medium in size and have very good expansion characteristics, which gives a definite flavor to snack food formulations with corn.
Amylose and amylopectin are found in wheat, which offers a good expansion during extrusion cooking. Furthermore, whole-wheat snacks are perceived to be healthier, significantly increasing the demand for extruded wheat-based snacks. Other ingredients such as oats, pea, beans, barley, and other grains are becoming popular for manufacturing extruded products owing to their better nutritional profiles.
Supermarkets/Hypermarkets Segment to Remain Dominant Due to Vast Product Range
On the basis of distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores and online retail.
Hypermarkets and supermarkets are expected to hold the highest share due to the easy accessibility of various products. The ability to make an informed purchase by choosing from multiple options through proper knowledge of ingredients and nutritional aspects drives the growth. These channels also offer various product discounts to attract a wider consumer base.
Other distribution channels such as online stores also exhibit strong growth during the forecast period. The convenience of ordering from home and getting products delivered according to consumer preferences fuels the growth of online retail during the forecast period.
Asia Pacific Extruded Snacks Market Size, 2021 (USD Billion)
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Asia Pacific to Dominate the Market Owing to its Fastest Growing Food Processing Industry
The market in the Asia Pacific is expected to grow at a significant CAGR attributed to its flourishing food processing industry. The increasing disposable income levels among consumers have necessitated food manufacturers to invest in the development of innovative products. The increasing urbanization and growing demand for snack foods from developing markets of India, China, Malaysia, and Indonesia is expected to support the market growth. The increasing millennial population and their growing interest in innovative flavors and fuel the market growth in the region.
In the North American region, the demand for on-the-go foods has increased significantly in the past few years. Consumer interest in convenience food products has increased because of the increasing population entering the formal workforce. The increased demand for ‘better-for-you’ products that promote well-being significantly affects the snacks market. This is projected to amplify research and development activities across industry to offer healthy options in the extruded snacks category.
Europe is anticipated to witness promising market growth due to the rising interest in clean-label, vegetarian, and vegan products. Consumers in the region are continuously seeking novel products that satisfy their needs for healthy food products. The increasing investment in manufacturing newer product varieties is projected to drive market growth. The shifting consumer demands toward snacks from ingredients such as pea, beans, oats, barley and other ancient grains is expected to fuel market growth in the foreseeable years.
South American market is witnessing strong growth attributed to the rising demand for processed food products among consumers. The growing interest in trying out innovative products among consumers is expected to propel product growth. Innovative flavors such as meat, spices, and sauces in snacks are becoming very popular among consumers in the region. This has further fueled the market growth in Latin American countries.
In the Middle East & Africa region, the demand is propelled by the rising adoption of western food culture. The increasing middle-class population in the region has led to the increasing demand for convenience food products, including savory snacks. The ever-expanding distribution network across developing markets such as GCC countries and South Africa is projected to amplify the market growth in the upcoming years.
Major Players Investing in Expansion of Extrusion Facilities to Facilitate Market Growth
Some of the major players operating in the extruded snacks market include PepsiCo, Inc., Calbee, Inc., Kellogg Company, Old Dutch Foods and General Mills, Inc. Extruded snacks are becoming very popular among consumers across the globe due to their enticing flavor profile and crispy and crunchy texture. The major companies are investing in expanding the production of extruded products to fulfill the growing demand for these snacks. For instance, in August 2021, Milk Specialties Global, a protein and nutrient ingredients supplier, has acquired a new Minnesota processing facility to expand its protein extrusion business. The new facility will capitalize on the growing demand for extruded protein products in various applications such as snacks and meat alternatives. The industry is moderately consolidated, with few multinational companies holding major shares. However, the small entrants with innovative product launches are expected to create a positive market competitive landscape.
An Infographic Representation of Extruded Snacks Market
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The market research report provides a detailed analysis of the market sizing and focuses on key aspects such as competitive landscape, product types, and distribution channels. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors contributing to the market's growth in recent years.
Value (USD Billion)
By Product Type
By Distribution Channel
Fortune Business Insights says that the market size of this market was at USD 50.37 billion in 2021 and is projected to reach USD 77.72 billion by 2029.
The market is projected to grow at a CAGR of 5.57% during the forecast period (2022-2029).
Corn is expected to be the leading product type of segment in the global market.
The growing popularity of convenience and on-the-go food products is the key factor driving the market.
PepsiCo. Inc., Calbee, Inc., Kellogg Company, and General Mills, Inc. are a few of the top players in the global market.
Asia Pacific is expected to hold the highest market share throughout the forecast period.
Online retail channels are expected to be the fastest-growing segment during the forecast period.
Technological and processing-related challenge faced by manufacturers is one of the major market restraints.
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