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The global green coffee market size was valued at USD 35.40 billion in 2021 and is projected to grow from USD 38.43 billion in 2023 to USD 53.42 billion by 2031 at a CAGR of 4.20% during the forecast period. The global impact of COVID-19 has been unprecedented and staggering, with witnessing a negative/positive impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower of 0.10% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
The industry is witnessing prominent growth across the globe. The increasing demand for plant-based dietary supplements, functional food, and beverages has significantly increased the demand for green coffee beans. The rising demand for specialty coffee varieties across developing and developed markets is expected to fuel market growth during the forecast period.
Disruption in Coffee Supply Chain during COVID-19 Pandemic to Affect Market Growth
The COVID-19 pandemic has significantly affected the market with an unprecedented supply and demand shock to the global coffee sector. In March 2020, when COVID-19 was declared a global pandemic by the World Health Organization (WHO), coffee prices have been highly volatile, primarily due to supply chain disruptions. A consistent decrease followed the initial sudden increase in prices that has foreshadowed the coffee demand and has considerably affected various coffee importing countries. At the end of June 2020, the International Coffee Organization (ICO) composite indicator fell below USD 100 cents/lb mark. The COVID-19 has posed an enormous challenge to the global coffee sector that has experienced a prolonged period of low prices. However, coffee bean extract is gaining admiration due to its perceived health effects. The increasing demand for health-improving ingredients in dietary supplements and nutraceuticals would fuel the market growth in the foreseeable years.
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Rising Popularity of Nutraceuticals & Dietary Supplements to Drive Market Growth
Consumer purchasing behavior has shifted significantly towards selecting healthful product varieties that have improved overall physical wellness in the past few years. The consumer interest in food ingredients having functional properties has increased considerably due to their safer counterparts. The modern-day consumer lifestyle has increased the prevalence of lifestyle-related health conditions such as obesity, diabetes, and cardiovascular disorders.
Nutraceuticals and dietary supplements are gaining traction among consumers to enhance health. In the past few years, plant extracts containing active ingredients have become more prevalent in dietary supplements as they are perceived to be healthier and safer. Green coffee bean extracts are now widely used in nutraceuticals in the form of powder and liquid. Functional beverages containing these extracts are dominating the retail aisles across European and North American countries. The growing concerns regarding health during and after the pandemic are driving the green coffee market growth in the foreseeable years.
Growing Knowledge Regarding Health Benefits of Green Coffee among Consumers to Drive Market Growth
Green coffee beans are a major source of chlorogenic acid, an antioxidant that can be readily absorbed in the body. This knowledge regarding the high antioxidant content in the product has considerably increased its demand in the past few years. Bean extracts are extensively utilized in dietary supplements and functional beverages to improve their nutritional profile.
Studies have highlighted that chlorogenic acid present in the product helps maintain healthy blood glucose levels. Green coffee bean extracts containing beverages are now witnessing heightened sales across retail outlets as most of them claim to improve weight loss. The growing concerns related to obesity and lifestyle-related health disorders such as diabetes and cardiovascular diseases would also drive the market growth during the forecasted period.
Rising Popularity of Specialty Coffee to Fuel Market Growth Significantly
The increasing discretionary income levels among consumers in Asia Pacific, Europe, and North America have significantly amplified the demand for high-value food and beverages. Consumers nowadays are ready to spend more on better quality products that have enticing tastes and flavors. Specialty coffee is gaining popularity among consumers due to its diversified origins and flavors. Specialty coffees are different from regular coffees as they are grown at higher elevations and are traceable and processed carefully after harvest.
Coffee varieties from Kenya, Colombia, Guatemala, and Ethiopia are popular across European and North American countries. The emerging trend of healthy coffee varieties with known origins also fuels the demand among consumers. Specialty coffee is gaining traction among millennials as it is perceived as a better quality and high-value product. The leading coffee manufacturers such as Olam and Starbucks are focused on investing in new specialty coffee product launches to expand their portfolio. Thus, the factors mentioned above would boost the market growth in the future markets.
Price Volatility of Coffee Bean to Act as a Key Restraint for Market Growth
Coffee has been the most highly traded commodity after oil as it is one of the most popular beverages in the world. The U.S., European Union (EU), and Japan are the largest importers of coffee beans in the world. Specialty, fair-traded, organic, and bird-friendly coffee varieties have given rise to new trends in traditional coffee importing markets such as the U.S., E.U., and Japan. Coffee import values have significantly increased in the past decade, more than 100% in most regions such as the Asia Pacific and the Middle East. Coffee price volatility has been significantly higher due to weather, disease, and external shocks.
According to the International Coffee Organization (ICO), In September 2021, coffee bean prices reached new record highs. According to the ICO, monthly average price of coffee increased by 6.2% to USD 170.02 cents/lb in September 2021 from USD 160.14 cents/lb in August 2021. The cost of production has been rising in many coffee-producing countries, according to the International Coffee Organization. Therefore, the price volatility of coffee beans is likely to hamper the market in the forthcoming years.
The global market is segmented by type, end product, and geography.
Arabica Segment Holds Largest Market Share due to Wide Consumption
Arabica coffee is the dominant coffee type across the world, and this segment holds the largest market share due to its highest consumption. Arabica is known for its higher quality, which makes it the most demanded coffee in developed markets of Europe and North America. Most of the roasted coffee consumed in European and North American countries is obtained from Arabica. Arabica has higher production across the world compared to the other coffee varieties. The increasing discretionary income levels among consumers in the developing markets drives its demand in the upcoming years.
Robusta variety is the fastest-growing type of coffee. The rising demand for instant coffee mixes fuels the growth of Robusta. Also, most of the instant coffee manufactured uses Robusta as a primary raw material. According to the data released by International Coffee Organization, prices for Robusta have always been lower than Arabica. The amplified demand for instant coffee during the COVID-19 pandemic has significantly increased the requirement of Robusta among coffee manufacturers.
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Roasted Coffee Holds Major Share due to its Higher Popularity
This market is mainly fueled by higher demand for roasted coffee among consumers. Roasted coffee is highly consumed across European countries and in the U.S., making it the most consumed end product. Roasted coffee is of high quality as it retains most of the coffee flavor. The growing demand for roasted coffee across developing markets of Asia Pacific and the Middle East has substantially driven the market growth.
Green coffee bean extract is becoming widespread due to its perceived health benefits. These extracts are now being widely used across the nutraceutical industry to develop dietary supplements and functional foods that help in weight loss as well as enhance overall physical health. The rising awareness regarding healthy diets among consumers is anticipated to boost the market growth.
Europe Green Coffee Market Size, 2020 (USD Billion)
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Europe to be Leading Region while Asia Pacific to Record Fastest Growth
Europe is expected to capture the dominant market share over the projected period. European countries are witnessing strong demand for raw coffee beans for further processing in roasted and instant coffee among health-conscious consumers. These extracts are extensively utilized to manufacture functional beverages and sports drinks. The increasing promotion of such beverages in gyms and fitness centers is fueling the market growth. The surge in demand for specialty coffee across Italy, Germany, and Spain will strengthen the regional outlook.
North America is witnessing strong growth of the market due to the rising demand for nutraceuticals and plant-based dietary supplements. Green coffee bean extract is experiencing substantial need across the fitness industry to manufacture fortified and functional food & beverages. Roasted ground coffee is widely consumed across the region, amplifying the demand for raw coffee beans for further coffee processing. The leading players such as Starbucks corporation are investing in innovative product development to further fuel the market growth in the region.
Asia Pacific is the fastest-growing region having the highest annual growth rate for the market. The rising consumer discretionary income has increased the demand for high-quality coffee varieties. The increasing aging population has significantly driven the consumption of nutraceuticals and dietary supplements in the region, supporting the growing demand for coffee bean extracts. The emerging trend of dining out and consuming western food & beverages would also increase coffee consumption among millennials in the region. The increased popularity of instant drinks during the pandemic is likely to drive the regional market growth in the forecast period.
South America is the largest producer and exporter of coffee beans across the globe, which accelerates the market growth in the region. Moreover, the demand for coffee has increased in the past few years due to the increased discretionary income. The lower coffee bean prices resulting from higher production drives the regional market growth in the upcoming years.
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The Middle East & Africa region is expected to be a rapidly emerging market. Growth will be driven by the rising awareness about benefits of the product among upper-class consumers across the UAE, Turkey, South Africa, and Saudi Arabia. Growing adoption of western diets will also drive growth in this region.
The Green Coffee Company Announced an Acquisition to Strengthen its Business Outlook
The Green Coffee Company is a leading company in the market actively investing in strategic partnerships to strengthen its geographical presence and fortify the business in the global market. For instance, in December 2021, the company announced a closing of its initial USD 9.6 million Series B funding round. The company now has over 180 individual investors in the business. The company has also announced to become a second largest coffee producer in Colombia after purchasing 2340 additional acres to plant coffee. The major players such as Neumann Kafee Groupe, Starbucks Corporation, and Merchants of Green Coffee focus on new product developments, mergers, and acquisitions to consolidate the market. The arrival of small players in the market significantly contributes to the competition within the market, which has a positive impact on the market growth.
An Infographic Representation of Green Coffee Market
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The global green coffee research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, types, and end products. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.
Value (USD billion)
By End Product
Fortune Business Insights says that the value of the market was at USD 34.02 billion in 2020 and is projected to reach USD 47.22 billion by 2028.
In 2020, the Europe market value stood at USD 11.56 billion.
Growing at a CAGR of 4.20%, the market will exhibit steady growth over the forecast period (2021-2028).
Arabica coffee segment is expected to be the leading segment based on type in the global market during the forecast period.
Rising knowledge regarding the health benefits of green coffee among consumers is the key factor driving the growth of the market
The Hamburg Coffee Company, Starbucks Corporation, and Neumann Kaffee Gruppe are the top players in the global market
Europe is expected to hold the highest market share in 2020.
Emerging trend of nutraceuticals among consumers and rising demand for functional beverages are major factors driving the product adoption.
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