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Data centers in IT enterprises face numerous issues regarding cooling, space, and growing power consumption in the present situation. The green data center is an energy-effectual alternative for managing, storing, and distributing a massive amount of data. The steadily increasing electricity costs are becoming a critical issue for data center operators. The green data center refers to a data depository that consumes smaller energy than traditional data centers. This factor would become a key factor responsible for driving the green data center market growth. The growing environmental consciousness among organizations is also becoming a key factor contributing to the green data center market growth.
The rapidly surging data traffic is escalating the demand for efficient data storage and data management. Green data center offers eco-friendly and effective data storage with reduced energy consumption. Thus, the positive outlook of the data center storage requirements and the growing need to reduce overall operational expenditure would likely drive the green data center's market growth. The government amongst various countries is taking active measures for developing sustainable, eco-friendly, energy-efficient, and cost-effective data centers. Thus, stringent environmental regulations for energy saving will upsurge the demand for green data centers. The green data centers have expanded their applications across the education and robotics sector. For instance, the increased usage of haptic devices such as gloves by robot operators for precisely controlling a robotic hand. This factor witnesses the positive impact on the green data center market growth. The numerous benefits offered by the green data centers, including improved visual, touch, and sound effects in touch-screen applications, are likely to contribute to the market growth. The rising usage of the internet of things (IoT) technology in cars, mobiles, and other appliances for attaining better product design and operational accuracy will fuel the demand for green data centers in the coming years.
Key Market Driver -
• The rising demand for energy-efficient data centers would be likely to drive the green data center market • Widespread adoption of data centers and increasing environmental consciousness to accelerate the demand
Key Market Restraint -
• The high deployment cost and lack of awareness about the benefits of green data center would limit the adoption
Green data center's highly competitive market encompasses various small and large market players operating a business at domestic and international levels. Key vendors are adopting numerous business strategies to uplift their position in the global marketplace. New product launches, product enhancements, and new product approvals are key strategies that market players have adopted. Strategic partnerships and collaborations help vendors to develop their product and business portfolio; for instance, in June 2016, Huawei Technologies Co. Ltd partnered with the southern African development community (SADC) for expanding their green data center portfolio. Mergers and acquisitions are some other key strategies vendors have adopted for expanding their geographical presence and business.
The key players operating the global green data center market includes IBM Corporation, Dell Corporation, Cisco Systems, Inc, HP Development Company, Schneider Electric SE, Huawei Technologies Co. Ltd., ABB Ltd., NEC Corporation, China Telecom, Equinix, Inc., Digital Realty Trust, NTT Communications, CenturyLink, Siemens AG, Vertiv Group Corp, and among others.
North America is likely to emerge as a dominating region in the global green data center market due to early technology development and many software and service providers' existence. The growing electricity consumption has become a severe concern in the United States, and the government is taking active measures to reduce excessive energy consumption. The United States Department of Energy has revealed that the data centers account for about two percent of total electricity use. Thus, the rising energy consumption concerns would be likely to propel the green data center market growth. The growing number of internet of things (IoT) devices is escalating the demand for sustainable data centers for data storage which fuels the green data center's market growth. Additionally, the developed IT and telecommunication network supports the demand for data centers across the region. In recent years, technological developments have significantly enlarged the mobile data traffic and storage demand, which would likely positively impact the green data center market growth across North America.
Europe is also expected to drive substantial market growth in the coming years due to the emergence and acceptance of 5G services. The expansion of mobile broadband services and the internet of things-based applications has further accelerated data centers' demand for efficient data storage. The rising trend of cloud computing and big data analytics would further fuel market growth in European nations.
The Asia-Pacific would likely exhibit a higher growth rate in the green data center market due to the rising numbers of data centers across China and India. The economic growth in these Asian countries invites prominent market players in the region, leading to increased data centers' increased investments. The government across the region is taking active measures to maintain environmental sustainability, further accelerating data centers' deployment. The rising smartphone and internet penetration across Asian countries also lead to the development of the green data center market in the region.
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