Hair Accessories Market Size, Share & Industry Analysis, By Product Type (Wigs and Extensions, Hair Scrunchies, Hair Clip, Hair Band, and Others), By End-user (Female and Male), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Stores, and Others), and Regional Forecast, 2026-2034

The global hair accessories market size was valued at USD 21.01 billion in 2025. The market is projected to grow from USD 22.52 billion in 2026 to USD 39.80 billion by 2034, exhibiting a CAGR of 7.38% during the forecast period. Asia Pacific dominated the global market with a share of 34.94% in 2025.

Hair accessories are decorative or functional items used to hold, style, secure, protect, or enhance hair appearance. They are used across daily grooming, fashion styling, professional settings, cultural occasions, and medical or cosmetic needs. The growth of social media platforms, influencers, rising disposable incomes of females, and celebrity styling has accelerated trend adoption, driving frequent purchases and consumer demand with new hair accessory designs, fostering the global market share.

Prominent players, such as, Yiwu SOQ Jewelry Co., Ltd., KOSMART, and Jobkin, among others are continuously focusing on product innovation by launching trend-led, damage-free, and multifunctional hair related accessories that align with fast-changing fashion cycles, thus propelling the global market growth.

Hair Accessories Market Trends

Increasing Focus toward Sustainable and Eco-Friendly Product to Support Market Expansion

In recent times, sustainability and eco-friendly product development present long-term opportunities. Rising consumer preferences and awareness regarding environmental impact is increasing demand for hair related accessories made from recycled plastics, biodegradable materials, and ethically sourced inputs. Therefore, companies that invest in sustainable innovation and transparent sourcing can strengthen brand loyalty and gain a competitive edge, particularly among younger consumers, contributing to overall market growth.

Download Free sample to learn more about this report.

Market Dynamics

Market Drivers

Rising Fashion Consciousness & Social Media Influence to Foster Market Growth

Nowadays, influencers, celebrities, and professional hairstylists play a crucial role in accelerating trend adoption by promoting specific hair related accessories through tutorials, reels, and sponsored content. Furthermore, viral trends, such as hair ties, scrunchie revivals, statement clips, minimalist hair bands, or luxury wigs and extensions, can quickly translate into high demand. Platforms such as Instagram, TikTok, YouTube, and Pinterest continuously showcase new hairstyles, accessory trends, and styling techniques, encouraging consumers to experiment with different styles, fueling the hair accessories market growth.

Market Restraints

Price Sensitivity and Intense Competition from Low-cost, Unorganized Players to Limit Market Growth

Hair related accessories are often perceived as non-essential and discretionary items, which makes consumers highly sensitive to price changes. The presence of numerous small-scale manufacturers offering similar products at significantly lower prices limits the pricing power of branded players and puts pressure on profit margins, especially in the mass-market segment, limiting market growth.

Market Opportunities

Rise of E-commerce and Direct-to-Consumer (DTC) Channels to Propel Market Growth

The growth of e-commerce and direct-to-consumer (DTC) channels also offers strong market potential. Online platforms allow brands to reach a global customer base, offer a wider product assortment, and introduce personalized recommendations and customization options. Social commerce, influencer-led sales, and limited-edition online drops are helping brands increase engagement, accelerate sales, and reduce dependency on traditional retail channels.

Segmentation Analysis

By Product Type

Hair Scrunchies are suitable for Different Hair Styles, which boosts their Segment Growth

Based on product type, the market is divided into wigs and extensions, hair scrunchies, hair clip, hair band, and others.

The hair scrunchies segment dominates the market.  Hair scrunchies are available in a wide range for everyday grooming as they are easy to wear, comfortable, and suitable for different hair types, lengths, and textures, making them a staple accessory for fashion statements. Moreover, their availability in various colors, prints, textures, and premium materials encourages repeat purchases and collection-based buying, thus fostering segment growth.

The wigs and extensions segment is expected to grow at the fastest CAGR during the forecast period.

To know how our report can help streamline your business, Speak to Analyst

By End-user

Higher Usage Frequency of Hair Related Products among Females to Boost Segment Growth

Based on the end-user, the market is divided into female and male.

The female segment holds the majority of the market with a share of 69.44% in 2025.  Females have higher usage frequency, wider product adoption, and stronger fashion orientation compared to other consumer groups. Women generally use multiple hair materials on a daily basis for grooming, styling, professional appearance, and personal expression, thus supporting the growth of the segment.

The male segment is expected to grow at the fastest CAGR of 7.98% during the forecast period.

By Distribution Channel

Specialty Stores offer Focused Product Assortment which boost Growth of Segment

Based on the distribution channel, the market is subdivided into specialty stores, supermarkets & hypermarkets, online stores, and others.

The specialty stores segment led the global market with a share of 37.69% in 2025.  Specialty stores offer a focused product assortment, better quality perception, and a superior shopping experience compared to general retail channels. These stores specialize in hair, beauty, or fashion accessories, allowing them to stock a wide variety of styles, materials, and price points that cater specifically to diverse consumer needs, thus fueling the segment growth.

The online segment is growing at a CAGR of 10.56% during the forecast period.

Hair Accessories Market Regional Outlook

By region, the global market analysis is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

To get more information on the regional analysis of this market, Download Free sample

The Asia Pacific held the dominant hair accessories market share in 2025, valued at USD 7,340.80 million, and also took the leading share in 2026 with a value of USD 7,820.04 million. Rapid urbanization in countries such as China and India, and a growing middle class in countries such as China, India, Indonesia, and Vietnam are boosting spending on home textiles and bedding products, including blankets.

China Hair Accessories Market

China was estimated to reach USD 2,503.95 million in 2025, with a CAGR of 6.90% during the forecast period. In China, the surge in hair accessory demand is fueled by social commerce, Gen Z fashion experimentation, and rapid trend turnover. Hair accessories are widely used as affordable fashion statements that allow personalization without high spending.

India Hair Accessories Market

India was estimated to reach USD 2,230.34 million in 2025, with a CAGR of 7.71% during the forecast period. The growth of organized retail, e-commerce platforms, and influencer-led beauty content has also introduced modern designs and global trends to a wider consumer base, including Tier-II and Tier-III cities of the country.

Japan Hair Accessories Market

Japan was estimated to reach USD 621.77 million in 2025, with a CAGR of 5.98% during the forecast period. High expectations for quality, comfort, and durability also drive demand for premium and well-designed accessories, particularly among women and young professionals in the country.

North America

North America was expected to grow at the fastest CAGR during the forecast period. During the forecast period, North America is projected to record a growth rate of 7.99%, which is the second highest amongst all the regions, and reached a valuation of USD 6,200.22 million in 2025.

U.S. Hair Accessories Market

The U.S. was estimated to reach USD 5,139.36 million in 2025. In the U.S., large parts of the country experience cold winters and cool nights, especially in the Northeast, Midwest, and Mountain regions. Blankets are essential for thermal comfort during winter and transitional seasons.

Europe

The market of Europe was estimated to reach USD 5,264.68 million in 2025 and secure the position of the third-largest region in the market. EU consumers strongly favor hair accessories made from recycled plastics, organic fabrics, metal alloys, and biodegradable materials. Regulations against single-use plastics and heightened environmental awareness have pushed brands to innovate with eco-friendly designs, increasing replacement cycles and premium purchases.

U.K. Hair Accessories Market

The U.K. was expected to record a valuation of USD 843.40 million in 2025. In the U.K., rising demand is largely supported by fast fashion cycles, affordability, and strong seasonal styling trends. Consumers frequently update hair accessories to match outfits rather than witnessing them as long-term items.

Germany Hair Accessories Market

Germany was expected to reach a valuation of USD 1,001.34 million in 2025, with a CAGR of 8.90% during the forecast period. Rising interest in eco-friendly and ethically produced accessories aligns with Germany’s strong sustainability culture, encouraging premiumization within the category.

South America and Middle East & Africa

Furthermore, South America and the Middle East & Africa are also expected to grasp a considerable share in the market. South America in 2025 was set to record USD 1,365.59 million as its valuation. The Middle East & Africa were set to attain the value of USD 837.84 million in 2025. Rising investments in healthcare infrastructure, refugee shelters, and humanitarian aid programs create steady demand for blankets in hospitals, clinics, and emergency relief, thus fostering market growth.

South Africa Hair Accessories Market

South Africa was expected to reach a valuation of USD 209.00 million in 2025, with a CAGR of 2.34% during the forecast period. In the country, hair accessory demand is rising due to luxury fashion consumption, grooming-conscious lifestyles, and a strong expatriate population.

Competitive Landscape

Key Market Players

Increasing Product Innovation in terms of Hair related Accessories to Boost Market Growth

Nowadays, increasing product innovation in hair-related accessories is significantly boosting market growth by enhancing functionality, expanding usage occasions, and increasing consumer willingness to spend. Additionally, brands are continuously introducing innovative designs that improve comfort, durability, and hair protection, such as damage-free scrunchies, anti-slip clips, and ergonomically designed bands. These improvements address common consumer pain points, leading to higher adoption and repeat purchases.

List of Key Hair Accessories Companies Profiled

• Yiwu SOQ Jewelry Co., Ltd. (China)
• Dongyang Yilibei Hair Accessories Factory (China)
• Hui Xin Hair Accessories Co., Ltd. (China)
• Shanghai Minghua Hairgrips Manufacturing Co., Ltd. (China)
• Guangzhou Peini Hair Accessory Co., Ltd. (China)
• GORIKI KOGYO CO.,LTD. (Japan)
• HP High Profile Fashion Hair Accessories (India)
• C3 s.r.l. (U.S.)
• KOSMART (Taiwan)
• Jobkin (Atlanta)

Key Industry Developments

• December 2025: Skims expanded into hair accessories with silk scrunchies, pillowcases, and limited-edition detangler brushes in collaboration with Slip and Tangle Teezer.
• November 2025: Luar collaborated with TRESemmé to release a limited-edition claw clip bundled with a dry texturizing spray as part of a holiday gift set.
• July 2025: Ruslan Baginskiy spotlighted hair-focused accessories as part of its Spring/Summer 2025 collection, featuring statement headwear and styling accessories showcased during the 2024–2025 fashion season.
• June 2025: Roots & Reign launched a Juneteenth-themed hair accessory capsule, offering bows, scrunchies, and headbands tailored for textured hair and inspired by Pan-African heritage.
• June 2024: Emi Jay expanded its portfolio with the launch of the Dream Crème Hair Mask, signaling the brand’s move beyond its signature oversized claw clips and bows into haircare.

REPORT COVERAGE

The market reports provide a comprehensive analysis, focusing on key elements such as major companies, regional and market segmentation, regional analysis, product launch, competition landscape, supply chain analysis, competitive dynamics, product, end-user, and distribution channel. Additionally, it offers insights into market trends and highlights significant developments within the industry. Beyond these aspects, it also examines various factors that have contributed to market growth in recent years.

Request for Customization   to gain extensive market insights.

Report Scope & Segmentation