Hair Brush Market Size, Share & Industry Analysis, By Product (Paddle Brush, Vented Brush, Round Brush, and Others), By End-user (Men, Women, and Children), By Application (Professional and Personal), and Regional Forecast, 2024-2032

The global hair brush market size was valued at USD 1,164.38 million in 2023. It is expected to grow from USD 1,219.48 million in 2024 to USD 1,854.34 million by 2032, exhibiting a CAGR of 5.38% during the forecast period. Asia Pacific dominated the hair brush market with a market share of 36.44% in 2023.

The dominance of well-established international players, including Denman, L'Oréal S.A., Babyliss, and Mason Pearson, challenges new players' entry; meanwhile, intensifying competition in retail expansion has encouraged market players to adopt an omnichannel/online strategy. Moreover, market players face severe competition in developing smart, innovative, and eco-friendly products to gain a competitive advantage.

A hair brush is a tool used prominently in hair care products. It has rigid, light, or soft spokes that help in smoothing, styling, and detangling human hair. This tool can also be used in combination with a curling iron or hair dryer for styling. The usage of the product stimulates the scalp, delivers natural shine, and eradicates unwanted particles from the hair. The production of a smart hair setting brush that has a sensor to help detect various hair issues is acting as an opportunity for market growth.

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Market Dynamics

Market Drivers

Increasing Focus on Personal Grooming and Rising Popularity of Electric Hair Brush to Fuel Market Growth

Growing awareness regarding scalp health and the importance of personal hygiene among individuals drives market growth. In addition, health-conscious consumers usually look for hair styling tools that are gentle on the scalp, promote blood circulation, and prevent hair breakage. Moreover, the growing emphasis on maintaining physical appearance in offices among women, owing to the rising working population across countries, boosts demand for hair care products, including hair brushes.

Increasing focus on personal grooming and growing consciousness among men toward their appearances drives the market growth. Furthermore, several key manufacturers are focusing on launching new products and brands to diversify their product portfolios and cater to increasing product demand worldwide. For instance, in April 2023, Yovanka Loria, an Australia-based hair extension company, launched its new hair grooming brush range, including a cushion paddle brush, detangler brush, and extension brush.

Wide Availability of Products to Propel Market Growth

The high presence of international and local players offering a diverse range of products worldwide, coupled with rising disposable income among the middle-class population spending on premium products, fuels the market growth. Hair detangling brushes are available in various types, including paddle, round, vented, teasing, and detangling, and they cater to different hair types & consumer preferences, thus boosting product demand. Furthermore, various major industry participants are also launching their products in the travel retail market to expand their reach and attract new consumers. For instance, in May 2023, Manta Hair Limited, a U.K.-based hairbrush manufacturer, debuted in the travel retail market by launching its healthy hair grooming brush, Pulse, in inflight listing across Aer Lingus (an Ireland-based airline), Virgin Atlantic (a U.K.-based airline), Singapore Airlines and KrisShop.

Market Restraints

Fluctuating Raw Material Prices to  Limit Market Growth

The industry heavily relies on various raw materials such as plastic, wood, rubber, metal, and nylon. Some of these materials are derived from petroleum, and fluctuating prices of oil due to inflation, geopolitical tensions, & production levels also fluctuate the raw material prices. Moreover, fluctuating prices can increase production costs, thus limiting hair brush market growth. Furthermore, fluctuating raw material prices affect manufacturer’s product prices, thus impacting their profit margins. Furthermore, the increasing prices of eco-friendly & vegan products due to the high prices of sustainable certified raw materials affect product demand among budget-conscious consumers.

Market Opportunity

Increasing Popularity of Vegan Products to Boost Product Demand

Increasing ethical consciousness among individuals and rising health concerns regarding the presence of toxic chemicals boost the demand for vegan products made with cruelty-free & chemical-free materials. Moreover, the vegan product’s hypoallergenic properties propel product demand among consumers with sensitive skin and animal allergies. Furthermore, several key market participants are launching vegan products to cater to increasing product demand.

For instance, in June 2023, Remilia Hair, a California, U.S.-based hair care company, launched its new vegan brush, Vegan Lush Brush. According to the company, the new paddle brush is made using 100% vegan boar bristles and features soft ballpoint bristles hair tangle-free.

Market Challenge

Increasing Counterfeit Products to Hamper Market Growwth

The increasing availability of counterfeit products by local players across countries limits the market growth. Several prominent brands, such as Denman, Tangle Angel, Mason Pearson, & Tangle Teezer, are publishing various methods on their websites to spot counterfeit products and avoid purchasing these products owing to the increasing number of counterfeit products in the market.

Global Hair Brush Market Trends

Escalating Demand for Sustainable Products to Fuel Market Growth

Growing environmental awareness among individuals and companies increasing focus on sustainability as their corporate social responsibility boosts the demand for sustainable products. Eco-conscious consumers are increasingly seeking products made using traceable and sustainably sourced materials. Moreover, various major industry participants are launching sustainable products made using eco-friendly materials and packaging to attract eco-conscious consumers.

In May 2023, KENT, a U.K.-based hair detangling brush & comb company, launched its new Forest Stewardship Council (FSC)-certified range of wooden hairbrushes, Pure Flow, across ten countries worldwide. According to the company, the new collection features six brushes and is made using responsibly sourced FSC-certified natural wood & FSC-certified packaging.

Segmentation Analysis

By Product

High Demand by Professional Hairdressers and Stylists Supplementing Growth of Paddle Brush 

On the basis of product, the market has been segmented into paddle brush, vented brush, round brush, and others.

The paddle brush dominated the product segment. These brushes are one of the most preferred hair-setting brush types as they assist in easily detangling and styling hair. The flat shape of paddle hair brushes helps in removing frizz, smoothening hair, and preventing breakage. In addition, the product typically features air-filled cushions and nylon bristles, which assist in adding volume to short, medium, and long hair. Prominent retailers worldwide emphasize providing paddle hair combs from key brands. For instance, in April 2019, The Shilla Duty Free, a Seoul, Korea-based travel retailer, introduced mini Aveda paddle hair grooming brushes to its counters across Korea and Singapore. Aveda Corporation, a U.S.-based cosmetics company, designs a product that provides manageable and smooth hair.

The round brush product segment is estimated to grow at the fastest CAGR over the forecast period. Round hair detangling brushes are beneficial for creating versatile hairstyles and getting a professional look. Moreover, the product smooths out frizz and is suitable for both women and men. Round brushes also typically feature metal barrel that heats up when utilized with a blow dryer and provides better-quality curls and waves. The large-size brushes are ideal for creating waves, and small-size ones are suitable for creating tighter curls.

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By End-user

Naturally Longer Hair Tendency and Extra Grooming Needed for Women End-user Assisting in Larger Segment’s Share

Based on the end-user, the market has been segregated into men, women, and children.

The women's end-user segment accounted for the majority of the market share in 2023. Women typically have longer hair than men and need more grooming and care. Moreover, with long hair, women tend to experiment more with hairstyles, which increases the demand for various hair-setting brushes among women worldwide.

The men’s end-user segment is likely to grow at the highest CAGR from 2024-2032. Men typically have shorter hair; thus, they highly prefer small-size hair grooming brushes with closer bristles. Numerous brands worldwide, such as Pete & Pedro and Kent Brushes, offer a wide variety of quality hair-setting brushes for men, driving segmental expansion. In addition, the rising focus on men’s grooming due to social media influence, increasing affordability, and celebrity influence boost demand for men’s hair-detangling brushes.

By Application

Increased Spending on Professional Grooming Services is Projected to Uplift Segment’s Growth

In terms of application, the market has been segregated into professional and personal.

The professional application segment is anticipated to register the highest CAGR during the forecast period. Professional hair stylists and salon owners typically use professional hair grooming brushes to provide better customer service. Numerous brands, such as Alan Truman, Fromm International, and Vega Beauty, provide premium quality professional hair styling brushes with optimal performance. The increasing opening of new hair salons with skilled hair experts will accelerate segmental growth in the foreseeable future.  

The personal application segment held the largest share of the market and is expected to grow continually to maintain its dominance. Individuals throughout countries use hair-setting brushes in their personal care routines as they help distribute natural oil, making hair healthier and improving hair growth. The growing consumer awareness regarding the benefits of maintaining healthy hair increases product adoption for personal care.

Global Hair Brush Market Regional Outlook

Asia Pacific

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In 2023, Asia Pacific attained a majority hairbrush market share of 36.44% in the global market. The increasing focus on hair care among health-conscious consumers and rising self-consciousness among men regarding their self-aspects fuels the market demand. Moreover, the growing emphasis on maintaining physical appearance in offices among individuals, owing to the rising working population across countries, boosts product demand.

According to the National Bureau of Statistics of China, a government agency, over 470.32 million employed individuals were working in urban areas across China in 2023. Furthermore, several major market players are launching new stores to strengthen their presence across the region. For instance, in April 2020, Tan Mujiang, a China-based hair comb & brush company, launched its new retail store in Japan. According to the company, the new store will offer a wide range of wooden hair styling brushes and combs.

Europe

The European market for hair comb is forecasted to achieve a higher growth rate in the coming years. Growing awareness regarding scalp health and the increasing focus on personal hygiene among individuals fuels market growth. The increasing number of professional salons and barber shops across countries, coupled with high consumer spending on beauty & hair care products due to rising disposable incomes, fuels the region’s market growth. Furthermore, the rising availability of eco-friendly products coupled with the growing number of eco-conscious consumers boosts product demand. For instance, in March 2021, Tangle Angel, a U.K.-based hair care company, launched its new eco-friendly detangling brush range, reborn. According to the company, the new range is made from recycled plastic and features 100% recyclable packaging.

North America

In North America, the presence of various prominent players and the increasing focus on personal grooming, including hair care, boosts product demand. Rising disposable income among individuals, coupled with the increasing number of beauty salons propels market growth in the region. Furthermore, several key market players are focusing on retail expansion to strengthen their presence across countries. For instance, in May 2024, GIMME Beauty, a Utah, U.S.-based hair care company, launched its new GIMME products, including detangling hair styling brushes at Target (a U.S.-based retail company) locations nationwide. According to the company, the launch will make their hair care products more accessible across all states in the U.S..

The demand for hair care products in the U.S. market has been growing consistently in light of the wide availability of products and the expansion of the professional hair care industry. For instance, In June 2024, GIMME Beauty, a Utah, U.S.-based hair care company, launched its new hairbrush for all hair types, a Metal Bristle brush to detangle and aimed at healthy & shiny hair. According to the company, the new hair-setting brush features 100% durable stainless steel bristles, flexible cushions, and scalp stimulation for improved circulation.

Rest of the World

Rising disposable incomes among the middle-class population across Brazil, Argentina, Colombia, as well as South Africa, coupled with increasing awareness regarding personal grooming and hygiene, fuel the market growth. Moreover, increasing self-consciousness and a rising number of working women across countries looking to enhance their overall appearance boosts product demand. The fast-paced lifestyle in urban areas of South America and the Middle East & Africa boosts demand for electric brushes, offering multifunctional and convenient hair styling solutions. Moreover, electric hair-setting brushes are gaining significant popularity among tech-savvy consumers.

Competitive Landscape

Key Industry Players

Key Industry Players Are Opting for Various Strategies to Boost Their Market Positions

The competitive landscape of the global hair brush market offers insights into various competitors. This includes an overview of each company, their financial performance, revenue generation, market potential, investments in research and development, new initiatives, strengths and weaknesses, product and brand portfolios, product launches, mergers and acquisitions, and their applications. The data provided focuses specifically on the companies' engagement within the hair brush market.

Major Players in the Hair Brush Market

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G.B. Kent & Sons PLC (Kent Brushes), Mason Pearson, Denman, Ningbo Biofriendly International Trading Co.,Ltd., and Babyliss are some of the major players in the market. The market is highly fragmented, with the top 5 players accounting for 10% of the market share.

List of Key Companies Profiled In The Report

• G.B. Kent & Sons PLC (Kent Brushes) (U.K.)


• Mason Pearson (U.K.)


• Denman (Ireland)


• Ningbo Biofriendly International Trading Co.,Ltd. (Switzerland)


• Babyliss (France)


• L'Oréal S.A. (France)


• Hershesons (U.K.)


• Tina Beauty Co.,Ltd (Republic of Korea)


• Shash (U.S.)


• Tong Fong Brush Factory CO,. Ltd. (Taiwan)

Key Industry Developments

• November 2023 – Wet Brush, a U.S.-based haircare company, collaborated with Newman's Own, Inc., a U.S.-based food company, to launch its special edition hairbrush. The product is suitable for all hair types and is inspired by Paul Newman, an American actor.


• September 2023 – ERGO Styling Tools, a U.S.-based hair styling tools company, introduced its styling brushes in the U.K market. The brushes are designed to minimize frizz and provide precise control. Moreover, the products feature ergonomic design and provide a smooth salon finish.


• April 2022 – G.B. Kent & Sons PLC introduced its salon-quality hair grooming brush collection. The collection includes paddle, vented, and round hair-setting brushes designed to detangle, add volume, and provide smooth hair. Moreover, the products help users easily create various hairstyles.


• December 2021– Vega, an India-based hair tools and personal care products brand, expanded its personal care product line with the introduction of its new product, X-Star Hair Straightening Brush. The product is designed to both straighten and brush hair and features thermo-protect technology.


• August 2019: Philips, an Amsterdam, Netherlands-based multinational conglomerate, expanded its female grooming portfolio with the introduction of its Hair Straightening Brush in the Indian market. The product incorporates Silk Pro Care technology and minimizes damage. Moreover, the innovative brush straightens the hair quickly.

Investment Analysis and Opportunities

Key Players Providing Promotional Discounts & Offers

Key market players emphasize partnerships and collaborations with other key brands, which provides them with growth opportunities. On the other hand, prominent industry retailers across the globe focus on providing promotional discounts and offers on the sale of hair styling brushes, which escalates product sales. For instance, in March 2024, Amazon UK, an e-commerce company, dropped prices on its Lily England Hair Dryer Brush under its Spring Deal Days sale. The hair dryer brush incorporates advanced features such as heat settings, ionic technology, a 360-degree swivel cord, and an ergonomic handle.

Report Coverage

The hair brush report analyzes the market in-depth and highlights crucial aspects such as prominent companies, hair brush market regional, hair brush market segmentation, competitive landscape, product types, applications, and application usage areas. Besides this, it provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, it encompasses several factors contributing to the market's growth over recent years.

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Report Scope & Segmentation