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Hair brush is exhibiting an increasing market amplification as it helps people in the enrichment of their appeal by assisting them to achieve various hair design and styling. The usage of the product stimulates the scalp, delivers natural shine, and eradicate unwanted particles off the hair. The production of a smart hair brush that has a sensor to help detect various hair issues is acting as an opportunity for market growth. For instance, Loreal has come up with a smart hair brush which has the ability to detect whether a hair is dry or wet and also comes with a microphone to listen to the sound of hair brushing to help deliver insight into frizziness, manageability, breakage, dryness, and split ends.
The flourishing growth of beauty salon and barbershop businesses is assisting to foster the consumption of the hair brush. For instance, according to the data issued by the Small Business Development Center in May 2020, the United States owns more than 77,000 beauty salons; 4,500 barbershops, which are generating yearly revenue of about USD 20 billion. Furthermore, the product is popularly used in the modeling industry for achieving multiple types of looks is accelerating demand for the product.
Nevertheless, the non-durable products which easily get damaged after a short period of time act as a hampering factor for the market growth.
Key Market Driver -
The thriving growth of beauty salon and barbershop businesses is acting as a driving factor for the market growth.
Key Market Restraint -
The presence of non- durable products is acting as a restraining factor for the market growth.
Denman, Crave Naturals, L’Oreal, Babyliss, Mason Pearson, AirMotion Pro, Hershesons, and others are the key companies operating in the hair brush market.
The hair brush is segmented into by product type, end-user, application, and geography.
On the basis of product type, the market is fragmented into paddle brush, vented brush, round brush, and others. Paddle brush is anticipated to be the leading market due to its capability to rapidly detangle the hair with ease and comfort. Its ability to exceptionally produce a smooth outcome without breaking the natural pattern of the hair makes it more desirable.
Based on end-user, the market is grouped into men, women, and children. Women segment is estimated to be dominant on account of the majority of women possessing long hair, which requires combing and maintenance on a daily basis, has upsurged the need of the product.
By application, the market is bifurcated into professional and personal. Personal is projected to be the larger segment owing to large number of people considered the usage of the product. This is due to the product being considered as one of the most crucial fashion items which they use it on a frequent basis for the enhancement of their appeal.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
Asia Pacific is estimated to hold a prominent share and is anticipated to continue throughout the forecast period of 2020-2027. The region experiencing a decrease in the youth unemployment rate, especially due to the increasing employment in manufacturing, and e-commerce, has helped to surge the demand. For instance, according to the International Labour Organisation data issued, in 2018, Asia Pacific witnessed a decrease in youth unemployment rate of 13.5 percent, which is a decrease of 0.1 percent from its prior year. Additionally, the flourishing growth of tourism resulted in employing more people in service sectors such as hospitality, wellness therapy, aviation, and others that follow strict protocols in upholding presentable looks to help to surge the demand. For instance, according to the United Nations World Tourism Organisation data released, the Asia Pacific has 348 million international arrivals in 2018, which generated a revenue of USD 435 billion.
North America is anticipated to show a significant presence in the hair brush market, owing to the rising growth of the spa industry led to providing multiple services. This includes various hair care services for their customers, which thus have a vital contribution. For instance, according to the American Med Spa Association data issued, in 2018, the average medical spa revenue in the United States is evaluated to be USD 1,526,382. Moreover, the high fashion sense of the people of this region, leading to the adoption of multiple hairstyles, is likely to increase the consumption rate.
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