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Hand Sanitizer Market Size, Share & Industry Analysis, By Product Form (Foam, Gel, and Liquid), Type (Alcohol-based and Alcohol-free), Distribution Channel (Pharmacy Stores, Supermarkets/ Hypermarkets, Online Retail Channels, and Others), End-User (Schools, Restaurants, Hospitals, Household Purpose, and Others), and Regional Forecast, 2019-2026

Region : Global | Format: PDF | Report ID: FBI102710



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The global hand sanitizer market size was valued at USD 1.22 billion in 2018 and is projected to reach USD 1.96 billion by 2026, exhibiting a CAGR of 6.2% during the forecast period (2019-2026).

Hand sanitizers are aesthetic and anti-infection skincare solutions that are specifically made to clean and protect the palms and fingers from disease-causing bacteria and viruses. Growing awareness regarding hygiene and cleanliness practices among people is enhancing the demand for skin sanitization products across the globe.

Manufacturers are keenly focusing on incorporating the newer benefitting ingredients such as Aloe Vera, Tea oil, and others into the disinfectant solutions to provide more protective hygiene solutions to the people. Additionally, companies are focusing on developing various skin wash forms such as foam, gel, liquid, and sprays to attract consumers to these products. Prominent companies associated with skin cleansing accessories such as Unilever, P&G, and others use merger and acquisition strategies as well as television and internet marketing strategies for brand building and business expansion purposes. 


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Uncertain Outbreak of Diseases to Generate Lucrative Opportunities for Personal Hygiene Products

Human to human spread of various pandemic diseases such as COVID-19, SARS, and MERS is majorly spreading due to physical contact between people. This creates the need for regular hand cleaning practices to prevent the spread of such diseases. This, in turn, generates lucrative opportunities for hand sanitizer companies to excel in their business to cater to the growing hygiene needs. Moreover, growing internet penetration worldwide coupled with the development of the e-commerce industry creates opportunities for small businesses to expand their brand reach. Additionally, the increasing preference of people towards organic personal care products such as naturally made washers and cleansers is creating further demand for skin rub accessories in the organic segment.


Growing Demand for the Personal Protection Products for Personal Care & Hygiene Purposes is Projected to Augment the Market Demand

Various government programs and promotions regarding personal hygiene and cleanliness are helping to generate demand for personal care products. According to the report ‘WHO Guidelines on Hand Hygiene in Healthcare’ published by the World Health Organization (WHO) in 2019, WHO has provided various guidelines and programs regarding hand hygiene and protection in schools and corporates across the globe. Furthermore, increasing recommendations of doctors and health associations for maintaining clean and good hygiene habits are increasing awareness of people's care and influencing demand for skin cleansers and hand sanitizer products.

In addition to this, growing infrastructural facilities such as schools and colleges, hospitals, hotels and restaurants, and residential facilities have resulted in fostering the demand for personal care accessories. The rising infrastructural growth of retail outlets, shopping malls, and specialty stores provides support for the growth in the supply of personal care items and drives the growth of this market. Also, increasing consumer preference towards scented beauty and personal care product categories boost the demand for aromatic hand sanitizer.

Technology Innovation to Drive Market Growth

Nowadays, companies are consistently trying to adopt innovations in personal care products to attract purchases by consumers and to increase their market reach. Innovation involves the addition of fragrance-effective ingredients in the various skincare categories, which generate consciousness among the consumers for the effectiveness of the cleansing products. Moreover, the addition of various ingredients such as glycerin, propylene glycol, water, and many others for the development of anti-aging skin sanitizing lotions creates a prominent solution for the skin aging problems and drives the hand sanitizer market growth.


Availability of Excessive Alternative Products to Restrain Market Growth

The wide availability of alternative products such as soaps, shampoos, and oils leads to a decrease in the sales revenues from the various products associated with the hand cleansing segment such as sanitizer and washers which restrains the product demand. Additionally, rising instances of the side effects of skin cleansers having synthetic chemicals are expected to hamper this market growth. Moreover, uncertain environmental conditions such as moisture and heavy rain are expected to impact the quality of skincare products and restrain the market demand.


By Product Form

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Gel Segment is Projected to Dominate the Global Market

Based on product form, this market is segmented into foam, gel, and liquid. Gel segment is expected to hold a considerable share as gel form as a cleanser is more effective for germ protection as compared to other forms of sanitizers. Also, gels are easier to get spread on the palms during its usage, which results in more exposure of the palm and fingers for the cleansing action and helps to kill the germs quickly. However, demand for foam and liquid hand cleansers is expected to increase because foam and liquid forms show the quicker effect of sanitation and hand dryness as well as avoid the leaking of the solution on floors that majorly happens in case of gel hand rubs.

By Type

Alcohol-Based Hand Sanitizers to Hold Leading Position in the Market

Based on type, the market is segmented into alcohol-based and alcohol-free sanitizer types. These types differ on the basis of the quantity of alcohol used in the total sanitizer solution. Alcohol-based type is expected to dominate the market as they are more effective towards germs protection. Additionally, alcohol-based sanitizers are widely used in hospitals to keep the people and the hospital ambiance infection-free as they do not promote antimicrobial resistance and are more effective as compared to the skin washing items such as soaps and oils. Moreover, alcohol-based hand sanitizers are essentially preferred by doctors as they are used for the prevention of human to human transmission of disease-causing viruses such as CORONA229E, NL63, and many others. However, the increasing shift of people towards organic personal hygiene products fuels the demand for alcohol-free sanitizer products. Alcohol-free hand sanitizer type is considered as a more natural type of sanitizer that avoids skin irritation and itching problems that normally happens in the case of the alcohol-based type due to their higher concentration of alcohol.

By Distribution Channel

Supermarket/Hypermarket Stores Segment is Projected to Hold Dominant Position in the Market

Based on distribution channels, the market is segmented into pharmacy stores, supermarkets/ hypermarkets, online retail channels, and others such as department stores, drug stores, and grocery stores. Hypermarkets & supermarkets segment holds a dominant position in the global market owing to the availability of a wide range of hand cleansing products from various brands at a single store and also the discounts and offers given by these stores on bulk purchases. Furthermore, the pharmacy stores segment is expected to hold a considerable share owing to the increasing recommendations of doctors to consume the right kind of medicines influence patients to purchase medicines and all other personal hygiene products from the pharmacy stores. However, the online retail channels segment is projected to witness the fastest growth during the forecasted period owing to the increasing internet penetration along with the growing online shopping and e-commerce industry.

By End-User

Hospital Segment is Expected to Hold a Major Share of the Market

Based on end-user, the market is segmented into schools, restaurants, hospitals, household purposes, and others such as shopping plazas, military, corporate sectors, and hotels. The hospitals segment dominates the market owing to the increasing necessities of hand sanitizers for the maintenance of the hygienic ambiance in hospitals and clinics. Additionally, larger health concerns among the doctors and other staff in the hospitals and clinics create a constant demand for the various personal care items. Hotels and corporate sector segments are expected to hold a considerable share of the market because of the increasing awareness and education regarding hygiene and cleanliness among corporate professionals and hotels that results in the larger demand for personal hygiene products. However, the schools segment shows the fastest growth owing to the increasing promotional campaigns related to hand cleaning and sanitation among educational institutions and schools. According to the report ‘WASH in Schools’ published by WHO/UNICEF, the various joint monitoring activities for sanitation and hygiene are taking place through the WASH program and have expanded among schools and colleges in rural and urban areas across nations.


North America Hand Sanitizer Market Size, 2018 (USD Million)

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The market size in North America stood at USD 464.51 million in 2018. North America region is projected to dominate the hand sanitizer market share because of the presence of prominent manufacturing companies such as Gojo Industries Inc., Vi-Jon Inc., Nice Pak, Edge well Personal Care, and others in the United States and Canada. Additionally, the presence of larger infrastructural facilities related to schools and educational institutes is fueling the consumption of hand cleansing products by students, faculty, and other staff. Moreover, increasing awareness regarding personal hygiene and sanitation practices among people is driving the growth of this market in the region.

The European region is expected to hold a considerable share of the market owing to the presence of efficient medical facilities in countries such as France, Italy, and Spain. According to the report ‘State of the Health in EU Italy’ published by the European Commission, as of 2017, countries such as Spain, Italy, and France have the more efficient quality of medical facilities than other European countries. In addition to this, increasing health hazards due to the COVID-19 outbreak in these countries have resulted in widespread consumption of hand cleansing products for germ protection purposes. According to the report ‘Coronavirus disease, 2019 – COVID 19 Situation Report published by the World Health Organization, Europe had the highest number of people with the COVID-19 infection in the world, reaching 4,64,212 cases as of 1st April 2020.

Asia-Pacific is experiencing the fastest growth in the market owing to the increasing demand for personal care products in countries such as India and China. According to the report ‘China Consumer Market 2019’ published by VEDP International Trade Export Virginia, sales of personal care products through departmental stores, supermarkets, and specialty stores had increased 8 times in 2019 over the previous year. Moreover, governments are undertaking various initiatives and coming up with different programs regarding personal hygiene and care in countries such as India, Bangladesh, and others. These initiatives are mainly taken to increase awareness regarding personal hygiene among the population and is thereby likely to fuel the demand for personal care products. According to the report ‘MMH is developing knowledge and practices of Hygiene among school children in Southern India’published by Making More Health Organization (MMH), in 2018, MMH conducted health hygiene programs in various schools in Kerala and Tamil Nadu to spread the awareness regarding personal hygiene among students.

The market in the Middle East and Africa is primarily driven by large populations in countries such as Saudi Arabia, the UAE, and South Africa. Also, growing awareness regarding hygiene and cleanliness through the various government initiatives and sustainability programs is creating further demand for personal hygiene products in the African region. According to the report ‘National Hand Hygiene Behavior Change Strategy 2016-2020’, published by the Health Republic of South Africa, the government of South Africa has implemented various water supply and sanitation programs such as the Non-communicable Diseases Program, HIV/AIDS Prevention & Management Program, and Emergency Response Program to spread awareness regarding health hygiene and care.


Innovation and Effective Distribution Channels are Important Factors for the Growth of the Market

Prominent players associated with this market are constantly focusing on innovation in the quality and form of disinfectants as well as the shape and size of the cleansing accessories to provide effective germ protection solutions. Also, companies are keenly focusing on establishing an effective distribution channel with manufacturers and suppliers to foster revenue generation from the personal care products segment. Additionally, companies are focusing on producing organic hand sanitizer products to cater to the increasing demand for organic cosmetics and personal care products.



  • March 2020 – Cavinkare has launched cost-effective sanitizers under the brands of CHIK, Raaga, and Nyle to provide protective and hygiene solutions to people from disease-causing viruses and bacteria.

  • April 2020: Nycil, the Zydus Wellness-owned talc brand, has launched sanitizer products in their ‘germ protection for family’ category to expand the business during the COVID-19 outbreak.


An Infographic Representation of Hand Sanitizer Market

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The hand sanitizer market report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies, product forms, types, distribution channels, and end-users.

Besides this, the report offers insights into the market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of this market over recent years.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Product Form

  • Foam

  • Gel

  • Liquid

By Type

  • Alcohol Based

  • Alcohol Free

By Distribution Channel

  • Pharmacy Stores

  • Supermarket/Hypermarkets- holds the major share

  • Online Retail Channels

  • Others (Departmental Stores, Grocery Stores)

By End-Users

  • Schools

  • Restaurants

  • Hospitals

  • Household Purpose

  • Others (Shopping Plaza, Military, Corporate Sectors, Hotels)

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (U.K., Germany, France, Italy, Spain, and Rest of Europe)

  • Asia-Pacific (Japan, China, India, Australia, South Korea, and Rest of Asia- Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, Saudi Arabia, and Rest of the Middle East & Africa)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 1.22 billion in 2018 and is projected to reach USD 1.96 billion by 2026.

In 2018, the market value stood at USD 1.22 billion.

Growing at a CAGR of 6.2%, the market will exhibit steady growth in the forecast period (2019-2026).

The gel segment is expected to be the leading firm in this market during the forecast period.

Growing necessity for personal protection equipment coupled with the rising awareness regarding personal hygiene is projected to augment the market growth.

Reckitt Benckiser, Gojo Industry Inc., and Henkel Corp. are few of the leading players in the global market.

North America region dominated the global market in 2018.

Uncertain occurrences of various pandemic diseases are expected to generate new opportunities for personal hygiene products and drive the adoption of sanitization accessories.

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Hand Sanitizer Market Size, Share and Global Industry Trend Forecast till 2026
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