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The global hand sanitizer market size was USD 2.98 billion in 2020. The global COVID-19 impact has been unprecedented and staggering, with hand sanitizing items witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of -6.2% in 2021. The market is projected to grow from USD 2.79 billion in 2021 to USD 3.47 billion in 2028 at a CAGR of 3.1% during the 2021-2028 period. The sudden rise in CAGR is attributable to the favorable market growth rate and demand for hand sanitizers, returning to pre-pandemic levels once the pandemic is over.
Hand sanitizing items are aesthetic and anti-infection skincare solutions specifically made to clean and protect the palms and fingers from disease-causing bacteria and viruses. Growing awareness regarding hygiene and cleanliness practices among people is enhancing the demand for skin sanitization products across the globe.
Manufacturers are keenly focusing on incorporating the newer benefitting ingredients such as Aloe Vera, Tea oil, and others into the disinfectant solutions to provide more protective hygiene solutions. Additionally, companies focus on developing various skin wash forms such as foam, gel, liquid, and sprays to attract consumers to these products.
Prominent companies associated with skin cleansing accessories such as Unilever, P&G, and others use merger and acquisition strategies as well as television and internet marketing strategies for brand building and business expansion purposes.
Increasing Importance of Hygiene Products during COVID-19 outbreak to Aid Market
Hand sanitizing items are highly efficient in killing the diseases causing bacteria and viruses. Also, by using such products, individuals can better protect themselves from the coronavirus and break the chain of COVID-19 infection from human to human transmission. Therefore, product demand will continue to surge owing to such advantages. From 14th March 2019 to 14th March 2020, the Department of Statistics, Government of Canada reported a more than 600% spike in the sales of hand sanitizing items in Canada.
However, the uplifting of the lockdown restrictions, including the reopening of educational institutes, offices, hotels & restaurants, and other commercial settings in many countries worldwide, will help the companies to boost their products’ sales from such settings.
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Sustainable Personal Hygiene Products is a Prominent Trend
Nowadays, consumers are shifting towards personal hygiene items made up of sustainable & herbal ingredients such as aloe Vera, ocinum sanctum, and others to avoid skin rashes from the alcoholic hygiene items. Additionally, the increasing preference of people towards organic personal care products such as naturally made washers and cleansers is creating further demand for skin rub accessories in the organic segment. Besides this, growing internet penetration worldwide coupled with the development of the e-commerce industry creates opportunities for small businesses to expand their brand reach.
Governmental Support in Promotion of Hygiene Products to Augment Market
Various government programs and promotions regarding personal hygiene and cleanliness are helping to generate demand for personal care products. For instance, on 5th May 2021, World Health Organisation (WHO) introduced a campaign, ‘Seconds Save Lives, Clean Your Hands!’ to promote hand hygiene awareness among people. Furthermore, increasing recommendations of doctors and health associations for maintaining clean and good hygiene habits are increasing awareness towards personal care and influencing demand for skin cleansing products.
In addition to this, growing infrastructural facilities such as schools and colleges, hospitals, hotels and restaurants, and residential facilities have fostered the demand for personal care accessories. The rising infrastructural growth of retail outlets, shopping malls, and specialty stores will ease the supply rate of personal care items and drive the market growth. Also, increasing consumer preference towards scented beauty and personal care product categories boost the demand for aromatic hand cleansers.
Technology Innovation to Drive the Hand Sanitizer Market Growth
Nowadays, companies are consistently trying to adopt innovations in personal care products to attract purchases by consumers and increase their market reach. Innovation involves the addition of fragrance-effective ingredients in the various skincare categories, which generate consciousness among the consumers for the effectiveness of the cleansing products. Moreover, the addition of various ingredients such as glycerin, propylene glycol, water, and many others to develop anti-aging skin sanitizing lotions creates a prominent solution for the skin aging problems and drives the market growth.
Availability of Excessive Alternative Products to Restrain Market Growth
The wide availability of alternative products such as soaps, shampoos, and oils leads to a decrease in the sales revenues from the various products associated with the hand cleansing segment, such as sanitizer and washers, which restrains the product demand. Additionally, rising instances of the side effects of skin cleansers having synthetic chemicals are expected to hamper the market growth. Moreover, uncertain environmental conditions such as moisture and heavy rain are expected to impact the quality of the skincare products and restrain the product demand.
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Gel Segment to Dominate Global Market
Based on product form, the hand sanitizing products’ market is segmented into foam, gel, and liquid.
The gel segment is expected to hold a considerable share as gel form as a cleanser is more effective for germ protection than other forms. Also, gels are easier to spread on the palms during their usage, which results in more exposure of the palm and fingers for the cleansing action and helps kill the germs quickly. However, demand for foam and liquid hand cleansers is expected to grow because foam and liquid forms show the quicker effect of sanitation and hand dryness as well as avoid the leaking of the solution on floors that majorly happens in case of gel hand rubs.
Alcohol-Based Hand Sanitizers to Hold Leading Position in Market
Based on type, the market is segmented into alcohol-based and alcohol-free sanitizer types.
These product types differ on the basis of the quantity of alcohol used in the total sanitizer solution. Alcohol-based type is expected to dominate the market as they are more effective towards germs protection. Additionally, alcohol-based sanitizers are widely used in hospitals to keep the people and the hospital ambiance infection-free as they do not promote antimicrobial resistance and are more effective than skin-washing items such as soaps and oils.
Moreover, alcohol-based sanitizers are essentially preferred by doctors as they are used for the prevention of human-to-human transmission of disease-causing viruses such as CORONA 229E, NL63, and many others.
However, the increasing shift of people towards organic personal hygiene products fuels the demand for alcohol-free sanitizer products. Such a type is considered a more natural sanitizer that avoids skin irritation and itching problems that normally happen in alcohol-based types due to their higher concentration of alcohol.
Supermarket/Hypermarket Stores Segment to Hold Dominant Position in Market
Based on distribution channels, the market is segmented into pharmacy stores, supermarkets/ hypermarkets, online retail channels, and others such as department stores, drug stores, and grocery stores.
The hypermarkets & supermarkets segment holds a dominant position in the global market owing to the availability of a wide range of hand cleansing products from various brands at a single store and also the discounts and offers given by these stores on bulk purchases.
Furthermore, the pharmacy stores segment is expected to hold a considerable share owing to the increasing recommendations of doctors to consume the right kind of medicines to influence patients to purchase medicines and all other personal hygiene products from the pharmacy stores. However, the online retail channels segment is expected to witness the fastest growth during the forecasted period owing to the increasing internet penetration along with the growing online shopping and e-commerce industry.
Hospital Segment to Hold a Major Share of Market
Based on end-user, the market is segmented into schools, restaurants, hospitals, household purposes, and others such as shopping plazas, military, corporate sector, and hotels.
The hospitals' segment dominates the market owing to the increasing necessities of sanitizers for the maintenance of the hygienic ambiance in hospitals and clinics. Additionally, larger health concerns among the doctors and other staff in the hospitals and clinics create a constant demand for the various personal care items.
Hotels and corporate sector segments are expected to hold a considerable hand sanitizer market share because of the increasing awareness and education regarding hygiene and cleanliness among corporate professionals and hotels, resulting in the larger demand for personal hygiene products. However, the schools' segment shows the fastest growth owing to the increasing promotional campaigns related to hand cleaning and sanitation among educational institutions and schools.
According to the report ‘WASH in Schools’ published by WHO/UNICEF, the various joint monitoring activities for sanitation and hygiene are taking place through the WASH program and have expanded among schools and colleges in rural and urban areas across nations.
North America Hand Sanitizer Market Size, 2020 (USD Billion)
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The global market is segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
North America’s market size stood at USD 1.38 billion in 2020. North America region is projected to dominate the sanitizer products (hand) market share because of the presence of prominent manufacturing companies such as Gojo Industries Inc., Vi Jon Inc., Nice Pak, Edge well Personal Care, and others in the United States and Canada. Additionally, larger infrastructural facilities related to schools and educational institutes fuel the consumption of hand cleansing products by students, faculty, and other staff. Moreover, increasing awareness regarding personal hygiene and sanitation practices among people is driving the growth of the market in the region.
The European region is expected to hold a considerable share of the market owing to the presence of efficient medical facilities in countries such as France, Italy, and Spain. According to the report ‘State of the Health in EU Italy’ published by the European Commission, as of 2017, countries such as Spain, Italy, and France have the more efficient quality of medical facilities than other European countries. In addition to this, the increasing number of COVID-19 patients in these countries has resulted in the widespread consumption of hand cleansing products for germ protection purposes. According to the report ‘Coronavirus disease 2019 – COVID-19 Situation Report published by the World Health Organization, Europe had the highest number of people with the COVID-19 infection globally, reaching 4,64,212 cases as of 1st April 2020.
Asia Pacific is experiencing the fastest growth in the market owing to the increasing demand for personal care products in countries such as India and China. According to the report ‘China Consumer Market 2019’ published by VEDP International Trade Export Virginia, sales of personal care products through departmental stores, supermarkets, and specialty stores had increased 8 times in 2019 over the previous year. Moreover, governments are undertaking various initiatives and developing different programs regarding personal hygiene and care in countries such as India, Bangladesh, and others.
These initiatives are mainly taken to increase the awareness regarding personal hygiene among the population and are likely to fuel the demand for personal care products. For instance, in January 2021, Japan International Cooperation Agency (JICA), introduced the ‘Acchi Adat’ campaign to promote personal hygiene in India.
The market in the Middle East and Africa is primarily driven by large populations in countries such as Saudi Arabia, the UAE, and South Africa. Also, growing awareness regarding hygiene and cleanliness through the various government initiatives and sustainability programs is creating further demand for personal hygiene products in the African region.
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According to the report ‘National Hand Hygiene Behavior Change Strategy 2016-2020’, published by the Health Republic of South Africa, the government of South Africa has implemented various water supply and sanitation programs such as the Non-communicable Diseases Program, HIV/AIDS Prevention & Management Program, and Emergency Response Program to spread awareness regarding health hygiene and care.
Innovation and Effective Distribution Channels are Important Factors for Growth of Market
Prominent players associated with the hand sanitizing products market are constantly focusing on innovation in the quality and form of disinfectants as well as the shape and size of the cleansing accessories to provide effective germ protection solutions. Also, companies are keenly focusing on establishing an effective distribution channel with manufacturers and suppliers to foster revenue generation from the personal care products segment. Additionally, companies are focusing on producing organic hand gels products to cater to the increasing demand for organic cosmetics and personal care products.
An Infographic Representation of Hand Sanitizer Market
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The market research report provides a detailed analysis of the market and focuses on crucial aspects such as leading companies, product forms, types, distribution channels, and end-users. Besides this, the report offers insights into the latest hand sanitizer market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD Billion)
By Product Form
By Distribution Channel
Fortune Business Insights says that the global market size was USD 2.98 billion in 2020 and is projected to reach USD 3.47 billion by 2028.
In 2020, the market value stood at USD 2.98 billion.
The market will grow at a CAGR of 3.1% during the forecast period of (2021-2028).
The gel segment is expected to be the leading product form in this market during the forecast period.
The growing necessity for personal protection equipment coupled with the rising awareness regarding personal hygiene is projected to augment the market growth.
Reckitt Benckiser, Gojo Industry Inc., and Henkel Corp. are a few leading players in the global market.
North America region dominated the global market in 2020.
Uncertain occurrences of various pandemic diseases are expected to generate new opportunities for personal hygiene products and drive the adoption of sanitization accessories.
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