Handloom Sarees Market Size, Share & Industry Analysis, By Material (Cotton, Silk, Linen, and Wool), By Distribution Channel (E-commerce/Online and Retail Outlets/Offline), and Regional Forecast, 2025-2032

The global handloom sarees market size was valued at USD 3.72 billion in 2024. The market is projected to grow from USD 3.99 billion in 2025 to USD 7.29 billion by 2032, exhibiting a CAGR of 8.99% during the forecast period. Asia Pacific dominated the handloom sarees market with a market share of 68.82% in 2024.

Handloom sarees are traditional Indian clothes crafted using age-old weaving techniques. These sarees hold great traditional importance and are cherished for their skillful craftsmanship and timeless elegance. These sarees are available in diversified styles and each saree has unique features and regional influences, from the intricate Kanjeevarams of Tamil Nadu to the vibrant of Maheswari Sarees of Madhya Pradesh and Banarasis of Uttar Pradesh. Furthermore, companies such as Maheshwari Handloom, BHOLI SAREES, Ajmera Fashion Limited, and HMR Handlooms are continuously indulging in innovation by using eco-friendly raw materials, sustainable packaging, and attractive printing designs to stay competitive.

GLOBAL HANDLOOM SAREES MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 3.72 billion
• 2025 Market Size: USD 3.99 billion
• 2032 Forecast Market Size: USD 7.29 billion
• CAGR: 8.99% from 2025–2032

Market Share:

• Asia Pacific led with a 68.82% share in 2024, driven by strong domestic demand, revival of weaving traditions, and supportive government initiatives like “Vocal for Local.”
• Cotton sarees dominate material share due to breathability and popularity during festivals and weddings.
• Retail outlets/offline segment remains dominant, with specialty stores offering personalized service and fabric inspection.
• E-commerce is growing rapidly due to reach, affordability, and variety, especially among urban and younger shoppers.

Key Country Highlights:

• India: Cultural heritage, festive demand, and government schemes fuel dominance; exports rising to 20+ countries.
• U.S.: Rising South Asian immigrant base and luxury fabric demand (e.g., Mysore silk, Banarasi) support market growth.
• U.K. & Canada: Appreciation for sustainable and artisanal fashion boosts niche demand.
• Middle East & Africa: Online availability and social media ads drive growing interest in ethnic and festive wear.
• Europe: Demand for handmade, sustainable fashion grows with consumer preference for ethical, artisan-crafted goods.

HANDLOOM SAREES MARKET TRENDS

Increasing Government and Private Sector Investment in Handloom Products to Boost Market Growth

Surging government support and initiatives, along with increasing private company’s investment in handloom products such as sarees, home textiles, and fashion accessories, drives the market growth. The government across the countries supports handloom products through diversified schemes, infrastructure development, marketing support, including financial assistance, and welfare measures for weavers, which further boost product demand.

• Asia Pacific witnessed handloom sarees market growth from USD 2.38 billion in 2023 to USD 2.56 billion in 2024.

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MARKET DYNAMICS

Market Drivers

Increasing Popularity of Traditional Handloom Sarees to Boost Market Growth

The increasing popularity of traditionally handcrafted sarees both nationally and internationally drives the global handloom sarees market growth. These sarees provide attractive patterns and designs that are not easily replicated by machine-made textiles, which add to their exclusivity. This uniqueness appeals to consumers who need personalized, high-quality, and unique rather than mass-produced options. Furthermore, a large number of traditional waving techniques such as khadi, maheshwari, banarasi, and kanjivaram are being revived and marketed as luxury products, helping to raise awareness regarding the product, particularly among young generations looking to reconnect with their cultural roots. Government support and promotional campaigns have further played a crucial role in improving the production and sales of handloom sarees across the countries, boosting the growth of the handloom sarees industry.

MARKET RESTRAINTS

High Cost of Sarees Services to Restrain Market Growth

The handloom sarees are costly owing to the labor-intensive, time-intensive, and skilled craftsmanship involved in the creation of sarees. These sarees are often made up of high-quality fibers such as wool, cotton, and pure silk, which are more expensive than other machine-made fabrics. In addition, the use of natural dyes and materials such as zari, further results in enhancing the cost of the product. Furthermore, the handloom silk sarees are produced in limited quantities, which makes them more exclusive. The limited availability of this saree and the uniqueness of each product add to the cost of production, which restricts the growth of the market.

MARKET OPPORTUNITY

Growing use of Social Media Marketing by Manufacturers to Favor Market Expansion

The rising social media marketing by manufacturers of handcraft Indian sarees to promote products, brands, and services fuels the product demand. The social media platform enables a wide range of promotional activities such as sharing and creating engaging content, running target advertising campaigns, and interacting with the audience. In addition, the key aim of this advertising is to create handloom saree brand awareness, interact with customers, drive website traffic, and improve consumer reach. Furthermore, social media marketing also plays a significant role in maintaining customer loyalty, generating leads, enhancing brand credibility, and tracking campaign performance meticulously, which further boosts the global handloom sarees market growth.

SEGMENTATION ANALYSIS

By Material

Increasing Adoption of Handcrafted Sarees during Festive Season Fuels Cotton Segment Growth

Based on material, the market is divided into cotton, silk, linen, and wool.

The cotton segment is expected to hold the major handloom sarees market share during the forecast period. The cotton saree is a popular choice amongst consumers owing to their breathable, durable, comfortable, and subtle and minimalistic character. Furthermore, cotton handloom sarees collection is more in demand during weddings and festive seasons such as Diwali, Navratri, and Raksha Bandhan, especially in Indian villages and cities.

The linen segment is proposed to record the highest growth during the forecast period. The handcrafted linen sarees are made of natural linen fibers and are lightweight, breathable, and ideal for warm weather. These sarees are versatile and can be dressed in all seasons for both formal and casual occasions due to their cooling and sweat-absorbing properties.

By Distribution Channel

Retail Outlets/Offline Segment Dominate the Market Owing to Increasing Number of Specialty Stores

On the basis of distribution channels, the market is divided into e-commerce/online and retail outlets/offline.

The retail outlets/offline segment holds a significant global handloom sarees market share owing to an increase in the number of specialty stores and hypermarkets, especially in developing countries. Furthermore, the offline stores offer benefits such as personalized assistance, physically examining the fabric, trying on sarees, and easy exchange and return process to consumers.

The e-commerce/online segment is poised to grow at the highest CAGR during the forecast period. Online stores provide consumer access to a vast and diversified range of Indian handloom saree fabrics, styles, colors, and designs, delivered efficiently in less time and often at lower cost. Furthermore, online store offers special discounts, promotions, and loyalty programs to consumers, making it appealing to budget-conscious shoppers.

HANDLOOM SAREES MARKET REGIONAL OUTLOOK

Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America is projected to grow with a considerable CAGR during the forecast period. The growing consumer interest in handloom and sustainable wearable products, along with the increasing population of Indian and South Asian immigrants, is driving market growth. Consumers in the U.S. and Canada recognize and appreciate the craftsmanship, intricate design, and uniqueness of these sarees, which are made using techniques and natural fibers.

The increase in consumer investment in luxury and high-end handcraft sarees, particularly those made from exclusive materials such as Mysore silk, Banarasi, and Kanjivaram, fuels the product demand in the U.S. The cultural heritage and personal touch associated with handwoven sarees allow consumers to appear uniquely and cherish the traditional culture, which further improves product demand in the country.

Europe

The rise in consumer inclination toward fashion products that reflect craftsmanship, artistry, and heritage is significantly fueling the product demand. The handcrafted sarees are often considered premium products as they are made by skilled artisans using traditional techniques. In addition, the increasing demand for ethical and sustainable fashion, particularly items crafted using natural fibers and traditional methods, further drive market growth in the European region.

Asia Pacific

Asia Pacific region dominates the global market. The increase in government support in improving the production and export of handloom products such as sarees, carpets, rugs, bedsheets, and mats boosts market growth in the region. According to the India Brand Equity Foundation (IBEF), India exports handcrafted products to more than 20 countries in the world. The government's “Vocal for Local” campaign in India has encouraged consumers to support locally made products, which has further heightened the demand for handwoven sarees in the country.

South America and Middle East & Africa

The market in the rest of the world region is expected to witness considerable growth in the forecast period. The increase in social media advertisement by manufacturers on digital platforms such as Facebook, Tiktok, LinkedIn, Instagram, and Twitter has enhanced consumer reach, which further fuels market growth. Furthermore, the easy availability of South Indian, Bengal handloom sarees, and other handloom sarees online on websites such as Amazon, Noon, and Namshi has further improved the sales of handwoven sarees.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focusing On New Product Launches to Strengthen Their Market Presence

The surge in competition among prominent players such as Maheshwari Handloom, BHOLI SAREES, Ajmera Fashion Limited, HMR Handlooms, and Albeli has encouraged them to capitalize on their strong brand loyalty and presence to maintain competitive edge. The prominent players in the market aim to launch new products and services to improve their product reach across the countries and remain competitive in the national and international markets.

LIST OF KEY HANDLOOM SAREES COMPANIES PROFILED

• Maheshwari Handloom (India)
• BHOLI SAREES (U.S.)
• Ajmera Fashion Limited (India)
• HMR Handlooms (India)
• Albeli (India)
• KTC Fashion (India)
• Jagg Hastakala (India)
• Dhananjay Creations Private Limited (India)
• Sameer Handloom (India)
• Mrignayani (India)

KEY INDUSTRY DEVELOPMENTS

• November 2024: Chhunchi, an India-based online saree brand, has announced the launch of a one-stop online store for handloom saree enthusiasts. The store contains
• October 2024 – RmKV, an India-based company announced the launch of range of thematic authentic handloom silk saree with natural dye. This saree are available in 4,000 colors and its colors are derived from diversified natural sources such as myrobalan, indigo, Indian madder, gooseberry, lac, pomegranate, and Indian red creeper.
• July 2024 - KCPC Bandhani, an India-based manufacturing company, announced the launch of Banarasi Katan Handloom Saree with blouse. The launch would help the company increase its product offerings.

REPORT COVERAGE

The handloom sarees market report provides a detailed market analysis and focuses on key aspects, such as the competition landscape, companies’ market share, market dynamics, regional analysis, and segmentation by material, and distribution channel. Besides this, it offers insights into various handloom sarees market trends and highlights key industry developments such as partnership, mergers, and acquisitions. In addition to the above-mentioned factors, the market research report encompasses several other factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation