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Organic beverages consist of beverages either extracted or produced through organic sources. The organic products come with superior nutritional properties and health benefits, such as minerals, proteins, digestive properties, and others which are beneficial for the human body. The gluten-free property and natural taste of the organic beverages are going popular across the world, which is influencing the global organic beverages market positively.
The consumers are shifting their consumption preferences towards evolving and innovative taste along with the associated natural health benefits. Consumers are shifting their focus on organic beverages rather than consuming various carbonated drinks. The organic trend is creating a huge demand for organic beverages in the market and is emerging as an encouraging factor to the manufacturers. The number of organic beverage manufacturers are increasing in the market in order to cater the demand for organic beverages from the consumers.
The demand for organic beverages is majorly driven by its features and benefits over carbonated and conventional beverages. The beverages sector is growing across the world, due to urbanization and modernization of consumers. The consumers are shifting their drink preferences towards organically produced beverages, owing to the several health and sensorial benefits. One of the most organic beverages which hold a significant market share are organic tea and organic coffee across the world, which is expected to give a boost in its global market growth.
Key Market Driver -
Key Market Driver – Growing Beverages Sector Along with the Rising Organic Trend among the Consumers
Key Market Restraint -
Key Market Restraint – Stringent Government Regulations Results in the Procedural Delay
On the other hand, the stringent crop production regulation set by the government is serving as an impediment in the growth of global organic beverages market. The governmental regulations and policies of organic products, result in the procedural delay to reach in the market. The procurement of organic raw material for beverages manufacturing is expensive, which results in the high cost of the final product. These factors are expected to influence its growth negatively.
Some of the major key players that are operating in the global organic beverages market include Refresco Beverages U.K. Ltd., Uncle Matt’s Organic, Biotta Juices, James White Drinks, Phoenix Organics, SMART JUICES, LLC., Oatly AB, Wild Bunch & Co. LDA and Equinox Kombucha. The manufacturers are focussing on new product launch and offering an evolving taste to cater to the increasing demand for organic beverages throughout the globe.
The fruit and vegetable juice segment is dominating the market and getting a huge response among the consumers. The organic vegetable juices are consumed by the consumers due to their associated natural benefits. The gym-goers, athletes, and other health-conscious consumers are including organic fruit and vegetable juices in their diet, such as cucumber juice, spinach juice, beet juice, and others. Organic tea and coffee are another beverage that is made up of organic milk and sugar-free sweeteners.
Among the distribution channel, mass merchandisers such as supermarkets/hypermarkets are anticipated to be the leading channels and majorly responsible for the sales growth of organic beverages. Huge consumer dependency on supermarkets/hypermarkets for the purchase of grocery and alcoholic products is expected to contribute significantly to the growth of organic beverages. Convenience stores and online retails are expected to register significant growth in the forthcoming years, owing to their convenience and consumer reach over such stores to purchase.
North America is one of the leading regions for the growth of global organic beverages market. The increasing trend of health and wellness in the region has led to an increase in the consumption of organic beverages among consumers. Consumers are adopting the meal replacement trend in various countries, such as the U.S. and Mexico, which is creating the demand for organic beverages in the countries. The growth in the demand for such beverages is expected to increase in the sales value of the global organic beverages market.
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Asia-Pacific is also emerging with a huge potential for the global organic beverages market. The consumption of alcoholic beverages is rising in countries, such as India, China, and Australia. The rising economic conditions and wellness concerns among the consumers are shifting towards organic beverages, which is driving the demand for organic alcoholic beverages throughout the region and contribution in the growth of global organic beverages market
By Distribution Channel
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