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Poultry Diagnostics Market Size, Share and Global Trend By Test Type (Enzyme-linked Immunosorbent Assay, Polymerase Chain Reaction, Direct Agglutination Test, Immuno-Fluorescent Antibody Test, Others), By Disease Indication (Avian Salmonellosis, Avian Influenza, Newcastle Disease, Avian Pasteurellosis, Avian Encephalomyelitis, Avian Reovirus), By End User (Veterinary Hospitals & Clinics, Veterinary Diagnostic Centers), and Geography Forecast till 2021

Region : Global | Report ID: FBI101046 | Status : Ongoing



Poultry diagnostics refer to the diagnostic tests administered to poultry for the effective diagnosis of diseases, to proceed with prompt and appropriate treatment. Poultry diagnostics are critical because even though the birds are well housed and well-fed and genetically have the best potential, they cannot grow and produce efficiently if they are diseased or infested with parasites.

The key principles for the management of poultry health include prevention of disease, early detection of disease, and early treatment of disease. Some of the disease-causing factors in poultry include internal & external parasites, fungi, protozoa, bacteria, and viruses.

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Common symptoms of sick poultry include hunching of stance, isolation, diarrhea, sneezing, injuries, and paralysis. Poultry diagnostics are also critically required for guarding against the zoonotic disease of bird flu, that also affects humans, causing organ failures, pneumonia, acute respiratory distress, and sepsis in some instances. 

Increasing prevalence of poultry diseases, frequent episodes of poultry disease outbreaks, active government support to prevent the spread of zoonotic diseases, and the emerging need for technically advanced tools for poultry diagnostics are the primary reasons responsible for the growth in the global poultry diagnostics market. Also, demand for poultry-derived food products and the increase in the number of government-aided veterinary hospitals and clinics are anticipated to fuel the global poultry diagnostics market.

However, lack of rapid poultry test kits and lack of professionals in emerging market are the factors that can hamper the growth in the global poultry diagnostics market.

Key Players Covered

Some of the major companies that are present in the global poultry diagnostics market are Zoetis, QIAGEN, Thermo Fisher Scientific, IDEXX Laboratories, Inc., GD (GD Animal Health), BioChek, BioNote Inc., Boehringer Ingelheim International GmbH, and IDvet.




By Test Type

· Enzyme-linked Immunosorbent Assay (ELISA)

· Polymerase Chain Reaction (PCR)

· Direct Agglutination Test

· Immuno-Fluorescent Antibody Test (IFAT)

· Indirect Hemagglutination Test (IHA)

· Others

By Disease Indication

· Avian Salmonellosis

· Avian Influenza

· Newcastle Disease

· Avian Pasteurellosis,

· Avian Encephalomyelitis

· Avian Reovirus

· Others

By End User

· Veterinary Hospitals & Clinics

· Veterinary Diagnostic Centers

· Others

By Geography

· North America (USA and Canada)

· Europe (UK, Germany, France, Italy, Spain, Scandinavia and Rest of Europe)

· Asia Pacific (Japan, China, India, Australia, Southeast Asia and Rest of Asia Pacific)

· Latin America (Brazil, Mexico and Rest of Latin America)

· Middle East & Africa (South Africa, GCC and Rest of Middle East & Africa)


Among the segmentation, Enzyme-linked Immunosorbent Assay (ELISA) segment is expected to hold a considerable share of the global poultry diagnostics market during the forecast period owing to the wide use of ELISA kits for primary screening and increase demand for rapid test kits for poultry diagnostics

Key Insights

  • Prevalence of poultry diseases
  • Overview of poultry diagnostic services
  • Regulatory scenario for key countries
  • New product launch
  • Recent industry developments such as partnerships, mergers, and acquisitions

Regional Analysis

North America is projected to dominate the global poultry diagnostics market over the forecast period owing to the rapid adoption of advanced techniques for diagnosis, higher consumption, and increased demand for poultry-derived food. The poultry diagnostic market is anticipated to have significant growth in Europe in the forecast duration owing to the government interventions for the prevention of zoonotic diseases and food safety, and increasing prevalence of poultry diseases. Asia Pacific is estimated to register a remarkable growth in the global poultry diagnostics market due to the growing awareness regarding animal health and presence of high livestock population.

Key Industry Developments

  • In July 2018, Zoetis completed the acquisition of Abaxis, a global player in veterinary point-of-care testing instruments to strengthen its position in veterinary diagnosis
  • In March 2018, BioChek announced the launch of Salmonella Enteritidis-Typhimurium-Heidelberg DNA Test Kit and Infectious Bronchitis Virus RNA Test Kit for the detection in avian samples.
  • In February 2018, BioChek announced the introduction of Avian Influenza H5-H7-H9 Multiplex, a PCR testing kit for the diagnosis of influenza in poultry.

  • Ongoing
  • 2021
  • 2018-2020


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