Solar Control Window Film Market Size, Share & Industry Analysis, By Product Type (Clear, Dyed and Vacuum Coated), By Application (Construction, Automotive and Others) and Regional Forecast, 2019-2026

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Solar Control Window Film, also known as solar window films, are thin layer of plastic or polymer, which are primarily used to control sunlight or heat. These films reduce the steady heat build-up by improving reflecting and absorbing properties of window glass. These films improve aesthetic appeal of building exteriors and are available in numerous grades and finishes.   

MARKET TRENDS

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 Carbon Footprint Reduction Through Solar Window Control Films To Drive The Market Growth

Building and vehicles are the largest sources of carbon emission. Due to stringent government regulations, it is mandatory to keep overall greenhouse gas emissions under control. Solar window films are effectively adopted to control carbon emission by reducing unnecessary pressure on air conditioning systems.

Use Of Nano Ceramic Technology To Manufacturer Window Films To Be The Key Market Trend

Nano ceramic window films use optically transparent components to restrict infrared energy and harmful ultra-violet radiations. Typically used infrared absorbing nano-ceramic particles are tin oxide, indium oxide, ruthenium oxide, titanium silicide, lanthanum boride, etc. over standard PET films. These films can be effectively used in coastal areas due to their high salt resistance.

MARKET DRIVERS

Multiple Benefits Of Solar Control Window Film To Fuel The Market Demand

Multiple advantages associated with these films are fueling the solar control window film market growth. These films improve temperature control, reduce fading of interior furnishings, and control glare by allowing natural light to pass through the window glass. High-quality films reduce glare up to 85% and can block 79% of the solar heat. Moreover, they are easy to install, maintain, and last long, thus offering a cost-effective solution as compared to expensive windows and glasses.  

Increasing Awareness About Protection Against Ultra-Violet Rays

Rising awareness about harmful effects of ultraviolet (UV) light is increasing demand for this type of  Window Film in both commercial & residential buildings. Continuous exposure to UV rays may lead to severe skin diseases such as skin cancer. Solar window films block over 99% of harmful UV rays and offer a proficient solution to restrict their entry into the building interior.  

MARKET RESTRAINT

Manufacturer Warranty Challenge To Restrain The Market Growth

though solar films offer numerous advantages, most of the manufacturers fail to fulfil their warranty obligations. over a short period of time, most of the low quality films discolour and fall apart.

Availability Of Alternative Products For Solar Control Window Film To Hamper The Market Growth

Availability and acceptance of alternative solutions such as smart glasses to possess a key challenge for growth of the global market. However, impact of this restraint is low due to low cost of these films as compared to their alternatives.

SEGMENTATION

By Product Type Analysis

Vacuum Coated Segment to Gain Impetus during Forecast Period

Based on product type, the global market is divided into clear films, dyed films, and vacuum coated films. Among product type, vacuum coated films segment accounted for largest revenue share in the market in 2018 and the segment is projected to lead the Solar Window Film market share throughout the forecast period. Though these films are costlier, they are highly effective in blocking radiations from direct sunlight. 

By Application Analysis

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Construction Segment to Account for Maximum Market Share

Based on application, the market is divided into construction, automotive, and others. The construction segment held major revenue share in global market in 2018. In commercial buildings, solar films are widely adopted to improve the aesthetical appeal of workplace. Also, these films lower the air conditioning cost by controlling heat transfer from outside and within the building, which further reduces carbon dioxide footprint of the overall building.

In the automotive industry, these films help to protect seats and dashboards from harmful UV light. As these films are capable of blocking 70% of solar heat, less air conditioning is required to keep cool inside. With less usage of air conditioning system, less fuel is burned, which further reduces the carbon footprint.

REGIONAL ANALYSIS

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Asia-Pacific is projected to be the fastest growing region in the global market over the forecast period. The market in Asia pacific was estimated at USD 626.6 million in 2018. Favorable growth of the construction sector in emerging economies such as China and India is projected to create potential growth opportunities for this market over the forecast period. According to India Brand Equity Foundation (IBEF) Report, India is projected to become the third-largest construction market by the end of 2022 globally. Also, in order to improve sustainable infrastructure, Indian government is planning to invest over US$ 1.3 trillion in the next five years.

North America is a well-established market for solar control window film and the region is expected to register slow growth rate during the forecast period. Large presence of solar control film manufacturers such as 3M and Avery Dennison Corporation and their well established distribution network is driving growth of the market in North America.

The demand for solar window tints in Europe is expected to grow moderately backed by strong demand from the automotive industry. Germany is the key market for these films in Europe due to a well-established automotive industry. According to the European Automobile Manufacturers Association, Germany has one-third automotive production capacity of overall automotive production in Europe.

The Middle East & Africa region accounted for single digit share in the Solar Window Film market in 2018. in this region, more developed economies such as GCC and South Africa are driving growth of the market. Moreover, favorable growth of construction and automotive industries in the MEA region is expected to create positive environment for growth of the market in the near future.

KEY INDUSTRY PLAYERS

Companies Launching New Products Is Likely To Remain the Major Business Strategy For Key Players

The global solar control window film market is highly fragmented and competitive with the presence of a large number of regional and global players. The major players operating in the industry include 3M, Saint-Gobain, Avery Dennison Corporation, LINTEC Corporation, solar control window film Inc., LLumar Films (Pty) Ltd., Eastman Performance Films LLC.

Most of the key players are expanding their business by forming alliances such as partnership, acquisition, joint venture, and new product launch to improvise their business and product portfolio in the value chain. For instance, LINTEC Corporation added a new anti-reflective film, ‘AR-2000’, to WINCOS Architectural films series. The product reduces the reflection rate of visible light by one-fourth and improves the visibility of scenery behind the glass.

List of Key Companies Profiled:

• 3M


• Saint-Gobain


• Avery Dennison Corporation


• LINTEC Corporation


• Solar Control Window Film Inc.


• LLumar Films (Pty) Ltd.


• Eastman Performance Films LLC.


• Madico Inc.


• Dexerials Corporation


• Recon Blinds


• Garware Suncontrol


• Nexfil USA


• E&B Co., Ltd.


• HAVERKAMP GmbH


• Others

KEY INDUSTRY DEVELOPMENTS:

Leading key players are investing into the market to develop new products and to reinforce the distribution network to strengthen their position in the global market.

• November 2019: Eastman Performance Films LLC, a part of Eastman Corporation, announced plans to launch analytics-based software named ‘Core’ to enhance automotive film technology business. Core is designed with the aim to connect industry peers with Eastman’s specialist at one place and to conduct smooth business operations.


• April 2019 – Saint-Gobain introduced a new line of automotive film named VORTEX IR ceramic film series. The product has been designed with advanced nano-ceramic technology and is able to reject over 96% of infrared rays. Also, the product is signal-friendly with satellites, GPS navigation systems, and other electronic devices.


• March 2018 – LINTEC Corporation added a new anti-reflective film, ‘AR-2000’, to WINCOS Architectural films series. The product reduces reflection rate of visible light by one-fourth and improves the visibility of scenery behind the glass.


• October 2017 – Dexerials Corporation developed a new transparent heat shielding solar window film Albeedo IRAVK700. The product has been designed with better retro-reflectivity as compared to previous window film IRA2J700.


• April 2017 – LINTEC Corporation introduced a new automotive window glass film named ‘GY-31R’ in its WINCOS AUTOMOTIVE FILMS series. The product was launched in a variety of colors and in both dyed & clear types.

REPORT COVERAGE

The solar control window film market report provides qualitative and quantitative analysis of this market across product type, application and regions. Quantitative analysis covers detailed market sizing, market share analysis, and growth rates of all segments covered in the scope of study.

An Infographic Representation of Solar Control Films Market

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The report includes elaborative analysis of market dynamics (market drivers, challenges, restraints, growth opportunities etc.), emerging trends and competitive landscape. Market trend analysis includes segment and region-wise trends of solar control window films. In the competitive landscape section company overviews, recent industry developments such as new product launches, merger & acquisition scenario, consolidated SWOT analysis, and business strategies have been covered for each key player included in the scope of study.

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