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Workforce Analytics Market Size, & Share COVID-19 Impact Analysis, By Deployment (Cloud and On-premise), By Enterprise Type (Large Enterprises and Small & Medium Enterprises), By End-user (Healthcare, IT & Telecommunication, BFSI, Manufacturing, Retail, Food & Beverages, Government, and Others), and Regional Forecast, 2023-2030

Region : Global | Format: PDF | Report ID: FBI100299



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The workforce analytics market size was valued at USD 1.59 billion in 2022 and is projected to grow from USD 1.81 billion in 2023 to USD 4.78 billion by 2030, exhibiting a CAGR of 14.9% during the forecast period. North America dominated the global market with a share of 40.25% in 2022.

Workforce analytics is an enhanced suite of data analytics solutions for workforce performance improvement and evaluation. It evaluates staffing, employment, employees, development and training, and compensation & benefits. The market comprises applications such as workforce planning, compensation management, performance and talent management, recruitment, and employee collaboration & engagement, among others.

Further, the demand for enhanced analytical solutions is increasing owing to the challenges organizations face in analyzing their employees' massive amounts of data. This factor is expected to boost the workforce analytics market growth.


Growing Demand for Analyzing Employee Work Performance to Push Market

The COVID-19 pandemic had a positive impact on the development of the market owing to increasing implementation of work from home model by various organizations, which is anticipated to surge the requirement of workforce analytics for efficient and productive management of the workforce.

As the governments of numerous countries initiated industrial activities to recover the economy, various organizations have initiated their hiring process, boosting the demand for the software. In addition, the need to evaluate the employee’s work performance and make smarter decisions while hiring the potential applicant for a preferred position boosted the demand for the software.


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Rising Demand for Monitoring Performance to Boost Software Demand

The major factors driving the market growth are trends such as increasing use of data for strategic workforce planning, achieving a competitive advantage, the need to reduce long-term labor issues, and ensuring employee engagement & satisfaction.

Tracking this data helps analyze the effectiveness of managers engaging their employees in planning improvement, clarifying doubts, setting expectations, and reporting performance anxieties. Thus, evaluating their employee's performance clarifies the parts of their performance that require improvement and sections that are meeting or exceeding expectations. For instance,

  • Infosys and Tata Consultancy Services shifted toward a performance system by which they believe they can track employee performance at regular intervals and predict their performance.

The factors mentioned above will bolster the market during the projected period.


Integration of Artificial Intelligence (AI) and Machine Learning (ML) with Workforce Analytics to Fuel Market

Workforce analytics is a data-driven method for managing individuals at work. It relies on statistical and data methods to aid companies in improving and understanding employee performance, engagement, and retention. Recently, the market has been elevated by the rising availability of data and the implementation of new technologies such as ML and AI.

  • As per a survey by the World Economic Forum, 85% of respondents specified they are likely to accept entity and user Big Data analytics by 2022. The surge in the execution of AI and Big Data analytics contributed to the growth of the market.

In addition, enterprises are using ML and AI to automate the procedure of evaluating workforce data, which can be utilized to classify patterns and trends that would be otherwise challenging to detect. These unique insights can then be used to make better decisions about improving performance, managing employees, and sustaining talent in the company.

As a result, the incorporation of AI and ML in workforce analytics is expected to boost market growth during the forecast period.


High Installation Costs of Software to Hamper Market Expansion

The key areas of improvement are in the execution process of this product into companies. The lack of product information causes these analytics tools not to be personalized suitably for the organization, which hinders an effective and productive implementation strategy. In addition, uniting available data from various sources, concerns related to data privacy and compliance, and lack of analytical skills are expected to hinder the market growth during the forecast period. Moreover, the high implementation cost is likely to slow down the market growth.


By Deployment Analysis

Cloud to Lead Owing to Swift Digital Transformation

By deployment, the market is bifurcated into cloud and on premise. The cloud segment accounts for the maximum market share. It is also anticipated to grow at the highest CAGR during the projected period as cloud-driven deployment provides flexibility, efficiency, and cost-effectiveness. Also, it provides a better platform for the users that can be accessed from various points.

The on-premise segment has high software installation costs and upgrading charges, making users choose cloud-driven software owing to its benefits. This quick shift from using on-premise to a cloud-based platform hindered the segment's growth.

By Enterprise Type Analysis

Rising Product Demand will Assist Large Enterprise Segment to Dominate

As per our study, the software is used by large enterprises and small & medium enterprises. Large enterprises will dominate the market during the forecast period due to early adoption of the software. Moreover, a report by Enlyft, a software company, mentioned that of all the customers using SAP SuccessFactors Workforce Analytics, approximately 72% are large enterprises and 38% are small & medium enterprises.

Small & medium enterprises segment is anticipated to witness a rapid growth rate during the forecast period owing to the increasing number of SMEs in developing regions such as the Middle East & Africa, South America, and Asia Pacific.

By End-user Analysis

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Increasing Data Generation of Employees to Boost the IT & Telecommunication Segment

According to our research, the IT & telecommunication segment holds the highest share in the global market due to rapid development in the sector owing to the rising need for better IT & telecommunication services. Various companies are investing highly in this software for data security and managing the data efficiently.

The challenges encountered by BFSI, including security threats, expansion, and low-profit margins have encouraged the industry to set up better infrastructure and technology to survive. Therefore, BFSI is anticipated to invest in these solutions to achieve these needs, boosting the market during the forecast period.


North America Workforce Analytics Market Size, 2022 (USD Billion)

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As per our report, the market is studied across North America, South America, Europe, Asia Pacific and the Middle East & Africa. These regions are further categorized into leading countries.

In 2022, North America dominated the market holding 40.5% of the global share. The region is technologically advanced that accepts new technologies sooner. In addition, several organizations providing analytics solutions in the region are also responsible for North America's dominance in the global market.

Asia Pacific is projected to witness a quick rise in revenue growth during the forecast period and offers huge potential for market growth. The growing adoption and deployment of advanced technologies, such as cloud-based solutions, fuels the demand for this software. Moreover, increasing partnerships and collaborations among regional enterprises to deliver better solutions are propelling the Asia Pacific workforce analytics market share.

Europe holds the second highest share in the global market owing to increasing concern of dealing with enormous data, reducing labor costs, improving operational competences, and developing digital technologies such as cloud, Big Data, 5G, mobile platforms, and advanced analytics platforms.

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The increasing productivity in the manufacturing sector in the Middle East, Africa, and South America is anticipated to elevate the opportunity for these software providers. The manufacturing industries are becoming a vital economic indicator of the Middle East & African countries over the past few years. According to the World Bank’s World Development Indicators database, the Middle East & African manufacturing sectors have grown steadily, at 12.37% in 2020. Hence, the need for software to manage the workers and recognize their proper potential fuels regional growth.


Market Leaders Launch New Products to Strengthen Market Position

Significant key players in the industry are working toward enhancing new and advanced workforce analytics solutions for customers. They also aim to enhance their existing product portfolio to provide flexible and easy-to-use solutions with exclusive features. In addition, the companies focus on partnerships, collaboration, and acquisitions to improve their product offerings.

List of Key Companies Profiled:


  • October 2022: Cornerstone OnDemand, Inc., a supplier of talent experience solutions, launched a Talent Experience Platform (TXP) to aid talent leaders in revealing the true potential of its workforce.

  • September 2022: Intellicus launched Workforce Management Solution Flow, allowing Business Process Management (BPM) organizations to maximize productivity and elevate their workforce.

  • November 2021: Oracle develops Fusion Cloud HCM Analytics to advance Workforce Insights. Oracle Fusion HCM Analytics offers HR organizations the insights to manage compensation ratios, optimize recruiting efforts, understand workforce diversity, mitigate team member attrition, predict retention trends, and evaluate data supporting other crucial events.

  • September 2021: Workday, Inc., a provider of enterprise cloud applications for human resources and finance, declared that Google LLC had subscribed to additional solutions to assist its global workforce, comprising Workday Prism Analytics, Workday Extend, Workday Adaptive Planning, and Workday Strategic Sourcing.

  • October 2020: Tata Consultancy Services (TCS) released TCS Workforce Analytics to enhance workforce experience and productivity. This AI-driven solution offers insights, encourages engagement, and focuses on aiding managers, employees, and CXOs.

  • October 2020: Tata Consultancy Services (TCS) launched an AI-powered unified engagement system called TCS Workforce Analytics. The solution is designed to aid organizations in dealing with talent management challenges. This solution leverages Natural Language Processing (NLP) and Machine Learning (ML) to estimate a potential team member's strengths, workplace values, skills, cultural compatibility, and other strengths.


An Infographic Representation of Workforce Analytics Market

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The research report comprises prominent areas worldwide to get a better knowledge of the market. In addition, the study provides insights into the most recent market trends and an analysis of technologies being adopted globally. It also highlights some of the growth-stimulating restrictions and elements, enabling the reader to gain a detailed understanding of the market.




Study Period


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Estimated Year


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Historical Period



Value (USD Billion)


By Deployment, Enterprise Type, End-user, and Region

By Deployment

  • Cloud

  • On-premise

By Enterprise Type

  • Large Enterprises

  • Small & Medium Enterprises

By End-user

  • Healthcare

  • IT & Telecommunication

  • BFSI

  • Manufacturing

  • Retail

  • Food & Beverages

  • Government

  • Others (Media & Entertainment, Education)

By Region

  • North America (By Deployment, By Enterprise Type, By End-user, and By Country)

    • U.S. (End-user)

    • Canada (End-user)

    • Mexico (End-user)

  • South America (By Deployment, By Enterprise Type, By End-user, and By Country)

    • Brazil (End-user)

    • Argentina (End-user)

    • Rest of South America

  • Europe (By Deployment, By Enterprise Type, By End-user, and By Country)

    • U.K. (End-user)

    • Germany (End-user)

    • France (End-user)

    • Italy (End-user)

    • Spain (End-user)

    • Russia (End-user)

    • Benelux (End-user)

    • Nordics (End-user)

    • Rest of Europe

  • Middle East & Africa (By Deployment, By Enterprise Type, By End-user, and By Country)

    • Turkey (End-user)

    • Israel (End-user)

    • GCC (End-user)

    • North Africa (End-user)

    • South Africa (End-user)

    • Rest of Middle East & Africa

  • Asia Pacific (By Deployment, By Enterprise Type, By End-user, and By Country)

    • China (End-user)

    • India (End-user)

    • Japan (End-user)

    • South Korea (End-user)

    • ASEAN (End-user)

    • Oceania (End-user)

    • Rest of Asia Pacific

Frequently Asked Questions

The market is projected to reach USD 4.78 billion by 2030.

In 2022, the market stood at USD 1.59 billion.

The market is projected to grow at a CAGR of 14.9% in the forecast period (2023-2030).

By deployment, the cloud segment is likely to lead the market.

Integration of Artificial Intelligence (AI) and Machine Learning (ML) with workforce analytics to drive market growth.

ADP, Inc., Cornerstone OnDemand, Inc., IBM Corporation, Kronos Incorporated, SAP SE, Workday, Inc., WorkForce Software, LLC, Visier, Inc., Oracle Corporation, and TriNet Group, Inc. are the top players in the market.

North America is expected to hold the highest market share.

By end-user, the healthcare segment is expected to grow with the highest CAGR.

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