Japan Health and Fitness Club Market Size, Share & Industry Analysis, By Product (Personal Training, Group Training, and Self Training), By Age Group (Up to 20 years, Between 20 to 40 years, 40 to 55 years, and Over 55 years), and Country Forecast, 2024-2032

The Japan health and fitness club market size was valued at USD 2.48 billion in 2023 and is projected to grow from USD 2.65 billion in 2024 to USD 5.14 billion by 2032, exhibiting a CAGR of 8.62% during the forecast period.

Health and fitness clubs are facilities with various exercise equipment and amenities designed to help individuals achieve their fitness and health goals. The increasing importance of physical fitness and a healthy lifestyle among the Japanese population would lead to the market growth in the long run. Moreover, as Japan has a significant elderly population, many fitness clubs offer specialized programs catering to older adults, promoting mobility, strength, and overall wellness, increasing the Japan health and fitness club market share. At a macro level, the increasing number of health conscious consumers, fitness clubs, training gyms, and other fitness facilities favors market growth. In this respect, the rapidly evolving fitness industry and health club industry fuels the market growth.

However, health and fitness clubs faced temporary closures and strict restrictions during the peak of the COVID-19 pandemic in Japan. This led to a significant decline in memberships and revenue in the Japanese fitness clubs market. Nonetheless, the pandemic speeded the adoption of digital fitness solutions, with many clubs offering online classes and virtual training sessions to retain their members. This factor increased the virtual demand for fitness clubs in the latter half of the pandemic.

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Japan Health and Fitness Club Market Trends

Inclination toward Holistic and Integrative Wellness to Propel Market Growth

Health and fitness clubs incorporating holistic and integrative wellness services attract a broader customer base. By offering services such as yoga, meditation, acupuncture, nutrition counseling, and alternative therapies, these clubs cater to a broader range of the wellness needs of Japanese consumers. Moreover, by addressing physical, mental, and emotional health, fitness clubs can increase membership rates and improve member retention as clients find more value and satisfaction in a well-rounded wellness program. For instance, as per data published by RunRepeat, the world's largest athletic footwear review site on the web, in 2021, Japan ranked second in terms of the annual revenue generated per gym member at the global level.

Japan Health and Fitness Club Market Growth Factors

Growing Adoption of Corporate Wellness Programs in Japan to Augment Market Growth

The rising adoption of wellness programs by corporate firms in Japan has recently fostered the demand for health and fitness clubs. As companies implement wellness programs, there is a growing emphasis on employee health. This drives employees to seek fitness services, leading to an increase in memberships and health and fitness clubs nationwide. Furthermore, many corporations partner with health clubs to provide discounted or subsidized memberships for their wellness programs. Wellness programs keep employees aware regarding the benefits of regular exercise and a healthy lifestyle.

Hence, this heightened awareness leads to a greater interest in joining fitness clubs, boosting market growth. For instance, according to data published by RunRepeat, the revenue of the Japanese gym industry reached USD 3.94 billion in 2021.

Awareness about Health and Fitness among the Elderly Population in Japan to Fuel Market Growth

The increasing health awareness among elderly Japanese consumers significantly boosts the health and fitness club market growth in Japan. As awareness about maintaining health and fitness increases, more older Japanese consumers are inclined to join these clubs. They seek preventive measures to avoid chronic diseases and maintain overall well-being.

Moreover, fitness clubs are progressively offering programs for older adults, including low-impact aerobics, yoga, tai chi, and swimming. These activities are designed to maintain mobility and balance among those consumers, fueling market growth. For instance, according to the World Economic Forum, in September 2023, over 10% of Japan's population is now aged 80 or older, consistently ranking the country to have the world's oldest population.

RESTRAINING FACTORS

High Membership Costs May Hinder the Market Growth

High membership costs can be a significant barrier for individuals with limited disposable income, making it difficult for them to spend on fitness club memberships. Potential members often weigh the costs against the perceived benefits. If the membership fees are too high, Japanese consumers may not get sufficient value in joining, particularly if they can access similar alternative services for less price.

Besides, lower-cost alternatives such as home workouts, outdoor exercise, community centers, and budget gyms can divert potential members from higher-cost fitness clubs. As a result, this can restrict Japanese health and fitness club market growth.

Japan Health and Fitness Club Market Segmentation Analysis

By Product Analysis

Consistency Provided by Personal Trainers Enhances Segment Growth

Based on product, the Japan health and fitness club market has been segregated into personal, group, and self-training.

The personal training segment is set to dominate the market during the projection period. Personal trainers design customized workout programs tailored to individual goals, fitness levels, and preferences. They provide accountability and motivation, which can be crucial for maintaining consistency in workouts. Therefore, regular sessions with a trainer help clients stay committed to their fitness goals, track progress, and overcome challenges, contributing to the segment growth.

The self-training segment is also estimated to secure a significant market share. Self-training can be a way for individuals to manage stress and improve mental well-being on their own terms. Besides, minimalist and functional fitness trends, which emphasize bodyweight exercises and functional movements, are well-suited to self-training, leading to the segment growth.

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By Age Group Analysis

Increasing Fitness Participation Rate of Individuals Between 20 to 40 years to Foster Segment Growth

Based on age group, the Japan health and fitness club market has been classified into up to 20 years, between 20 to 40 years, 40 to 55 years, and over 55 years.

The between 20 to 40 years segment is anticipated to lead the market during the analysis period. The increasing participation of individuals aged between 20 and 40 years in Japan has raised the demand for health and fitness clubs in the country. This age group is becoming increasingly aware of maintaining good health and fitness. Many individuals are motivated to adopt healthier lifestyles to prevent chronic diseases, manage stress, and improve overall well-being.

The 40 to 55 years segment is also expected to grasp a considerable share of the global market. The rising demand for fitness clubs among individuals aged 40 to 55 in Japan is driven by health concerns, along with the desire for longevity and quality of life among consumers. Individuals approaching retirement age are often motivated to improve their fitness to ensure an active and enjoyable retirement.

KEY INDUSTRY PLAYERS

Growing Emphasis on Technological Advancements and Accessibility to Boost Japan's Market Growth

Technological advancements such as fitness tracking apps, wearable devices, and smart gym equipment enhance the member experience. They provide real-time feedback, personalized workout plans, and progress tracking, attracting more consumers. Besides, implementing virtual and online fitness classes by fitness centers allows them to reach a wider audience, including those who prefer to exercise at home or have busy schedules. This expanded reach increases membership and participation rates, surging Japan's market growth for fitness clubs. According to RunRepeat, Japan ranked 7^th in terms of the highest annual revenue per gym globally in 2021.

LIST OF TOP HEALTH AND FITNESS CLUB COMPANIES IN JAPAN/ LIST OF TOP HEALTH AND FITNESS CLUB COMPANIES:

• Tokyo Metropolitan Gymnasium (Japan)
• Shinjuku Sports Gym (Japan)
• Spa LaQua (Japan)
• Mizuki Spa & Fitness (Japan)
• Club 360 Fitness & Rehabilitation (Japan)
• Sarugaku Training Gym (Japan)
• Ikebukuro Sports Center (Japan)
• Gold's Gym Ginza (Japan)
• Konami Sports Club (Japan)
• Anytime Fitness Japan (Japan)

KEY INDUSTRY DEVELOPMENTS:

• January 2024: Janu Hotels, Resorts & Residences announced the inauguration of a wellness center with a gym floor in its Tokyo branch. The company invested in this plan to capture both the tourist and local market, giving tough competition to local fitness operators.
• May 2024: Fast Fitness Japan, the franchised company of Anytime Fitness (Japan), acquired Eighty-8 Health & Fitness to expand its presence in Germany.
• July 2024: Anytime Fitness, the global fitness company, launched the latest fitness campaign, 'Real Life Never Stops. Anytime Starts Now.' The campaign has been launched to promote health and fitness awareness among global consumers, including Japanese consumers.
• September 2023: UBX Boxing, the world's fastest-growing boxing franchise, introduced its new concept of boxing and strengths in Tokyo. The company planned to open 145 gyms in Japan in collaboration with Prova Group, a non-profit organization in Japan.
• May 2022:  A new gym center, ' One Piece,' was inaugurated in Tokyo based on the anime series 'BragMen'.

REPORT COVERAGE

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The market research report provides a detailed market analysis and focuses on crucial aspects such as leading companies and product types. Besides, the report encompasses the latest market trends and segments and highlights key industry developments. In addition to the abovementioned factors, the market analysis contains several factors that have contributed to the market growth in recent years.

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