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Toner refers to the powder mixture that is utilized in a laser printer and photocopies. It is made up of fine ground polyester powder that holds a static charge to grab onto anything with an opposite charge. In laser printer toner, a laser generates an electrostatic template of the desired image on a rotating metal drum, which has electric charge. A laser distributes toner onto drum limited to certain places, where laser alters the drum’s electric load. The primary solicitation of laser printer toner is into the food and consumer goods industry, pharmaceutical industry, and electronic gadget industry.
Key Market Driver -
• Digitalization in printing process • Demand of multiuse printer has increased
Key Market Restraint -
• Paper saving solutions and online transactions
The emergence of the global laser printer toners market is witnessing high demand, owing to the quality printing output and increasing consumer preference towards printing toners. It is due to the cost-effectiveness and reduced wastage. The companies are now focusing on laser printer toner & related products, mainly in North America and the Middle East and Africa, by virtue of cutting edge technology and innovations in the printing toners market. Companies are focusing on product expansion to sustain the reach and increase market shares in the competitive market. For instance, in June 2019, HP announced the world’s first cartridge-free laser printer in South Africa. The printer has a toner tank that helps to stop time wastage in interruptions.
Hence, the global laser printer toners market is estimated to hold substantial growth in the projected period.
By type, the market is segmented into magnetic and non-magnetic. Based on the application, the market is segmented into industrial, household, and commercial.
From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
Key players operating in the global laser printer toner market are Canon Inc., Xerox Corporation, Absolute Printing Equipment Service, Inc., Konica Minolta Business Solutions U.S.A., Newegg Inc., HP Development Company, L.P., Epson America, Inc., Ricoh, German Imaging Technologies (GIT) Dubai L.L.C., Lexmark International, Inc. among others.
The laser printer toners market in the Asia Pacific is experiencing dominance in the forecast period, owing to the rise in demand for costumed printers and technological advancement. The emerging economies such as India, China, and Malaysia are experiencing the growth in commercial printing application that is actually boosting the market demand. Moreover, the packaging industry is expanding in the Asia Pacific that results in a positive impact on the growth of the laser printer toners market. For instance, in November 2019, HP has announced the availability of HP neverstop laser printer in Malaysia. The neverstop laser printer can scan, print, and copy through wireless connection as it has HP black original neverstop laser toner reload kit for high volume printing.
Europe and North America are expected to witness a boosting growth in the forecast period. The rise in infrastructure development is driving the growth of the laser printer toners market in the countries such as Germany and the United States. For instance, in March 2018, in the United States, HP has introduced a new HP laser jet pro M15 and M28 series, the world’s smallest laser printers that fit absolutely anywhere.
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The laser printer toner market in Latin America and the Middle East and Africa is expected to witness moderate growth owing to underdeveloped technology. However, rising industrialization is projected to bolster the printing toner utilization in the forecast period.
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