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The global location analytics market size stood at USD 8.16 billion in 2018 and is projected to reach USD 26.75 billion by 2026, exhibiting a CAGR of 16.5% during the forecast period.
Location analytics can be defined as the practice of gaining insights and visualizing data from the geographic component or location-based business data and integrating it with Business Intelligence (BI). Location analytics can be achieved by integrating a Geographical Information System (GIS) with geospatial data to create new insights and provide 3D data. Location analytics solutions enable businesses to map real-time data, which can help them in analyzing, visualizing, and understanding location-based information for better visibility of the market.
Businesses these days are implementing geospatial data to deliver location analytics, which helps them in understanding business insights, decision-making, and prediction of business strategies. Nowadays, location analytics solutions are serving in transportation, government, retail, energy, supply chain, insurance, healthcare, construction, engineering, manufacturing, and other industries to derive real-time insights that are needed for improved decision-making.
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Location analytics uses historical data of customer profiles and their preferences to understand patterns and further analyze the data for various applications. In addition to this, increasing demand for location analytics in various industries, increasing advancements in GIS technology, and growing adoption of GPS technology are some of the major factors driving the location analytics market growth. The upsurge in the adoption of the Internet of Things (IoT) and increasing adoption of proximity marketing are key factors leading to the growing adoption of location analytics solutions.
“Increasing Adoption of Location-based Applications among Industries to Nourish Market Growth”
In the era of gradually developing digitization, businesses are relying on highly accurate data for the delivery of best customer services and increasing customer base for business profits. The ability to visualize spatial data continues to help businesses to determine regional preferences, effective sales strategies, and peak purchasing period to better plan their business strategies. Industries are depending on emerging technologies such as Artificial Intelligence, Machine Learning, Deep Learning, and IoT to leverage the relationship of location to people, events, transactions, facilities, and assets.
Location analytics solutions are helping businesses by integrating, mapping, and geospatial data into their products to provide context to visualization, reports, and analysis. For example, retailers are using geospatial data with integration of GIS to incorporate specialized applications that can tap into the customer’s location and provide the relevant information about products and directions to the specific stores according to their needs.
In addition to this, the fields of insurance, financial services, and the public sector are leveraging geospatial data to gain a competitive advantage and to increase sales and personalized products and services to their customer base.
“Growing Demand for Predictive Analytics for Business to Boost the Market Growth”
Predictive analytics is the process to foresee results using historical data to analyze activity, behavior, and trends of the consumer base. Predictive analytics solutions using location analytics and geospatial data enable businesses to develop location strategies and help in making better capital investment decisions by combining data with a scalable geospatial analytics platform.
Predictive analytics enables businesses to determine customer behavior and purchasing habits as well as design promotional marketing campaigns. Predictive models help companies attract, maintain, and deepen engagement with their most profitable customers. Predictive analytics solutions using location analytics enable businesses to perform predictive modeling of customer behavior, qualification and prioritization of leads, market analysis, financial modeling, and customer targeting and segmentation.
“Solution Segment to Augment the Market Growth During the Forecast Period”
Based on component, the location analytics market is classified into solution and services.
The solution segment held the largest market share in 2018 and is expected to continue during the forecast period. The solution segment is further bifurcated into geocoding, spatial analysis, reporting and visualization, and others.
The solution segment is expected to hold the largest share in the location analytics market owing to the increasing adoption of location analytics solutions among various businesses. Location analytics solutions include geographic, social, physical, and emotional indicators that will help businesses to increase their profits in a better way. Location analytics solutions enable organizations to turn data actionable by discovering and demonstrating patterns, trends, and relationships in a tabular form. Besides this, data integration with the help of ETL tools allows businesses in data extraction, data transformation, and data loading, helping them to analyze both real-time data and historical data.
The services segment is expected to be the fastest-growing segment in the location analytics market in terms of CAGR. In services, organizations are providing services, which include consulting, integration and implementation, and support and maintenance. Proliferation of location-based applications among businesses to enhance their marketing strategies would lead to growth in the location analytics market revenue.
“The Outdoor Location Segment Accounted for the Largest Market Share”
Based on location type, the location analytics market is segmented into the indoor and outdoor.
Outdoor location analytics solutions help businesses to identify customers, gain competitive insights, and visualize offline customer behavior. Various business intelligence and analytics software vendors are integrating mapping and spatial data into their products, which will help organizations in geo-marketing and advertising, asset management, and business planning, which will enable them to understand customer purchase and intent. In addition to this, outdoor location analytics solutions are expected to hold largest market share due to increasing demand for software-as-a-solution in digital activities among various organizations. Major outdoor location analytics solutions applications are assisting businesses in geo-marketing and advertising, asset tracking, customer location tracking, and data mapping.
The market for indoor location analytics solutions is growing at the fastest rate. Indoor location analytics solution will help organizations to visualize data collected from indoor devices such as smartphones and Wi-Fi networks and help businesses to make decisions depending on audience behavior. Besides this, indoor location analytics solutions help organizations in real-time mapping, indoor location tracking, and asset tracking.
“Cloud Deployment to Hold Major Share During the Forecast Period”
By deployment type, the location analytics market has been diversified into cloud and on-premises.
The cloud deployment of location analytics solutions is dramatically changing how businesses are delivering their functionality with greater efficiency and more flexibility in almost every field. The cloud segment is expected to witness the highest growth in this market owing to the rising implementation of cloud services. Lower costs and less maintenance are some of the major advantages that are boosting the cloud deployment of location analytics solutions. With the help of cloud-based location analytics, organizations can access a large amount of geographic data and leverage cloud platforms to perform analysis and mapping. Organizations can share and integrate data easily with distributed georeferenced data.
On-premises deployment is expected to witness the highest CAGR in the market as it provides complete control over data, software, and hardware with low operating cost and enhanced security.
“Retail Industry to Dominate Market Backed by Constantly Changing Marketing and Sales Trends”
By the end-user, the location analytics market is segmented into retail, government, energy and utilities, healthcare, travel and transportation, telecommunications, and others.
The retail segment is projected to hold the largest share in the location analytics market. Location analytics solutions are helping retailers to adopt omnichannel marketing practices to synchronize customer data with geospatial data to manage and analyze the highly targeted approach of online marketing. The data collected with the GIS system can help retailers analyze spending habits of customers from different locations, and, thus, increase sales and customer retention through targeted marketing. In addition to this, rising adoption of smartphones and social media platforms has further raised the growth of location analytics solutions in the retail industry.
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Location analytics solutions provide retailers numerous advantages such as strategies to improve Return on Investment (RoI), increase sales, leverage existing customer database and position it to attract customers, boost customer satisfaction, and build loyal relationships with their customers. In addition to this, increasing demand for proximity marketing, sales and marketing optimization, and customer experience management is further expected to drive the location analytics market trends in the retail industry. The growth in customer-oriented retail industries also led to Wi-Fi location analytics systems, allowing customers to connect to a wireless internet link and establish a communication channel with the retailer. This can help the retailer to understand customer spending habits better and deliver products according to customers’ needs.
Adoption of location analytics solutions in the healthcare industry is booming at a fast rate. Big data and location analytics, along with the penetration of IoT, is helping healthcare organizations to track patient statistics and vitals such as the patient’s sleep, heart rate, exercise, distance walked, etc. Location analytics solutions provide numerous applications to healthcare organizations such as territory management, healthcare factor analysis, performance management, and site planning.
The location analytics market has been analyzed across five major regions – North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.
North America is anticipated to dominate the location analytics market share backed by increasing demand for location analytics solutions across industry verticals such as retail, BFSI, healthcare and life sciences, and IT and telecommunications. The growth in this regional market is mainly attributed to increasing technological advancements, growing financial support from the government to adopt new technologies, and the presence of some of the world’s biggest brands in the retail industry. In addition to this, increasing number of key players working on remote sensing solutions, availability of high-speed internet, and communication network infrastructure is expected to fuel North America location analytics market growth.
North America Location Analytics Market Size, 2018 (USD Billion)
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Asia-Pacific is anticipated to be the fastest-growing region in this market analytics in terms of CAGR. Growth in the region is mainly owing to the rapid industrialization in developing nations such as China and India, increasing spending on IT infrastructure, and increased availability of low-cost smartphones. By extracting data from smartphones and Wi-Fi networks, analytics vendors in the region are providing location analytics solutions at minimal costs. In addition to this, there has been a significant rise in the adoption of location analytics solutions by governments for public safety reasons in the region. Moreover, countries in the region are extensively adopting location analytics solutions for disaster control, environment monitoring, and forest management, which has further elevated location analytics market growth in the region.
“SAS Institute Inc., Esri, and IBM Corporation to Strengthen Market Position Through Technological Advancements in Location Analytics”
SAS is one of the prominent players in providing innovative analytics, business intelligence, and data management software and services. The company’s solutions and services help organizations in mapping and analysing spatial data into products to deliver additional context to visualizations, reports, and analysis. Moreover, the SAS Visual Analytics solution provides a location analytics feature that combines traditional data sources with location data to analyze in a geographical context.
Esri is one of the key players in the location analytics market. The company aims to provide geographic information system (GIS) software, web GIS, and geodatabase management applications. Esri offers a location analytics platform ArcGIS, which provides unique capabilities and flexible licensing for applying location-based analytics for business purposes. ArcGIS offers a wide range of contextual tools such as Spatial Analysis & Data Science, Field Operations, Mapping, Real-Time Visualization and Analytics, 3D GIS, and Imagery & Remote Sensing.
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The location analytics market report offers an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are macro and microeconomic factors, SWOT analysis, Porter’s five forces analysis, and key location analytics industry trends, competitive landscape, and company profiles inclusive of recent industry developments such as mergers & acquisitions.
Value (USD Billion)
By Location Type
By End User
As per Fortune Business Insights study, the location analytics market is predicted to reach USD 26.75 billion by 2026 with a CAGR of 16.5% (2019 -2026)
In 2018, the market was valued at USD 8.16 billion, and it is anticipated to reach USD 26.75 billion by 2026, reflecting a CAGR of 16.5% during the forecast period (2019 -2026)
Globally, spending on location analytics is increasing each year. For instance, North America generated a revenue of USD 2.77 billion in 2018 and is expected to create a remarkable revenue share by 2026
In the location analytics market, solutions and cloud deployment segments are the leading segments
Some of the driving factors for the market are growing technological advancements in cloud, increasing IT spending capability, and rising demand for location analytics solutions
In the location analytics market, some of the key players are SAS Institute Inc., Oracle, Esri, Pitney Bowes Inc., Galigeo, GeoMoby, ALTERYX, INC. These market players are focusing on agreements, acquisitions, and developments in the market
North America is expected to hold the highest market share in the location analytics market
Outdoor location analytics would generate the highest revenue during the forecast period
The retail industry is expected to lead the market. Research and development in location analytics solutions would contribute to market growth.
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