"Market Intelligence that Adds Flavour to Your Success"

Mead Market Size, Share & Industry Analysis, By Product Type (Fruit Mead (Cyser Mead, Pyment Mead) Spiced Mead (Mitheglin Mead)Traditional Mead, Herbs Mead, Others), By Distribution Channels (On- trade Channels, Off-trade Channels) Others and Regional Forecast, 2021-2028

Region : Global | Report ID: FBI102278 | Status : Ongoing

 

KEY MARKET INSIGHTS

Mead is an alcoholic beverage made by fermenting honey, water, and sometimes added with spices and other flavours giving strong and sweet aroma. The global mead market is performing decently across the world, owing to its health benefits associated with honey. The rising preferences of consumers over broader options of flavoured alcoholic beverages are driving the global mead market. The shift of consumers from heavy and concentrated alcohol consumption to flavoured and low alcoholic beverages is expected to increase in the demand of mead during the forecast period (2019-26).


The number of new mead breweries has been opened and increased in the decade. Most of the breweries are producing their mead according to the local preferences of flavours. The manufacturers of mead are highly focused on introducing a new range of flavoured mead by the inclusion of all-natural ingredients, such as honey, water, fruits, and yeasts. The shift of consumers from high and concentrated alcohol consumption to low and flavoured alcoholic beverages is expected to increase in the mead business in the global mead market. 


Key Market Driver -

Increased Demand for Premiumized, Innovative and Flavoured Alcoholic Beverages

Key Market Restraint -

High Price and Low Consumer Awareness


The increased demand for premium and fortified products in the food and beverages sector has also influenced the alcohol consumption pattern among the consumers. They are looking for premiumized and new flavoured alcoholic beverages, which results in the opening of new breweries and expansion of the mead market across the globe.


On the other hand, the manufacturers are focussing on premiumization of mead result in the high cost of the final mead beverages. The consumers in various countries are still not aware of the mead beverage, and hence, it is expected to act as a restraint in the global mead market.


Key Players Covered:


There are several leading mead manufacturers that are operating in the global mead market. The manufacturers are capitalising to expand their reach to consumers by increasing product penetration across the globe. Some of the major key players are The Lancashire Mead Company, Lyme Bay Winery, St Aidan's Wines, Starrlight Mead, Medovina, B. Nektar Meadery, Kuhnhenn Brewing, Redstone Meadery, and Schramm's Mead.


Based on the product types of mead, fruit and spiced mead are the most popular mead among the consumers. Consumers are seeking for the varied taste in alcoholic beverages, which has led to an increase in the consumption of such flavoured mead over its other types. Fruit and spiced mead types also offer cyser, pyment, and Mitheglin mead, which are made up of apples and grapes, and various ingredients, such as ginger, coriander, and others. Traditional mead is made up of natural honey and water fermentation and is majorly opted by the aged and traditional people who do not want to change its original and natural taste.


The distribution channels of mead include on-trade wherein the alcoholic drinks are sold in bars, restaurants, clubs, pubs and similar channels. The off-trade distribution entails availability of craft wine among retailers, wholesalers, and online channels. The innovation and creative options offered by on-trade makes it a leading distribution channel. The growth of the HoReCa (Hotel, Restaurant, and Cafe) segment in the global marketplace is a further add-on to the growth of the on-trade distribution of mead. 


Regional Analysis:


North America and North Europe are one of the prominent markets for mead beverages. The growth is also expected from some developing markets in the upcoming years. The U.S. is accounted for the rapid growth in the small and independent meaderies, which are driving the local mead sales decently in the country. In 2017, According to the American Mead Makers Association (AMMA), a new meadery was opening in the market in every 3-4 days in the U.S. and every seven days across the world (excluding the U.S). The rising popularity of the premium and flavoured alcoholic beverages has led by the young population who embrace the mead revolution in the country. It is expected to increase in the sales contribution in global mead market by the region. 


To gain extensive insights into the market, Request for Customization


The Asia Pacific is also emerging as one of the huge players in the global mead market. The consumers in countries like New Zealand and Australia are seeking mead, owing to the sensory and natural properties of honey. China and India are also expected to be the emerging countries in the region due to a robust alcohol consumption pattern. The westernization highly influences consumers, and hence adapting the mead consumption trend in the country. As a result, the emergence of small and local meaderies are increasing in the countries, which is expected to expand the mead market across the globe.


Segmentation






















 ATTRIBUTE


 DETAILS

By Product Type




  • Fruit Mead

    • Cyser Mead

    • Pyment Mead



  • Spiced Mead

    • Mitheglin Mead



  • Traditional Mead

  • Herbs Mead

  • Others



By Distribution Channels




  • On- trade Channels

  • Off-trade Channels



By Geography




  • North America (U.S., Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments



  • In May 2017, Lyme Bay Winery has launched four new range of mead/wine of different flavours with a richness of honey.


Mead Market Size, Share and Global Industry Trend Forecast till 2026
  • Ongoing
  • 2020
  • 2017-2019

    CHOOSE LICENSE TYPE

  • 4850
    6850
    8850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Daesang
Pont Europe
Bunge
Owens
Fresenius

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X