Demand Side Platform Market Size, Share & COVID-19 Impact Analysis, By Type (Self Service and Full/Managed Service), By Channel (Display, Mobile, Video, and Native), and Regional Forecast, 2023-2030

Methodology:

Fortune Business Insights follows a robust research methodology that involves data triangulation based on top-down, bottom-up approaches, and validation of the estimated market numbers through primary research. The information used to estimate the market size and forecast for various segments at the global, regional, and country level is derived from the most credible published sources and through interviews with the right stakeholders.

Growth rate or CAGR exhibited by a market for a certain forecast period is calculated on the basis of various factors and their level of impact on the market. These factors include market drivers, restraints, industry challenges, market and technological developments, market trends, etc.

Secondary data sources that we refer to:

• Annual reports, investor presentations, SEC filings, and press releases of companies operating in the market
• Studies published by credible sources such as government organizations, global organizations (World Semiconductor Trade Statistics, Eurostat, EU Database, GITMA, WITSA, NASSCOM, ISACA, IEEE), relevant associations (Semiconductor Industry Association, International Telecommunication Union, International Telecommunications Society, Global Mobile Association), ResearchGate, etc.
• Credit Rating Agencies (Standard & Poor's (S&P), Moody's, and Fitch Group, ICRA, CRISIL's ), Global Consulting and research firms (Ernst & Young, Deloitte & Touche, Arthur Andersen, KPMG, PricewaterhouseCoopers, Analysys Mason etc.)
• Paid Secondary Databases (The Dun & Bradstreet Corporation, IDC and Bloomberg etc.)

SECONDARY RESEARCH IS CONDUCTED TO DERIVE THE FOLLOWING INFORMATION:

• Details such as revenues, market share, strategies, growth rate, product & their pricing by region/country for all major companies
• Details in relation to product type, application, distribution channel, business strategies, etc.
• Estimating demand of end user by region/country and average IT spending on procuring different product type and services
• Market dynamics in relation market under focus – Drivers, restraints, trends and opportunities
• Market & technological trends, new product developments, product pipeline, etc.

INTERVIEWS ARE CONDUCTED WITH:

• Key stakeholders such as purchase managers, freelancers, journal writers, paid consultants across all end use industries such as Technology and Media, Semiconductor and Electronics, Instrumentation, Factory Automation, Hardware/Software & IT Services, etc.
• Key stakeholders such as C-level executives, marketing managers, product managers, sales managers, etc. operating in the market from each category such as manufacturers, raw material suppliers, third party distributors, etc.
• Key opinion leaders in various relevant associations

INTERVIEWS ARE CONDUCTED TO DERIVE THE FOLLOWING INFORMATION:

• Insights from supply side respondents in relation to the market size, growth rate, market distribution, market dynamics, and market share analysis
• Validation of the market size, growth rate and market distribution estimated on the basis of market models .
• Insights from end user respondents to assess buyer pattern and buying preference such as brand value, trade channel, customized product offerings, after sales service, average pricing, etc.