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Middle East & Africa Hypochlorite Bleaches Market Size, Share & COVID-19 Impact Analysis, By Product (Sodium Hypochlorite, Calcium Hypochlorite, Lithium Hypochlorite, Potassium Hypochlorite), By End-use Industry (Water Purification, Pulp & Paper, Textiles, Pharmaceuticals, Food, Home & Personal Care, and Others), and Country Forecast, 2021-2028

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI106495



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The Middle East & Africa hypochlorite bleaches market size was USD 0.25 billion in 2020. The market is projected to grow from USD 0.26 billion in 2021 to USD 0.34 billion in 2028 at a CAGR of 3.5% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the Middle East & Africa market exhibited a huge decline of 12.8% in 2020 as compared to the average year-on-year growth during 2017-2019. The sudden decline in CAGR is attributable to this market’s growth and demand returning to pre-pandemic levels once the pandemic is over.

Due to the rising use of these chemicals in the water purification sectors, demand for hypochlorite bleaches in the Middle East & Africa is expected to expand significantly over the forecast period. The rising demand for these bleaches is mostly due to increased public awareness of personnel hygiene and sanitation, which resulted in a greater demand for clean and safe water. Furthermore, rising environmental concerns, greater government investment in R&D, and product innovation are likely to boost the Middle East & Africa hypochlorite bleaches market growth.


Increased Demand for Disinfectants and Cleaning Products is Expected to Drive Market Growth

The COVID-19 pandemic had a detrimental impact on every country, industry, and aspect of life, including the hypochlorite bleaches market. However, the impact of the global lockdown restrictions enforced during the early phase of the pandemic was not uniform across different end-use industries that use these bleaches. Due to pandemic restrictions, non-essential end-use industries such as pulp, paper, and textiles showed a major decline in demand. Due to supply chain disruptions, manufacturing operations were either operating at reduced capacity or had to be temporarily shut down.

End-use industries producing essential commodities, such as household and medical disinfectants, water treatment chemicals, and pharmaceuticals, showed a significant rise in demand as a result of the COVID pandemic. Several disinfection and cleaning product manufacturers have reported increasing production capacity in response to the higher demand prompted by the COVID-19 pandemic. The active ingredient in most household bleaches is sodium hypochlorite. As a result of the ongoing COVID-19 pandemic, demand for hygiene and disinfection products has surged significantly, and this trend is projected to continue over the next few years.


GCC Hypochlorite Bleaches Market Size

Rising Consumer Demand for Household Disinfectants and Cleaning Products to Drive Market Growth

The demand for sodium hypochlorite is increasing as it is an extensively utilized feedstock in the manufacture of hygiene and disinfection products across the world, which will drive the industry growth. In the wake of the COVID-19 pandemic, hypochlorite bleaches have proven to be a crucial tool in preventing infection transmission even when used at extremely low concentrations. When used at extremely low concentrations. It is also effective at removing stains and unpleasant odors. As a result of the COVID-19 pandemic, people worldwide have become more conscious of personal and home hygiene. Compared to the pre-pandemic period, the frequency and volume of cleaning products used have increased significantly during the pandemic. Numerous scientific studies have shown that these disinfectants are safe and effective when used as directed on the product label. The ongoing COVID-19 pandemic has increased the demand for hygiene and disinfection products significantly, and this trend is expected to continue in the coming years due to the emergence of new, more contagious virus variants.


Market to Expand Due to Rising Demand from Water and Wastewater Treatment Industries

Hypochlorite solutions, often known as liquid chlorine, are extensively utilized as disinfectants in the water treatment and distribution industry. Hypochlorite bleaches have the capacity to kill a wide range of disease-causing bacteria, fungi, and viruses when used correctly and in accordance with specific usage requirements. Hypochlorite solutions are often used as disinfectants in water treatment facilities due to their oxidizing capabilities and ability to maintain a residual amount of disinfection throughout the water distribution system. The drinking water and wastewater treatment industries have risen in prominence in recent decades, and the COVID-19 pandemic has increased demand for disinfection products and solutions. People across the globe are becoming more aware of the significance of clean water in maintaining hygiene and reducing the spread of infectious diseases. This factor led to an increase in the usage of hypochlorite in the water and wastewater treatment industries, and this trend is expected to continue during the forecast period. As a consequence of rising consumer demand for clean water, increased demand from the water and wastewater treatment industries is expected to drive the Middle East & Africa hypochlorite bleaches market growth.


Stringent Environmental Regulations to Hinder Market Growth

Hypochlorite bleaches are corrosive and potentially hazardous compounds. When dealing with them, precautions must be taken to protect both personnel and the environment. These bleaches disintegrate, and produce toxic byproducts when heated. This factor also occurs when they come into contact with acids, sunlight, some metals, and corrosive gases such as chlorine gas. Excessive usage and improper treatment may damage local water sources, causing harm to the region's flora and fauna. These bleaches used in excess can also poison marine creatures and ecosystems since it can form mutagenic and very toxic byproducts when it comes into contact with ammonium salts. People worldwide have become more aware of and concerned about environmental conservation in recent decades. Governments across the globe are enacting stricter effluent rules and restrictions to avoid water pollution and protect aquatic ecosystems. As environmental concerns grow, industries that employ hypochlorite bleaches may face more stringent restrictions, thereby restricting the market growth.


By Product Analysis

Calcium Hypochlorite Segment to Have a Significant Share of Market

Based on product, the market is segmented into sodium hypochlorite, calcium hypochlorite, lithium hypochlorite, and potassium hypochlorite.

In 2020, the calcium hypochlorite segment dominated the market and is expected to grow at a CAGR of over 3% during the forecast period. Calcium hypochlorite is a well-known and extensively employed active component in most commercial bleaching products. It is mostly used in water and wastewater disinfection systems. Depending on application, it is commercially available in various forms and concentrations. It is frequently used in various applications since it contains more chlorine than any other hypochlorite. Some of the most typical uses are water purification, pool disinfection, and paper and textile bleaching.

By End-use Industry Analysis

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Water Purification Segment to Hold a Substantial Share of Market

In terms of end-use industry, the market is segmented into water purification, pulp & paper, textiles, pharmaceuticals, food, home & personal care, and others.

In terms of both volume and value, the water purification segment represented the major share of the market. Chlorination has long been and continues to be the most extensively used water treatment method. Chlorination is a process that involves adding sodium or potassium hypochlorite to a water system to produce free chlorine, which is subsequently used for water disinfection and treatment.

Hypochlorite bleaches are also used to treat water bodies, such as ponds, lakes, and wells, as well as to control and eliminate algae from water treatment facilities such as filters and reservoirs. Many small water systems in developing countries use calcium hypochlorite as a disinfectant for drinking water and it is used to meet the water demand of local communities.


The market size in GCC stood at USD 0.07 billion in 2020. GCC accounted for a major market share in 2020 and is likely to maintain its position during the forecast period due to rising demand from household disinfectants and the cleaning products industry. Additionally, GCC countries are the leading oil & gas producers in the Middle East. Sodium hypochlorite is one of the most commonly utilized oxidizers in the oil and gas well-servicing industry. It can decompose polymers used in drilling mud and completion fluid and treat wastewater from wells. Demand from the effluent treatment industry in oil-producing countries such as Iran, Iraq, and Saudi Arabia is likely to boost the market as environmental concerns rise and regulations become more stringent.

The South African constitution guarantees all residents the right to clean and safe water. Wastewater is now seen as a resource, and with emerging advanced treatment technology, it is projected to play an important role in satisfying water demand. South Africa is a water-scarce country, and rising demand from the wastewater treatment industry is anticipated to boost the market.

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The rest of the Middle East & Africa is anticipated to witness a significant growth rate due to its developing wastewater treatment infrastructure. Hypochlorite bleaches are easy to transport and store, can be handled without a high level of expertise, and are relatively safe compared to other disinfectant alternatives. Hypochlorite is an excellent disinfectant for underdeveloped countries in Africa with limited infrastructure. The emergence of COVID-19 has reinforced the significance of good health among the general public. People in these countries are more inclined to spend more on their healthcare, including addressing oral illnesses rather than neglecting them. Since hypochlorite is commonly used to treat dental cavities, a common dental ailment, rising awareness of oral healthcare is anticipated to boost the market.


Strategic Planning Adopted by Companies to Strengthen Market Share

The existence of domestically recognized brands of multinational corporations contributes to the strong competitiveness in the market. The increased market competitiveness has resulted in structural process changes, new product launches, project expansions, and product positioning strategies. Multinational corporations have also been observed entering into long-term contracts with textile producers, water treatment chemical manufacturers, and disinfectant manufacturers to establish long-term operations in a highly competitive market. The major market share is owned by top companies such as Tosoh Asia Pte. Ltd., Occidental Petroleum Corporation, Olin Corporation, DUBI CHEM MARINE INTERNATIONAL, and Fujairah Chemical.

The increasing demand for materials from the fast-moving end-user industries encourages industry participants to increase product quality standards by investing in R&D while lowering costs via process innovation. Several other companies, such as Union Chlorine L.L.C., Sharjah Chemicals, Al Ghaith Industries LLC, Trice Chemicals, and NCP Chlorchem, are active participants in the market.


  • Tosoh Asia Pte. Ltd. (Tokyo, Japan)

  • Occidental Petroleum Corporation (Texas, U.S.)

  • Olin Corporation (Missouri, U.S.)


  • Fujairah Chemical (Fujairah, UAE)

  • Union Chlorine L.L.C. (Abu Dhabi, UAE)

  • Sharjah Chemicals (Sharjah, UAE)

  • Al Ghaith Industries LLC (Abu Dhabi, UAE)

  • Trice Chemicals (Ras Al Khaimah, UAE)

  • NCP Chlorchem (Kempton Park, South Africa)

  • Aditya Birla Chemicals (India) Limited (Mumbai, India)


  • June 2019 – Due to the rising number of laws on the use of chlorine gas, the Weaverville Community Services District (CSD) (California, U.S.) announced to convert its water purification system from gas feed to a hypochlorite system. The body chose the OSEC L Method for Municipal Drinking Water, which is more efficient than a conventional system.


An Infographic Representation of Middle East & Africa Hypochlorite Bleaches Market

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The Middle East & Africa hypochlorite bleaches market report provides a detailed market analysis and focuses on crucial aspects such as leading companies and products. Also, it offers insights into key market trends and highlights vital industry developments. In addition to the factors mentioned above, the report encompasses various factors contributing to the market's growth in recent years. It further includes historical data & forecasts revenue growth at the Middle East & Africa and country levels, and analyzes the industry's latest market dynamics and opportunities.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Million) and Volume (Kilo Tons)


Product, End-use Industry, and Country

By Product

  • Sodium Hypochlorite

  • Calcium Hypochlorite

  • Lithium Hypochlorite

  • Potassium Hypochlorite

By End-use Industry

  • Water Purification

  • Pulp & Paper

  • Textiles

  • Pharmaceuticals

  • Food

  • Home & Personal Care

  • Others

By Country

  • Middle East & Africa (By Product, End-use Industry)

      • GCC (By End-use Industry)

      • South Africa (By End-use Industry)

      • Rest of Middle East & Africa (By End-use Industry)

Frequently Asked Questions

Fortune Business Insights says that the market size was USD 0.25 billion in 2020 and is projected to reach USD 0.34 billion by 2028.

Registering a CAGR of 3.5%, the market will exhibit steady growth during the forecast period (2021-2028).

The water purification segment is expected to lead this market during the forecast period.

Rising demand in the water and wastewater treatment industry is anticipated to drive market growth

Tosoh Asia Pte. Ltd., Occidental Petroleum Corporation, Olin Corporation, DUBI CHEM MARINE INTERNATIONAL and Fujairah Chemical are the major players in the market.

GCC dominated the market in terms of share in 2020.

Rising consumer demand for household disinfectants and cleaning products is expected to create new market opportunities.

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