Necklace Market Size, Share & Industry Analysis, By Product (Choker, Pendant, Chain, Statement, Collar, and Others) By Material (Gold, Platinum, Diamond, and Others), By Distribution Channel (Offline Retail and Online Retail/E-Commerce), and Regional Forecast, 2025-2032

The global necklace market size was valued at USD 50.03 billion in 2024. The market is projected to grow from USD 52.32 billion in 2025 to USD 75.85 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period. Asia Pacific dominated the necklace market with a market share of 40.9% in 2024.

The growth of the necklace market is driven by evolving fashion trends, rising disposable incomes, and increasing demand for personalized and fine handmade jewelry. Product types include gold, platinum, diamond, pearl, and artificial necklace, catering to luxury and mass markets. Sustainable and lab-grown jewelry trends are increasingly shaping consumer preferences. E-commerce expansion, influencer marketing, and customization are also major factors driving product sales. Increasing disposable income and innovative jewelry designs offered by brands encourage consumers to make purchases. Additionally, the rising living standards and perception of jewelry as a symbol of status are likely to boost the growth of the market. 

The major players in the industry include Tiffany & Co., Cartier, Harry Winston, Van Cleef & Arpels, and Bulgari accounting for a significant market share. These brands are investing in direct-to-consumer (DTC), AI-driven personalization, and augmented reality to drive sales. Social media platforms, such as Instagram, TikTok, and Pinterest are being leveraged for influencer collaborations and live shopping events.

MARKET DYNAMICS

MARKET DRIVERS

Rising Demand for Personalized and Custom Jewelry to Drive Market Growth

Consumer are increasingly seeking unique pieces that reflect their individuality, such as engraved names, birthstones, or custom designs. This trend is particularly strong among millennials and Gen Z, who value exclusivity and self-expression. Advancements in technology, such as 3D printing and AI-driven design tools, have made customization more accessible and affordable. Additionally, the rise of e-commerce and direct-to-consumer brands has enabled jewelers to offer bespoke services on a larger scale, while social media influencers and celebrities further fuel this trend by showcasing and marketing personalized necklaces driving aspirational purchases. As a result, brands that offer customization options are gaining a competitive edge in the market.

Moreover, the rising working population of women coupled with increasing spending power and growing awareness regarding modern jewels is likely to further expand the jewelry market size. For instance, Press Information Bureau of Government of India recorded that women’s participation in labor force increased to 37.0% in 2022-23, up from 30.0% in 2019-20, highlighting a positive trend.

MARKET RESTRAINTS

Fluctuating Prices of Raw Materials to Restrict Market Growth

Fluctuations in the prices of gold, platinum, diamond, and other precious materials, directly impact the cost of producing necklace jewelry. This transcends to increase in manufacturing costs, further leading to a higher retail price for finished product. The shift in price affects the consumer's purchasing power, making luxury items such as exclusive jewelry less affordable. As a result, demand for these product may decrease, with consumers seeking to delay or forgo buying discretionary purchases. These factors are further expected to hinder the necklace market growth in the long run.

MARKET OPPORTUNITIES

Growing Influence of Social Media Platforms and Budding Trend for Tourism Activities to Present Lucrative Growth Opportunities

In recent times, jewelry businesses have started engaging with social media platforms and collaborating with influencers to market their products. This strategy helps companies accelerate brand visibility, attract new customers, and drive sales in the long run. Thus, the growing penetration of social networking sites is anticipated to offer profitable opportunities for the market. For instance, in 2022, Kendra Scott, a U.S.-based jewelry company, collaborated with Emily Travis, a Texas-based social media blogger, to market and promote its bridal jewelry collection.

Furthermore, tourism exposes travelers to different cultures, traditions, and fashion trends, inspiring them to purchase jewelry pieces that reflect the local culture or align with emerging fashion trends. Luxury travel destinations, in particular, often have thriving jewelry markets catering to affluent travelers who seek prestigious and exclusive jewelry pieces. This trend is expected to further drive market expansion.

NECKLACE MARKET TRENDS

Sustainable and Ethical Jewelry is Gaining Momentum

Sustainability is becoming a key trend in the market, with consumers increasingly prioritizing eco-friendly and ethically sourced materials. Brands are responding by offering jewelry pieces made from recycled metals, lab grown diamonds, and conflict-free gemstones. Transparency in production and sourcing process has become a major selling point, especially among environmentally, conscious buyers. This shift is driven by growing awareness of environmental impact and social responsibility, particularly among consumers. As a result, many jewelry brands are adopting sustainable practices, highlighting verifications, and emphasizing craftsmanship that aligns with ethical values to build trust and long-term customer loyalty.

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Segmentation Analysis

By Product

Pendant Segment Leads due to Affordability and Accessibility

Based on product, the market is segmented into choker, pendant, chain, statement, collar, and others. The pendant segment dominates the market due to their versatility, personalization options, affordability, accessibility, and layering trend. They can be worn for casual or formal occasions, making them a go-to choice for many consumers. Customization preferences, including name initials, birthstones, zodiac signs, and religious symbols, make pendants a meaningful gift item, further driving product demand. Additionally, they are available in high-end fine jewelry and economical fashion jewelry options.

The choker segment is expected to grow at the fastest CAGR during the forecast period. Chokers have surged in popularity, evolving from classic velvet and lace designs to include metals, pearls, and intricate embroidery. They add an edgy, chic elements to both high-neck and deep-neck outfits. Moreover, many celebrities and fashion influencers showcase chokers, further increasing their appeal.

By Material

Diamond is the Leading Material owing to its Symbol of Status and Pride

Based on material, the market is segmented into gold, platinum, diamond, and others. The diamond segment accounted for the highest revenue share in 2024 since they are expensive than other materials. Diamond are well received by consumers due to their ability to reflect light and sparkle and are often considered as a symbol of pride for women. In addition, in many cultures, diamonds are a status symbol and an essential part of wedding jewelry, driving consistent demand. Moreover, rising popularity of lab-grown diamonds supplement market growth.

The gold segment is expected to flourish significantly in the coming years as they are viewed as a store of value, making them attractive to buyers who consider jewelry both an asset and a fashion statement. Furthermore, many brands in the market now offer customized gold necklaces, allowing consumers to create unique, sentimental pieces, which further augments product demand.

By Distribution Channel

Increase in Number of Physical Retail Stores Boosted Offline Retail Segment Growth

Based on distribution channel, the market is segmented into offline retail and online retail/e-commerce.

Offline retail dominated the market in 2024 due to the growing retail presence of jewelry brands across the globe. Consumers are more inclined to make expensive purchases such as jewelry in offline stores due to their preference to try jewelry before purchasing and increased conversion rates. Multiple jewelry brands focus on launching offline stores to expand their footprint in the global market. For instance, In May 2022, Damas, an international jewelry brand, launched its new boutique at Vendome Mall in Qatar.

Online jewelry market is poised to grow at the fastest CAGR over 2025 to 2032. The expanded accessibility to e-commerce channels allows businesses to reach a global audience beyond their physical presence. Moreover, customers can browse a wide selection of jewelry products, compare prices, and make purchases at their convenience. This accessibility and availability enhance the overall shopping experience of consumers, consolidating segment growth. For instance, in June 2021, ChannelAdvisor Corporation, a renowned cloud-based e-commerce solutions provider, opened registration for fashion brands and retailers to participate in a virtual networking event, ‘FashionCommerce 2021,’ that would help them to increase their sales in the long run.

Necklace Market Regional Outlook

Geographically, the necklace industry overview covers North America, Europe, Asia Pacific, and the South America, and the Middle East & Africa.

North America

North America holds the second-largest share in the global market, accounting for around 37%. The presence of many millionaires with higher income levels allows consumers to spend on luxury and fashion accessories, including jewelry. Moreover, the rising number of conscious consumers seeking jewelry made with eco-friendly materials and sourced ethically drives market growth.

U.S. is the biggest jewelry market in the world and has a well-established gemstone industry, with many jewelry designers, gemstone cutters, and gemstone retailers operating in the country, supplementing product demand. Consumers are seeking personalized and customizable jewelry options. Therefore, jewelry manufacturers and gemstone dealers invest in different business strategies, including product launches, advertising, and marketing campaigns, thus propelling the market’s demand.

Europe

European is projected to grow at a significant CAGR with the growing popularity of theme-based designs and rising demand for ethically sourced and traded jewelry products. Moreover, jewelry created using advanced technologies, such as 3D printing, has spurred product demand as consumers can choose designs and materials that suit their personalities. Besides, the growth of e-commerce has been amplifying the growth of the jewelry industry in the region.

Asia Pacific

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Asia Pacific held the largest share of the market due to the strong demand from densely populated countries such as China and India. In these countries, gold jewelry plays a key role in culture and tradition. Expanding middle class along with increased disposable income and growing aspirations is escalating product demand in India. To attract consumers, especially millennials and Gen Z traditional designers are introducing contemporary styles with modern twist. They are focusing on offering minimalist designs, geometric patterns, and adding personalized touches to gain traction. Moreover, well-known designers are collaborating with jewelry houses or branding their products through celebrities or social media influencers to lure consumers.

South America and the Middle East & Africa

The Middle East & Africa and South America is projected to experience steady growth owing to increasing number of international brands entering the market. The companies operating in the jewelry business are expanding their product portfolios and opening additional showrooms in the Middle East to increase their customer base. For instance, in 2022, Malabar Gold & Diamond opened six showrooms in the UAE, three in the new Dubai Gold Souq expansion project, one each in City Center Al Zahia and Lulu Mweira in Sharjah, and one in Crown Mall in Jebel Ali.

COMPETITIVE LANDSCAPE

Key Industry Players

Leadings Brands are Adopting Various Strategies to Drive Sales

The global necklace industry is concentrated, with leading international players such as Tiffany & Co., Cartier, Harry Winston, Van Cleef & Arpels, and Bulgari accounting for a significant necklace market share.

Established luxury market players and emerging designers are competing in the intense market space. The top leading brands are adopting various strategies, including digital and Omni channel expansion, customization and personalization, sustainability and ethical sourcing, and cultural and regional adaptation. These brands are combining online stores with exclusive in-store experiences, such as Tiffany’s “Blue Nox Café” concept.

Brands are focusing on creating affordable luxury collections with gold-plated and lab-grown diamond pieces to attract younger demographics. Other players are offering engravings, made-to-order, and modular neckpieces, where customers can select charms, initials, or birthstones. The Indian and Middle Eastern markets display strong demand for gold jewelry, prompting brands to develop region-specific designs. Meanwhile, Western brands are collaborating with local artisans to integrate traditional craftsmanship into their collections.

LIST OF KEY NECKLACE COMPANIES PROFILED

• LVMH Moët Hennessy Louis Vuitton (France)


• Tiffany & Co. (U.S.)


• Chanel (France)


• Haryry Winston, Inc (U.S.)


• Cartier International SNC (France)


• Chopard (Switzerland)


• Chow Tai Fook Jewellery Company Limited (Hong Kong)


• Pandora Jewelry, LLC. (U.S.)


• Safagroup(India)


• Bymystique (UAE)

KEY INDUSTRY DEVELOPMENTS

• May 2022: Qatari jewelry brand Noudar Jewels introduced jewelry designs that combine Arabian civilization with a modern twist, creating trendy pieces for women.


• November 2022: Kendra Scott, a U.S.-based jewelry company, collaborated with Emily Travis, a Texas-based social media blogger, to market and promote its bridal jewelry collection.


• August 2022: Pandora, a global luxury jewelry brand, launched a lab-grown diamond necklace product in the U.S. and Canadian markets.


• July 2022: JCK (Jewelers Circular Keystone), a Las Vegas, U.S.-based jewelry trade show organizer, in collaboration with American Gem Trade Association (AGTA), launched a Venetian Expo in Las Vegas, U.S. The event showcased high-luxury jewels, naturally mined gems, lab-grown diamonds, jewelry-making tools & components, diagnostic equipment, and pearls to industry suppliers and retailers.


• March 2021: L’azurde, a jewelry brand headquartered in Saudi Arabia, launched its new jewelry collection for women. It is glamorous and trendy, made with high-quality gold and encrusted with diamonds, pearls, and precious stones. The company launched an advertising campaign to showcase selected pieces from its Valentine’s Day collection and a limited bridal jewelry collection in 2021.

REPORT COVERAGE

The global necklace market analysis provides market size & forecast by all the segments included in the report. It includes details on the industry trends expected to drive the market in the forecast period. While the report includes a section on the parent jewelry industry, it offers a detailed analysis of the necklace market, including key developments, new product launches, partnerships, mergers & acquisitions, and company profiling on number of key manufacturers. The report also offers detailed competitive landscape with information on the market share. As part of the jewelry industry analysis (parent market), the report will also provide valuable insights into prominent product categories.

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Report Scope & Segmentation