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Pet Toys Market Size, Share & Industry Analysis, By Product Type (Plush, Rope, Balls, and Others), By Pet Type (Dogs, Cats, and Others), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Last Updated: June 24, 2024 | Format: PDF | Report ID: FBI106259



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The global pet toys market size was valued at USD 8.50 billion in 2023 and is projected to grow from USD 9.03 billion in 2024 to USD 15.29 billion by 2032, exhibiting a CAGR of 6.81% during the forecast period. North America dominated the pet toys market with a market share of 33.76% in 2023.

The global COVID-19 pandemic has been unprecedented and staggering, with pet toys experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 5.3% in 2020 as compared to 2019.

The growing trend of nuclear families is increasing the demand for pets among consumers, thereby surging the demand for pet toys. Nowadays, consumers are also looking for toys that are safer and more durable to be used by pets. The increasing demand for customized pet toy products is fueling the market. Moreover, the rising prevalence of pet hotels and daycare centers in emerging countries, such as India, China, and Brazil, among others, is projected to augment the market growth. Furthermore, the shifting preference of consumers toward sustainable pet toy materials, along with the accessibility of a wide variety of smart pet toys, has the potential to accelerate consumers’ spending on pet care.

With the rapidly flourishing pet care industry, the market players have identified the need to offer personalized and tailor-made items that cater to the specific end-use requirements of pet owners. Customization is offered in terms of size, style, color, and design that can best suit the pet’s requirements. Shutterfly, Inc. is one such company that allows pet owners to design their purchases, and such aspects drive market growth. Pet care products are recently exhibiting a hike in demand as consumers have become more aware of the safety and comfort of their pets. In addition, the increasing pet humanization around the world is also projected to boost the growth of the pet animal toys market during the forecast period.

The shutdown of various local retail shops, megastores, and other brand stores in almost all countries has impacted the demand for pet animal toys. Nevertheless, as consumers were stuck inside their homes, the demand for the goods was fostered through several online portals, providing a rewarding opportunity for the global pet toy market.

Pet Toys Market Trends

Growing Trend of Nuclear Families to Influence Consumption Trends in the Near Term

A nuclear family can be considered a unit consisting of a couple, children, grandparents, and pets. In today's world, a family consists of two or more people who are emotionally related and live geographically close to each other. Therefore, the widespread nuclear family trend across the country has fueled pet ownership and is expected to continue over the forecast period. The trend for pets to instill human traits has raised concerns about the health and safety of pet owners. This increase results from the growing relationship between humans and animals, which determines how willing consumers spend more money on their pets.

Smart and app-enabled toys are emerging into the market, offering interactive play experiences and allowing owners to engage and entertain their furry friends through smartphone apps. Sustainable toys are another trend in the market, focusing on products made with eco-friendly or recycled materials. These innovative products help reduce the carbon footprint of pets for conscious consumers while letting the pets have fun. Beco Pets is one such brand specializing in sustainable toys, which launched Rough & Tough, a new line of heard-wearing, recycled toys designed for dogs of all sizes in March 2022.

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Pet Toys Market Growth Factors

Rising Demand for Pet Subscription Boxes to Favor Market Expansion

Subscriptions are growing in popularity worldwide, and the pet food industry is no different. Direct-to-consumer pet toy sales were gaining momentum before the COVID-19 outbreak. During the pandemic, pet toy subscription services were on the rise. As people play with their pets, their relationships grow more and more, encouraging the premiumization of toys and items for pets. Some of these dogs, cats and other pets are part of an unprecedented increase in the figure of pet owners in the U.S., resulting in increased sales volume and value of pet products. Furthermore, customers are looking for deals more than ever in recent times, and subscription boxes are delivering reasonable returns on time at affordable prices, which increases the demand for pet animal toys and thereby contributes to the market’s growth.

Growing Popularity of Pet Ownership to Expand Product Demand

The idea of owning a pet as a preparation for parenting has gained prominence in recent years. In such cases, all necessities that can be provided to the child are provided for the pet. This pet parenting trend has encouraged pet owners to provide the most luxurious things possible for their pets as they would for their children or any other family member. The strong connection between individuals and their pets has encouraged pet owners to spend more on their luxuries. The prevalence of such a drift indicates an optimistic growth in market sales in the coming years. In addition, with the increasing inclination toward pet humanization, millions of people around the world now consider pets as part of the family. Therefore, the growing popularity of pet adoption among consumers in different regions has further boosted the demand for these toys, and thus fueled the market’s growth. For instance, besides dogs, cat ownership is also prominent in the U.K. In 2019, 20%-25% of the U.K. population owned over 10 million-12 million pet cats. This reflects that the love for feline friends in the U.K. is also prominent as canine friends.


Rising Occurrence of Skin Rashes among Pet Animals to Hamper Sales

Skin problems are common in dogs and cats and are one of the most common reasons owners take their pets to the vet. Pets mainly suffer from various diseases, including allergies, skin parasites, and skin infections, which the use of chemical substances can cause. Just like people, pets can be allergic to plastic toys and materials. Pets primarily exhibit skin allergies, rather than sneezing and hay fever, and can also develop recurrent skin and ear infections and even paw licking. Therefore, growing occurrences of skin rashes among pet animals due to the usage of chemical-based toys are projected to hinder market growth.

Pet Toys Market Segmentation Analysis

By Product Type Analysis

Flexible Feature of Balls to Augment the Segment’s Growth

The market is segmented into plush, rope, balls, and others based on product type. The balls segment is estimated to grow significantly in the coming years as they are easy to play with and flexible for pets, which increases pets’ attention toward playing with such toys. Hence, pet owners mostly prefer to buy balls due to their flexible usage nature suitable for pets. Furthermore, increasing accessibility of customers for interactive toys is likely to surge the product demand.  

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By Pet Type Analysis

Happier Nature of Dogs to Propel the Demand for Dog Segment’s

On the basis of on pet type, the market is segmented into dogs, cats, and others. The dogs segment is expected to lead the market owing to the large number of pet dogs around the world. Research showed that owning a dog is good for consumers physically and mentally. Dogs make people happier and healthier and help people cope with crises. The dogs offer unconditional love, emotional support, and constant hugs that help prevent social isolation. For instance, a national survey conducted by the Human Animal Linkage Research Institute of pet owners and non-owners found that 85% of respondents believe that interacting with animals helps to reduce loneliness. Most agree that human-pet interactions can help combat social isolation. Additionally, an inclusive evaluation of studies published between 1950 and 2019 stated that dog owners had a lesser risk of death, lower blood pressure, and better response to stress.

By Distribution Channel Analysis

Offline Segment to Dominate Market Due to Growing Number of Pet Stores

Under the distribution channel, the market is divided into offline and online. The offline channels is estimated to grasp the largest stake in the market during 2021, owing to the wide availability of goods to the consumers in the offline stores. Moreover, the offline stores such as mega stores, specialty stores helps the consumer to wisely choose their products based on their requirements, which as a result fosters the segment’s demand.

Though the offline channels dominated the market, the online channels is also projected to grow with the fastest CAGR during the forecast period. Due to the ease of shopping and time saving, online channels also hold substantial share in the market.


On the basis of geography, the market is segmented into North America, Asia Pacific, Europe, Middle East and Africa, and South America.

North America Pet Toys Market Size, 2023 (USD Billion)

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The North America market holds the maximum share in the global market due to the increasing adoption of pets in countries such as U.S. and Canada. Consumers are progressively demanding for soft and convenient pet toy products, which drives the market growth of pet animal toys in the region during the forecast period. In addition, the presence of a large number of pet animals in the U.S. and Canada is surging the demand for these toys which, as a result, fuels the overall demand for the product in the region. For instance, according to the data published by American Pet Products Association, in 2019, 84.9 million households in the U.S. owned a pet.

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The enlargement of the pet dog and cat toy market in Europe is predicted to increase at a faster level in the coming years. The presence of a variety of renowned pet toy stores and pet products manufacturing units in countries, like the U.K. and Germany, among others, to improve distribution of pet toys to different parts of the world. For instance, according to the data published by the European Pet Food Industry Organization, in 2019, there were nearly 132 pet supplies companies comprising around 200 manufacturing units of toys in Europe.

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Asia-Pacific will also likely to grip a portion of the share in the overall market during the forecasted period. The changing playing pattern and habits of pet animals in China is estimated to drive the demand for new kinds of pet toys in the region and thus foster the market’s growth. Moreover, the rapid construction of mega retail stores in the region, along with rising product innovation, is further projected to foster market demand.

The markets of Middle East & Africa and South America regions are anticipated to be assisted by the continuous production of superior pet animal toy products combined with the constant support of the government for the manufacturing industry. Additionally, the growing pet humanization is expected to propel the demand for pet animal toys along with a cumulative demand for premium pet related products by the young population, which is likely to fuel the product’s demand in the region.

List of Key Companies in Pet Toys Market

Technological Advancements to Drive Market Growth

The key players of the market are constantly aiming to implement new product launches by the embracement of technologically advanced pet care products in the market. The growing adoption of pets during corona virus pandemic has propelled the demand of the products in several areas. In recent times, the trend for smart, automated and handy pet animal toy items has amplified, which as a result, paved the ways for various business opportunities for the players in the future.



  • November 2023: BARK, a global omnichannel dog brand, partnered with Dunkin’ Joy in Childhood Foundation on a collection of dog toys. Under this partnership, guests visiting Dunkin’ restaurants can take home a Dunkin’ Iced Coffee Combo Dog Toy for a $15 donation or a Dunkin’ Sausage, Egg and Cheese Dog Toy for a $13 donation.

  • November 2022: Nylabone, a popular brand of Central Garden & Pet Company, announced the launch of its new range of play toys for creative fun activities.

  • August 2021: Project Hive Pet Company announced the launch of its dog toy and treat company, which is made in America, in 100 PetSmart stores nationwide.

  • March 2021: Multipet International, Inc., a leading producer and supplier of award-winning pet products, has partnered with How2Recycle and participated in its How2Recycle label program. This can be seen as an important step toward Multipet's commitment to sustainable solutions that make the planet a greener, healthier place for future generations of people and pets.

  • May 2020: Radio Systems Corporation, a leading innovator in the companion animal health and safety market, announced its merger and acquisition with Clayton, Dubilier & Rice, an American private equity company. This would help the company to increase its investments in terms of R&D and expand its product portfolio in the long run.

  • August 2019: Plymouth Foam, a leading dog toy products company, implemented a new range of pet toys for dogs under the company’s brand name ‘AIREHIDE’. The products are produced with BASF Infinergy substances that enable the toys to better resist the strength of sharp dog teeth.

  • March 2019: OurPet’s Company, a leading pet supply company, collaborated with Hyper Pet LLC, a leading pet toy and treat company, to produce high-quality pet toy products in the U.S. and hence widening its product portfolio for its customer base.


An Infographic Representation of Pet Toys Market

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The research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, and sales channels. Besides this, the report provides insights into the global pet toys industry trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.81% from 2024 to 2032


Value (USD Billion)


By Product Type

  • Plush

  • Rope

  • Balls

  • Others

By Pet Type

  • Dogs

  • Cats

  • Others

By Distribution Channel

  • Offline

  • Online

By Region

  • North America (By Product Type, Pet Type, Distribution Channel, and Country)

    • U.S. (By Product Type)

    • Canada (By Product Type)

    • Mexico (By Product Type)

  • Europe (By Product Type, Pet Type, Distribution Channel, and Country)

    • Germany (By Product Type)

    • U.K. (By Product Type)

    • France (By Product Type)

    • Italy (By Product Type)

    • Spain (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type, Pet Type, Distribution Channel, and Country)

    • China (By Product Type)

    • India (By Product Type)

    • Japan (By Product Type)

    • Australia (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • South America (By Product Type, Pet Type, Distribution Channel, and Country)

    • Brazil (By Product Type)

    • Argentina (By Product Type)

    • Rest of South America (By Product Type)

  • Middle East and Africa (By Product Type, Pet Type, Distribution Channel, and Country)

    • UAE (By Product Type)

    • South Africa (By Product Type)

    • Rest of Middle East & Africa (By Product Type )

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 8.50 billion in 2023 and is anticipated to reach USD 15.29 billion by 2032.

In 2023, the worldwide market value stood at USD 8.50 billion.

Ascending at a CAGR of 6.81%, the global market will exhibit steady growth over the forecast period (2024-2032).

By product type, the balls segment is expected to dominate the market throughout the forecast period (2024-2032).

The growing popularity of pet ownership is accelerating the market growth.

Central Garden & Pet Company, ZippyPaws, Radio Systems Corporation, Multipet International, Inc., Kyjen Company LLC, Kong Company, Benebone LLC, Petmate, Ethical Products, Inc., and Petsport USA, Inc. are the leading players worldwide.

North America dominated the global market in 2023.

The rising adoption of pets in various regions along with the expanding number of brands producing a wide range of pet toy products is favoring market expansion.

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