Quick Commerce Market Size, Share & Industry Analysis, By Mode of Payment (Cash on Delivery and Cashless Payments), By Product (Groceries, Beauty & Personal Care, Fresh Food & Beverages, Electronics & Toys, and Others), By Channel Type (Mobile Application and Web Portal), and Regional Forecast, 2025-2032

The global quick commerce market size was valued at USD 170.80 billion in 2024. The market is projected to grow from USD 184.55 billion in 2025 to USD 337.59 billion by 2032, exhibiting a CAGR of 9.01% over the forecast period. Internationally reputed players, including Getir, Blinkit, GoPuff, Flink, and Swiggy Instamart lead the intensely competitive market. Established players and relatively new players investment in cost-efficient delivery platforms and AI-driven inventory management tools is anticipated to keep the market competitive.

Quick commerce, also known as the Q-commerce, refers to a segment of the e-commerce industry focused on rapid delivery of food and other goods, typically delivered in under 30 minutes. It primarily caters to high-demand, low-involvement products such as groceries, ready-to-eat meals, personal care items, and other household essentials. Q-commerce operates through hyperlocal super fast delivery models, leveraging small warehouses or dark stores located close to customer hubs, along with advanced technology and efficient logistics networks. The market is mainly driven by consumer preferences for convenience and immediacy. 

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MARKET DYNAMICS

Market Drivers

Increasing Consumer Need for Convenience and Speed to Fuel Market Growth

The growing preference for on-demand services has made consumers expect faster and more convenient delivery options. Urbanization, busy lifestyles, and the rise of working professionals have further amplified the need for quick access to everyday essentials, fueling the market growth. The primary aim of Q commerce is to satisfy the growing consumer demand for rapid order fulfilment and ease of accessibility, catering to immediate needs such as urgent purchases, last-minute essentials, and grocery replenishment.

Market players in this space leverage technology to streamline operations, from order placement to food delivery, ensuring a seamless and swift customer experience. This model is apt and suitable for the population in urban areas where the density of potential consumers substantiates the investment in infrastructure and technology required to support super fast delivery time. Additionally, quick commerce companies are offering discounts that brick-and-mortar stores struggle to match and are therefore preferred by a large chunk of consumers.

Advancement in Technology and Logistics to Favor Market Expansion

Innovations in technology, such as AI-powered route optimization, real-time inventory management, and mobile apps, have enabled seamless operations in the Q commerce space. Additionally, the development of hyperlocal delivery networks and dark stores has enhanced the efficiency of last-mile logistics, supporting the rapid expansion of this market. Technological advancements, proliferation of smartphones, and the increasing penetration of the internet have boosted the swift growth of this sector.

Market Restraints

High Operational Cost and Low-Profit Margins May Obstruct Market Growth

Quick commerce companies require maintaining robust infrastructure, including dark stores, advanced inventory management systems, and reliable last-mile delivery networks, to fulfill orders within a short timeframe. These factors significantly increase operational expenses. Additionally, the reliance on discounts and promotions to attract customers often reduces profitability, making it challenging for companies to achieve substantial growth.

Market Opportunities

Product Diversification and Sustainability Innovations to Offer Lucrative Growth Opportunities

Established industry participants will likely emphasize product diversification to gain a competitive edge over the forecast timeframe. While groceries dominate the sector globally, electronics & toys, pharmaceuticals, and beauty & personal care categories offer significant potential for expansion. Furthermore, internationally renowned players will target new, underserved markets, notably across Asian countries, to lessen the threat of new players’ entry. At a macro level, sustainability innovations offer significant growth opportunities to both established and new market players. Practices such as employing Electric Vehicles (EVs) for product delivery and adopting sustainable packaging materials help companies make sustainable commitments and build a strong brand reputation.

QUICK COMMERCE MARKET TRENDS

Rise of Hyper-Localized Quick Commerce Solutions to Enhance Service Adoption

Q-commerce is witnessing a shift toward hyper-localized services driven by consumer demand for personalized and faster deliveries. Companies in this market space are leveraging micro-warehouses and dark stores strategically placed within urban neighborhoods to ensure delivery within 10-30 minutes. This model enhances efficiency and also caters to local preferences by stocking region-specific products. The integration of AI-driven inventory management and real-time demand forecasting further optimized operational efficiency.

Moreover, partnerships with local vendors are expanding product assortments while supporting community businesses. Sustainability is also gaining traction, with eco-friendly packaging and carbon-neutral delivery. As consumer expectations evolve, hyper-localization is becoming a key differentiator for Q commerce players aiming to build loyalty in a competitive market.

Impact of COVID-19

COVID-19 Positively Influenced Industry Growth owing to Increased Need for Contactless Deliveries

The COVID-19 pandemic significantly boosted the quick commerce sector, as lockdowns and safety concerns drove consumers toward fast, contactless deliveries. With more people staying indoors, the demand surged for essentials such as groceries, medicine, and hygiene products, fostering growth for online delivery platforms promising delivery within shorter periods. Startups and established players expanded aggressively, utilizing technology and hyperlocal partnerships to meet this demand.

However, the industry also faced certain challenges, including strained supply chains, increased operational costs, and labor shortages. Despite these hurdles, the pandemic cemented Q commerce as a vital part of urban lifestyles, reshaping consumer habits and accelerating digital adoption in retail.

SEGMENTATION ANALYSIS

By Mode of Payment

Increasing Awareness Regarding Benefits to Create Demand for Home Healthcare Services

Based on mode of payment, the market is bifurcated into cash on delivery and cashless payments.

The cashless segment accounted for a majority of the global quick commerce market share and is expected to continue its prominent position during the forecast period. Various modes of cashless payments, including credit cards, debit cards, mobile banking, internet banking, and UPI apps, among others, have increased significantly in recent years as a result of coordinated efforts of the government with all stakeholders.

This remarkable growth of digital transactions enabling cashless payments has offered several benefits, such as fostering economic development, promoting financial stability, enhanced transparency in government systems, and valuable data for informed decision-making. This, in turn, is projected to supplement the segmental growth.

The cash on delivery segment is forecast to grow at a steady CAGR between 2025 and 2032. This method of payment is still appealing to the audience that still does not have access to credit/debit cards, is hesitant to make payment online, or is new to a brand.

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By Product

Frequent and Urgent Need to Support Highest Revenue Generation through Groceries Segment

By product, the market is segmented into groceries, beauty & personal care, fresh food & beverages, electronics & toys, and others.

The grocery segment dominated the market in 2024, contributing the highest market share. This segment includes products, such as cereals, breakfast & instant food, snacks & munchies, seafood, baked goods, meat and meat alternatives, dairy, vegetables & fruits. Urban consumers prioritize convenience and time savings, relying on quick home delivery for last-minute needs or meal preparation. Additionally, the rise of working professionals, nuclear families, and busy lifestyles amplifies demand, making groceries a core category for Q commerce growth.

The fresh food and beverages segment held the second-largest share of the market in 2024 and is projected to grow at the fastest CAGR over the forecast period (2025-2032). Food cravings and thirst often trigger impulse buying. The convenience of ordering and receiving these items in minutes aligns perfectly with this behavior. Additionally, people in urban centers often lack time and energy to cook or dine out due to their fast-paced lifestyle. The instant delivery of ready-to-eat meals or beverages fills this gap efficiently, supporting the segment growth.

By Channel Type Analysis

Deeper Penetration and High Adoption of Smartphones to Boost Growth of Mobile Applications

Based on the channel type, the market is segmented into mobile application and web portal.

The mobile application segment accounted for the largest share of the market in 2024 due to the high penetration of smartphones and easy accessibility of internet access. A significant portion of the market’s target audience prefers mobile-first solutions owing to their lifestyle and reliance on smartphones for daily activities. Furthermore, apps can integrate with device-specific features, such as GPS for precise location-based delivery, cameras for QR code scanning, and mobile wallets for quick payments. GPS integration in Q commerce ensures faster, hyper-local delivery, boosting the segment growth.

The web portal segment is expected to grow considerably and holds notable preference among certain user segments. Factors driving the growth of the segment include the ease of use of larger screens with better viewing experience and detailed search, ease of input for complex orders, secure environment, and perceived professionalism, along with no constraint for app storage.

Quick Commerce Market Regional Outlook 

Geographically, the market is divided into North America, South America, Europe, Asia Pacific, and the Middle East & Africa.

North America

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North America dominated the global market in 2024. The Q commerce market in North America is a fast-evolving sector that caters to the growing demand for ultra-fast delivery of groceries, household essentials, and convenience items. Key features of the Q commerce market in the region include an emphasis on urban areas, a wide array of product categories, technology integration, and strategically located dark stores. Uber Eats, DoorDash, and Instacart are key players in the region. Large retailers such as Amazon and Walmart have ventured into the space, leveraging their vast logistics networks to offer ultra-fast delivery.

The demand for Q commerce in the U.S. market has been growing exponentially due to the tech-savvy population, changing consumer habits, and accelerated online shopping trends. Further, venture capital and acquisitions have increased in the U.S. market, enabling players to scale and improve service offerings.

Europe

The Europe Q commerce market is projected to expand significantly behind Asia Pacific over the forecast years. Consumers in the region increasingly value convenience and time savings, especially in densely populated city centers, making Europe a prime market for on-demand delivery. The players in the market focus on environmentally friendly delivery methods, such as bicycles or electric vehicles. Some of the prominent players in the European market include Gorillas, Getir, Flink, and Deliveroo.

Asia Pacific

The Asia Pacific market is expected to register the highest CAGR during the projection period owing to high population density, increasing urbanization, and evolving consumer behavior. High smartphone penetration and the widespread use of digital wallets have created a robust foundation for Q commerce adoption. With its youth population and booming startup ecosystem, India has emerged as a key growth driver in the region. Quick commerce is transforming the e-commerce sector in India by offering ultra-fast day delivery. Meanwhile, developed markets such as South Korea, Japan, and Australia emphasize quality, speed, and sustainability in Q commerce offerings.

Rest of the World

With nearly 70-90% of the population in the GCC countries having internet access, the Middle East boasts a tech-savvy audience. Wealthier demographics in the GCC countries have driven the demand for premium services such as fast delivery. Local startups such as Jahez in Saudi Arabia and global delivery platforms such as Talabat and Careem dominate the market. In contrast, international players, such as Deliveroo and Zapp, are expanding their reach further, boosting global quick commerce market growth.

Competitive Landscape

Key Market Players

Prominent Industry Participants Focus on Mergers & Acquisitions to Enhance Reach

Numerous domestic and international players characterize the market’s intense competition. In recent years, mergers and acquistions have been the most prominent competitive strategies employed by industry participants. For instance, in June 2022, Zomato Ltd, an Indian food delivery company, acquired Blink Commerce Private Limited, an Indian e-commerce agency, marking Zomato Ltd’s foray into the quick commerce sector.

LIST OF KEY QUICK COMMERCE COMPANIES PROFILED IN THE REPORT:

• Getir (Turkey)


• Blinkit (India)


• GoPuff (U.S.)


• Flink (Germany)


• Swiggy Instamart (India)


• Zapp (U.K.)


• Dunzo (India)


• Glovo (Spain)


• Zepto (India)


• JOKR (U.S.)

Key Industry Developments

• June 2024: Zepto, an Indian quick-commerce company, garnered USD 665 million in the funding round, taking its valuation to USD 3.6 billion. With this funding, the company aims to double its dark-store count to 700, bolstering its position in India’s rapidly growing quick-commerce sector.


• March 2024: Swiggy, a major industry player, merged its premium grocery vertical InsanelyGood with its quick commerce vertical Instamart.


• November 2023: Getir, an ultra-fast grocery delivery services company based out of Turkey, announced the acquisition of online grocery company FreshDirect to expand its footprint in the U.S. This acquisition would lead to significant collaborations between the two companies wherein FreshDirect will retain its brand name and will continue to operate out of its facility in New York City and will leverage Getir’s technology and operational footprint to serve its customer base. On the other hand, FreshDirect will enable Getir to enhance further the breadth and quality of its product line, particularly its fresh products range, making it even more appealing to its New York customers.


• December 2022: Getir announced the acquisition of  Gorillas, a German ultrafast grocery delivery services company, in a deal worth USD 1.2 billion.


• July 2021: Jokr, a start-up that delivers grocery,  secured USD 170 million in funding to expand its business operations into more markets on both sides of the Atlantic. The company is already active in nine cities across Europe and the Americas, and several more launch cities are planned in the future. 

Investment Analysis and Opportunities

Technology Integration Achieving Faster Last-Mile Delivery to Create Numerous Growth Opportunities

The market has grown significantly over the last few years, driven by high demand resilience, recurring revenue models, and tech-driven efficiency. Essentials such as groceries and medicine sustain demand even during economic downturns. Investing in Micro-Fulfillment Centers (MFCs) technology to streamline inventory and enable faster deliveries or developing platforms for route optimization, inventory prediction, and last-mile delivery coordination provides investors with an opportunity.

Moreover, diversifying product offerings into high-margin categories such as pharmaceuticals and beauty products is another lucrative growth opportunity. Additionally, expanding into high-growth regions such as Southeast Asia, Latin America, and the Middle East is a potential opportunity for investors.

REPORT COVERAGE

The market research report provides a detailed analysis of the market and focuses on key aspects such as the competitive landscape, services, and leading product types. It also offers global market trends and insights and highlights key industry developments. In addition to the aforementioned factors, the report on the global market outlook has several factors that have contributed to the market growth in recent years.

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Report Scope & Segmentation