Salon Hair Care Services Market Size, Share & Industry Analysis, By Service Type (Hair Coloring, Hair Styling, Shampoo and Conditioning, and Others), By Application (At-home and In-store), By End-user (Women and Men), and Regional Forecast, 2025-2032

The global salon hair care services market size was valued at USD 190.22 billion in 2024. The market is projected to grow from USD 203.78 billion in 2025 to USD 341.67 billion by 2032, exhibiting a CAGR of 7.66% during the forecast period. Europe dominated the salon hair care services market with a market share of 93.35% in 2024.

Salon hair care services comprise professional hair treatments and services provided in salons, including haircuts, styling, coloring, straightening, perming, scalp treatments, and specialized hair care solutions. Key players, such as Regis Corporation, Great Clips, Inc., and Dessange International, are increasingly expanding their products and services in terms of skincare and hair services, boosting market growth. Besides, growing awareness of personal grooming and self-care, fueled by social media platforms, celebrity influence, and fashion trends, is increasing demand for professional salon hair care services.

For instance, in March 2024, a study conducted by Boulevard Academy, a client-based platform, revealed that 68% of male clients visit salons more frequently, and 67% of them book multiple services during a single salon visit.

GLOBAL SALON HAIR CARE SERVICES MARKET SNAPSHOT

Market Size & Forecast:

• 2024 Market Size: USD 190.22 billion
• 2025 Market Size: USD 203.78 billion
• 2032 Forecast Market Size: USD 341.67 billion
• CAGR: 7.66% from 2025–2032

Market Share:

• Europe dominated the salon hair care services market with a 93.35% share in 2024, supported by strong demand for professional grooming, high-quality salon-grade products, and expert personalized services.
• By service type, hair styling leads the market due to growing demand for event-based styling, while hair coloring is the fastest-growing segment fueled by beauty trends and personalization.
• In-store services account for the largest share, driven by advanced treatments and luxury experience; at-home services are growing rapidly due to convenience.
• Women are the primary end users, but men’s segment is the fastest growing, supported by rising awareness and grooming culture.

Key Country Highlights:

• India: Rising disposable income and demand for pollution-targeted hair care services are driving growth.
• United States: Strong salon network, sustainability focus, and premium consumer habits boost market expansion.
• Germany & France: Personalization, clean beauty, and digitalized booking systems enhance customer retention.
• Brazil & UAE: Growth supported by tourism, multilingual salons, and high-spend clientele.
• Rwanda & South Africa: Growing salon ecosystems cater to both locals and international travelers, fueling niche premium service growth.

Salon Hair Care Services Market Trends

Growing Inclination toward Customized Hair Care Services to Foster Market Growth

Recently, consumers have become increasingly concerned about their hair types and textures, increasing the demand for tailored hair care treatments. Therefore, customized salon hair care services address specific issues, such as dryness, scalp sensitivity, hair loss, and others, thus providing more effective results to the consumers. Besides, salons and brands use AI diagnostic tools and software to analyze hair condition, enabling personalized recommendations and formulations and thus enhancing customer satisfaction and market growth.

Market Dynamics

Market Drivers

Growing Preference for Organic and Natural Hair Care Treatments to Amplify Demand for Hair Care Services

Recently, consumers have become increasingly aware of the harmful effects of synthetic chemicals, such as sulfates and parabens, which are commonly found in conventional hair care products. This awareness is pushing individuals toward chemical-free and high quality sustainable alternatives, which they expect to find in professional salon environments. This shift increases the demand for natural beauty and grooming products, augmenting the global salon hair care services market growth.  

For instance, in September 2024, Indus Valley Organic, a natural beauty brand, expanded its product portfolio with the launch of a luxurious range of ready-to-use herbal hair care pastes. These pastes are formulated with over 24 whole herbs, including shikakai, bhringraj, brahmi, and amla, blending traditional herbal wisdom with modern convenience.

Market Restraints

High Cost of Professional Services to Limit Market Growth

Professional salon hair care services and products are often priced much higher than mass-market or drugstore alternatives, making them less accessible to a broad segment of consumers. This premium pricing is driven by several factors, including the use of high-end products, advanced equipment, and the overhead costs associated with running a professional salon. Additionally, during periods of economic uncertainty, discretionary spending on non-essential services, including salon treatments, tends to decrease, further constraining market growth.

Market Opportunities

Increasing Digital Transformation in terms of Salon Service Bookings to Support Market Growth

Digital booking platforms allow clients to schedule appointments 24/7 from any device, eliminating the need for phone calls or in-person scheduling. This convenience attracts busy consumers, making it easier for them to access salon hair care services and increasing overall booking frequency. Also, digital profiles track service history and preferences, enabling salons to deliver tailored recommendations and promotions that encourage repeat visits, supporting market growth. For instance, in June 2023, GlowUp, an Indian salon aggregator app, invested in technological upgradation to make the process of finding and booking beauty and grooming services easier and more convenient for both women and men. The app connects users with over 100 premium salons, allowing them to compare prices, read reviews, and book appointments through a user-friendly interface.

Segmentation Analysis

By Service Type

Rising Demand for Hair Styling During Events Boosts Segment Growth

Based on service type, the market is divided into hair coloring, hair styling, shampoo and conditioning, and others.

The hair styling segment is leading the market. Hair styling services such as haircuts, blowouts, and styling for events have become essential among women. Customers are increasingly seeking specialized hair services tailored to their unique needs, leading to the growth of the segment.

The hair coloring service type is projected to be the fastest-growing segment in the coming years. Increased exposure to beauty trends through social media and celebrity endorsements drives demand for customized and fashionable hair color services. Besides, the growing focus on personal appearance and self-grooming enables consumers to invest more in professional hair color services, fostering segment growth.

By Application

Inclination of Consumers Toward Professional Hair Treatments to Surge Demand for In-store Services

On the basis of application, the market is subdivided into at-home and in-store.

The in-store segment is projected to lead the market during the projected period. Salons offer a wider array of specialized treatments, advanced equipment, and professional-grade products that are difficult to replicate in a home setting. They also provide a sense of luxury, which many consumers associate with self-care and relaxation, thus propelling segment growth.

The at-home application is expected to grow as the fastest-growing segment in the coming years. Consumers' home-based salon services offer clients the comfort and flexibility of receiving professional treatments at their location, saving travel time and fitting easily into busy schedules. This, as a result, leads to significant growth in the segment in the coming years.

By End-user

Various Hair Care Treatment Needs of Women Fosters Segment Growth

By end-user, the global salon hair care services market is divided into women and men.

The women segment holds the leading share of the market. Women tend to visit salons more frequently and spend more in salons compared to men. Besides, females have a long-standing tradition of investing in salon services, making them the primary and most consistent clientele for salons, intensifying segment growth.

Men is anticipated to be the fastest-growing segment of the market. Recently, there has been a significant shift in men’s attitudes, with grooming and self-care becoming essential aspects of personal wellness. Also, growing incomes and increased awareness about personal care are enabling more men to invest in salon services, fostering segment growth.

Salon Hair Care Services Market Regional Outlook

By region, the market is segmented into Europe, Asia Pacific, North America, South America, and the Middle East & Africa.

Europe

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Europe holds the largest global salon hair care services market share. European consumers show a strong preference for high-quality, salon-grade products and personalized services that address specific hair concerns. Salons in European countries are recognized for offering expert advice and tailored treatments, along with the application of professional-grade products, thus boosting market growth in the region. For instance, in October 2022, Book Salon, a payment and booking service provider specializing in hair, beauty, and wellness businesses, launched operations in the U.K. The platform offers an all-in-one salon management system that integrates online appointment booking, checkout, and payment terminal services.

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Asia Pacific

Rapid urbanization rates and concerns about air pollution, particularly in major cities, have increased demand for specialized salon treatments that address pollution-related hair issues, such as detoxifying shampoos and protective serums. Besides, the increasing disposable income in Asian countries, such as India and China, empowers consumers to spend more on salon services, including hair care services, thus fueling the region’s market growth. For instance, as per the data published by the Ministry of Statistics and Programme Implementation (MOSPI), Indian disposable personal income surged from USD 3.30 million in 2022 to USD 3.55 million in 2023.

North America

North American hair care brands are at the forefront of innovation, frequently launching new products and techniques, particularly those focused on natural ingredients and eco-friendly practices. Therefore, sustainability and environmental consciousness are particularly important to American consumers, further driving the adoption of professional salon services within the region. For instance, in April 2024, Green Circle Salons, the beauty industry's first sustainable salon solution in the U.S. and Canada, dedicated to combating beauty waste and climate change, reached a significant milestone with over 16,000 beauty professionals referred to as 'Waste Warriors’, joining its movement since its launch in 2009.

The U.S. has a well-established culture of regular salon visits as part of personal grooming and self-care routines. Many consumers consider salon treatments essential, contributing to the high frequency of visits and consistent demand for professional services. Moreover, the country also facilitates a robust network of salons, supported by both large multinational companies and innovative SMEs, which also contributes to the salon hair care services market.

South America and Middle East & Africa

Tourist hotspots, such as Brazil, UAE, and many African countries, often expand their salon offerings to cater to diverse international clientele, introducing premium treatments and multilingual services. As global tourism grows, particularly in destinations popular for weddings, events, and luxury travel, there is a surge in demand for high-quality salon hair care services. Furthermore, salons are also leveraging social media to showcase their stylists' expertise and customer base, expanding the salon services market size in both regions.

Competitive Landscape

Key Market Players

Increasing Offerings in terms of Personalized Hair Care Treatment Expand Market Growth

Personalized treatments cater to the unique characteristics of each client’s hair, such as texture, scalp condition, and hair thickness, among others. This individualized approach ensures that clients receive solutions tailored to their specific concerns, leading to a higher satisfaction rate among consumers. Furthermore, tailored hair care allows salons to address a broader range of hair and scalp issues with targeted ingredients and formulations. This capability makes salons the go-to destination for clients seeking real solutions, boosting the demand for salon hair care services. For instance, in October 2022, Henkel launched its first B2B and B2C hyper-personalized professional hair care brand, ‘SalonLab&Me’, under the Schwarzkopf Professional brand. This innovative brand combines in-salon hairdresser expertise with advanced digital technology to deliver highly personalized hair care solutions tailored to each client’s unique hair type and needs.

List of Key Salon Hair Care Service Companies Profiled:

• Lakme Salon (India)
• Regis Corporation (U.S.)
• Dessange International (France)
• Ulta Beauty, Inc. (U.S.)
• The Lounge Hair Salon (Thailand)
• TONI&GUY (U.K.)
• Drybar (U.S.)
• Skin Rich (U.K.)
• The Leading Salons of the World, LLC. (U.S.)
• Snip-Its (U.S.)

Key Industry Developments

• May 2025 – Sushant Mehta, a seasoned professional in the Indian beauty and grooming sector, launched a premium salon brand, ‘Bellance Salon.’ This new venture aims to redefine luxury in the Indian salon industry by focusing on various treatments and professional services.
• December 2024 – SINH Salon, an Indian salon service provider, launched its new luxury beauty and grooming salon in Delhi, India, marking a significant milestone in its expansion journey. The salon focuses on providing an experiential and transformative beauty experience that blends luxury and expert care for its customers.
• November 2023 - Ladyfare Beauty Concepts Pvt. Ltd, an Indian salon service provider, launched an innovative ‘Salon At Home’ service that redefines beauty and grooming by bringing premium salon experiences directly to clients' doorsteps. This service caters to busy consumers seeking convenience without compromising on quality and luxury.
• December 2022 – Salon Azure, a salon brand originally based in the U.S., opened its first outlet in Guwahati, India. The newly opened salon spans approximately 3,000 square feet and offers a comprehensive range of services, including haircuts, coloring and styling, haircare treatments, and others.
• November 2022 – Reliance Retail, an Indian retail company, entered the salon business by acquiring Natural Salon & Spa, which operates over 650 salons in India. This move was expected to position Reliance as one of the key players in the growing Indian salon industry.

REPORT COVERAGE

The salon hair care services market research report provides a comprehensive analysis, focusing on key elements such as major companies, regional and market segmentation, competitive dynamics, service type, application, and end-user. Additionally, it offers insights into market dynamics and highlights significant developments within the industry. Beyond these aspects, it also examines various factors that have contributed to market growth in recent years.

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Report Scope & Segmentation