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Scented candles are commonly used by the people to create a pleasant ambiance at households and public places such as hotels & restaurants, cafes, and others. Scented candles are available in different kinds of fragrances & essential oils such as maple butter, cinnamon, vanilla, and others. Consumers largely consider various parameters such as scent type, color, shape, and cost while purchasing the candle products.
Manufacturers produce scented candles of with innovative fragrances and different colors and textures to attract people towards buying such products. For instance, in November 2019, lifestyle and home fragrance brand Homesick of a parent company Brand Value Growth LLC. partnered with a company Dunkin Brands Group, Inc. to launch scented candles made up of a blend of coffee and cream essence.
Rising demand for eco-friendly scented candles made up of natural materials such as lavender, grapefruit, lemon, and others is expected to drive the market growth. Also, increasing usage of the scented candles for the body massage at the households and spa clinics coupled with the rising number of spa clinics is likely to add an impetus to the market growth. Additionally, rising home decoration trends are further driving the demand for decorative, scented candle boxes.
Moreover, scented candles are widely used in hotels & restaurants during the decoration of the dining tables to provide an enjoyable candlelight dinner to the visitors. Therefore, rising infrastructural facilities related to the hotels & restaurants are likely to support the growth of the market. According to the article ‘U.S. Leads in Hotel Openings during pandemic’, published by Hospitality Net Organisation, during the period of March 2020 to September 2020, U.S. opened 55,395 number hotels. Growing festival celebration trends is likely to provide long term opportunities for the growth of the candle making businesses in the near future.
Key Market Driver -
Rising demand for the eco-friendly scented candles is expected to drive the market growth.
Key Market Restraint -
Wide availability of alternative products is anticipated to restrain market growth.
However, the wide availability of low-cost alternative products such as scented sticks, as well as the emerging trend of electric aroma diffusers, and others are anticipated to restrain market growth.
The key players involved in the global scented candles market are Amy’s Country Candles, CALWAX, SEVENTH AVENUE APOTHECARY, Primacy Industries, Candle Delirium, Inc., Regent Holding Company, LLC., diptyqueparis.com, Newell Brands, Estee Lauder Inc., Trapp, and many others.
The global scented candles market is segmented based on category, material, distribution channel, and geography.
Based on the category, the market is segmented into mass and premium. The premium segment is expected to exhibit a significant share of the market owing to the higher prices of the premium-based scented candles which result in higher revenues from such segment. Additionally, rising demand for the premium scented candles for aromatherapy at the various clinics & hospitals is further driving the segmental growth.
By material, the global market is segmented into blended wax, paraffin wax, soy wax, and others. The paraffin wax segment is expected to hold a major share of the market as manufacturers can effectively add various kinds of essential oils in the design of the paraffin wax & introduce innovative, paraffin-based scented candles. Additionally, these candles are available in different types such as votive, pillar, container, and others which results in larger segmental revenues.
Based on the distribution channel, the global market is segmented into hypermarkets & supermarkets, convenience stores, online stores, and others. Hypermarkets & supermarkets segment is expected to hold a major share of the market owing to the large availability of different kinds of home perfumes, scented candles, and other decorative items in these stores. Additionally, users can purchase these products at the discounted prices from the supermarkets which result in larger segmental growth.
By geography, the global scented candles market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
The European region is expected to hold a major share of the market owing to the large production capacity of the different kinds of candles in countries such as Denmark, Poland, and Germany which is likely to support the demand for the scented candles in the region. According to the data presented by the European Union, in 2018, the production value of the candles in Poland reached USD 708.37 million. Additionally, growing home decoration trends among the population in the region is further driving the growth of the market in the region.
Asia Pacific region is expected to grow at a faster rate for the global scented candles market owing to the rising infrastructural facilities related to the grocery stores & shopping malls in countries such as China, and India which is likely to support the revenues from such products in the region. According to the report ‘Retail Sector Expansion Creates New Opportunities for High-Value Products’, presented by the United States Department of Agriculture (USDA), in 2018, the number of traditional grocery retailers in India reached 12.77 million up from 12.70 million in 2017.
Additionally, increasing income of the population, as well as their spending for the various travel & tourism activities, is likely to support the demand for the various scented candles among the restaurants & hotels in the region.
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