Digital Out-of-Home Advertising Market Size, Share & Industry Analysis, By Format (BillBoards, Transit Displays, Street Furniture, and Venue-based Displays), By Type (Indoor and Outdoor), By Technology Platform (Programmatic DOOH, Interactive DOOH, and Real-time/Contextual DOOH), By End Use (Retail & FMCG, Entertainment, Travel & Tourism, Government, BFSI, Healthcare, Automotive, and Real Estate), and Regional Forecast, 2025 – 2032

Last Updated: November 17, 2025 | Format: PDF | Report ID: FBI113720

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ATTRIBUTE	DETAILS
Study Period	2019-2032
Base Year	2024
Estimated Year	2025
Forecast Period	2025-2032
Historical Period	2019-2023
Growth Rate	CAGR of 12.5% from 2025 to 2032
Unit	Value (USD Billion)
Segmentation	By Format BillBoards Transit Display Street Furniture Venue-based Displays By Type Indoor Outdoor By Technology Platform Programmatic DOOH Interactive DOOH Real-time/Contextual DOOH By End Use Retail & FMCG Entertainment Travel & Tourism Government BFSI Healthcare Automotive Real Estate By Region North America (By Format, Type, Technology Platform, End Use, and Country) U.S. Canada Mexico South America (By Format, Type, Technology Platform, End Use, and Country) Brazil Argentina Rest of South America Europe (By Format, Type, Technology Platform, End Use, and Country) U.K. Germany Italy France Spain Russia Benelux Nordics Rest of Europe Middle East & Africa (By Format, Type, Technology Platform, End Use, and Country) Turkey Israel GCC South Africa North Africa Rest of the Middle East & Africa Asia Pacific (By Format, Type, Technology Platform, End Use, and Country) China Japan India South Korea ASEAN Oceania Rest of Asia Pacific
Companies Profiled in the Report	• JCDecaux (France) • Clear Channel Outdoor (U.S.) • Lamar Advertising (U.S.) • OUTFRONT Media (U.S.) • Ströer SE & Co. KGaA (Germany) • Ocean Outdoor (U.K.) • Focus Media (China) • Alliance Media (South Africa) • Daktronics (U.S.) • Talon Outdoor Ltd (U.K.)