Influencer Marketing Platform Market Size, Share & Industry Analysis, Component (Software and Services), By Application (Campaign Management, Brand Reputation Management, Influencer Management, and Others), By End User (Enterprises, Influencers Marketing Agencies, and E-commerce), By Industry (Food & Beverages, Fashion & Lifestyle, Health & Fitness, Beauty & Personal Care, Travel & Holiday, Apparel & Accessories, and Others), and Regional Forecast, 2025 – 2032

ATTRIBUTE 

DETAILS

Study Period

2019-2032

Base Year

2024

Forecast Period

2025-2032

Historical Period

2019-2023

Growth Rate

CAGR of 17.0% from 2025 to 2032

Unit

Value (USD Billion)

Segmentation

By Component

• Software
• Services

By Application

• Campaign Management
• Brand Reputation Management
• Influencer Management
• Others (Fraud Detection and Compliance Management, etc.)

By End User

• Enterprises
• Influencers Marketing Agencies
• E-commerce

By Industry

• Food & Beverages
• Fashion & Lifestyle
• Health & Fitness
• Beauty & Personal Care
• Travel & Holiday
• Apparel & Accessories
• Others (Banking and Finance, etc.)

By Region

• North America (By Component, Application, End User, Industry, and Country)
  • U.S. (By Application)
  • Canada (By Application)
  • Mexico (By Application)
• South America (By Component, Application, End User, Industry, and Country)
  • Brazil (By Application)
  • Argentina (By Application)
  • Rest of South America
• Europe (By Component, Application, End User, Industry, and Country)
  • U.K. (By Application)
  • Germany (By Application)
  • France (By Application)
  • Italy (By Application)
  • Spain (By Application)
  • Russia (By Application)
  • Benelux (By Application)
  • Nordics (By Application)
  • Rest of Europe
• Middle East & Africa (By Component, Application, End User, Industry, and Country)
  • Turkey (By Application)
  • Israel (By Application)
  • GCC (By Application)
  • North Africa (By Application)
  • South Africa (By Application)
  • Rest of Middle East & Africa
• Asia Pacific (By Component, Application, End User, Industry, and Country)
  • China (By Application)
  • Japan (By Application)
  • India (By Application)
  • South Korea (By Application)
  • ASEAN (By Application)
  • Oceania (By Application)
  • Rest of Asia Pacific

Companies Profiled in the Report

Dentsu Group (Japan)

Sprout Social, Inc. (U.S.)

Grin Technologies Inc. (U.S.)

Upfluence (U.S.)

AspireIQ, Inc. (U.S.)

Later (Powered by Mavrck) (Canada)

Traackr, Inc. (U.S.)

Klear (Meltwater) (Israel)

SocialEdge Inc. (CreatorIQ) (U.S.)

Brandwatch (U.K.)

Captiv8 (U.S.)

Neoreach (U.S.)