Shiitake Mushroom Market Size, Share & Industry Analysis, By Nature (Conventional and Organic), By Form (Powder and Liquid), and By Application (Food and Beverages, Dietary Supplements, Personal Care & Cosmetics, and Pharmaceuticals), and Regional Forecast, 2025-2032

The global shiitake mushroom market size was valued at USD 7.34 billion in 2024. The market is projected to grow from USD 8.01 billion in 2025 to USD 15.42 billion by 2032, exhibiting a growth at a CAGR of 9.82% during the forecast period. Asia Pacific dominated the shiitake mushroom market with a market share of 54.5% in 2024.

A few key players in the market include Nammex, Bonduelle Group, Pawse, and others.

Shiitake mushrooms, also referred to as Lentinula edodes, are an edible saprotrophic fungus that grows on chestnut, beech, and oak trees. Although it was first cultivated in China, its popularity increased enormously in Korea, Japan, and other East Asian countries. This mushroom has a meaty texture and offers a deep umami flavor making it a versatile component in gourmet food. With respect to nutritional advantages, shiitake is low in calories and rich in vitamins (B2, B3, and B5), minerals, and fiber. Moreover, it contains numerous bioactive compounds such as eritadenine and lentinan, which provide antitumor and cardiovascular advantages. Predominantly, this fungus is widely utilized in the pharmaceuticals and dietary supplements sector, owing to its therapeutic benefits. Along with this, it plays a considerable role in the cosmetics and beverages sector. Concerning consumption, the North America and Asia Pacific regions are the leading consumers of shiitake.

Shiitake Mushroom Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 7.34 billion
• 2025 Market Size: USD 8.01 billion
• 2032 Forecast Market Size: USD 15.42 billion
• CAGR: 9.82% from 2025–2032

Market Share & Segmentation:

• Asia Pacific dominated the shiitake mushroom market with a 54.5% share in 2024, driven by its status as the mushroom's origin, its role as a staple ingredient in traditional cuisine, and strong demand for medicinal and functional foods.
• By form, the powder segment held the largest market share due to its longer shelf life, lower shipping and storage costs, and superior stability of bioactive compounds compared to liquid forms.
• By application, the pharmaceuticals sector led the market in 2024, leveraging the mushroom's significant health benefits, including antibacterial, immunomodulatory, antiviral, and antitumor properties.

Key Regional Highlights:

• Asia Pacific: Leads the global market. Its dominance is rooted in a long history of consumption as both food and medicine, particularly in China, Japan, and South Korea, supported by advanced processing infrastructure.
• North America: Ranks second, with growth fueled by the popularity of gourmet and ethnic cooking trends, a rise in home cooking, and strong demand for its extracts in natural supplements and clean-label skincare products.
• Europe: The third-largest market, driven by a strong consumer preference for organic and sustainable foods, rising adoption of vegan diets, and the mushroom's growing use in culinary and cosmetic applications.
• South America: A progressing market with strong growth potential, fueled by an increasingly health-conscious population and the growing use of fresh mushrooms in food and dietary supplements.

MARKET DYNAMICS

Market Drivers

Rising Demand for Plant-Based Diet Bolsters Adoption of Shiitake Mushrooms

The increasing popularity of a plant-based diet is a key driver fueling the consumption of shiitake mushrooms. In today’s time, the majority of consumers are gravitating toward a plant-sourced diet, which is rich in vegetables and fruits and offers essential nutrients. Incorporating these ingredients helps in minimizing the risk of chronic health ailments such as type 2 diabetes, cancers, and obesity. Moreover, the rising ethical consideration is boosting the demand for shiitake. Along with this, the surging environmental concerns associated with animal agriculture further improve the reliance on plant-centric diets. In order to fulfill the consumer’s demand, the manufacturers are focusing on introducing mushroom-infused products worldwide.

Market Restraints

Infrastructure Limitations and Limited Awareness Inhibit Industry Growth

One major obstacle faced by food manufacturers in the global market is inadequate infrastructure. Poor digital connectivity, unstable power supply, and ineffective transport networks hamper effective distribution, delivery, and production of shiitake extracts. These infrastructure bottlenecks can reduce the implementation rate of logistics solutions and technology, further restricting the development. Such challenges decrease efficiency and increase costs, preventing producers from penetrating untapped markets.

Limited consumer awareness is another crucial difficulty in the market. Although functional mushrooms are popular, still most individuals remain uninformed about their advantages. Misconceptions regarding flavor, cultural unfamiliarity, and safety can inhibit the acceptance rate of mushrooms.

Market Opportunities

Adoption of Cutting-Edge Technologies Help Achieve Premium Quality Shiitake Mushroom

Technological advancements in shiitake mushroom cultivation create lucrative opportunities. One of the pivotal innovations in mushroom extraction is the usage of machine learning algorithms and artificial intelligence to optimize growing conditions. Mushroom extract producers should adopt these automation techniques to achieve premium-quality while reducing energy usage and waste. Moreover, the firms can utilize the ultrasonic-assisted extraction (UAE) method, which eases the process of isolating flavonoids and polyphenols. Also, using this technique can shorten processing time and enhance extraction efficiency. Moreover, the enzyme-assisted extraction method is being utilized to strengthen the yield and break down the cell walls of mushrooms. Along with this, pressure-assisted extraction and the hot water extraction method can also be used to improve yield as compared to traditional techniques.

Shiitake Mushroom Market Trends

Growing Inclination Toward Producing Mushrooms via Organic Methods

The global market is witnessing a considerable trend of organic mushrooms, driven by a combination of consumer awareness, health, and culinary factors. Currently, most individuals are seeking foods that are nutritious and chemical free. This demand can be easily fulfilled by organic shiitake, as they are rich in important nutrients and are naturally sourced. Moreover, the increasing trend of ethical eating embraces organic mushrooms, making them suitable for vegetarians and vegans. Additionally, this shiitake is highly utilized in functional foods and fusion cuisine, due to its texture and flavor. Also, the emerging sustainability trend and high focus on health & wellness further drive the shiitake mushroom market growth.

SEGMENTATION ANALYSIS

By Nature

Conventional Segment Leads Due to Its Economical Viability over Organic

Based on nature, the market is segmented into conventional and organic. The conventional segment dominated the global market in 2024. Compared to organic items, conventional mushrooms are cost-effective and are easily accessible to price-conscious consumers. Moreover, farmers in conventional production utilize synthetic pesticides, which leads to higher yields and faster growth. Furthermore, it has a prolonged shelf life as compared to organic mushrooms and better transport stability.

The organic segment is estimated to record the fastest-growth in this category during the forecast period. The rising awareness of organic ingredients and the growing sustainable trend are likely to boost the segment’s growth.

By Form

Powder Form Dominated the Market Owing to Its Longer Shelf Life

Depending on form, the market is distributed into powder and liquid. The powder category leads in the global industry and generated the highest shiitake mushroom market share. Compared to liquid components, powdered ingredients have substantially lower moisture content, making them less susceptible to spoilage. Moreover, these components are compact and lighter in weight than liquids, which minimizes storage and shipping costs. Additionally, most bioactive compounds are more stable in solid form than liquids.

The liquid category will depict the highest CAGR during the forecast period as bioavailability and flexibility of liquids appeal to a wide consumer base.

By Application

Pharmaceutical Sector Has Major Application of Shiitake Mushrooms Due to Its Health Advantages

On the basis of application, the market is segmented into food and beverages, dietary supplements, personal care & cosmetics, and pharmaceuticals. The pharmaceuticals sector led the market by holding the largest market share. This type of mushroom offers remarkable benefits in the pharma industry because of its antibacterial, immunomodulatory, and antiviral effects. Moreover, it aids in improving cognitive functions and targets inflammation, which is a major cause of age-related challenges. Furthermore, it is known as an antitumor agent and strengthens cytokine production and macrophage function.

Personal care & cosmetics is the fastest growing segment in the global market with the increasing demand for natural ingredients and improved awareness of the benefits of shiitake.

Shiitake Mushroom Market Regional Outlook

Based on regions, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific led the global market and held the highest share in 2024 as it is popular for consuming and producing shiitake and is also its origin. Traditionally, it has been consumed as medicine and food in Japan, South Korea, and China for centuries. Compared to other regions, it is recognized as a staple ingredient in traditional dishes such as broths, hot pots, and soups. Moreover, the surging demand for medicinal and functional foods fuels the incorporation of mushrooms in health supplements and nutraceuticals. The advanced processing infrastructure in Asian countries enhances the production of shiitake extracts. Along with this, the supportive Asian Government policies and innovation in mushroom-based food products and cosmetics further bolster its sales.

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North America

North America is a prominent region and secured second position in the global market as most Americans are inclined toward ethnic and gourmet cooking trends, where shiitake is highly utilized. Owing to its earthy flavor and meaty texture, this mushroom is utilized in Asian-inspired dishes such as sauces, stir-fries, and soups. Moreover, the increasing trend of home cooking in the region escalates its adoption. Apart from the food sector, shiitake’s extracts are used in natural remedies and supplements, and are marketed for anti-aging and immune system enhancement. Moreover, it is utilized in manufacturing a range of skincare products such as moisturizers and serums, as the majority of Americans prioritize clean-label ingredient-enriched items.

The U.S. is the leading nation in North America, followed by Canada and Mexico. The expansion of health-focused retail channels and the surging popularity of mushroom-based nootropics contribute to its consumption.

Europe

Europe ranked third in the global market in 2024 backed by enhanced awareness of vegan diets and a strong preference for organic and sustainable edibles. Although shiitake is not native to Europe, it is gaining traction amongst sustainably-conscious consumers. In the culinary sector, this mushroom is used in the preparation of dumplings and broths. The emerging use of mushrooms including shiitake, in skincare and cosmetic products such as face masks, moisturizers, and serums, drives its growth. Additionally, Europe is witnessing a high demand for non-GMO products, which makes shiitake an attractive option for consumers.

South America

South America is at its progressing stage and is expected to grow to a greater extent in the near term. The growing health conscious population and increasing use of fresh mushrooms in food and dietary supplements upgrade the market’s momentum.

Middle East & Africa

Similar to South America, the Middle East & Africa are at their nascent stage and are expected to maintain the same pace in the future. The surging awareness of health advantages, growing convenience stores, and rising inclination towards fusion cooking drive the region’s potential.

COMPETITIVE LANDSCAPE

Key Industry Players

Active Players are Releasing Innovative Products to Strengthen their Market Footprint

The dominating players in the market include Nammex, Bonduelle Group Pawse, and others. All the enterprises operating in the global space are concentrating on launching novel products to improve their brand image. In today’s era, consumers are focusing on organic and unprocessed food, which provides various health benefits. In order to fulfill their demand, the prominent players are expanding their product portfolio across the global market.

List of Key Shiitake Mushroom Companies Profiled

• Nammex (Canada)
• M2 Ingredients (U.S.)
• Mushroom King Farm (U.S.)
• Bonduelle Group (France)
• Monterey Mushrooms (U.S.)
• Lianfeng (Suizhou) Food Co., Ltd. (China)
• Shii-Take Rioja (Spain)
• MIGU Adaptogen Bio-tech Co., Ltd (China)
• Pawse (U.S.)
• Archie McPhee (U.S.)

KEY INDUSTRY DEVELOPMENTS

• July 2024: MIGU Adaptogen Bio-tech Co., Ltd., a Chinese firm, revealed its latest range of shiitake mushroom extracts, which are certified by Kosher, ISO, and HACCP standards. This extract can be incorporated into beverages and foods for consumption.
• February 2024: Fable Food Co., an Australian company, introduced sustainable meat alternatives, composed of shiitake mushrooms, to replicate the umami flavors and texture of meat.
• January 2023: Pawse, a pet wellness enterprise in the U.S., launched functional mushroom supplements, “Mighty Mushrooms,” which are certified organic. These supplements are made up of shiitake, reishi, and chaga, and are available across the U.S. market.
• December 2020: Archie McPhee, a U.S.-based wholesaler, announced the launch of Shiitake mushroom candy canes around the holiday season in the U.S. Each cane has white and brown stripes and offers the flavor of a cooked mushroom.
• January 2019: Four Sigmatic, a Finnish American health & wellness firm, released superfood serum and mushroom face mask & tonic, which comprises shiitake and other functional mushrooms.

REPORT COVERAGE

The global shiitake mushroom market research report includes quantitative and qualitative insights. It also offers a detailed analysis of the sizing and growth rate for all possible segments. Key insights in the report include an overview of related markets, a competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory environment in critical countries, and market trends. 

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Report Scope & Segmentation