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The global smartwatch battery market size was valued at USD 0.41 billion in 2021. The market is projected to grow from USD 0.52 billion in 2022 to USD 2.33 billion by 2029, exhibiting a CAGR of 23.8% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with smartwatch battery experiencing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a growth of 18.6% in 2020 as compared to 2019.
A battery is a combination of electrochemical cells composed of three fundamental components: cathode, anode, and electrolyte. A chemical reaction occurs in a cell when the cathode and anode of the battery are connected to an external device, allowing electrons to flow via the circuit. A smartwatch is a touchscreen digital watch with several other functions besides timekeeping, as most manufacturers use lithium-ion (Li-Ion) batteries. Li-ion rechargeable batteries guarantee a long battery life as they enable many charge-discharge cycles without a memory effect.
COVID-19 Impacted on Market Growth Due to Decrease in Consumer Spending
COVID-19 spread rapidly everywhere in the world in 2020. Almost every country reported cases of the coronavirus. From 2020 to 2021, every country was at different stages of the pandemic. The industrial participants witnessed challenges due to lockdowns. The outbreak of COVID-19 in China in 2020 hampered the market as the economy is a significant supplier of smartwatches.
The COVID-19 pandemic moderately impacted the smartwatch industry, consequently hampering the battery demand as smartwatches witnessed less demand in 2020 but not negative growth.
The battery demand indirectly depends on trends such as fitness, fashion trends, and spending power. The impact of the COVID-19 pandemic has caused multitudes of people around the world to be more cautious and put more emphasis on maintaining their well-being. This played a significant role in increasing product usage, as monitoring the body's health helped demand the product during the outbreak.
The COVID-19 outbreak caused production delays and supply chain disruptions, resulting in a minor setback for the consumer electronics industry. The manufacturing and supply of smartwatches was impacted in the first two quarters of 2020. However, with production back up at the start of the third quarter and high consumer demand generated due to home office and fitness activities, the market has seen steady growth after the pandemic.
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Increasing Awareness Regarding Fitness to Boost Market Proliferation
The market is expected to see an increase in smartwatch adoption due to the rising propensity for fitness tracking and health monitoring capabilities. Companies have developed smartwatches with innovative health monitoring features such as SpO2 and blood oxygen sensors, electrocardiograms, a stress monitor, and calorie counter. Numerous companies, such as Noise, Fossil Group, Inc., Fitbit, and SAMSUNG, are bringing smartwatches with health checking feature. For example, in September 2021, Apple, Inc. launched the new Apple Series 7 smartwatch model, which has multiple health monitoring features such as natural sleep tracking, electrocardiogram (ECG) sensor, blood oxygen saturation, heart health monitoring, and improved fall detection.
The growing popularity of fitness among youth and the increasing acceptance of fitness tracking devices should help increase the consumption of such products. The International Health Racquet and Sportsclub Association stated in January 2020 that 33% of the millennial generation and 14% of Generation Z were classified as members of health clubs in the U.S. in 2018. The world is likely to experience increased demand for the product due to increasing awareness regarding smart devices. Unitednations.org noted in May 2018 that the global urban population had increased to 4.2 billion in 2018 from 751 million in 1950.
Growing Demand for Portable Electronic Devices to Propel Market Growth
The income level of the world's population is rising, allowing them to spend more on housing and equip their homes with emerging technological products. Most electronic devices used in personal activities and households, such as tablets, smartphones, watches, laptops, and remote controls, are rechargeable and boast high battery life.
Demand for wireless electronics is increasing with the rapid rise in internet connectivity and digitization. Physical activity monitoring and measurement, environmental sensing, real-time data collection, and communication are some of the main applications which are essential features of smartwatch devices and are expected to meet customers' fundamental needs. In addition, increased fitness awareness has led to the integration of Artificial Intelligence (AI).
Furthermore, the growing demand for wearable electronic devices such as smartwatches has fueled the demand for smartwatch battery. Advances in battery technology and increasing consumer disposable income have fueled the growth of the global market. Benefits such as lightweight nature, long battery life, and fast charging capability are the factors that are expected to support the smartwatch battery market growth
Advanced Features of Smartwatches to Elevate Market Proliferation
Day-to-day fitness activities, such as steps taken, calories burned, distance covered, and others, can be easily monitored and tracked by smartwatches. Smartwatches can be easily connected to smartphones via wireless connectivity or the Bluetooth function. This also helps the athlete or any client to plan their daily tasks. In addition, smartwatches also have good verbal commands, play music, access notifications, call and mobile payments, etc. This multitasking feature also increases demand for smartwatch. This factor is consequently surging the demand for smartwatch battery.
In addition, the ongoing technological advances made by key players are also stimulating the demand for smartwatches as they are technical products that require constant research and development for various functions. In this context, Fossil launched its sports smartwatch in 2019. It is powered by the QUALCOMM snapdragon wear 3100 processor and runs Google's redesigned wear OS. This product is ideal for all health and activity enthusiasts.
Availability of Smartwatch Alternatives to Hinder the Market Growth of Smartwatch Battery
The alternative to smartwatches is regular watches/traditional watches, which have a strong existence in the marketplace. A conventional watch is an analog dial with hour and minute hands. Regular or traditional watches can offer the advantage that smartwatch does not provide, i.e., longevity. In addition, traditional watches have excellent designs and look more aesthetic compared to smartwatches, which is also expected to hinder the adoption of smartwatches. Furthermore, low-income consumers prefer regular watches which will act as a challenge for businesses in this domain.
Moreover, technical glitches in smartwatches are challenging to fix. The battery life of traditional watches is way better than smartwatches. More importantly, some smartwatches come with faulty sensors. This might happen due to a lack of calibration or a low-end sensor. This results in failure of tracking fitness related data. Further, minor bugs that accumulate over time can mislead the user's interpretation. Therefore, digital watches are often aimed at a smaller group of buyers. This factor is consequently hindering market expansion of smartwatch battery.
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3.7V Segment Dominated the Market Owing to its Advanced Features
Based on rate voltage, the market is classified into 3.7V, 4.2V, and others. The 3.7V segment accounted for 67.7% of the global smartwatch battery market share in 2021. The 3.7V segment dominated the market owing its characteristics such as high energy density and voltage, lightweight nature, extremely safe, low self-discharge and long lifespan, wide operating temperature, and others. The 3.7V segment has a significantly higher energy density and capacity than other conventional batteries; it still has a relatively longer lifespan than these batteries. A 3.7V battery can last 800 cycles.
4.2V is also one of the significant segments. It boasts of a higher battery life due to less self-discharge. The shape is flexible so that it can be used for different applications. In addition, it also has a quick charging capacity.
Android System Smartwatch Drives the Smartwatch Battery Market Growth
Based on application, the market is divided into iOS system smartwatch and Android system smartwatch. The Android system smartwatch segment is the fastest-growing segment during the forecast period. Android smartwatch version is cheap compared to the iOS system smartwatch. It focuses on a broader range of consumers and manufacturing variants of products also available for people with lower purchasing power.
The iOS system smartwatch segment is likely to dominate the market. Since the high brand loyalty of iPhone users is one of Apple Watch's success factors, this popularity seems higher among the younger generation, making iOS watch an irreplaceable front-runner.
Asia Pacific Smartwatch Battery Market Size, 2021 (USD Billion)
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Asia Pacific dominates the market. Significant growth in smartwatch manufacturing is expected in Asia Pacific, driven by the rising consumer electronics industry and rapid rise of smartwatch vendors in the region's emerging markets. The increasingly tech-savvy population, a rising prevalence of chronic diseases such as obesity and diabetes, and the growing popularity of health and fitness as a means of maintaining a healthy lifestyle are driving the market growth rate.
North America is one of the leading regions in the global market. The people of this region spending massively on consumer units might play a crucial role in market development. In September 2021, the U.S. Bureau of Labor Statistics, the U.S. average annual spend for each consumer unit was USD 61,334. Likewise, the older population, who spend heavily on technology products, is expected to have a noticeable impact on the consumption rate. In January 2020, the American Association of Retired Persons claimed that 51% of older Americans had bought the technology in the past year.
In Europe, foreign investment has recently been seen with rising requirements to make the region self-dependent. Germany has been attracting funds from other countries worldwide to develop lithium-ion battery production facilities. For instance, in May 2019, a Chinese lithium battery producer, Farasis Energy, declared spending USD 674 million to construct a lithium-ion battery production site in Germany.
Samsung SDI to Remain at the Forefront with its Wide Product Offerings and Established Brand Name
Samsung SDI’s strengths focus on the critical aspects of its business, giving it a competitive advantage in the marketplace of smartwatch battery. Some significant factors in its strengths are investments in R&D, experienced employees, geographical presence, and others. In addition, its product serves the Android system smartwatches. Samsung SDIs have generally proved sufficiently marketable by functioning after being bent within the curvature of the human wrist over 50,000 times. Samsung SDI also showed portable applications loaded with its Stripe and Band products. It's a step into the portable battery age, where a battery takes over the application.
An Infographic Representation of Smartwatch Battery Market
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The market report highlights leading regions worldwide to offer a better understanding of the user. Furthermore, the market research report provides insights into the latest industry trends and analyzes technologies that are being deployed at a rapid pace at a global level. It further highlights some of the growth-stimulating factors and restraints, helping the reader to gain in-depth knowledge about the industry.
Value (USD Billion)
By Rated Voltage, Application, and Region
By Rated Voltage
Fortune Business Insights says that the global market size was USD 0.41 billion in 2021 and is projected to reach USD 2.33 billion by 2029.
In 2021, Asia Pacific stood at USD 0.21 billion.
The market will likely grow at a CAGR of 23.8%, exhibiting substantial growth during the forecast period (2022-2029).
Samsung SDI, Grepow Battery, and Dongguan Perfect Amperex Technology are some of the significant industrial participants in this market
Asia Pacific dominated the market in terms of share in 2021.
The 3.7V segment is anticipated to dominate the market during the forecast period.
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