"Assisting You in Establishing Data Driven Brands"

South America Cosmetics Market Size, Share & COVID-19 Impact Analysis, By Category (Hair Care, Skin Care, Makeup, and Others), By Gender (Men and Women), By Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Channels, and Others), and Regional Forecast, 2023-2030

Last Updated: October 14, 2024 | Format: PDF | Report ID: FBI108007

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

South America is the fourth largest region in the global cosmetics market. It is projected to register a CAGR of 3.3% during the forecast period. The global market is projected to grow from USD 299.77 billion in 2022 to USD 417.24 billion by 2030.


The trend of grooming and self-care has skyrocketed in recent years, with women at the epicenter of this industry. The emerging glamor industry is boosting the demand for cosmetics among the young generation so that they can alter their appearance. Social media has strongly influenced this generation, with attractive product promotions showcasing newer trends. The South America cosmetics market growth is driven by increasing consumer preference for innovative beauty products. In recent times, the market has witnessed robust expansion due to developments in social media platforms, backed by rising urbanization, growing spending on beauty products, and increasing disposable income.



  • Local companies, such as Natura Cosmétics and Grupo Boticário, dominate a large part of the market. Brazil is the major consumer of deodorants, fragrances, and sun protection in the world.

  • The Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC) and Humane Society International (HSI), an animal rights advocacy group, passed a federal law banning Brazilian manufacturers of personal hygiene products, perfumes & cosmetics from testing cosmetic products on animals in Brazil.


This report on this market covers the following countries/regions - Brazil, Argentina, and the Rest of South America.


LATEST TRENDS


Products Containing Organic and Natural Ingredients to Offer New Market Growth Opportunities


As natural beauty ingredients are gaining popularity, the need for natural preservatives is also rising, resulting in research opportunities for organic preservatives. Consumers' buying behaviors have shifted to organic and natural cosmetics as consumers are becoming aware of the harmful effects of chemical ingredients on their health and environment. Hence, sustainability has become a priority across all industries. The pandemic-induced lockdowns changed how people lived and worked. This consequently reduced the negative impact on the environment.



  • The makeup industry is moving toward consumer-driven, sustainable, and clean ingredient formulations. Based on the rapidly evolving body of science, brands are developing cosmetics that will cater to people’s daily beautification needs. The choices for customers include vegan, non-toxic, paraben-free, with manufacturers focusing on upcycling waste and creating skincare products.


DRIVING FACTORS


Technological Advancements by Key Players and Expansion of Middle-Income Group to Accelerate Market Growth


Brazilians have recently adopted the health and wellness trend as the income of the middle class population has expanded in recent years due to economic growth. The large production capacity of various cosmetics, such as makeup, hair & skin care products in countries, such as Columbia, Brazil, and Argentina, is driving the South America cosmetics market growth. Additionally, recent developments in AR technology-based consultative cosmetic solutions by start-up companies in Brazil and Argentina may build consumers’ confidence in purchasing these products, thereby supporting the market growth in the region.



  • For instance, in 2019, Natura & Co. launched various digital platforms, such as consultant apps and mobile websites in Brazil and other Latin America to connect 1.6 million cosmetic consumers.

  • Products with logos of ‘Organic’, ‘Natural’ and ‘Vegan’ are gaining more attention due to their sustainable characteristics. That includes non-toxic, safer products with no added synthetic chemicals and no animal-derived ingredients.

  • In addition, the robust internet penetration and entry of many beauty brands to explore and expand their business on online platforms has become essential during the post-pandemic period. To gain a prominent market share, makeup brands run regular discounts on online platforms.

  • In 2021, the consolidated net revenue of Natura & Co. reached USD 40.16 billion in 2021.


To know how our report can help streamline your business, Speak to Analyst


RESTRAINING FACTORS


Relative Side Effects of Cosmetics to Limit Market Growth 


Skin-harming ingredients and additives, such as preservatives, stabilizers, mineral pigments, and dye, are used while manufacturing these products. These substances may cause an allergic reaction, irritation, discoloration, texture alteration, or permanent damage to the skin. Increased usage and unregulated production have led to a steep rise in side effects. The most common chemical found in products is paraben, which is used as a preservative in deodorants, moisturizers, shampoos, body washes, and makeup, increasing the chances of breast cancer. Moreover, men who use products that contain parabens can have lower sperm count and less testosterone, which can disrupt the functioning of the endocrine system.



  • In Brazil, a regulatory requirement from ANVISA, Resolution RDC 48/2013, applies to companies under Good Manufacturing Practices for manufacturing personal hygiene products, cosmetics, and fragrances.


KEY INDUSTRY PLAYERS


Regarding the competitive landscape, Natura & Co, Grupo Boticário, L’Oréal S.A., and the Estée Lauder Companies Inc. are the key players leading the South America cosmetics market share due to their diversified product offerings, active involvement in R&D investments to speed up the process of product launches and approvals during the forecast period.


Other prominent players, such as Unilever, Johnson & Johnson In., Procter & Gamble Co., and Beiersdorf AG, are also leading the market due to their robust distribution networks and diverse product portfolios. Other significant players are Kao Corporation and Shiseido Co., Ltd. These companies are focused on strengthening their product portfolios and distribution networks through strategic collaborations and partnerships to increase their share in the market.


LIST OF KEY COMPANIES PROFILED:



KEY INDUSTRY DEVELOPMENTS:



  • October 2022: L’Oréal Brasil expanded its sun care portfolio to meet the country’s diverse skin needs. It developed 11 new shades of sunscreen formulas, increasing from 32 to 43 shades, and a new color terminology based on a numerical scale dedicated to Brazilian skins.

  • March 2021: The Estée Lauder Companies Inc. partnered with Sephora Brazil to launch and distribute its wide range of franchises and products including Double Wear, Revitalizing Supreme+, Pure Color, Bronze Goddess, and Advanced Night Repair in-store and online.

  • March 2021: Argentina banned cosmetic products containing microbeads due to the growing concern about pollution and its environmental impact.


REPORT COVERAGE


The South America cosmetics market research report provides qualitative and quantitative insights into the market and a detailed analysis of the regional market size & growth rate for all possible segments in the market. The research report elaborates on the market dynamics, competitive landscape, and forecast. Various key insights are presented in the report including an overview of the regulatory scenario in key countries, new product launches, key industry developments – mergers, acquisitions & partnerships, and the impact of COVID-19 on the market.


To gain extensive insights into the market, Request for Customization


Report Scope and Segmentation 


























































ATTRIBUTE



DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year 



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 3.3% from 2023 to 2030



Unit



Value (USD million)



Segmentation



By Category, Gender, Distribution Channel, and Country/Sub-Region



By Category




  • Hair Care

  • Skin Care

  • Makeup

  • Others



By Gender




  • Men

  • Women



By Distribution Channel




  • Specialty Stores

  • Hypermarkets/Supermarkets

  • Online Channels

  • Others



By Country/Sub-Region




  • Brazil (By Category)

  • Argentina (By Category)

  • Rest of South America (By Category)






Frequently Asked Questions

Recording a CAGR of 3.3%, the market will exhibit steady growth over the forecast period of 2023-2030.

Technological advancements by key players and expansion of middle-income group are likely to drive the market growth.

L’Oréal Professional, Unilever, Procter & Gamble, and the Estée Lauder Companies Inc. are the major players in the South American market.

Brazil dominated the market in 2021.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 150
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Consumer Goods Clients
Wepa
SPG
Edenred
Health Canada
Radico
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X