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U.S. Dental Market Size, Share & COVID-19 Impact Analysis, By Type (Dental Consumables and Dental Equipment), By End-User (Solo Practices, DSO/ Group Practices, and Others), and Regional Forecast 2023-2030

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI107898



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The U.S. dental market size was valued at USD 13.82 billion in 2022. The market is projected to grow from USD 14.62 billion in 2023 to USD 24.75 billion by 2030, exhibiting a CAGR of 7.8% during the forecast period.

Dental products include equipment and consumables that help prevent, diagnose, and treat various disorders such as tooth decay, periodontitis, gum disease, malocclusion, and cavities. The various benefits associated with these products, including their cost-effectiveness, virtually pain-free procedures, and reduction of mouth infections have increased the adoption of these products.

The growth of the market is attributable to the increasing number of active practicing dentists in the country and initiatives undertaken by different organizations and key players for increasing awareness amongst the population related to oral health in the U.S.

  • According to a report published by the Centers for Disease Control and Prevention (CDC), in September 2022, an increase of 2.9% was recorded in the number of professionally active dentists per 100,000 resident population in the U.S.

  • Furthermore, in October 2022, the American Diabetes Association launched its Collaborative Oral Health Campaign with Pacific Dental Services. The campaign aims to increase awareness related to oral health and diabetes and the management of chronic conditions.

Furthermore, the increasing research and development initiatives by prominent companies in this industry for the development of novel technologies and effective consumables for dentistry are expected to spur the U.S. dental market growth.


Reduced Number of Patient Visits Negatively Impacted the Market during the Pandemic Period

The COVID-19 outbreak negatively impacted the adoption of consumables and equipment, owing to the decreased number of dental procedures across the country. Factors such as postponements and rescheduling of these procedures and the rapid decline in hospital admissions due to health concerns were responsible for the decline in the U.S. market. Moreover, stringent guidelines by the government during the pandemic also had a negative impact on the U.S. market growth during the virus outbreak.

  • For instance, according to an article published by John Wiley & Sons, in November 2021, in a study of dental schools from April to December 2020, these schools experienced a 50.0% reduction in patient visits at school clinics, a 7.0% median decrease in budget, and a 42.0% decline in revenue was observed.

However, during mid-2020, the relaxation of COVID-19 restrictions by the government led to an increase in patient volumes. In 2021, the patient volume fell back to pre-pandemic levels in the U.S., owing to the dismissal of restrictions for travel and the resumption of dental services. In 2022, there was a decline in the sales of these products in the country due to the re-emergence of the COVID-19 pandemic and price inflation for these products. However, the market is anticipated to witness steady growth prospects during the forecast period.


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Growing Strategic Acquisitions and Mergers of Major Key Players to Fuel the Market Growth

The increasing prevalence of these ailments and oral surgeries in the U.S. is boosting the demand for these equipment and consumables. The increased focus of market players on acquisitions and mergers to expand the adoption of these consumables is expected to drive market growth in the U.S. during the forecast period.

  • For instance, in April 2022, Onsite Dental announced the acquisition of Dental Excellence Partners, LLC, a leading dental national organization, expanding its customer base and exponentially growing its portfolio in this market.

Such an increase in acquisitions and mergers of market players to improve the oral health care of the general population and expand the product portfolio in the country is expected to boost the demand for advanced products, thereby propelling the global market growth in the forecast period.


Rising Demand For Aesthetic Dentistry to Boost the Market Growth

The rising demand for aesthetic dentistry, owing to the increasing beauty standards amongst the population, is one of the factors contributing to the growing demand for aesthetic dentistry in the U.S.

Individuals prefer aesthetic dentistry over conventional dentistry, such as the adoption of clear aligners over wire braces owing to superior comfort and a greater degree of aesthetics, leading to an increased demand for aesthetic products.

  • For instance, according to a survey published by Dental Tribune International in 2019, it was estimated that out of the total interested candidates for cosmetic treatment, 43.0% were willing to undergo aesthetic dentistry.

These factors have stimulated many market players to develop and launch innovative orthodontic products with an aesthetic appeal compared to traditional products such as metal braces.

  • For instance, in May 2021, Henry Schein announced the launch of Reveal Clear Aligners for patients looking to enhance their facial aesthetics. The product was designed with patient comfort and aesthetics in mind.

The increase in the patient population seeking aesthetic orthodontic treatment compared to traditional products is anticipated to fuel the market growth during the forecast period.

Digital Evolution in Dental Products to Drive Market Growth

The introduction of advanced technologies and ongoing digitalization in the market has stimulated many key players to focus on adopting the latest equipment and consumables technologies.

In recent years, the market players launched various technologically advanced products, stimulating other market players to increase research and development to introduce advanced products during the forecast period.

  • For instance, in May 2020, SoftSmile announced a new aligner software solution using biomechanics and advanced machine learning algorithms at the annual American Association of Orthodontists meeting. The software was enhanced by artificial intelligence algorithms that automate time-consuming processes and facilitate the most precise software for modeling a digitally optimized treatment.

Furthermore, the incorporation of robotics engineering in these procedures has led to another significant advancement in the industry. Minimally invasive and robot-assisted oral surgeries have led to the adoption of a new standard of care in dental implantology across the country, which is further expected to boost market growth.


High Cost & Lack of Adequate Reimbursement to Impede Market Growth

Unfavorable reimbursement policies and the high cost of treatment for these procedures are some of the limiting factors for patients in terms of the adoption of these procedures in the country. The increasingly high cost of this treatment is expected to hinder the adoption of these products.

  • According to an article published by Forbes Media LLC in January 2023, the U.S. Bureau of Labor Statistics consumer price index estimated that dental costs increased by 5.4% between October 2021 and October 2022.

  • Furthermore, in January 2022, American Dental Association released new data showing sharp increases in the cost of operating dental practices while the reimbursement policies remained constant or even decreased. Approximately 47.0% of dentists reported that lab fees increased more than 10.0% and about 1 in 4 dentists reported decreased reimbursement policies.

Moreover, the level of reimbursement available for this treatment is significantly lower than other healthcare services and most of the financing is done through private health insurance or out-of-pocket spending. Such low reimbursement reduces the number of patient visits and treatments in dental care units, hampering the market growth during the forecast period.


By Type Analysis

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Consumables are Expected to Witness Robust Growth Prospects Owing to Rising Care Expenditures Among Population

On the basis of type, the market is segmented into dental consumables and dental equipment.

The consumables segment held the largest U.S. dental market share in 2022 due to the increasing patient pool undergoing this treatment and surgeries. Furthermore, the factors leading to the dominance of the segment include the increasing prevalence of these ailments across the U.S. Furthermore, the increasing focus of market players to expand their product portfolio by introducing new products is expected to propel the market growth in the future.

  • In August 2021, Sonoma Pharmaceuticals announced the expansion of its dental care line with a new product for professional care in the U.S. Such strong focus of market players on the introduction of new products is expected to drive the market in the coming years.

On the other hand, the equipment segment was expected to grow at a significant compound annual growth rate (CAGR). Considerable growth of the segment is primarily because of innovative product launches leading to increasing technological advancements in this segment.

By End-user

Solo Practices Segment Dominates owing to a Significant Number of Solo Practitioners 

On the basis of end-user, the market is segmented into solo practices, DSO/ group practices, and others.

The solo practices segment dominated the market in 2022 and is expected to register a significant compound annual growth rate during the forecast period. The dominance is attributable to the significant count of solo surgeons and orthodontists in the U.S., with emphasis on private practices rather than practicing in hospitals due to monetary benefits. Furthermore, a substantial proportion of individuals across the U.S. are adopting this care delivery model.

On the other hand, the DSO/ group practices segment is anticipated to grow at the highest CAGR during the forecast period. The segmental growth is majorly attributable to the transition of this market from solo practices to group practices. Moreover, in 2021, a large number of dental support organizations’ practices were operating normally which was comparable to the pre-pandemic scenario in the U.S., which led to the increased demand for these products in these settings.

  • According to the HPI survey published by ADA, in 2021, 67.8% of clinics with two to nine dentists and 70.6% of clinics with ten or more dentists were operating normally. Such rapid COVID-19 recovery among DSO/group practices is expected to attract new solo practitioners, increasing the demand for these products.


Dentsply Sirona and Henry Schein to Lead the U.S. Market with Strong Product Portfolio

In terms of competition, the market reflected a semi-consolidated nature in 2022. The key players in the market include Dentsply Sirona, Align Technology Inc., Institut Straumann AG, and Henry Schein, Inc.

These companies have significant market share which is attributed to the strong R&D initiatives, and established presence in the U.S. with diverse product portfolios for this market. Furthermore, these companies focus on business expansion through strategic acquisitions and collaborations with market players to upscale their product launches.

Other key companies with new products and service launches include YENADENT, Axsys Dental Solutions, Colotene, Argen Corporation, 3M, and other small & medium-sized players. These companies are adopting various strategies such as the introduction of advanced products, and increasing their geographical presence to boost their market share during the forecast period.



  • October 2022: FlashForge USA announced to launch of the new open-material Hunter’s System with dental 3-D printing, with the potential for wide-ranging manufacturing applications such as creating crowns, bridges, models, and other dentistry parts.

  • May 2022: Align Technology announced a strategic partnership with Asana, Inc. to offer new workflow solutions for Invisalign-trained doctors in the U.S.

  • January 2022: SoftSmile Inc. announced the FDA 510(k) clearance for its AI powered software vision. The new software provides doctors with the ability to create precise aligner treatment plans, further manufactured using advanced 3-D printing technologies.

  • December 2020: Institut Straumann AG and 3Shape A/S announced the combined full integration of the 3Shape TRIOS intraoral scanning workflow with the Straumann Group’s software solutions and services. The TRIOS workflow would allow dentists to simply select the ClearCorrect option and scan their patients

  • August 2021: Sonoma Pharmaceuticals, Inc. announced the launch of two new products in its dental product portfolio. OroGenix Oral Hygiene Rinse is Sonoma’s second in the U.S. in this market and was developed with its partner Gabriel Science, LLC.


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The market report covers a detailed analysis and overview. It focuses on key aspects such as the competitive landscape and segmental analysis. Besides this, it offers insights into the market drivers, market trends, market dynamics, COVID-19 impact on the market, and other key insights. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market over recent years.

Report Scope & Segmentation 



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 7.8% from 2023-2030


Value (USD Billion)


By Type and End-user

By Type

  • Dental Consumables

  • Dental Equipment

By End-User

  • Solo Practices

  • DSO/ Group Practices

  • Others

Frequently Asked Questions

Fortune Business Insights says that the market stood at USD 13.82 billion in 2022 and is projected to reach USD 24.75 billion by 2030.

In 2022, the market value stood at USD 13.82 billion.

The market will exhibit steady growth at a CAGR of 7.8% during the forecast period (2023-2030).

Based on type, the dental consumables segment leads the market.

The rising demand for aesthetic dentistry, increasing awareness regarding oral health, and the digital evolution of these products are the key drivers of the market.

Dentsply Sirona, Align Technology Inc., Institut Straumann AG, and Henry Schein, Inc, are the major players in the market.

The growing product launches by market players and the increasing prevalence of oral disorders are expected to drive product adoption.

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