U.S. Dental Market Size, Share & Industry Analysis, By Type (Dental Consumables {Dental Restoration Products [Dental Implants and Dental Prosthetics], Orthodontics [Clear Aligners Conventional Braces, and Others], Endodontics, and Others} and Dental Equipment {Dental Radiology Equipment {Extraoral Imaging and Intraoral Imaging}, Intraoral Scanners, Dental Lasers, Dental Surgical Navigation Systems, CAD/CAM Equipment, Dental Chairs, Dental Handpieces, and Others}), By End-user (Solo Practices, DSO/Group Practices, and Others), and Country Forecast, 2025-2032

The U.S. dental market size was valued at USD 13.57 billion in 2024. The market is projected to grow from USD 14.74 billion in 2025 to USD 30.99 billion by 2032, exhibiting a CAGR of 11.2% during the forecast period.

Dental products include consumables and equipment to diagnose, prevent, and treat dental ailments such as caries, periodontal disease, and others. Some dental equipment includes intraoral scanners, dental lasers, CAD/CAM equipment, and others. The consumables include implants, prosthetics, and orthodontic products.

The U.S. market growth is attributed to a large number of active practicing dentists catering to the high volume of dental procedures, which is further expected to fuel the usage of dental products. For instance, in 2023, the American Dental Association mentioned that there were 202,304 professionally active dentists in the U.S. Moreover, there is an increased awareness among the country's population about dental care, which is a major factor driving a large number of patient visits to dental care facilities, propelling the need for dental equipment and consumables.

Major players in the market include Dentsply Sirona, Align Technology Inc., Institut Straumann AG, and Henry Schein, Inc. These players are focusing on new product launches with an aim to diversify their product portfolio and collaborating with dental care facilities to ensure a regular supply of products. These initiatives are projected to help key players capture a significant share of the U.S. market.

MARKET DYNAMICS

Market Drivers

High Awareness of Oral Health Coupled with Technological Advancements to Drive Market Growth

In the U.S., the majority of the population is aware of oral hygiene, which is expected to fuel the demand for preventive and routine dental care. Additionally, the aging population in the country often requires more extensive dental treatments such as restorative procedures, dentures, and implants. This has created a significant demand for the availability of advanced products, which is anticipated to influence prominent players toward new developments and launches, thereby increasing product availability and driving the market growth.

• For instance, in February 2025, Dentsply Sirona launched the MIS LYNX implant as an All-in-One dental implant solution.

These advancements further include digital and artificial intelligence (AI) integrated devices, intraoral scanners, CBCT (cone-beam computed tomography), CAD/CAM systems, laser dentistry, practice management software, and teledentistry. This has enhanced diagnostic capability, treatment efficacy, comfort, and accessibility, attracting more patients for dental procedures. Furthermore, there is a surge in the demand for aesthetic dental procedures, including teeth whitening, veneers, and clear aligners, driven by evolving beauty standards. Such demand has led to increased patient visits to dental care settings, which is expected to drive the U.S. dental market growth during the forecast period.

Market Restraints

Product Recalls May Hinder Market Growth

In the U.S., dental devices and materials such as implants, endodontic tools, and orthodontic devices are subject to strict regulatory standards. When products fail to meet these standards due to manufacturing defects, contamination, or safety concerns, recalls are initiated, often resulting in financial loss, legal consequences, and damage to brand reputation. In the past few years, the U.S. FDA has issued Class I and Class II recalls for such products, citing issues such as mislabeled packaging or malfunctioning components.

• For instance, in December 2023, Class 2 Device Recall CN38SB was initiated for TruScan Body, a system used in oral implantology for digital impressions. This recall was mainly due to defect and quality issues, as the dental scanner was unable to scan properly.

Such events are expected to deter the adoption of dental products among healthcare providers. Moreover, these frequent recalls are expected to delay product approvals and launches, affecting R&D investments and supply chain continuity, hampering the market growth over the forthcoming years.

Market Opportunities

Increasing Adoption of Digital Dentistry Tools to Present Lucrative Opportunities

In recent years, the increasing adoption of digital dentistry tools, such as intraoral scanners, 3D printing, and AI-powered diagnostic software, has streamlined workflows, improved accuracy, and enhanced the patient experience. Additionally, cosmetic dentistry and clear aligners have become popular as more individuals are seeking to improve their smiles. This is also expected to drive the demand for digital dentistry tools to produce customized dental products for individuals.

• For instance, as of 2025, Bryant ST Dental mentioned that cosmetic dentists perform more than 50 million cosmetic procedures annually in the U.S.

Furthermore, the growing focus on preventive dentistry and early intervention, supported by public health campaigns and technological advancements, can lead to increased regular check-ups and proactive oral care, which involve digital dentistry tools such as intraoral scanners, intraoral cameras, and other solutions. Such a scenario is expected to present a lucrative opportunity for key players to expand their digital dentistry product portfolios in the U.S. market during the forecast period.

Market Challenges

High Costs and Staffing Shortages to Pose a Major Challenge to Market Expansion

Rising operational costs, including labor, supplies, and equipment, can limit profit margins for dental practices, which is expected to hinder their adoption. Additionally, the high cost of adopting new dental technologies can be a barrier, particularly for smaller, independent practices, to invest and remain competitive. In addition, the Medicaid/Medicare coverage is limited for dental procedures, leading the majority of patients to rely on out-of-pocket payment, which is anticipated to deter the adoption of expensive dental procedures in rural clinics of the U.S.

Moreover, staffing shortages in the rural communities of the U.S. are anticipated to affect appointment availability and practice efficiency, limiting the dental facility's capacity to meet growing demand for dental procedures. These factors are expected to pose a major challenge to adopting dental equipment and consumables in the U.S. market.

U.S. DENTAL MARKET TRENDS

Integration of Artificial Intelligence (AI) in Dentistry is Emerging as a Significant Trend

In the U.S., dental professionals are increasingly adopting AI-powered imaging systems and software tools for enhancing diagnostic accuracy, particularly in detecting caries, periodontal disease, and early signs of oral cancer. In response to such demand, several companies are designing AI-powered dental software to improve clinical workflows in dental care settings.

• For instance, as per an article published by Overjet in March 2025, Overjet's IRIS software is designed to assist dentists in detecting, diagnosing, and treating dental conditions such as caries and periodontal disease with unprecedented accuracy.

Moreover, the growing use of artificial intelligence (AI) in digital orthodontics for designing clear aligners is further accelerating its adoption and influencing key players to develop advanced software and systems. Additionally, artificial intelligence (AI) is playing a key role in teledentistry by enabling remote diagnostics and virtual consultations, which is bolstered by increasing investments in dental tech startups.

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IMPACT OF COVID-19

Reduced Patient Visits and Supply Chain Disruptions Negatively Impacted Industry Expansion

The U.S. market witnessed negative growth during the COVID-19 pandemic in 2020. The decline was mainly due to reduced patient visits to dental care settings, leading to less utilization of dental products. Moreover, the supply chain disruptions resulted in a lower availability of advanced products in the country, significantly leading to a decline in market growth.

However, the market witnessed exponential growth in 2021 due to increased patient visits to dental clinics and increased dental procedures, more frequently fulfilling the gaps of the past year. Furthermore, the market is projected to grow substantially due to the rising prevalence of dental disorders and technological advancements in dental products.

SEGMENTATION ANALYSIS

By Type

Dental Consumables Segment Led the Market Due to Increased Dental Implantation Procedures

Based on type, the market is segmented into dental consumables and dental equipment.

The dental consumables segment held the largest market share in 2024. The segment's growth is mainly attributed to increased dental procedures, such as implantation procedures and cosmetic dentistry procedures, in the country's dental care settings. This has surged the demand for consumables, including implants, braces, crowns, and others, which is expected to drive the segment growth.

• For instance, according to an article published by the Blyss Cosmetic & Restorative Dentistry in January 2023, the American Academy of Implant Dentistry reported that more than 3.0 million people in the U.S. have dental implants, which is increasing yearly.

The dental equipment segment accounted for a comparatively lower share in 2024. The segment growth is attributed to the country's increasing usage of dental radiology equipment. This usage is mainly fueled by the high demand for early dental diagnosis to prevent further complications. In response, key players are launching new products to increase availability and drive competition in the market.

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By End-user

Increasing Patient Visits to Solo Practices Spur Demand for Advanced Equipment

Based on end-user, the market is segmented into solo practices, DSO/group practices, and others.

The solo practices segment dominated the market in 2024. The segment's growth is attributed to increased patient visits to these settings for dental procedures, including endodontics, implantology, and prosthetics, due to ease of accessibility and better dentist-to-patient communication. This is expected to increase the penetration of dental products in these settings to cater to the rising demand.

The DSO/group practices segment held the second-largest market share in 2024. The segment growth is attributed to the increasing number of dentists affiliating with dental support organizations (DSOs) in the country. Due to the availability of several members, the DSO is supporting the clinical as well as administrative and non-clinical functions such as billing, marketing, and human resources. This has allowed U.S. dentists to focus more on patient care and improved work-life balance due to reduced administrative burden, driving a shift toward joining DSOs. Such an increased availability of dentists in DSOs is expected to cater to the increased demand for dental procedures.

• According to data published by the American Dental Association (ADA), more than one in ten dentists (14.0%) in the U.S. were affiliated with a DSO in 2023.

COMPETITIVE LANDSCAPE

Key Market Players

Dentsply Sirona and Henry Schein to Lead the U.S. Market with Strong Product Portfolio

The U.S. market highlighted a semi-consolidated structure. Dentsply Sirona, Align Technology Inc., Institut Straumann AG, and Henry Schein, Inc., accounted for the major U.S. dental market share in 2024. This share is attributed to the established presence, strong R&D initiatives, and diversified portfolio of these companies in the U.S. Furthermore, these companies are implementing various strategies for business expansion through strategic acquisitions and collaborations.

Other prominent players include Colotene, Argen Corporation, 3M, Zimmer Biomet, and other small and medium-sized players. These companies are partnering with other market players to expand their product reach and increase their geographical presence to gain substantial market share during the forecast period.

LIST OF KEY DENTAL COMPANIES IN U.S.:

• Dentsply Sirona (U.S.)
• Align Technology, Inc. (U.S.)
• SHOFU INC. (Japan)
• VATECH (South Korea)
• Anson Dental Supply (U.S.)
• 3M (U.S.)
• Zimmer Biomet (U.S.)
• Institut Straumann AG (Switzerland)
• Ultradent Products Inc. (U.S.)
• Bien-Air Medical Technologies (Switzerland)

KEY INDUSTRY DEVELOPMENTS:

• March 2025 – Dentsply Sirona collaborated with the FDI World Dental Federation to raise awareness of oral health on World Oral Health Day.
• September 2024 – Dentsply Sirona launched an innovative intraoral scanner, Primescan 2, powered by the DS Core cloud platform.
• October 2022 – FlashForge USA launched the new open-material Hunter's System with dental 3-D printing, for wide-ranging manufacturing applications such as crowns, bridges, and other dentistry parts.
• May 2022 – Align Technology, Inc., partnered with Asana, Inc. to offer new workflow solutions for Invisalign-trained doctors in the U.S.
• January 2022 – SoftSmile Inc. received the FDA 510(k) clearance for its AI-powered software vision to create precise aligner treatment plans, manufactured through advanced 3-D printing technologies.

REPORT COVERAGE

The market report includes a detailed analysis of key aspects such as the competitive landscape and market segments. Additionally, it provides information on market drivers, trends, and other key insights. Moreover, the report provides company profiles of the key players and highlights various factors that have contributed to market expansion in the past few years.

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Report Scope & Segmentation