U.S. Push-To-Talk over Cellular (PoC) Market Size, Share & Industry Analysis, By End User (Public Safety and Security, Construction, Energy and Utility, Transportation and Logistics, Manufacturing, Travel and Hospitality, and Others), By Solution (Devices (Rugged, Standard, and Others), Software (Cloud and On-Premise), and Services (Network Services, Integration and Deployment Services, and Maintenance and Support Services)), By Enterprise Size (Small, Medium, and Large), and Country Forecast 2025 to 2032

The U.S. Push-To-Talk over Cellular (PoC) market size was valued at USD 1,868.1 million in 2024. It is projected to grow from USD 2,057.0 million in 2025 to USD 4,004.5 million by 2032, exhibiting a CAGR of 9.98% during the forecast period.   

The U.S. Push-To-Talk over Cellular (PoC) market has shown significant growth in recent years due to advancements in mobile device technology, particularly the transition from traditional two-way radios to cellular-based solutions leveraging 4G and 5G networks. Major telecom companies, including Verizon, AT&T, and T-Mobile, are leading this shift, offering features such as GPS tracking and multimedia messaging, which are especially beneficial for sectors such as public safety and retail. While the market presents significant advantages in terms of reliability and efficiency, it faces challenges related to security, coverage in rural areas, and resistance to change from traditional systems. The continued rollout of 5G and evolving regulatory considerations are expected to further enhance Push-To-Talk over Cellular (PoC) adoption across various industries.

Download Free sample to learn more about this report.

Major players in the market are AT&T, Motorola Solutions, Sonim Technologies, and others. These firms are consistently engaged in enhancing push-to-talk over cellular technologies, encompassing advancements from 2G to 5G, along with the integration of AI and IoT. Notable initiatives involve the incorporation of data services, which facilitate the exchange of multimedia and real time information. The advancement of 4G and 5G networks further fuels the need for PTToC services that offer superior voice quality, broader service coverage, and enhanced call clarity.                                                                                                                                                                                      

Market Dynamics

Market Drivers

Growing Demand for Instant Communication Drives Market Growth

The surge in remote work, emergency response requirements, and collaborative ventures has amplified the need for real time communication systems. Push-To-Talk over Cellular (PoC) technology facilitates one-touch, real time, and reliable communication over cellular networks, making it indispensable for sectors such as public safety, transportation, and logistics.

In public safety, for example, police, firefighters, and other emergency services rely on immediate communication to save lives and manage crises efficiently. In transportation and logistics, businesses must coordinate deliveries, manage fleets, and handle operations swiftly to maintain efficiency and customer satisfaction.

Integration with Existing Cellular Infrastructure and Technological Development in AI and ML to Fuel Market Growth

Push-To-Talk over Cellular (PoC) networks leverage existing cellular networks, eliminating the need for mobile radio systems. This integration not only reduces costs but also ensures broader coverage and reliability, especially in remote areas. The widespread adoption of 4G and the rollout of 5G networks further bolsters this market.

Moreover, the broader coverage and reliability offered by cellular networks, especially in remote or rural areas, significantly improve the accessibility of PTT services. Unlike traditional radio systems, which may have limited range and functionality, cellular networks provide extensive coverage capabilities, allowing users to stay connected regardless of geographical location. This is particularly crucial for industries such as construction, transportation, and emergency services, where workers are often dispersed across various sites.

Integrating push-to-talk services with existing cellular infrastructure lowers operational costs and provides instant and reliable communication, especially in underserved regions. As 4G and 5G networks expand, they present exciting opportunities for businesses to enhance their communication strategies, ultimately driving further growth in the market.

For Instance, in May 2024, Siyata Mobile Inc., a global developer and vendor of Push-to-Talk over Cellular handsets and accessories, recently introduced the SD7 Wired Palm Mic Pro with AI Noise Cancellation. This innovative device, designed for use with the Company's SD7 Handset, now includes groundbreaking features that extend its functionality beyond simple noise cancellation.

Market Restraints

Presence of Communication Alternatives Hinders Market Growth

Major hindrances stem from competition, other communication alternatives, including instant messaging and video communication applications, are being provided to end users as an additional means of communication. In addition, implementing and maintaining Push-To-Talk over Cellular (PoC) solutions is very expensive, so businesses tend to be discouraged from adopting the technology, especially small and medium enterprises, which are generally on tighter budgets.

Fluctuating Connectivity Might Encounter PTToC Services' Competence

Invariably, a monoline explanation can be drawn to the reliability and coverage offered by cellular networks, especially in remote or rural areas where service may be inconsistent. Inconstant connectivity might challenge Push-to-Talk over Cellular (PoC) services' efficiency, making them less attractive to potential users. Besides these, regulatory impediments may limit the U.S. Push-To-Talk over Cellular (PoC) market growth, along with some pertinent privacy concerns relating to data transmission over a cellular network. These factors only shape the market landscape, and hence, the stakeholders should be capable enough to fight against them for the ever-wider penetration of the push-to-talk solution.

Market Opportunities

Various Industries Transitioning Toward PTToC for Immediate Connectivity Present a Significant Growth Opportunity within Market

The market presents a significant opportunity to grow with the development of communication systems. Different industries have increasingly shifted toward the need for instant connectivity. Various businesses are realizing the usefulness of PTToC-based business solutions in many real-time voice communications, especially in areas including public safety, transport, and field service.

Further, the well-established 4G and 5G networks enhanced the quality and speed of communication, completing the entry factors for this market. Besides, remote work and mobile workforce solutions majorly contribute to enhancing this interest in cellular network technology as organizations try to keep their teams together, irrespective of location.

For Instance, in May 2024, Siyata Mobile Inc., a global developer and vendor of Push-to-Talk over Cellular handsets and accessories, announced the award of a new patent by the U.S. Patent and Trademark Office for its VK7 Vehicle Kit. This kit features a Mobile Conversion Apparatus for Docking Cellular Data Devices.

Blending of Voice and Data Services Boosts Operational Efficiency and Improves Teamwork

New trends are creating opportunities for both newcomers and established players. As the desire for customizable and feature-rich communication solutions keeps rising, organizations are likely to pour resources into innovative PTT+ applications that make communication smoother and incorporate advanced features, including location tracking and multimedia sharing. This ongoing shift highlights a broader move toward more flexible and effective communication strategies, positioning PTToC as an essential tool in today’s business world.

U.S. Push-To-Talk over Cellular (PoC) Market Trends

Cellular Technology Adoption to Enhance Reliability of Push-to-Talk Services Boosts Market Growth

With the rollout of 4G and 5G networks, cellular technology has made huge strides, improving push-to-talk services' clarity, speed, and reliability. This makes them essential for anyone who needs to communicate instantly. In addition, the rise of Internet of Things (IoT) devices is driving the integration of PTToC solutions, allowing for smooth communication between staff and connected devices, which boosts operational efficiency. The market is booming right now, thanks to the growing popularity of PoC solutions across a range of industries. Fields including construction, transportation, and logistics are really starting to see the benefits of these communication tools, which help teams stay connected in fast-paced environments.

Cloud-Based Push-To-Talk over Cellular Solutions Represent a Significant Trend Driving Growth within Market

There's a clear trend emerging toward cloud-based PoC solutions, which are giving businesses a lot more scalability and flexibility than the old-school radio systems. This change especially benefits organizations aiming to cut costs and lighten their infrastructure load. With the rise in cybersecurity threats, service providers are stepping up their game by implementing strong security measures in their platforms, ensuring that sensitive communications stay safe. The user experience is also getting a boost by creating more intuitive and user-friendly interfaces, making PoC applications easy to use, even for those who aren't tech-savvy. Moreover, many vendors are rolling out customizable features that cater to specific industry needs, leading to a more tailored experience. All in all, these trends point to a bright future for the market, underscoring the growing demand for reliable, secure, and efficient communication solutions across various sectors.

For Instance, in March 2024, Hytera US introduced HORIZON, an advanced nationwide push-to-talk over cellular platform. HORIZON is equipped with high-capacity cloud servers and a geographically distributed failover system. This means that in the event of a data center failure, the servers will automatically transition to a backup location, ensuring that HORIZON subscribers experience no service interruptions.'

SEGMENTATION ANALYSIS

By End User

Increasing Security Concerns Boosted Public Safety & Security Segment Growth

By end user, the market is divided into public safety and security, construction, energy and utility, transportation and logistics, manufacturing, travel and hospitality, and others.

The public safety and security segment dominated the U.S. Push-To-Talk over Cellular (PoC) Market in 2024 and is estimated to be the fastest-growing segment during the forecast period. Increasing security concerns, government investments in advanced cellular network solutions, and the adoption of Artificial Intelligence (AI) and Internet of Things (IoT) in public safety networks are driving the segmental market growth. For Instance, in February 2024, FirstNet Authority and AT&T announced a USD 6.3 billion investment to expand 5G capabilities for public safety broadband networks, improving mission-critical services.

Transportation and Logistics was the second-largest segment in 2024. Demand for efficient logistics and real-time communication, Supply chain optimization, and infrastructure expansion to meet growing logistics demands are the factors driving the segmental market growth.

By Solution

Advancements in Rugged Devices Boosted Segmental Growth

By solution, the market is divided into devices (rugged, standard, and others), software (cloud and on-premise), and services (network services, integration and deployment services, and maintenance and support services).

The devices segment held the major U.S. Push-To-Talk over Cellular (PoC) Market share in 2024. Advancements in rugged devices, 5G and AI integration, and government and enterprise adoption of modern PoC are the factors driving the segmental growth. For Instance, in March 2025, Motorola Solutions secured a USD 1.2 billion contract with U.S. public safety agencies to provide rugged PTT+ devices with AI-driven emergency response features.

Software was the second-largest segment in 2024 and is expected to grow at the highest growth rate, a CAGR of 11.81% during the forecast period. Cloud-based PoC Solutions, AI and IoT Integration for predictive communication and automation, and investments in encrypted cellular network software solutions for Cybersecurity Enhancements are the factors propelling the segmental market growth.

For Instance, in February 2025, Microsoft introduced AI-powered PoC software for enterprise communication, enhancing real-time collaboration.

To know how our report can help streamline your business, Speak to Analyst

By Enterprise Size

Large Enterprises Dominated Market with High Adoption of PTT+ Solutions for Cross-Functional Teams

By enterprise size, the market is segmented into small, medium, and large.

The large segment held the largest U.S. Push-To-Talk over Cellular (PoC) Market share in 2024. High adoption of PTT+ solutions for cross-functional teams and global operations, investment in advanced technologies to enhance real-time collaboration and operational efficiency, and regulatory compliance & security are the factors driving the segmental growth. For Instance, in July 2024, AT&T partnered with FirstNet Authority to expand PTT+ device accessibility for large enterprises, enhancing mission-critical communications.

Small is anticipated to be the fastest-growing segment during the forecast period. Government Support and contracts, Cloud-Based PTT+ Solutions, and Access to Federal Markets are the factors driving segmental market growth.

U.S. Push-To-Talk over Cellular (PoC) Market Country Outlook

U.S. Push-To-Talk over Cellular (PoC) Market is Poised with Continuous Development in 5G Technology

Robust infrastructure and integrated ecosystem, early adoption and regulatory support, and strong presence of industry leaders drive the U.S. push-to-talk over cellular market growth.

In May 2023, Motorola Solutions introduced an advanced PTT+ device tailored for North American public safety and enterprise markets. This launch featured enhanced integration capabilities, robust security features, and improved network interoperability, underscoring the region’s ongoing commitment to advancing mission-critical communications.

For Instance, in February 2025, Siyata Mobile Inc., a global developer and retailer of push-to-talk over cellular handsets and accessories, announced that it had signed a complete merger agreement with Core Gaming, Inc., a privately held, global gaming developer and publisher with approximately USD 80 million in revenues in 2024.

Competitive Landscape

Key Market Players

Major Companies Implement Robust Network Infrastructures and User Bases to Deliver PTT Services

The market's competitive landscape features a mix of major telecommunications providers such as AT&T and Motorola Solutions, alongside specialized software developers focusing on industry-specific applications. These companies leverage their robust network infrastructures and user bases to deliver PTT services, while also enhancing functionality through integration with IoT devices and ensuring compatibility across different platforms.

Additionally, as concerns over security and compliance grow, providers emphasizing secure communication solutions are becoming more competitive. The market is further driven by trends such as the increasing demand for instant communication in various sectors and the rise of remote work, creating opportunities for innovation and expansion, especially in emerging markets.

List of Key U.S. Push-To-Talk Over Cellular (PoC) Companies Profiled

• AT&T (U.S.)
• Motorola Solutions (U.S.)
• Sonim Technologies (U.S.)
• Zebra Technologies (U.S.)
• Hytera US (U.S.)
• Verizon (U.S.)
• Rapid Consulting LLC Company (U.S.)
• Two Way Direct (U.S.)
• Hytera Communications Corporation Limited (China)
• Goosetown Communications (U.S.)

KEY INDUSTRY DEVELOPMENTS

• June 2025: SpecFive launched the Linx, a compact and rugged push-to-talk over cellular device engineered for teams requiring fast, reliable, cost-effective communication solutions. Additionally, it offers comprehensive nationwide LTE and WiFi coverage, setting a new standard for affordable professional communication.
• April 2025: NextPlat Corp, a global e-commerce provider headquartered in the U.S., announced that its subsidiary, Global Telesat Communications Ltd ("GTC"), had been awarded a new connectivity services contract from a central U.K. Government department.
• December 2024: Siyata Mobile Inc. (Nasdaq: SYTA) ("Siyata" or the "Company"), a global developer and vendor of Push-to-Talk over Cellular handsets and accessories, announced that it will be relocating its current 4G and next-generation 5G PTT handset manufacturing operations from China to the U.S. in 2025.
• July 2022: Sonim Technologies Inc. announced the launch of the XP5plus on the AT&T network, which offers the best of cellular and radio-like capabilities for businesses and employees working in extreme conditions.
• March 2020: AT&T announced FirstNet Push-to-Talk (FirstNet PTT), a solution based on the 3GPP’s mission-critical push-to-talk (MCPTT) standard that is available to public safety nationwide for USD 10 per month, and that two high-power user equipment (HPUE) products from Assured Wireless have been certified for FirstNet use.

REPORT COVERAGE

The research report delivers a detailed analysis of the market and emphasizes key aspects such as key players, offerings, objects, and end-users of push-to-talk over cellular. Moreover, the report deals with insights into market trends, competitive landscape, market competition, product pricing, regional analysis, market players, competition landscape, and the market status, and highlights key industry growth. In addition to the factors stated above, the report encompasses several direct and indirect influences that have subsidized the sizing of the market in recent years.

To gain extensive insights into the market, Download for Customization

Report Scope & Segmentation