"Market Intelligence that Adds Flavour to Your Success"

U.S. and Europe Macarons Market Size, Share & COVID-19 Impact Analysis, By Flavor (Fruit-flavored, Chocolate, Caramel, Lemon, Vanilla, Pistachio, Basic, and Others), By Distribution Channel (Supermarket/Hypermarket, Specialty Stores, Online Retail, and Others), and Forecasts, 2022 – 2029

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI107211



Play Audio Listen to Audio Version

The U.S. and Europe macarons market size was valued at USD 1.34 billion in 2021. The market is projected to grow from USD 1.41 billion in 2022 to USD 2.32 billion by 2029, exhibiting a CAGR of 7.31% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with macarons experiencing lower-than-anticipated demand across the U.S. and Europe compared to pre-pandemic levels. Based on our analysis, the market exhibited a decline of 21.55% in 2020 as compared to 2019.

The U.S. and Europe macarons market growth is promising due to increased customer demand for premium macarons products such as chocolate macarons, caramel macarons and others, enabling companies to broaden their product portfolios and update their technologies and packaging style. Hence, the market share in the food industry is expected to increase in the upcoming years owing to its growing consumption. Companies with years of experience and product knowledge focus on product line innovation to suit consumer demand for healthy products without compromising the product's taste and flavor.


Disruption in Supply Chain Affected Macarons Ingredients Suppliers and its Final Product Manufacturers

The COVID-19 pandemic outbreak caused a global standstill in various sectors, such as machinery, food and beverage, and chemical industries. This negatively impacted the economy due to the closure of several manufacturing facilities, supply volatility of raw materials, and shortage of workforce.

The virus outbreak has broadly affected customer purchasing behavior. In the initial stages of the pandemic, panic buying among customers led to increased sales and stockpiled food products and ingredients due to the lockdown. However, on the supply side, the manufacturing and end-user companies faced difficulties meeting the demands due to labor shortages, transportation disturbance, closure of manufacturing facilities, and disruptions in raw material procurements. Additionally, various companies recorded a decline in the sales of their products due to the pandemic.

For instance, in 2020, Laduree, a French manufacturer and retailer of pastries, macarons, and candies, reported a drop in their turnover during the COVID-19 pandemic from USD 96.45 million to USD 43.84 million.

Despite the market-facing several discrepancies, the consumers shifting preferences toward vegan macaron products and the recovery of logistics are anticipated to affect the market growth positively. Market players continuously focus on improvising their production and supply strategies to address this growing demand. Some companies are seeking the help of digitalization to perform efficiently in the market and to fulfill consumers' demands.

Product safety, product detail transparency, and hygiene concerns are anticipated to remain prominent among consumers. Market players can improve the market value and prominence and increase their sales by ensuring the abovementioned factors are fully taken care of along with raw material sourcing, product manufacturing, and packaging.


Request a Free sample to learn more about this report.

Customization & Personalization is a Growing Trend in the Macaron Industry

Customized and personalized products have become a trendy strategy for the macarons market. Personalized products are a status symbol, making customers feel special and enabling them to stand out. While exclusive products have traditionally been expensive, rapid technological developments have made customized and personalized products more accessible. Moreover, the future growth trajectory for customized products is promising. Developing an extensive portfolio of personalized macarons products can generate great monetary outcomes as consumers willingly pay extra for products.

The rapidly changing media and consumer behavior have forced all businesses to rethink their marketing strategies and re-examine their communication channels. The advent of digital technology has unlocked new exciting avenues that can be effectively leveraged in the macarons market. Digital marketing includes using one or more digital channels such as social networks, email, and mobile devices as vehicles to talk about the value of goods and services to a specific audience.


Increasing Popularity of Ethnic Macaron Products to Boost the Market Growth

The demand for macarons is growing rapidly and becoming popular owing to their availability in various flavors and fillings. The factors driving the growth of macarons include escalating awareness about the products and services, availability of macarons in convenience stores and online channels, and the increasing number of specialty bakeries. The artisanal bakeries provide different flavors, textures, and colors to appeal to their hold. The rise in the homegrown and artisanal bakery industry drove the demand for macaron products in the past few years.

The tremendous growth in the tourism and hospitality sector has deepened the internationalization of various cuisines. These days customers are seeking various new and bold ethnic flavors. The gourmet cooking trend has broadened the availability of assorted macarons in the retail sector among younger customers.

The growing trend of experimenting with various flavors of macarons has contributed to popularizing these products among consumers, especially the millennials. Countries such as the U.S., the U.K., and others are observing a significant surge in various regional macarons demand as different ethnic groups from across the globe have migrated and settled in these countries, which gives a chance for cultural diversity, along with offering sweet, spicy, tangy, sensory, and bold flavor experience to the consumers. The supermarkets and retail stores in the U.S. and Canada are stacked with macarons representing different flavors from Asia, Europe, and other regions.

Growing Consumer Inclination Toward Clean-Label Brands Fuels the Market Growth

Transparency and minimal utilization of synthetic additives in food items are the two main parameters of today's consumers' interest in organic macarons and macarons made with specialty ingredients. Moreover, the clean-label trend in this market drives the attention of health-conscious consumers willing to pay a premium price for safe and certified food products.

To state an example, Hugo & Victor, a French pastries and confectioneries company, uses natural, additive-free, and organic ingredients in their macarons. The firm uses fruits and vegetable powders such as spinach to recreate the pistachio color and beets for red hues. The color of their products comes directly from 100% plant-based colorants. In addition, the small quantity of fruit and vegetable powder used does not affect the overall taste of the macarons.

The desire to avoid certain ingredients such as gluten, dairy, and animal products to be safe from food allergies has become more common among consumers in the U.S. and Europe. Vegan macarons are naturally gluten-free as they are made with plant-based flour. Consumers have become more health-conscious. These health trends drive companies to innovate as consumers choose products that follow the latest health trends.


Fluctuations in Raw Material Prices to Hinder the Demand for Macaron Products

The price volatility, particularly the price increase of raw materials that are frequently used, including almond flour, sugar, eggs, and others, is a major constraint to this market growth. Although major exporters of almonds and sugar, such as the U.S., Spain, Brazil, India, and others, have benefitted from the steep price hike brought on by unfavorable weather circumstances and production, the price hike directly impacted the product's final cost.

The production volume is expected to be affected by changes in the area under cultivation for raw materials, such as sugar and grains, which could change the retail price of the raw materials. Additionally, the product's sale will probably be hampered by the availability of substitute confectionery items. However, to boost their clientele, various macaron businesses are investing a substantial amount in product and brand promotion, which could aid in finding the solution to the problem.


By Flavor Analysis

To know how our report can help streamline your business, Speak to Analyst

Fruit-flavored Macarons to Dominate as Consumers are Constantly Seeking New Experiences through Confectionery Products

Based on flavor, the market is segmented into fruit-flavored, chocolate, vanilla, pistachio, lemon, caramel, basic, and others. The fruit-flavored market segment holds a significant share in the Europe macarons market. The growing consumer inclination to try assorted fruit-flavored macarons such as pineapple, mandarin, green apple, blackcurrant, and other flavors opens several opportunities for manufacturers to infuse natural flavoring agents. Additionally, growing awareness among consumers about the harmful effects of synthetic flavors will aid in strengthening the growth of this market.

By Distribution Channel Analysis

Specialty Stores to Witness Promising Growth Owing to the Variety of Specialized Product Offerings

Based on distribution channel, the market is segmented into specialty stores, online retail, supermarket/hypermarket, and others. The specialty stores segment is expected to hold the largest share of the market as it provides exceptional in-store shopping and offers numerous products of macarons under one roof, including various flavors, packaging, and others.

On the other hand, online retail segment holds a significant growth opportunity for manufacturers in this sector owing to increasing number of customers seeking easy shopping choices for everyday food and indulgence products. High convenience and doorstep delivery options are also expected to boost market growth.


Key Players Investing in Technological Developments to Fortify their Business Capabilities

Based on our market analysis, the U.S. and Europe macarons market exhibits a fragmented market with several corporations and Small and Medium-Sized Enterprises (SMEs) competing against each other to expand their business in the region. Some major manufacturers in the market include Ladurée Paris, Chantal Guillon, Dana's Bakery, Dalloyau, and others. The major macaron manufacturers are adopting new product development and market expansion in various countries to achieve market growth. Companies are also investing in the latest automated and digitization technology to improve their production process and research & development capabilities. Through these advanced technologies, the companies are also developing sustainable packaging for environmentally conscious consumers who favor using eco-friendly packaged products.



  • May 2022: The Met Store and Laduree launched a limited-edition macaron gift box. The gift box has six Laduree macarons in three artisanal flavors, Ispahan (Rose, Raspberry, and Lychee), Orange Blossom, and Pistachio, which celebrate the beloved cuisine of the Islamic world. The Met Store and Laduree collaboration helps the company to engage the audience with art and culture in different ways and create the opportunity for manufacturers to increase their market presence.

  • December2022: Dalloyau has launched their Christmas creation macarons with different flavors such as Brazilian chocolate, citrus fruit flavor, and others.

  • March 2022: Chantal Guillon, manufacturer of French macaron, partnered with EVERY Co., a biotechnology company, to sell the animal-free macaron made with EVERY EggWhite. EVERY EggWhite is an animal-free egg white made through precision fermentation.

  • September 2019: Tipiak launched gluten-free macarons with significantly higher almond content than most other macarons in the marketplace, making them less brittle, fragile, and sweet. The product is gluten-free, and with certification from the French Coeliac Association, the product is suitable for vegetarians.

  •  June 2019, Laduree innovated its product and came up with a vegan macaron category. It launched two new varieties in vegan. It includes vegan cherry and vegan yuzu chocolate. These two products are available in composed boxes.


An Infographic Representation of US. and Europe Macarons Market

To get information on various segments, share your queries with us

The U.S. and Europe macarons market research report 2022 provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, key insights, market dynamics, depth market analysis, terms of revenue, and market forecast. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors contributing to the market's growth in recent years.

Report Scope and Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)


By Flavor

  • Fruit-flavored

  • Chocolate

  • Caramel

  • Vanilla

  • Lemon

  • Pistachio

  • Basic

  • Others

By Distribution Channel

  • Specialty Stores

  • Online Retail

  • Supermarket/Hypermarket

  • Others


U.S. (By Flavor, Distribution Channel)

Europe (By Flavor, Distribution Channel, and Country)

  • France

  • Italy

  • Spain

  • Germany

  • U.K.

  • Rest of Europe


Frequently Asked Questions

Fortune Business Insights says that the market size was at USD 1.34 billion in 2021 and is projected to reach USD 2.32 billion by 2029.

The market is projected to grow at a CAGR of 7.31% during the forecast period (2022-2029).

Fruit-flavored is expected to be the leading flavor segment in the Europe market.

The demand for macarons is becoming increasingly popular owing to their availability in various flavors and fillings.

Laduree Paris, Chantal Guillon, Danas Bakery, and Tipiak are a few of the top players in the market.

Chocolate flavor is expected to be the fastest-growing segment during the forecast period.

Changing raw material prices are expected to hamper the market growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2018-2029
  • 2021
  • 2018-2020
  • 112

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.