U.S. Home Appliance Market Size, Share & Industry Analysis, By Type (Major Appliances (Refrigeration Equipment, Cooking Appliances, Washing & Drying Equipment, Heating & Cooling Appliances, Others), Small Appliances (coffee makers, Food Processors, Humidifiers, Microwave Ovens, Others), and Smart Home Appliances), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online/E-Commerce, and Others), and Country Forecast, 2025-2032

The U.S. home appliance market size was valued at USD 129.83 billion in 2024 and is estimated to grow to USD 136.24 billion in 2025. The market is projected to reach USD 204.99 billion by 2032 at a CAGR of 6.01% during the forecast period.

The U.S. market has witnessed steady growth over the years, owing to several factors such as rising disposable income, increasing consumer spending, rising online sales, penetration of online channels, and growing technological innovation. Therefore, technological advancements, including integration with AI and high performance voice assistants, have attracted tech-savvy consumers.

For instance, in June 2024, Bosch launched new compact washers and dryers within its 500 and 800 Series. These series feature Bosch’s Home Connect technology, which allows remote operation and monitoring via smartphone or tablet.

U.S. Home Appliance Market Trends

Inclination of the U.S. Consumers toward Home Renovation to Foster Market Growth 

The increase in the need for multifunctional spaces leads U.S. consumers to invest in technology-forward kitchens and laundry rooms, boosting demand for appliances with connectivity and flexible designs. As renovation activities increase, consumers are more willing to purchase high-performance and smart appliances that reflect their tastes and support modern home layouts, thus boosting the U.S. home appliance market share.

For instance, according to the data published by the National Association of REALTORS, in 2024, American consumers allocated approximately USD 603 billion toward home renovation projects.

Key takeaways

• In the type segmentation, major appliances accounted for around 62.84% of the U.S. home appliance market in 2024.
• By distribution channel, specialty stores segment is projected to grow at a CAGR of 13.8% in the forecast period.
• The online sales segment is anticipated to grow at the fastest-CAGR during the forecast period.

U.S. Home Appliance Market Growth Factors

Growing Demand for Sustainability and Energy-efficient Appliances to Foster Market Growth

In recent times, U.S. consumers have become more environmentally conscious and prefer appliances that reduce energy consumption and minimize environmental impact. The adoption of connected and smart appliances improves convenience, along with optimizing energy use, attracting tech-savvy and eco-conscious buyers. Moreover, integration of smart technologies such as IoT, AI, and automation enhances energy management, making appliances more efficient and user-friendly, and boosting the household appliances market growth in the long run.

In 2022, Samsung Electronics launched a series of initiatives aimed at making its home appliances more eco-conscious. In addition, Samsung also introduced SmartThings Energy, a smart home service that manages energy use across home devices, enabling consumers to optimize energy consumption.

U.S. Home Appliance Market Restraints

High Costs of Smart Home Devices to Limit Market Growth

Higher appliance prices reduce affordability for many American consumers, particularly the price-sensitive consumer group. In this regard, some consumers may shift toward lower-priced alternatives, particularly less advanced or lower-quality appliances, reducing average profit margins for electronics brands. These factors reduce the demand for smart home appliances within the U.S., further affecting the U.S. home appliance market growth. 

U.S. Home Appliance Market Segmentation Analysis

By Type Analysis

Based on type, the market is divided into major appliances, small appliances, and smart home appliances. Major appliances are further sub-divided into refrigeration equipment, cooking appliances, washing & drying equipment, heating & cooling appliances, and others. Small appliances are sub-segmented into coffee makers, food processors, humidifiers, microwave ovens, and others.

The major appliance segment dominates the market. Major appliances such as refrigerators, air conditioners, washing machines, cooking appliances, and ovens are used for everyday living, which increases the segment growth in the long run. 

The smart home appliance is expected to grow at the fastest CAGR during the forecast period.

• In September 2024, Whirlpool launched the innovative FreshFlow Vent System on its new Smart Front Load washers. This product features the use of sensors to detect load size and fabric type, adjusting water levels, temperature, and wash actions to optimize cleaning and fabric care.

By Distributional Channel Analysis

Based on distributional channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online/e-commerce, and others.

The specialty stores segment is leading the market as these stores often provide discounts, coupon codes, and financing options that attract price-conscious consumers. The online store segment is anticipated to grow at the fastest CAGR during the forecast period.

• For instance, according to the U.S. Department of Commerce, e-commerce sales made up 16.3% of the total retail sales in the U.S. during the second quarter of 2025.

List of Key Companies in the U.S. Home Appliance Market

Rising Investment towards Innovative Product Launches to Support Market Growth

Key players, such as Samsung Electronics, The Maytag Corporation, and Whirlpool, are increasingly investing in developing new products to stay competitive in the market. Innovations such as smart connectivity, AI integration, and automation enhance the convenience and functionality of appliances, thus attracting modern American consumers. Furthermore, many new product launches focus on energy-efficient and eco-friendly appliances, which align with government regulations and consumer preferences, boosting global home appliances market growth, including the U.S. market.

LIST OF KEY COMPANIES PROFILED:

• Whirlpool Corporation (U.S.)
• Samsung Electronics Co. Ltd. (South Korea)
• Haier Inc. (China)
• Midea Group (China)
• Electrolux AB (Sweden)
• Bosch (Germany)
• LG Electronics Inc. (South Korea)
• GE Appliances (U.S.)
• The Maytag Corporation (U.S.)
• Miele & Cie. KG (Germany)

KEY INDUSTRY DEVELOPMENTS:

• March 2025: Samsung launched a new lineup of refrigerators equipped with advanced features, including screens and an enhanced AI Vision Inside technology, available in the U.S. market. This product features the application of AI-powered cameras inside the refrigerator to recognize and track up to 50 food items, including both fresh and processed foods.
• November 2023: Whirlpool Corporation unveiled its revolutionary ‘SlimTech’ insulation technology, which is incorporated inside refrigerators in the U.S. market. This technology is featured to help refrigerators maintain more stable internal temperatures, along with reducing temperature fluctuations.

REPORT COVERAGE

The U.S. home appliance market report provides a detailed analysis of the market. It focuses on market dynamics and key industry developments, such as mergers and acquisitions. Additionally, it includes information about the growth in urban population, the increase in home appliance penetration, and the increasing demand for premium products. Besides this, the report also offers insights into the latest industry trends, supply chains detailing, and the impact of various factors on the demand for home appliances.

To gain extensive insights into the market, Download for Customization

Report Scope & Segmentation