Virtual Event Platform Market Size, Share & Industry Analysis, By Deployment (Cloud-based and Mobile-based), By Enterprise Type (Large Enterprises, Medium-sized Enterprises, and Startups and Small Enterprises), By End-user (Government & Non Profit Organizations, Healthcare, Education, Corporate and Business, Third-Party Planners, and Others), and Regional Forecast, 2025 – 2032

The global virtual event platform market size was valued at USD 15.43 billion in 2024. The market is projected to grow from USD 17.44 billion in 2025 to USD 45.77 billion by 2032, exhibiting a CAGR of 14.8% during the forecast period. North America dominated the virtual event platform market with a market share of 36.75% in 2024.

A virtual event platform is a digital solution that allows enterprises and individuals to manage and host events online. This platform offers a variety of tools for engagement, interaction, and content delivery. They are developed to improve in-person events such as webinars, seminars, conferences, meetings, and exhibitions in a virtual setup. Advancements in Augmented Reality (AR), Virtual Reality (VR), and 5G technology have played a vital role in increasing the popularity of virtual event platforms among businesses globally. These technologies provide more immersive and engaging experiences for virtual meetings. Thus, this trend is gaining rapid pace to boost market growth.

The market is leading owing to presence of prominent  key players, including  Zoom Communications, Inc., BigMarker, Cvent, Inc., Hubilo Technologies Inc., and vFairs. These companies  concentrate  on integrating AI-enabled features such as automated event management and personalized content delivery to enhance the engagement of attendees and reorganize event planning. This is anticipated to bolster the market growth across the globe.

IMPACT OF RECIPROCAL TARIFF

Virtual event platforms are mainly dependent on innovative technologies such as video streaming technology, cloud services, and real-time communication tools. These technologies include components such as  hardware and software services from global suppliers. The imposition of tariffs, especially on Chinese electronics devices, may increase the cost of hardware required for virtual event platforms, leading to a surge in operational costs for companies using this technology and that are heavily dependent on Chinese manufacturers. Thus, Trump’s tariffs on Chinese electronics devices are expected to disrupt market growth.

IMPACT OF GENERATIVE AI

Increasing Popularity of AI-powered Content Personalization Fuels Market Growth

Incorporation of generative AI technology in virtual event platforms plays a crucial role in enhancing the personalized experience of attendees. Virtual event platforms usually face difficulty in providing highly tailored experiences for individual attendees. However, with the integration of AI, platforms can provide more personalized content and improved networking opportunities. AI technology is capable of generating real-time summaries and translations during events. This feature is useful for international audiences, as it translates the content in multiple languages in real-time.

Further, a Generative AI tool can create AI-powered speakers that can interactively present content. Also, an AI-enabled platform helps to automate tasks such as attendee registration, scheduling, and event coordination, minimizing the dependency on humans for event planning.

For instance,

• Kaltura, Inc., the U.S.-based software company, integrated generative AI capabilities into its platforms, enhancing content personalization and interactivity.

MARKET DYNAMICS

Market Drivers

Rising Focus on Digital Transformation and Technological Advancements Drives Market Growth

The growing popularity of remote and hybrid working pushes market players to adopt innovative technologies such as Artificial Intelligence (AI), augmented reality (AR), and virtual reality (VR) to enhance the performance of virtual meeting tools. For instance,

• Virtual event startups raised over USD 1.8 billion in funding in 2023, with major rounds led by companies specializing in AI-driven event tech and immersive experiences.

Further, digital transformation helps businesses to make more informed decisions and amend their strategies to maximize the impact of their events. New technologies enable platforms for more engaging, interactive, and personalized events for participants. This strategy will help to increase the number of participants for the virtual event.

Also, advancements in streaming technologies play a key role in enhancing the quality and reliability of virtual events. This leads to the growing adoption of virtual event tools across various sectors. Thus, these factors play an important role in fueling market growth.

Market Restraints

Network Inconsistency and Lack of Communication Infrastructure May Restrict  Market Growth

Virtual event platforms rely heavily on high-speed, stable internet connections to deliver real-time video, audio. Also, a high-speed internet connection is important to offer interactive features (e.g., live Q&A, breakout rooms, polls). Many regions across the globe, lack in providing high-speed and stable internet connections, which causes video buffering and call drops, delayed audio responses, poor quality of visuals and streaming, and inability to join or remain connected to sessions. These factors can significantly hamper market growth. As it may reduce engagement and dissatisfaction among attendees, as well as it may also cause poor brand perception for hosts. Thus, the lack of a strong communication infrastructure and internet connectivity is anticipated to restrict market growth.

Market Opportunities

Surge in Dependence on BYOD Solutions Creates Profitable Opportunities for Market Growth

Several  businesses and organizations are adopting bring-your-own-device (BYOD) solutions, such as smartphones, laptops, and tablets, to join virtual events. These solutions enable employees to access corporate data from any remote location. Along with the adoption of BYOD solutions, organizations are increasingly adopting virtual event software solutions to interact with a large number of people on a real-time basis. This increases the accessibility of virtual events, as users are no longer limited by location or specific hardware.

Further, virtual event platforms can increase user reach by offering cross-device compatibility and mobile-optimized experiences. The virtual event software solution enables businesses to host advertising campaigns, exhibitions, and new product launches from remote locations. Thus, the growing popularity of BYOD solutions among businesses is expected to fuel the market growth during the forecast period.

• According to industry experts, over 85% of Fortune 500 companies have integrated virtual or hybrid event platforms into their event strategies as of 2024.

Virtual Event Platform Market Trends

Rising Popularity of Mobile-First Experiences Among Users is Expected to be a Prominent Market Trend

The popularity of mobile device usage is growing among participants for attending virtual events. Recently, multiple market players have been focusing on developing mobile apps dedicated to attending virtual events. These apps provide attendees with features such as live streaming, notifications, seamless navigation, and interaction features. This trend fulfils the growing need for on-the-go participation and wider accessibility.

Further, mobile apps enable attendees to communicate directly with one another, encouraging relationships before, during, and after the event. These apps also provide points and rewards systems for attendees to participate in activities and attend sessions, which they can redeem for prizes later. Thus, these factors play a crucial role in fueling the virtual event platform market growth during the forecast period.

SEGMENTATION ANALYSIS

By Deployment

Rising Demand for Scalability and Accessibility Boosts Adoption of Cloud-based Virtual Event Software

Based on deployment, the market is divided into cloud-based and mobile-based.

The cloud-based segment accounted for the largest market share in 2024, as it can accommodate large audience sizes without on-premise hardware limitations. Also, organizers and users can access the platform from anywhere, at any time. This software is user-friendly, as it does not require expensive IT infrastructure and maintenance costs.

The mobile-based segment is anticipated to grow at the highest CAGR during the forecast period, as businesses do not require investing heavily in infrastructure, hardware, or software licenses. The service can be offered on a pay-per-use or subscription basis, which helps businesses control costs. This feature is beneficial for SMEs with a limited budget for infrastructure.

By Enterprise Type

Growing Need for Extensive Events Fueled Adoption of Virtual Event Tools in Large Enterprises

Based on enterprise type, the market is divided into large enterprises, medium-sized enterprises, startups & small enterprises.

Large enterprises held a majority market share in 2024, owing to their growing reliance on virtual platforms for cost-effective event hosting. This dominance is driven by extensive event needs, such as product launches, global conferences, and training. Further, the availability of ample amount of funds for investment in R&D activity and adoption of feature-rich platforms boosts the adoption of virtual event tools in large enterprises.

Startups & small enterprises are anticipated to grow at the highest CAGR during the forecast period. These organizations are increasingly adopting virtual event platforms, with rising awareness and adoption of cost-effective virtual event solutions. Also, these solutions are easy to use. Moreover, the rising adoption of remote work culture enables startups and small-scale companies to host workshops, webinars, and networking events, which boosts segment growth.

By End-user

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Rise in Demand for Remote and Hybrid Work Models Propelled Corporate and Business Segment Growth

Based on end-user, the market is categorized into government & non profit organizations, healthcare, education, corporate and business, third-party planners, and others (associations, etc.).

The corporate and business segment accounted for the largest market share in 2024. The rise of remote and hybrid workforces has made virtual event software necessary for maintaining collaboration, communication, and engagement of teams present in various countries globally . Corporate offices and businesses use this software for team training and onboarding, and internal communication.

The healthcare segment is anticipated to grow at the highest CAGR during the forecast period. This software provides a cost-effective way to host large-scale medical conferences, telehealth consultations, and patient education seminars. Also, this software ensures the confidentiality of patients' data. For instance,

• According to industry experts, healthcare virtual conferences grew by 38% YoY in 2023, largely due to ongoing telemedicine and professional training needs.

Thus, these factors fuel the global virtual events market growth.

VIRTUAL EVENT PLATFORM MARKET REGIONAL OUTLOOK

Based on the region, the market is studied across North America, Europe, Asia Pacific, Middle East & Africa, and South America.

North America

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North America held a  leading virtual event platform market share in 2024. The presence of an advanced digital infrastructure, high internet penetration, and early adoption of digital transformation strategies in the region play a pivotal role in driving market growth in the region. Also, market players are focusing on designing virtual event tools enabled with AI technology, which plays a vital role in revolutionizing the event planning process. For instance,

• In June 2023, Remo USA Inc. introduced two new AI-powered event planning tools including the Event Idea Generator and Event Name Generator. These tools are developed to streamline the event planning process, making it efficient and more interactive.

These factors bolster the market growth across the region.

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In the U.S., tech firms, finance, and healthcare sectors are the major adopters of virtual platforms. They use this platform for various purposes, including investor meetings and product launches, global conferences and trade shows, and employee training and onboarding. Further, schools and universities across the country are increasingly using this platform for remote learning and hybrid academic events. These factors play a key role in fostering market growth.

South America

The adoption of virtual event platforms is increasing substantially in South America, owing to rapid growth in internet access and smartphone usage in countries namely  Brazil, Argentina, and Chile. The government in the region uses this platform for regional conferences and training. For instance,

• Sympla, a Brazil-based startup company, gained traction by offering localized virtual event solutions tailored to South American markets.

Further, startups, small businesses, and universities are also significantly using virtual platforms for marketing, remote learning, and sales purposes.

Europe

In Europe, the adoption of virtual event software is rising considerably, owing to rapid digital transformation investments and the demand for hybrid event solutions in countries, including  the U.K. and Germany. In the U.K., the market is driven by growing demand for remote and hybrid work models and sponsorship for online events. Moreover, the implementation of digital communication tools and advancements in technologies such as virtual reality (VR) and artificial intelligence (AI) are contributing to this growth. For instance,

• In Europe, companies, such as Conference Compass and Meetyoo are well known for their virtual event solutions offerings tailored to the European market.

Middle East & Africa

The Middle East & Africa region is anticipated to witness a significant growth during the forecast period. Governments across the region are investing heavily in digital infrastructure to support economic diversification and modernization. For instance,

• UAE's Smart Dubai Initiative and Saudi Arabia's Vision 2030 aim to enhance digital capabilities, including the adoption of virtual platforms for events and conferences.

Also, the availability of high-speed and stable internet connections supports the seamless delivery of virtual events. These factors play a crucial role in fueling market growth in the region.

Asia Pacific

The market in Asia Pacific is expected to grow at the highest CAGR during the forecast period. This is owing to increasing internet penetration and the rising use of virtual events in government, healthcare, educational institutions, corporate training, and Tech sectors. Further, emerging markets such as India, China, and Southeast Asia are contributing significantly to the market growth in the region. Thus, the increasing  adoption of virtual event tools across the corporate and financial sectors is expected to fuel market growth across the region. For instance,

• In July 2023, Zoho Corporation Pvt. Ltd. engaged in a partnership with PwC India to boost the digital transformation across businesses. Through this collaboration, Zoho aims to integrate its products with PwC’s consulting services to enhance business efficiency.

COMPETITIVE LANDSCAPE

KEY INDUSTRY PLAYERS

Notable Players Focus on Introducing Novel Products to Enhance Their Market Expansion

Key players are focusing on expanding their global geographical reach by offering industry-specific services. Notable  players are strategically directed toward   acquisitions and partnerships with regional players to sustain predominance across regions. Prominent market players are introducing  novel solutions to grow their consumer base. An increase in constant R&D investments for product innovations is enhancing market expansion. Therefore, major companies are promptly implementing these strategic initiatives to maintain their robust competitiveness in the market.

List of Key Virtual Event Platform Companies Studied

• Zoom Communications, Inc. (U.S.)
• BigMarker (U.S.)
• Cvent Inc. (U.S.)
• Hubilo Technologies Inc. (U.S.)
• Zoho Corporation Pvt. Ltd. (India)
• Remo (U.S.)
• vFairs (U.S.)
• EventMobi (Canada)
• 6Connex (U.S.)
• Microsoft Corporation (U.S.)
• Joyn Experiences Inc. (Zuddl) (U.S.)
• Cisco Systems, Inc. (U.S.)
• Avntri (U.S.)
• Socio (U.S.)
• Hopin (U.K.)
• Eventcube (U.K.)
• SpotMe (Switzerland)
• Orbits (Australia)
• Attendify (India)
• Samaaro (India)

      ….and more

KEY INDUSTRY DEVELOPMENTS

• April 2025: Hubilo secured USD 40 million in Series C funding to expand its AI-powered event marketing and engagement platform, focusing on increasing automation and personalization features. Through this funding, the company intends  to expand its business in North America and Middle East Africa  region.
• April 2024: Remo unveiled AI-driven networking features in virtual event software. It also includes automated matchmaking and virtual “tables” to replicate natural networking environments more effectively. Through this feature, the company aims to enhance attendee engagement and networking quality during virtual meetings.
• July 2023: Microsoft partnered with InEvent to integrate virtual event capabilities into its Microsoft 365 ecosystem, improving collaboration during hybrid events.
• March 2023: Zoom launched "Zoom Events," an end-to-end virtual event solution with integrated features for live streaming, networking, and attendee interaction.
• July 2021: 6Connex entered into a collaboration  with Hitachi Solutions, Ltd. Through this collaboration, the company aims to expand its business in multiple sectors across Japan.

INVESTMENT ANALYSIS AND OPPORTUNITIES

Key players operating in the market, such as Zoom Communications, Inc., BigMarker, Cvent Inc., Hubilo Technologies Inc., and Zoho Corporation Pvt. Ltd., are increasingly investing in AI, machine learning, and immersive technologies (VR/AR) and incorporating them into virtual platforms to enhance their user experience. Also, funding rounds focused on technology enhancements indicate investor confidence in the sector’s innovation potential. For instance,

• According to industry experts, series C and D funding rounds accounted for nearly 65% of the total investment, indicating maturity in the sector.

These factors are expected to create a lucrative opportunity for market growth.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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