Washable Markers Market Size, Share & Industry Analysis, By Product (Broad-line, Fine-line, Brush-tip, and Others), By Age Group (Kids, Teens, and Adults/Professionals), By End-Use (Household/Personal, Educational, Office/Commercial, and Others), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online/E-commerce, and Others), and Regional Forecast, 2025-2032

The global washable markers market size was valued at USD 1.50 billion in 2024. The market is projected to grow from USD 1.55 billion in 2025 to USD 1.90 billion by 2032, exhibiting a CAGR of 2.96% during the forecast period.

Educators prefer washable markers of vibrant colors to easily remove written content from the board with a cloth. Such products are ideally suited for use in schools, colleges, and homes. The growing trend of producing water-based, ink-soluble markers with eco-friendly formulations is favoring global market expansion. Additionally, the increasing demand for such products among working professionals for use in office meeting rooms and conferences is positively contributing to market growth.

Key players operating in the global washable markers market include Crayola LLC, Newell Brands, BIC USA INC., Faber-Castell, and STAEDTLER SE. These companies consistently focus on improving product performance while adhering to quality standards. For instance, Crayola LLC offers a 10-ct version of Ultra-Clean Markers, equipped with an improved Ultra-Clean formula and newer colors. This product emphasizes superior washability.

MARKET DYNAMICS

MARKET DRIVERS

Rising Demand for Safe and Non-Toxic Art Supplies to Drive Market Growth

The rising demand for safer and non-toxic, ingredient-based art supplies among parents and educators is driving the global washable markers market growth. In addition, the growing demand for markers of vibrant colors among children and school students is boosting product consumption worldwide. Evolving infrastructural facilities related to schools, colleges, and public offices are also propelling product needs.

MARKET RESTRAINTS

Intense Price Competition and Availability of Lower-cost Alternatives to Restrain Market Growth

Intense competition from industry rivals, offering products at competitive prices, is negatively impacting key players’ product revenue growth. In addition, easy consumer accessibility to alternative products, such as crayons and colored pencils, is hampering the sales of markers, thereby restraining the global washable markers market growth.

MARKET OPPORTUNITIES

Rising Popularity of DIY, Crafting, and Home-based Artistic Activities among Children to Favor Market Growth

The growing popularity of conducting do-it-yourself (DIY) activities, including art and crafting activities and drawing works, as well as the extensive use of erasable pencils, is creating new market growth opportunities. In addition, the emerging trend of gift-giving and home décor is expected to increase demand for scrapbooks, markers, and other drawing items, thereby favoring global market growth. 

WASHABLE MARKERS MARKET TRENDS

Sustainable Erasable Markers is a Prominent Industry Trend

Educators and parents seek environmentally friendly markers that are safe for children’s skin health. Rising consumer demand for eco-friendly and sustainable formulation-based drawing and marking products, along with the growing number of eco-conscious consumers preferring non-toxic products, is favoring market growth. In addition, consistent production by manufacturers of erasable products made from biodegradable formulations and sustainable packaging is creating new market growth prospects.

MARKET CHALLENGES

Fluctuating Raw Material Prices and Supply Chain Disruptions to Challenge Key Players' Operational Efficiency

Fluctuations in global raw material prices and supply chain disruptions are negatively impacting the business profitability of key players. In addition, incidents of high energy costs and supply chain shortages, resulting from war and natural disasters, are posing challenges to key players in their international business expansion activities. 

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Segmentation Analysis

By Product

Wide Usage of Broad-line Products in General Drawing Activity Encouraged the Broad-line Segment Growth

Based on product, the washable markers market is segregated into broad-line, fine-line, brush-tip, and others. The broad-line segment exhibited a leading global washable markers market share of 46.65% in 2024. Its leading share is due to the wide adoption of broad-line products in general drawing activities among children and educational settings. In addition, the high demand for affordable multi-packs among kids and emerging educational sectors is generating considerable segmental revenues.

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The brush-tip segment is projected to grow at a compound annual growth rate of 4.30% during the forecast period (2025-2032). Its fastest growth is due to the versatility of blush-tip markers in creating detailed artwork and calligraphy. Furthermore, the increasing number of art professionals opting for customizable blush-tip drawing tools to create stylish artwork drives the segment’s growth.

By Age Group

Significant School Students’ Demand for Markers in Drawing Activities Fueled the Kids Segment Growth

Based on age group, the market is categorized into kids, teens, and adults/professionals. The kids segment exhibited a leading global market share of 59.33% in 2024. The segment’s largest share is attributed to the wider consumer base of school students and children, who use markers for both educational & recreational purposes. In addition, consistent schools’ emphasis on children's learning and cognitive development is expected to increase product demand and kids and drive the segment’s revenue at the fastest rate of 3.34% during the forecast period (2025-2032).

The teen segment is projected to grow at the second-fastest rate of 3.11% during 2025-2032. The growing number of teenagers enrolling in drawing or art competitions, coupled with the increasing number of art galleries exhibiting these competitions, increases product demand among teenagers, thereby driving the segment’s growth.

By End-Use

Significant Art Usage at Home Propelled the Household/Personal Segment Expansion

Based on end-use, the market is segmented into household/personal, educational, office/commercial, and others. The household/personal segment is slated to exhibit a leading global market share of 45.03% in 2024. The segment’s leading share is attributed to the wider adoption of at-home markers for kids and youngsters to complete their drawing projects. In addition, growing household consumers’ interest in crafting and decorative work is favoring the growth of the segment.

The educational segment is slated to grow at the fastest CAGR of 3.37% during the forecast period. The segment’s fastest growth is due to the increasing consumer emphasis on early childhood education and creative development, which supports motor skill development among students. In addition, the rise of craft & art curricula, along with increasing disposable income, is positively contributing to the segment’s growth.

By Distribution Channel

Specialty Stores Segment Led the Market due to a Wide Variety of High-Quality Specialty Art Supplies

Based on distribution channel, the washable markers market is segmented into specialty stores, supermarkets/hypermarkets, online/e-commerce, and others. The specialty stores segment exhibited a leading share of 35.39% in 2024 due to the availability of a wide variety of high-quality specialty art supplies at these stores. In addition, consistent stores’ provision of personalized shopping experiences and curated product selection to the store visitors is positively contributing to the segment’s growth.

The online/e-commerce segment is slated to grow at the fastest CAGR of 4.34% during the forecast period. The rising adoption of online shopping for consumer goods and increasing consumers’ preference for home shopping of a wide variety of products are key factors driving the online/e-commerce segmental growth at the fastest rate, with a 4.34% growth rate from 2025 to 2032.

Washable Markers Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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The North America region held the dominant share in 2023, valued at USD 0.67 billion, and also maintained its lead in 2024 with USD 0.68 billion. High consumer disposable income and considerable spending on stationery products generate product revenues in the U.S. and Canada. Additionally, advancements in the development of water-soluble markers are positively contributing to market growth in the region.

The U.S. market size reached USD 0.59 billion in 2024 and leads this region. The market is primarily driven by increasing parental awareness of the use of safer and mess-free art supplies. Furthermore, broadening stationery product distribution channels in Canada and the U.S. also supports product revenue growth in these countries.

Asia Pacific and Europe are anticipated to witness considerable growth in the forthcoming years. During the forecast period, the washable markers market in Asia Pacific is projected to grow at a CAGR of 3.91% from 2025-2032. The region’s market was valued at USD 0.51 billion in 2025. The region’s market is mainly driven by the increasing number of middle-income consumer groups and the expanding number of educational facilities in India and Southeast Asia. Furthermore, the significant focus of parents and school teachers on conducting extracurricular activities, such as drawing and art making, is enhancing the demand for erasable markers in China, Japan, and South Korea.

The region in Europe held a third-leading global market share during 2025-2032. The increasing popularity of doing creative activities among adults and kids is driving market growth in the region. Stringent governmental safety regulations on the use of toxic materials in marker supplies are contributing to market growth in the U.K., Germany, and Other European countries.

The market in the South America and Middle East & Africa regions is expected to witness a moderate growth rate from 2025 to 2032. The market in South America in 2025 is set to reach a valuation of USD 0.1 billion. The expansion of educational infrastructure and the rising demand for creative art supplies among children are primarily driving the growth of the market. Furthermore, the growing popularity of scented and glitter-infused art supplies, including washable markers among kids, is further favoring market growth. Increasing awareness about child safety and the use of non-toxic, material-based art supplies among educational institutions is primarily driving market growth in the Middle East & Africa region. The region is expected to reach a market value of USD 0.02 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focus on Conducting Retail-Based Expansion Activities to Maintain Their Market Position

Key players operating in the global washable markers market include Crayola, Newell Brands, BIC USA INC., Faber-Castell, and STAEDTLER SE. These players focus on building a distribution network and building a portfolio of markers in vibrant colors and multi-pack formats to increase their product sales worldwide. Additionally, they focus on conducting retail-based expansion activities to expand their product reach globally. For instance, in July 2022, Crayola extended its partnership with Retail Monster to strengthen its product reach across the U.K.

LIST OF KEY WASHABLE MARKERS COMPANIES PROFILED

• Crayola LLC (U.S.)
• Newell Brands (U.S.)
• BIC USA INC. (U.S.)
• Faber-Castell (Germany)
• STAEDTLER SE (Germany)
• Tombow Pencil Co. (Japan)
• KOKUYO CO., LTD. (Japan)
• PLUS Corporation (Japan)
• The Schwan-Stabilo Group (Germany)
• Ohuhu (U.S.)

KEY INDUSTRY DEVELOPMENTS

• July 2025: Newell launched InnoGEN, an AI-powered innovation system that accelerates ideation by combining human and AI capabilities. This system is expected to sharpen consumer-driven innovation in marker/marker ink science, including potentially more advanced washable inks, faster prototyping, and better concept testing in the marker lines.
• February 2024: Crayola Studios partnered with Marwar Junction and Moonbug Entertainment to produce a CGI animated series, “Crayola Crew”. These expansions into content/digital series signal Crayola’s intent to deepen brand engagement beyond physical products, such as markers, by embedding the creative brand into entertainment and digital ecosystems. By connecting characters, storytelling, and craft, Crayola can potentially stimulate demand for associated marker SKUs (including washable lines) through cross-promotion, licensing, and fan engagement.
• October 2023: Crayola entered into a multi-year licensing agreement with MGA Entertainment to produce and distribute Crayola-branded products under the L.O.L. Surprise! Franchise (Dolls, accessories, marker/art tie-ins).
• November 2023: Faber-Castell acquired Robert E. Huber GmbH, a precision mechanical components manufacturer. This acquisition reflects Faber-Castell’s broader expansion and vertical integration strategy, supporting product diversification, improved manufacturing quality, and potential cross-category innovation (including in marker tips, dual-tip systems, or premium marker lines).
• September 2022: Crayola entered a licensing agreement with BrightColors to double Crayola Experience venues in the U.S. over the next five years.

REPORT COVERAGE

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Report Scope & Segmentation