Wearable Breast Pumps Market Size, Share & Industry Analysis, By Product Type (Manual and Automatic), By Distribution Channel (Hospital Pharmacies, Retail Pharmacies, and Online Pharmacies), and Regional Forecast, 2025-2032

The global wearable breast pumps market size was valued at USD 202.6 million in 2024. The market is projected to grow from USD 233.0 million in 2025 to USD 635.1 million by 2032, exhibiting a CAGR of 15.4% during the forecast period.

Wearable breast pumps are hands-free, rechargeable pumps that mimic the sucking motion of a baby’s mouth. The growing focus of companies on increasing awareness regarding the features and benefits of this type of breast pump among consumers, along with the increasing number of working women, are some of the major factors anticipated to spur the global market growth.

• According to 2023 statistics published by the International Monetary Fund (IMF), female labor force participation in Japan increased from 63% in 2012 to 74% in 2022.

Several players, such as Chiaro Technology Ltd., Freemie, Willow, and others, are focusing on introducing innovative products that are anticipated to fuel the adoption of these products in the market.

MARKET DYNAMICS

MARKET DRIVERS

Rising Product Launches by Market Players to Boost the Adoption

The growing birth rate and the increasing awareness regarding the benefits of breast pumps among mothers, especially working women, drive the demand for innovative products in the market. The rising demand for wearable breast pumps is resulting in the growing focus of the market players on developing and launching products with innovative features for consumers.

• Momcozy, one of the leading providers of maternity products, introduced the Momcozy Mobile Flow Hands-free breast pump to transform the breastfeeding process.

Also, the rising number of emerging and regional players such as Eufy (Anker Innovations) and BabyBuddha Products, as well as innovative products featuring novel technology, are expected to support the growing adoption of breast pumps among the population in the market.

MARKET RESTRAINTS

Higher Cost Associated with Wearable Pumps to Limit Market Adoption

There are several advantages of wearable pumps, including convenience and portability, fueling the wearable breast pumps market growth. However, the high costs of these products are one of the major barriers hampering the adoption in the market, especially in emerging countries such as Brazil, Mexico, and others.

• According to a 2022 article published by NEB Medical Services, the retail price of Elvie and Willow pumps is around USD 500.

Also, certain limitations are associated with suction strength, amount of milk extracted, and other factors that raise concerns among women and mothers, which are expected to hinder product adoption.

OTHER RESTRAINTS

Issues with Maintenance and Cleaning: Regular cleaning and maintenance of the breast pumps to ensure the hygiene and optimal performance of the product can be time-consuming for the users. This factor is another major challenge in limiting consumer adoption.

Fit and Comfort Issues: Some common problems that breast pump users face include poor fitting and suction issues. The breast pump's optimal suction strength and proper size are crucial for comfort and effective milk pumping.

MARKET OPPORTUNITIES

Increasing Initiatives Boosting the Use of Breast Pumps for Breastfeeding Among Mothers to Create Opportunity for Market Growth

The growing demand among consumers and increasing initiatives by government bodies and market players to boost the awareness and use of breast pumps among the population are some of the major factors anticipated to create a lucrative opportunity for the growth of the market.

• In August 2023, the U.S. Department of Labor launched ‘Power to Pump,’ a nationwide campaign to raise awareness among working women and increase the provision of adequate break time and a private space to pump milk at the workspace.

Furthermore, there are increasing strategic collaborations and acquisitions among the industry players to develop innovative products to cater to the rising demand in the market. In June 2023, Bobbie, an infant formula-making company, and Elvie, one the leading breast pump manufacturers, collaborated to reinvent the infant feeding aisle in Target stores across the U.S.

WEARABLE BREAST PUMPS MARKET TRENDS

Rising Technological Advancements in Wearable Pumps is a Latest Trend

The growing global focus of companies to develop innovative production with a wide variety of features and advancements is one of the prominent trends in the market. Some of the major advancements include higher battery life and a reduction in the size of the pump motor, leading to small and portable electric pumps available to consumers. Also, the companies are focused on developing wireless, noiseless pumps, enabling more convenience and comfort for the users.

Similarly, the introduction of smart pumps that interface with apps capture pumping session data and enable real-time, secure video connections to lactation consultants.

• In April 2023, Medela launched a hands-free smart breast pump that uses Nordic Semiconductor’s Bluetooth Low Energy (LE) System-on-Chip to track pumping sessions.

The growing R&D activities of the players in the market and the increasing availability of these products on online platforms at competitive prices are some significant trends projected to support market growth.

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Segmentation Analysis

By Product Type

Automatic Segment Dominated Market Owing to Rising Number of Product Launches in the Market 

Based on product type, the market is divided into manual and automatic.

The automatic segment dominated the market in 2024. The automatic pumps offer certain benefits, such as convenience and portability among mothers, which are major factors contributing to the segment's growing global wearable breast pumps market share. Also, the growing number of product launches by the companies in the market is another significant factor fostering segmental growth.

• According to an article published by Everyday Health Inc., more than 1,200 moms prefer electric automatic breast pumps owing to convenience and user-friendly features.

On the other hand, the manual segment is projected to grow at a steady rate during the forecast period. The growth can be attributable to the product features, which include lightweight, ease of use, and comparatively lower prices.

By Distribution Channel

Increased Use of Breast Pumps Among Women at Home Led the Dominance of Online Pharmacies Segment

Based on distribution channel, the market is segmented into hospital pharmacies, retail pharmacies, and online pharmacies.

The online pharmacies segment is expected to grow at the highest rate during the forecast period. E-commerce websites and online channels offer a wide range of product options at a discounted rate for consumers, which is a major factor in the growth of the segment in the market.

• In October 2022, Momcozy launched its S9 Pro wearable pump with long-lasting battery life and increased convenience. The product was made available on the company’s website and Amazon.

The hospital and retail pharmacies segments are projected to grow steadily during the forecast period. The increasing number of visits for lactation services in these settings and the rising adoption of technologically advanced products for better care and quality are major factors contributing to the segment’s market growth.

Wearable Breast Pumps Market Regional Outlook

Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America

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North America wearable breast pumps market was valued at USD 102.5 million in 2024. The region dominated the market. The growing awareness regarding the benefits of breast pumps among women, increasing number of working women, and rising number of startups with innovative products are some of the major factors favoring the adoption of these products among the population, thus fostering market growth in the region.

The U.S. market accounted for the maximum share in 2024 in North America. The increasing number of product launches in the country by various prominent players and supportive government policies is a major factor supporting the growing adoption of these products in the market.

• In January 2024, Annabella announced its seed funding of USD 8.5 million and its business expansion to the U.S. market.

Europe

Europe is anticipated to grow at a nominal rate during the forecast period. The growing number of working women in countries such as the U.K., Spain, France, and others is a major reason for the growing demand for breast pumps. Additionally, the rising awareness regarding the importance and convenience of breast pumps for feeding babies are a few other major factors resulting in the growing adoption of these products in the region among women and working mothers. 

• According to 2023 data published by the World Bank, the labor force participation rate among women in Spain increased from 52% in 2019 to 52.8% in 2023.

Asia Pacific

Asia Pacific is estimated to register the highest growth during the forecast period. The rising disposable income among the population, increasing healthcare expenditure, and growing awareness regarding breast pumps among emerging countries such as India and Southeast Asian countries are some of the attributes favoring the market growth in the region.

Latin America

The market size of wearable breast pumps in Latin America is expected to grow steadily during the forecast period. The rising initiatives by the market players, government organizations, and others to increase the availability and insurance coverage of breast pumps in countries including Mexico and Brazil are vital factors fueling the market growth in the region.

• In March 2024, Blue Cross and Blue Shield of New Mexico announced the coverage of various breast pumps to members with health care plans, including the benefit.

Middle East & Africa

Middle East & Africa is projected to grow slower in the global market. However, the rising number of companies with innovative products and increasing regional sales are expected to spur market growth.

• Annabella, one of the leading breast pump manufacturers, has sold around 4,000 breast pumps in Israel since February 2023.

COMPETITIVE LANDSCAPE

Key Industry Players

Innovative Product Launches by Femtech Players to Fuel Market Shares of These Companies 

The global wearable breast pumps market is fragmented, with several companies offering diverse products. The prominent players include Willow, Elvie (Chiaro Technology Limited), Momcozy, and others.

The growing focus of these companies to develop and introduce innovative products with several new features to make the pumps more efficient and increase usability is one of the vital factors supporting the growing shares of these companies in the global market.

• In March 2022, Elvie launched Elvie Stride Plus, a hands-free, electric breast pump with a 3-in-1 carry bag.

Several emerging companies, including TensCare and MomMed, are introducing innovations and technological advancements that enhance their brand presence and foster growth. 

• In March 2022, Tenscare Ltd., one of the leading companies in the U.K., launched three new breast pumps to expand its Nouri pump product range.

LIST OF KEY WEARABLE BREAST PUMPS COMPANIES PROFILED

• Chiaro Technology Limited (U.K.)


• Medela (Switzerland)


• Freemie (U.S.)


• Willow (U.S.)


• Lansinoh Laboratories, Inc. (U.S.)


• Spectra Baby USA (U.S.)


• Momcozy (U.S.)


• BabyBuddha Products (U.S.)


• Evenflo (U.S.)

KEY INDUSTRY DEVELOPMENTS

• January 2025: Willow launched new feeding and pumping accessories to expand its product portfolio for breastfeeding women.


• May 2024 – BabyBuddha Products launched its Baby Buddha 2.0 model to support breastfeeding mothers.


• August 2023 – Lasinoh Laboratories, Inc. launched the Lasinoh Wearable Pump to support new moms with their products.


• June 2023 - MomMed launched the S21 breast pump in the U.K. to expand its business and presence there.


• November 2022 – Medela launched its Freestyle Hands-free breast pump, establishing its footprint in the wearable pump market.

REPORT COVERAGE

The global wearable breast pumps market analysis provides market size & forecast by all the segments included in the report. It includes details on the market dynamics and trends expected to drive the market in the forecast period. It offers information on key industry developments, new product launches, and details on partnerships, mergers & acquisitions in key countries. The report covers a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation