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Wi-Fi as a Service Market Size, Share & COVID-19 Impact Analysis, By Access Point (Standalone Access Point, Multifunction Access Point, and Controlled Access Point), By Location (Indoor and Outdoor), By Organization Size (Large Enterprises and Small & Medium Enterprises), By End-User (Banking, Financial Services and Insurance (BFSI), Retail, Manufacturing, Transportation, Education, Healthcare, and Others), and Regional Forecast, 2021-2028

Region : Global | Format: PDF | Report ID: FBI104859



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The Wi-Fi as a service market size was USD 1.70 billion in 2020 and is projected to grow from USD 2.04 billion in 2021 to USD 8.80 billion in 2028, at a CAGR of 23.2% during forecast period. Increased Demand for High-Speed and Widespread Network Coverage to Fuel Growth. The impact of COVID-19 has been unprecedented and staggering, with WaaS witnessing a positive demand shock across all regions during the pandemic. Based on our research, the global market exhibited a substantial growth of 19.2% in 2020, as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Wi-Fi as a service (WaaS) market is a subscription-centered service that integrates software, infrastructure, and managed services segment into one package. End-use organizations are deploying these service as it is cost-effective and has a short life cycle, making it simple to configure for future updates. Key companies including Juniper Networks Inc., Cisco System Inc., HPE (Aruba), Extreme Networks, are offering subscription centered WaaS services. Key players in the market are focusing on expanding their business units across developing nations. For instance,

  • In April 2021, in Saudi Arabia, the Communications and Information Technology Commission (Saudi communications authority) declared that it will be the first in the country to utilize the whole 6 GHz frequency spectrum for wireless fidelity. That implies routers may now utilize 150 percent more free airwaves for the next generation of these networks. Saudi Arabia has made more spectrum available for new generation wireless fidelity and other license-exempt technologies than any other country in the world by allocating 1,200 MHz of radio airwaves for the WiFi6e.


Market Players to witness Tremendous Opportunities during COVID-19 Pandemic

The COVID-19 outbreak has significant impact on the expansion of the WaaS across worldwide. Since the global shutdown, demand for high-speed wireless fidelity services has surged in most nations, owing to the growing tendency of working from home. The increased demand has made a substantial contribution to the wireless fidelity industry's revenue growth and resulted in the Wi-Fi as a service market growth. In addition, major companies, including Cisco Systems Inc., Aruba Networks, and Juniper Networks Inc. are developing and offering advanced apps and services. For instance,

  • In March 2020, Extreme Networks developed novel and consumable solutions such as the Portable Branch Kit. The solution assists users to offer connection swiftly and securely to temporary remote office sites. The company is focused to assist its worldwide client base during the COVID-19 pandemic.

COVID-19 tracker dashboards from IBM Corporation, Microsoft Corporation, Covidvisualizer.com, Johns Hopkins University's Center for Systems Science and Engineering (CSSE), and others are being used by government agencies. These services are used to track and limit the spread of the disease. As a result of the COVID–19 pandemic, factories have begun to look at automation options to decrease human reliance, creating a market for IoT technology providers, which will have an influence on the expansion of WaaS networking devices.


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Increasing Investment in Software-as-a-Service by Players to be an Emerging Market Trend

End-user organizations across the globe are investing to deploy Wi-Fi network across their business unit that is cost-effective, flexible, scalable, and automated. As a result, they are adopting Software as a service (SaaS) based wireless fidelity model, which enables organizations with limited budgets and resources to leverage continuous internet access.

Further, the rising investment in public and private SaaS model services has led to surge in demand for WaaS services. Organizations are adopting Wi-Fi based on SaaS services to safeguard and transfer the data in secure infrastructure. Key players in the market are investing in various SaaS model projects to expand their services globally. For instance,

  • In October 2021, Google LLC to invest USD 1 million to lift Africa internet access. Further, Google declared a commitment to teach 10 million young Africans and small companies in digital skills. This investment will create various opportunities for key players in the market to expand their services across developing nations.


Cloud-Based Wi-Fi Infrastructure Administration and Remote Troubleshooting to Aid Growth

The ease of managing Wi-Fi infrastructure over cloud is propelling the growth of WaaS market. WaaS enables enterprises to manage their wireless fidelity networks from any place. The cloud-based centralized management allows network administrators to remotely handle Wi-Fi infrastructure issues using a network management interface from a remote location, saving money and time.

Heightened Demand for High-Speed and Widespread Network Coverage to Fuel Growth

The growing demand for high-speed network is likely to drive the market growth. Dial-up service has long been the most popular mode of access across commercial applications. Advanced developments have made it feasible for even residential customers to have low-cost high-speed or broadband access. Further, players including, Juniper Networks Inc., Cisco System Inc., HPE (Aruba), Extreme Networks are substantially investing in the carrier industry since the cost of implementing the service is significantly economical than that of other services. Telecom carriers’ providers are leveraging benefits from carrier-grade wireless fidelity because of technologies like BYOD and IoT. Further, various Wi-Fi models offer extra features such as tracking and packing.


Threat to Privacy, Data Security, and Cloud Connectivity Failure Hinder Growth

WaaS is a cloud-based internet access service. Various corporate tasks such as marketing, R&D activities, and production, are now carried over cloud platform, making operations and maintenance of data much easier. Any security failure of services results in an overall failure of operations in enterprises, putting business-critical processes at risk. Also, certain management and control capabilities in distant networks might be harmed by a loss of privacy. As a result, minor cloud challenges and data security concerns are limiting the WaaS market's growth. Concerns regarding Data security, threat to privacy, and compatibility issues with Wi-Fi devices, are some other factors that could slow down the market development.


By Access Point Analysis

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Controlled Access Points Segment to Dominate Owing to Rising Demand across BFSI and Retail Industries

Based on access point, the market share is split into stand-alone access point, multifunction access point, and controlled access point. Controlled access point is expected to have significant growth as these are commonly used in the retail and BFSI workplace to spread a single wireless network across a large geographic region. End users can walk throughout the office property, campus, or building while remaining connected to the network.

Whereas stand-alone access points are anticipated to grow in near future as it allows wireless network to perform same duties as a wired network's switch or hub. It enables wireless devices to exchange information with one another. Further, it also transmits frames from connected devices to the target device depending on their physical addresses.

By Location Analysis

Ease of Integration of Emerging Technology to Surge Demand for Outdoor WaaS

Based on location, the market share is bifurcated into indoor and outdoor. The outdoor will likely hold the dominant market share over 2021-2028. The term "outdoor deployment" refers to the use of access points in outside environment. Outdoor access points are usually deployed in public events, stadiums, retail malls and other. This deployment style is ideal for densely populated areas and busy locations with a significant number of wireless fidelity users. Outdoor access points are highly scalable and built with advanced technology to provide users with the foremost network connectivity. Indoor access points are suited for applications such as point-to-point and multi-point, owing to the centralized administration console.

By Organization Size Analysis

Increasing Number of Startups across Retail & Ecommerce, Healthcare to Fuel the Growth

By organization size, the market share is segregated into large enterprises and small & medium enterprises (SMEs). The large enterprise is expected to account for the largest share over 2021-2028. Large organizations are investing in WaaS to address the rising issues such as privacy, data security and cloud connectivity failure.

During the projected period, small and medium enterprises segment could grow at the highest CAGR. The rising competition to gain more customers, startups across retail & ecommerce, healthcare and life sciences are focusing on adopting WaaS to advance their offerings over cloud channel.

By End-User Analysis

Increased adoption across BFSI, Healthcare, and Others to Aid Market Development

Based on end-user, the market share is divided into banking, financial services and insurance (BFSI), retail, manufacturing, transportation and logistics, education, healthcare & life science, and others. BFSI is expected to capture the highest share of the market in terms of revenue through 2028. It allows end-users with bandwidth management and control, customized branding for wireless fidelity guest users and easy monitoring across the network.

Also, infrastructures in the government and public sector hold critical data where WaaS is used to build a specialized network for government processes alone. Wireless fidelity is used to build communication routes between different industrial divisions.

Retail and manufacturing are expected to observe significant revenue growth during the forecast period. WaaS services are deployed in retail industry to manage various applications such as efficient storage and distribution, information exchange, and real-time tracking of products and vehicles.


North America Wi-Fi as a Service Market Size, 2020 (USD Million)

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The market share is geographically broken down into North America, Asia Pacific, South America, Europe, and the Middle East & Africa.

North America is predicted to dominate the market share led by early adoption of advanced technology and the presence of major market players. Leading WaaS vendors in the region are continuously innovating to expand the application scope of the technology. In addition to these factors, the readiness of consumers to adopt the latest tech will strengthen the regional outlook.

Major market players in Europe are investing in WaaS service for smart cities projects. For instance, in September 2020, Deutsche Bahn launched WIFI@DB, a free linked wireless fidelity network that incorporates the operator's ICE fleet, more than 100 stops, all DB lounges, and certain regional public trains and buses.

The market growth across Asia Pacific is led by China, India, South Korea, and Japan. Attributed to rising digitization of sectors, such as manufacturing, automotive, healthcare, and other, this market is expected to develop at the fastest rate. The need for managed IT services in this area is growing as a result of continuing digital transformation. Furthermore, as Asia Pacific’s broadband and mobile infrastructure is evolving across SMEs, the mobile workforce and BYOD trend is gaining traction. For instance,

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  • In August 2021, Google LLC partnered with Meta Platforms, Inc. (Facebook) on new subsea cable system that is designed boost the internet speed and capacity in Asia Pacific.


Emphasis of Key Players on Partnerships and Acquisition to Strengthen Competition

Juniper Networks Inc., Cisco System Inc., HPE (Aruba), Extreme Networks, Huawei Technologies Co. Ltd, Fortinet, Ruckus Networks, Arista Networks, D-Link Corporation, TP-Link, and others are a few notable names in the industry. The increasing competition in the market is encouraging companies to adopt new strategies, such as acquisitions, to strengthen their positions. For instance,

  • In May 2021, Aruba launched wireless fidelity 6E access point solution. The new access point provides end users with total aggregated data capacity of 3.9 Gbps and can transmit up to seven channels of 160 MHz Wi-Fi in the 6 GHz band.

List of Key Companies Profiled:


  • November 2021 – CTIconnect partnered with Tarana to serve members of WISP community in Canada and the U.S. Further, this will also allow providers to deliver fiber class service speeds with reduced costs and broader market.

  • July 2021 – Bundesnetzagentur is a German regulator approved lower 6 GHz wireless fidelity. The German regulatory follows the European Commission's declaration late last month that the 6425-5945 MHz band will be available to Wi-Fi and other WLAN technologies throughout the EU.


An Infographic Representation of Wifi as a Service Market

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The global Wi-Fi as a service market research report highlights leading regions across the world to offer a better understanding of the user. Furthermore, the report provides insights into the latest industry and market trends and analyzes technologies deployed at a rapid global level. It further highlights some of the growth-stimulating factors and restraints, helping the reader gain in-depth knowledge about the market.

Report Scope and Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)


Access Point, Location, Organization Size, End-User, and Region

By Access Point

  • Standalone Access Point

  • Multifunction Access Point

  • Controlled Access Point

By Location

  • Indoor

  • Outdoor

By Organization Size

  • Large Enterprises

  • Small and Medium Enterprises (SMEs)

By End-User

  • Banking, Financial Services and Insurance (BFSI)

  • Retail

  • Manufacturing

  • Transportation

  • Education

  • Healthcare

  • Others (Oil & Gas)

By Region

  • North America (Access Point, Location, Organization Size, End-User, and Country)

    • U.S. (By Access Point)

    • Canada (By Access Point)

    • Mexico (By Access Point)

  • South America (Access Point, Location, Organization Size, End-User, and Country)

    • Brazil (By Access Point)

    • Argentina (By Access Point)

    • Rest of South America

  • Europe (Access Point, Location, Organization Size, End-User, and Country)

    • U.K. (By Access Point)

    • Germany (By Access Point)

    • France (By Access Point)

    • Italy (By Access Point)

    • Spain (By Access Point)

    • Russia (By Access Point)

    • Benelux (By Access Point)

    • Nordics (By Access Point)

    • Rest of Europe

  • Middle East & Africa (Access Point, Location, Organization Size, End-User, and Country)

    • Turkey (By Access Point)

    • Israel (By Access Point)

    • GCC (By Access Point)

    • North Africa (By Access Point)

    • South Africa (By Access Point)

    • Rest of MEA

  • Asia Pacific (Access Point, Location, Organization Size, End-User, and Country)

    • China (By Access Point)

    • India (By Access Point)

    • Japan (By Access Point)

    • South Korea (By Access Point)

    • ASEAN (By Access Point)

    • Oceania (By Access Point)

    • Rest of Asia Pacific

Frequently Asked Questions

According to Fortune Business Insights, the market is expected to reach USD 8.80 billion by 2028.

Fortune Business Insights says that the market value stood at USD 1.70 billion in 2020.

By 2028, the market size is expected to reach USD 8.80 billion.

The market is expected to grow at a CAGR of 23.2% in the forecast period (2021-2028).

By access points, the controlled access point segment is expected to lead the market during the forecast period.

Wi-Fi infrastructure administration and remote troubleshooting to aid the market growth.

Juniper Networks, Cisco System, HPE (Aruba), Extreme Networks, Huawei Technologies, Fortinet, are few of the key players in the market.

By end-user, banking, financial services and insurance (BFSI) hold the major market share.

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