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Wifi as a service (WaaS) is an internet service that combines services, infrastructure and software. It provides a centralized network management system for business intelligence options and location-based services. The rising adoption of smart phones and t devices is creating need for the secured internet connectivity for public and private locations. The policy such as bring your own devices is further boosting the demand for WaaS in the organizations. The service offers mobility to the employees to access the real-time data through single network while roaming in the campus. This is likely to boost the adoption of WaaS. Also, the secured and high-speed internet connectivity is driving the wifi as a service market. The large enterprises are investing in WaaS as it offers wide signal coverage and also offers reliable connections for concurrent users.
Similarly, the increasing adoption of smart city projects is boosting the demand for the outdoor public internet service. With the implementation of wifi as a services provider can use location-based advertisement to engage their customer by offering free access to the internet. Apart from the work places the public places such as restaurants, tourist’s spots, railway stations and airports among others are adopting WaaS for providing community internet facility.
Key Market Driver -
• Increasing demand for the high-speed network across the enterprises is likely to drive the market • Increasing adoption of bring your own device policy likely to fuel the market growth
Key Market Restraint -
• Increasing attacks on public network services are likely to hamper the market growth
Some of the key players in the global Wifi as a Service market are Cisco Systems Inc., ViaSat Inc., Fujitsu Limited, Ruckus Wireless, Inc., Zebra Technologies Corporation, Rogers Communications, Inc., Huawei Technologies, Commscope Holding, D-Link Corporation, Telstra Corporation among others. The companies are entering into strategic partnership to offer wifi as a service solution. The key companies are investing in innovative solutions and technologies to offer wifi as a service for the enterprises.
Asia Pacific is expected to grow rapidly during the forecast period, owing to the increasing digitalized enterprises across the region. The rising smartphone ownership across the region is increasing the demand for high-speed wifi services. China is expected to lead the market in the region owing to the rising demand for cloud computing. In China, bring your own devices policy is gaining traction in the large enterprises and is likely to boost the adoption of wifi as a service. Similarly, India is expected to gain significant growth owing to increasing small and medium enterprises (SME).
North America is expected to dominate the market share during the forecast period. The expansion of industries such as retail, healthcare, government, education is boosting the demand for open wifi services. The significant presence of wifi service providers in US is further pushing the market forward. Europe is likely to gain significant growth owing to the increasing adoption of a centralized network system across industries. With rapid adoption of smartphones, the demand for high bandwidth in Europe is boosting the market. Similarly, Latin America and Middle East & Africa are expected to grow steadily owing to the increasing demand for high-speed data services.
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