Wireless Audio Device Market Size, Share & COVID-19 Impact Analysis, By Device (Headphones & Headsets, Earphones, Microphones, Speaker Systems & Soundbars, and Others), By Technology (Bluetooth, Wi-Fi, Airplay, and Others), By Application (Residential/Individual, Commercial, Automotive, and Others), and Regional Forecast, 2022-2029

The global wireless audio device market size was valued at USD 40.58 billion in 2021 and is projected to grow from USD 47.37 billion in 2022 to USD 143.41 billion by 2029, exhibiting a CAGR of 17.1% during the forecast period (2022-2029). North America accounted for a market value of USD 15.21 billion in 2021. Based on our analysis, the global wireless audio device market exhibited an average growth of 16.5% in 2020 as compared to 2019. In the scope, we have considered wireless audio devices provided by key players such as Apple Inc., Samsung Electronics Co., Ltd. (Harman International), Sony Group Corporation, Sonos, Inc., Shure Incorporated, and Bose Corporation, among others.

A wireless audio device is a system that offers connectivity, convenience, flexibility, and expandability. In this market study, we have considered five types of such devices, including headphones/headsets, earphones, microphones, speaker systems/soundbars, and others (power amplifiers). These devices use wireless technology such as Bluetooth, Wi-Fi, airplay, and others (SKAA).

Moreover, industries are focusing on the infusion of artificial intelligence technologies in wireless devices. One of the primary and crucial uses of AI technology in wireless systems is to enable the noise cancellation feature. For instance,

• In January 2022, Truck launched two wireless earbuds, BTG 3 and Air Buds Lite. The earbuds come with AI-powered noise cancellation and wear detection. Furthermore, it offers 10 hours of battery backup and supports Bluetooth 5.1.

COVID-19 IMPACT

Industries Shifting to Digital Solutions amid Pandemic to Boost Market Opportunity

The COVID-19 pandemic has caused many challenges and disturbances to worldwide business operations. Businesses thrived on sustaining their revenues and operations by any means. The decreased demand for consumer electronics, owing to lockdown measures had increased concerns among manufacturers and suppliers.

Due to lockdown measures, movie theaters were shut down, film distributors and producers struggled to launch new content, and halted live musical events hampered the growth rate of the market.

However, the COVID-19 pandemic accelerated the adoption of wireless technology and digital mediums across education institutes and universities. Hence, market players launched noise-free and advanced wireless technology-enabled microphones for professors and teachers. For instance,

• In September 2020, AVerMedia introduced the AW315 wireless microphone specifically for teachers. The microphone is incorporated with 2.4GHz wireless technology, reduces speaker buzz and noise, and delivers voice stability and clarity to students.

LATEST TRENDS

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Upsurge in Compact Wireless Infotainment Audio Devices to Entertain Market Trends

The rising demand for wireless technology among industries and end users is adding to the audio conferencing and communications solutions in professional and commercial activities. This has reformed the communication business with many developments and advancements in wireless system technology.

The major companies in this market are trying to invent and organize advancements in audio devices, one of them being compact-designed wireless technology. They provide compact wireless audio equipment compatible with mobile, wind caps, and cameras. For instance,

• In January 2021, Bose launched Bose Sports Open Earbuds, Truly Wireless Sports (TWS) earbuds. These earbuds integrate Bose OpenAudio technology with a selected design to keep the user connected with music, calls, and surroundings. The Open Earbuds do not go inside the ears or cover them.

WIRELESS AUDIO DEVICE MARKET GROWTH FACTORS

Audience’s Rising Interest in Rich Video Content is Pulling Demand for Wireless Compact Devices

With the advent of wireless technologies, such as Bluetooth and Wi-Fi, consumers are shifting to wireless audio devices. This gradual shift has increased demand for earbuds and headphones. Moreover, simple functionality, reliable audio quality, and compact structure of these devices are some of the factors driving the market.

According to a report by Bluetooth SIG, Inc., 152 million earbuds were sold in 2020 and are expected to reach 521 million shipments globally by 2025.

Companies worldwide, including key players, are incorporating strategies to launch products comprehending the consumer shifts. For instance,

• In March 2022, Technics, a Panasonic brand, launched true wireless earbuds models EAH-AZ40 and EAH-AZ60, catering to consumers' work-from-anywhere lifestyle and reliable for video conferences and calls. The earbuds feature Dual Hybrid Noise Canceling and JustMyVoice technologies, which actively capture and detect the voice while isolating surrounding noise.

RESTRAINING FACTORS

Restrictions on Radiofrequency (RF) Spectrum to Curb the Market Growth

Radio frequencies (RF) refer to wireless electromagnetic signals used for communication. The frequencies can range from 3kHz to 300 GHz. The Federal Communications Commission (FCC) regulates the radio frequency devices in electrical and electronic products capable of releasing radio frequency energy through conduction, radiation, or other means. Such products can cause disturbance to radio services functioning in the frequency range of 9 kHz to 3000 GHz. These devices are subject to the FCC's equipment authorization rules, and manufacturers must comply for the continuity of their businesses. These devices are used rapidly in healthcare due to their ease and versatile functionality. For instance,

• In 2022, the enlargement and production of LE Audio are being finalized by Bluetooth SIG to help manufacture Bluetooth hearing aids. Individuals with hearing loss can avail of all Bluetooth wireless audio-related benefits.

Several international organizations and the U.S. government agencies work supportively to monitor research on the health effects caused by RF exposure. Thus, such restrictions can hamper the wireless audio device market growth.

SEGMENTATION

By Device Analysis

Rapid Shift in Consumer Behavior and Increasing Need for Compact Wireless Devices to Augment Segmental Demand

Based on device, the market is segmented into headphones & headsets, earphones, microphones, speaker systems & soundbars, and others.

Headphones & headsets segment holds the largest share of the market as these devices are significantly used by individuals as well as studio professionals. These wireless headsets are also tremendously used in shows, concerts, and sports events.

However, earphones segment is anticipated to grow at the highest CAGR during the forecast period, owing to the growing popularity of True Wireless Stereo (TWS) earphones among individuals.

By Technology Analysis

Bluetooth to Propel Segmental Growth Owing to Rich Connectivity and Interoperability Features

Based on technology, the market is categorized into Bluetooth, Wi-Fi, airplay, and others.

Bluetooth technology captures the highest market share and is expected to continue its dominance. Bluetooth SIG, Inc. 2021 report shows that 94% of speakers are enabled with Bluetooth technology.

However, Wi-Fi is expected to be the fastest-growing technology in the coming years, as the demand for smart devices is proliferating across the globe. As a result, multiple key players in the market are focusing on developing smart wireless speaker systems and headphones that can be connected via Wi-Fi.

By Application Analysis

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Increasing Applications of Wireless Audio Devices in Commercial Sector to Boost Market

By application, the market is divided into residential/individual, commercial, automotive, and others. The residential/individual segment holds the largest share. This is primarily attributed to the rising adoption of TWS earphones among individuals.

The commercial segment is expected to grow at a prominent CAGR in the coming years, as smart speakers, microphones, and headphones are majorly used in auditoriums, conference rooms, and professional studios.

REGIONAL INSIGHTS

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Geographically, the market is divided into five key regions, North America, South America, Europe, the Middle East & Africa, and Asia Pacific. They are further categorized into countries.

The growth of the North America market is driven by the growing adoption of wireless audio streaming devices such as headphones, earphones, and smart speakers by consumers across this region. North America is home to many musicians and is the world's biggest music market. As per the International Federation of the Phonographic Industry (IFPI), the value of recorded music in the U.S. accounts for one-third of the global market. The market players in the U.S. are predominantly focusing on developing technologically advanced wireless microphones.

For instance, in April 2022, Shure Incorporated launched KSM11, a wireless microphone capsule that provides superior vocal clarity. This microphone is designed for use in simulcast, broadcast, and live-streamed performances.

Asia Pacific is estimated to hold the highest CAGR in the forecast period. Market players in the region are focusing on expanding their geographical presence by offering advanced wireless audio devices to clients across developing nations.

Key players in the market are focused on investing in research & development activity to develop the region's technologically advanced and cost-effective devices. For instance, in November 2021, DJI launched a novel DJI mic that supports omnidirectional audio. It is a dual-channel wireless audio device system and comes in a specific charging case.

Further, the presence of key players such as Samsung Electronics Co., Ltd., Sony Group Corporation, Panasonic Corporation, and other regional players plays a vital role in the market growth.

Europe is expected to hold a prominent share of the global market. The growth is owing to the increasing adoption of these devices in Germany, the U.K., and France. According to the study of GfK, a consulting service provider for the consumer products industry, approximately 197,000 Bluetooth earphones were sold between 2017 and 2018.

The Middle East & Africa market growth is attributed to the rising interest of people in sports, fitness, and entertainment. Key players in the market are maximizing their opportunities and launching products in this region to gain popularity and expand their client base.

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South America is expected to overgrow in sectors of digitalization and other emerging technologies. The market growth is attributed to the rising number of regional music shows and events. Paraguay and Costa Rica are famous for their musical podcasts. The increasing number of music awards and concert shows in Latin America is vital in boosting the demand for such devices.

KEY INDUSTRY PLAYERS

Strategic Collaborations and Partnerships to Boost Market Expansion of Key Players

The key wireless audio device players adopt this strategy to support their product portfolio and expand the scale of their operations. Major global corporations are forming partnerships and alliances with other players to streamline and grow their business operations. For instance, in

October 2021: Audiotonix Group acquired Sound Devices LLC to expand its scale of wireless microphone systems. Sound Devices LLC is a U.S.-based audio company specializing in RF wireless technology. This acquisition expanded Audiotonix's professional solutions in audio environments.

May 2020: Q5X, an audio transmitter company, partnered with major players in wireless audio devices, including Shure Incorporated. This partnership brought Shure Inc.'s Axient Digital wireless transmitter system and Q5X platform together, streamlining functions in activities of theater, sports, and reality television shows. The system comprises a bodypack transmitter, handheld wireless microphone, and digital wireless receiver.

 List of the Key Companies in Wireless Audio Device Market:

• Apple Inc. (U.S.)


• Samsung Electronics Co., Ltd. (South Korea)


• Logitech International S.A. (Switzerland)


• Sennheiser Electronic GmbH & Co. KG (Germany)


• Sony Group Corporation (Japan)


• Zound Industries International AB (Sweden)


• Sonos, Inc. (U.S.)


• Panasonic Corporation (Japan)


• Shure Incorporated (U.S.)


• Bose Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• May 2022: Sony Group Corporation launched WH-1000 series wireless headphones with active noise cancellation feature. These headphones support Bluetooth 5.2 for wireless streaming and let users connect in wired mode whenever needed. 


• May 2022: Zound Industries International A.B. launched two Bluetooth speakers, Willen and Emberton II. It is an addition to the Marshall brand of audio collection. These speakers are dust and water-resistant and deliver more than 15 hours of listening on a single charge. Marshall Emberton II and Marshall Willen speakers can be paired together in Stack Mode.


• April 2022: Sonos, Inc. acquired Mayht Holding BV, a Netherlands-based company specializing in audio transducers. Mayht's breakthrough in transducer technology enabled Sonos Inc. to expand its wireless audio product portfolio.


• April 2022: Urbanears launched its true wireless headphones, Urbanears Boo, an addition to the Urbanears brand of audio collection. It is an eco-friendly innovation where the headphones are made using up to 97% recycled plastic. Urbanears Boo features 30 hours of total playtime, IPX4 splash resistance, touch control, and five hours of listening per charge.


• March 2022: Technics, a Panasonic brand, launched true wireless earbuds models EAH-AZ40 and EAH-AZ60, catering to consumers' work-from-anywhere lifestyle and reliable for video conferences and calls. The earbuds feature Dual Hybrid Noise Canceling and JustMyVoice technologies, which actively capture and detect the voice while isolating surrounding noise.

REPORT COVERAGE

An Infographic Representation of Wireless Audio Device Market

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The research report highlights leading regions across the world to offer a better understanding of the user. Furthermore, the report provides insights into the latest industry and key market trends and analyzes technologies deployed at a rapid pace at the global level. It further highlights some growth-stimulating factors and restraints, helping the reader gain in-depth knowledge about the market.

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