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The global zero turn mowers market size was USD 2.88 billion in 2019. The global impact of COVID-19 has been unprecedented and staggering, with mowers witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market will exhibit a lower growth of 4.8% in 2020 as compared to the average year-on-year growth during 2016-2019. The market is projected to grow from USD 3.02 billion in 2020 to USD 4.37 billion in 2027 at a CAGR of 5.4% in the 2020-2027 period. The rise in the CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Zero turn mowers are effective in landscaping gardens, with their zero-turning radius feature and hydraulic speed controlling the drive wheel. The global market is anticipated to grow exponentially over the forecast period owing to the rising demand for outdoor power and lawn equipment. Also, the development of golf grounds around the world is becoming the key growth factor for the market as this equipment offers a fine level of grass cutting required for golfing. As per the secondary study, there are 209 golfing countries globally, out of which 101 countries have active on-ongoing golf projects.
COVID-19 Pandemic: Reduced Supply and Movement of Raw Materials to Hinder Growth
The sudden lockdown announced across nations has led suppliers to a stagnant position for a brief period of time. The major suppliers acknowledged that revenue generation and working of their businesses require in-person contact to complete the sales process. Also, the delivery of mowing systems and conducting training in some cases emerged as a challenging factor for vendors owing to the disruptions in the supply chain ecosystem, the widespread shutdown of training centers, and others.
The companies are giving priority to the health and well-being of their customers and associates and hence are taking serviceable and essential precautions to safeguard both. As per present government guidelines, manufacturing processes can continue with a limited workforce, and therefore, production has regained its pre-pandemic momentum. With welfare and safety being the top priority, companies are reviewing their measures in compliance with governmental advice and best practices.
The major impact that the manufacturers are facing is slow demand and hampered supply chain and distribution. This has impacted the backlogged production schedule, irregular flow of raw materials from suppliers, and an uneven rate of supply to the end-users. The dealer networks are open for maintenance, repairs, and services, but due to the lack of workforce, along with current restrictions, the companies are unable to provide the required services.
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Increasing Advancements in Technology and Operations is a Vital Market Trend
Zero turns have made increasing advancements in technology and operation. Operator comfort while mowing is a crucial aspect in order to increase the productivity of the mowers. This necessitates the installation of better suspension systems along with comfortable seats, which are growing in popularity as they offer smooth rides and yet sustain the quality of the mow. Moreover, the combining of both the green elements and the hardscape in lawns are allowing more maneuverability options within mixed surroundings. The swift on/ off feature on mowers is being favored by users and the maneuverability around tighter spaces is aiding the increased adoption of these mowers.
Furthermore, digital apps and website options for maintaining, operating, and managing mowing equipment are gaining interest from end-users. This helps operators in checking maintenance history, parts status, landscaper efficiency, etc. Hence, advanced technologies are expected to pervade the mowers market.
Besides, in the coming years, as costs fluctuate and demand increases, present add-on features might become a standard on a zero-turn mower. This might include features such as electrical adapters, lights, and no-flat tires, along with other maintenance-free features. However, despite these convenience features, companies are still improving their products by enhancing the ergonomics and similar areas, which will reduce the operator’s fatigue.
Maneuverability Range & Reduced Mowing Time of Zero Turn Mowers to Fuel the Market
The maneuverability range of zero turn mowers enables easy movement around flower beds, trees, and other hindrances in the yard, making them easier to operate compared to riding a normal lawn tractor. These mowers save time by reducing the back and forward movements, along with reducing many loops around bushes. Hence, compared to the standard lawn tractors, these mowers save lots of time.
These mowers save time with their ability to rotate around fast, along with making tight turns while mowing. Besides, most of these mowers have customized fabricated decks, which are designed to cut faster compared to lawn tractors. The fabricated deck improves the mowers straight cutting speed and, with the higher-priced units, the mowers significantly save a lot of mowing time. For instance, a standard lawn tractor mows at an average speed of 3 – 4 meters/ hour, whereas z-turn mowers’ cutting speed starts at ~3 – 5 meters/ hour. Besides, if the mowers are of higher prices, the mowing speed can increase to 6 – 8 meters/ hour.
Concerns Regarding Roll Over & Increasing Emphasis on Air Pollution May Impede Growth
Regardless of the many applications which zero-turn mowers provide, there are categorical disadvantages that are affecting the growth of this market. Firstly, if the slope of a field angle is greater than 10 degrees, these mowers aren’t safe for use as they could roll over. Also, mowing on a wet terrain also raises the chances of mowers sliding or losing control, damaging the lawn owing to their weight.
Besides, lawn mowers & their gas-powered engines contribute considerably to air pollution, particularly the older models that are without the catalytic converting devices. As per the U.S. Environmental Protection Agency (EPA), operating a gas-powered mower for an hour generates hydrocarbons equivalent to driving a car for about 200 miles, or 321 kilometers. Hence, the EPA has established stringent rules & regulations, which include methods such as installing catalytic converters in smaller engines that can decrease emissions and cut fuel waste.
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50-60 Inches Segment to Hold Dominant Share Backed by the Ability to Provide Wider Reach
By product type, the zero-turn mowers market is segmented into less than 50 inches, 50-60 inches, and more than 60 inches.
Zero turn mowers with 50-60 inches cutting width are estimated to grow with the highest CAGR, attributable to the rising consumer interests in gardening activities such as landscaping, backyard beautifications, etc.
Mowers with more than 60 inches cutting width dominate the global market with a significant share as they are preferred for commercial applications owing to their high speed to cover large spaces, thus reducing cutting time considerably.
Households with medium- or large-sized lawns tend towards adopting zero turn mowers with less than 50 inches cutting width, which offers effective and efficient mowing of lawns while minimizing the efforts and time.
Commercial Segment to Exhibit the Highest CAGR Backed by High Demand from Increasing Infrastructural Properties
By application, the market is segmented into residential and commercial. Zero turn mowers have a wide range of usage in commercial sectors, including golf/sports grounds, commercial gardens, tourist places, green buildings, etc. Commercial infrastructure properties with large-size lawns are expected to bolster the demand for landscaping services, thereby boosting market growth.
Residential applications include minimizing landscaping while using these mowers for backyard cookouts, leisure activities, aesthetic landscaping, etc.
North America Zero Turn Mowers Market Size, 2016-2027 (USD Billion)
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North America is expected to dominate the zero turn mowers market share and display steady growth in the coming years. This growth is owed to the presence of several market leaders in the United States. Furthermore, significant investments in gardening technologies by local players are anticipated to create a variety of equipment catering to specific customer requests.
The United States holds a major share of the global market. Its dominant position in the market is owed to the increasing investments by both public and private organizations, which are likely to boost the growth of the market. Similarly, the emphasis of companies in research and development activities in order to develop proficient products to reduce air pollution and provide better terrain control in mowers will enhance market size.
Asia Pacific is anticipated to record the fastest CAGR during the forecast period, owing to the tremendous growth in commercial infrastructure projects, along with the emergence of “urban gardening” trends and the increasing demand for green building solutions and aesthetic landscaping.
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Europe is expected to witness progressive market growth, as countries such as Germany, France, Italy, and Spain augment their GDP from the tourism sector, which again requires z-turn mowers for maintaining tourist spots and landscapes.
The Middle East & Africa and South America are expected to showcase moderate growth, owing to the shift of the market from North America to Asia Pacific.
Key Players to Focus on Developing Advanced Zero Turn Mowers to Expand Product Portfolios
The global market is dominated by large players. However, the regional and local markets are moderately fragmented on account of the presence of small and medium manufacturers. Deere & Company, Toro Company, Husqvarna Group, MTD Products Inc., Ariens Company, Briggs & Stratton, LLC, Robert Bosch GmbH, Textron, Altoz, Brookfield Property Partners L.P. (STIGA SpA.) are some of the major players, holding ~72% - 77% of the market share.
These prominent players have strong product portfolios and industry-leading mowers, which are the main reasons for their dominant market share. These players are nowadays focusing on new product developments with specifications such as increased terrain control, higher fuel-efficiency, and enhanced speeds. They have also distinguished their mowers by adding additional features such as device networking solutions, remote monitoring, and location tracking.
An Infographic Representation of Zero Turn Mowers Market
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The zero turn mowers market research report provides a detailed analysis of the industry and focuses on key aspects such as leading companies, product type, and leading applications of the product. Besides, it offers insights into the current market trends and highlights drivers and restraints. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD billion)
Product Type, Application, Geography
By Product Type
Fortune Business Insights says that the zero-turn mowers market value stood at USD 2.88 billion in 2019.
In 2027, the market is expected to be worth USD 4.37 billion.
The market will exhibit a CAGR of 5.4% over the forecast period (2020-2027).
The North America market size stood at USD 1.12 billion in 2019.
Within the product type criterion, the 50-60 inches segment is expected to lead the market during the forecast period.
The development of mowers with increased maneuverability range & reduced mowing time is the key driver boosting market growth.
Deere & Company, The Toro Company, Husqvarna Group, MTD Products Inc, Ariens Company, Briggs & Stratton, LLC, Robert Bosch GmbH, Textron Inc., Altoz, and Brookfield Property Partners L.P. (STIGA SpA.) are the key market players.
The commercial application segment is expected to hold the highest share in the market.
The 50-60 inches mowers segment in terms of product type is expected to grow significantly over the forecast period in the US market.
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