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The global zero turn mowers market size was valued at USD 3.24 billion in 2022. The market is projected to grow from USD 3.40 billion in 2023 to USD 5.06 billion by 2030, exhibiting a CAGR of 5.9% during the forecast period.
Compared to other lawn mowers, a riding zero turn mower (z-t mower) can cut more grass per hour. Each wheel can be independently turned by the unit. Instead of overlapping while turning, the mower stays on the grass that needs to be mowed. Unlike in standard models, the mowing deck of a rider mower is located in front of the machine. Models with zero turns can easily fit into small spaces and cut close to obstacles.
Besides, tractor mowers can be replaced with zero turn mowers. They can move around much more easily, and when used by a skilled user, their ability to get close to objects can minimize the need for a string trimmer. Large lawn spaces are where they work best and will not be useful on a small, average-sized city lawn. Furthermore, a traditional push mower is affordable and useful in smaller grassy areas.
Decrease in Supply and Movement of Raw Materials Hampered the Market Growth
The sudden lockdown announced across nations led suppliers to a stagnant position for a brief period. Major suppliers acknowledged that revenue generation and the working of their businesses require in-person contact to complete the sales process. Also, the delivery of mowing systems and conducting training in some cases emerged as a challenging factor for vendors owing to disruptions in the supply chain ecosystem, the widespread shutdown of training centers, and other factors.
The severe impact faced by manufacturers was due to slow demand and hampered supply chain and distribution. This impacted the backlogged production schedule, irregular flow of raw materials from suppliers, and a variable supply rate to the end-users. The dealer networks are open for maintenance, repairs, and services. However, due to the lack of workforce and current restrictions, companies are unable to provide the required services.
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Development in Commercial Construction to Propel Industry Growth
The development of numerous hotels is anticipated to aid the zero turn mowers market growth across the globe. Over 40 new hotels were opened in Europe during Q1 2021. A new office building project in Germany called Markisches Zentrum Redevelopment has been scheduled to be finished in 2023; shopping malls, retail establishments, office buildings, medical facilities, hotels, and residential towers are all part of this project.
Expansion of Smart Cities
The population is adopting smart products as a result of smart city initiatives, raising people’s standard of living. Additionally, it intends to keep an eye on and deal with environmental problems. The main areas of focus for smart city initiatives continue to be energy efficiency and conservation. Initiatives from Abu Dhabi's Economic Plan 2030 are increasingly encouraging sustainability and green living. Furthermore, during the forecast period, the increased investment in smart infrastructure, such as smart buildings, is further driving the market growth.
Technological Advancement in Land Mower Equipment to Fuel the Market Growth
Over the past few years, technology and product advancements have led to a number of changes in zero turn mowers. The development of products with remote controls and GPS capabilities has simplified gardening by making the machinery simple to monitor, track, and control. Additionally, there has been a noticeable increase in consumer interest in gardening activities such as backyard beautification, landscaping, and barbecues. The market is expected to grow significantly as a result of these factors in the coming years.
The growing need for landscaping services combined with the presence of commercial infrastructure properties with expansive lawns is anticipated to support market growth. The mandate for zero turn mowers is anticipated to rise due to the quickly developing residential and commercial construction industries, particularly in developing nations. The development and upkeep of green spaces, yards, and parks is also set to gain pace owing to increased urbanization. Accordingly, it is anticipated that the aforementioned factor will considerably favor market growth.
Concerns Regarding Roll Over and Increasing Emphasis on Air Pollution May Impede the Market Growth
Regardless of the many applications that z-t mowers provide, there are definite disadvantages affecting the growth of this market. If the slope of a field angle is greater than 10 degrees, these are not safe for use as they could rollover. Also, mowing on wet terrain also raises the chances of sliding or losing control, damaging the lawn owing to its weight.
Besides, lawn mowers and their gas-powered engines contribute considerably to air pollution, particularly the older models without the catalytic converting devices. As per the U.S. Environmental Protection Agency (EPA), operating a gas-powered mower for an hour generates hydrocarbons equivalent to driving a car for about 200 miles or 321 kilometers. Hence, the EPA has established stringent rules & regulations, including installing catalytic converters in smaller engines that can decrease emissions and cut fuel waste.
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50-60 Inches Segment to Depict Significant Growth Due to Increase in Gardening Related Activities
By product type, the market is categorized into less than 50 inches, 50-60 inches, and more than 60 inches.
The 50 to 60 inches segment is expected to exhibit substantial growth during the forecast period. The rise is driven by the growing consumer interest in gardening-related activities, including backyard barbecues, backyard landscaping, and other similar activities. In addition, rising adoption of zero turn mowers as a result of growing consumer awareness regarding their advantages is a key factor driving the market expansion. Households with medium and large-sized lawns are also thinking about these mowers to shorten the mowing process.
The more than 60 inches segment is anticipated to observe significant growth in the market and is expected to continue over the forecast period. Due to their faster ground speeds, which greatly shorten the cutting time, these 60-inch cutting width mowers are chosen for commercial applications. Different types of zero turn mowers with varying cutting widths are preferred depending on the length of the grass and the area to be mowed.
Households with medium or large-sized lawns tend toward adopting zero turn mowers with less than 50 inches cutting width, which offers effective and efficient mowing of lawns while minimizing the efforts and time.
Commercial Application Segment to Exhibit Appreciable Growth Due to Increasing Investments in Infrastructural Development
The commercial segment is anticipated to dominate the market over the forecast period. This is due to rising investments by public and government bodies in the beautification of public spaces such as yards present near historic monuments and existing parks.
Meanwhile, the residential segment is estimated to grow in the coming years. Over the forecast period, the residential segment is also expected to experience significant growth. The segmental growth is expected to be fueled by the rising propensity of homeowners for gardening, which is seen as a leisure activity. Additionally, the segment's expansion is being positively impacted by increased urbanization and changing lifestyles.
North America Zero Turn Mowers Market Size, 2022 (Billion)
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North America has the largest zero turn mowers market share. This is on account of an increase in landscaping projects and significant investments made in gardening technology by local players. Due to the abundance of golf courses and the numerous green spaces present throughout the area, there is a high demand for landscaping services. The demand for zero turn mowers in commercial industries as well as rise in the use of these mowers on a regular basis to maintain lawns in North America, as well as the use of modern technologies to boost productivity, are driving the growth of the global market.
The U.S. held a major share in the global market. Its dominant position in the market is owed to the increasing investments by both private and public organizations, which are likely to boost the market growth. Similarly, companies' emphasis on research and development activities to develop proficient products to reduce air pollution and provide better terrain control in mowers will enhance market size. Moreover, rising demand, activities such as landscaping backyard beautifications is further rising the market share.
Asia Pacific is anticipated to record the fastest CAGR during the forecast period. This is owing to the soaring demand for aesthetic landscaping and green building solutions, the emergence of “urban gardening” trends, and tremendous growth in the number of commercial infrastructure projects. Moreover, rising construction activity in developing countries, such as China and India, led to the increase. Rising Asian nations are expected to see an increase in zero turn mower sales as a result of the expanding construction sector, particularly in the residential sector. This is expected to present a number of opportunities for the market participants.
Europe is expected to witness progressive market growth as Germany, France, Italy, and Spain augment their GDP from the tourism sector. This requires z-t mowers to maintain tourist spots and landscapes. The region is predicted to account for a sizable portion of the global demand pie. This is on account of the rising popularity of urban gardening. Besides, Europe has significant players contributing to the growth of z-t lawn mowers.
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The Middle East & Africa and South America are expected to showcase moderate growth over the estimated period. This is owing to the development of green spaces & green roofs inclining toward innovative lawn mower products.
Key Players Focus on Evolving Innovative Zero Turn Mowers to Enhance their Product Portfolios
Prominent players dominate the market globally. However, the local and regional markets are moderately fragmented due to the presence of SME manufacturers. These prominent players have strong product portfolios and industry-leading machines, which are the main factors responsible for their dominant market share. Nowadays, these players are focusing on new product developments with specifications such as increased terrain control, higher fuel efficiency, and enhanced speeds. They have also distinguished their products by adding additional features such as device networking solutions, remote monitoring, and location tracking.
An Infographic Representation of Zero Turn Mowers Market
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The research report provides a detailed analysis of the industry. It focuses on key aspects such as leading companies, product type, and leading applications of the product. Besides, it offers insights into the current market trends, highlights drivers & restraints and regional analysis. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.
CAGR of 5.9% from 2023 to 2030
Value (USD Billion)
By Product Type
As per a study by Fortune Business Insights, the market size was USD 3.24 billion in 2022.
The market is projected to grow at a CAGR of 5.9% over the forecast period (2023-2030).
The 50-60 inches segment is expected to hold the highest CAGR in the market over the forecast period.
The market size in North America stood at 1.11 billion in 2022.
The market growth is driven by increasing technological advancements in land mower equipment.
Deere & Company, the Toro Company, Husqvarna Group, MTD Products Inc, Ariens Company, Briggs & Stratton, LLC., Robert Bosch GmbH, Textron Inc., Altoz, and Brookfield Property Partners L.P. are the leading companies in the market.
The U.S. dominated the market due to increase in gardening related activities.
Concerns regarding roll over and increasing emphasis on air pollution may restrain the deployment of the product.
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