Cat Litter Market Size, Share & Industry Analysis, By Product Type (Clumping, Conventional), By Raw Material (Clay, Silica), By Distribution Channel (E-commerce store, Supermarket/hypermarket, Pet Stores) And Regional Forecast, 2024-2032

Cat litter is a material substance that assists in absorbing cat stool and urinals and also helps to avoid the generation of cat waste in unwanted areas in the household. Its capability to control odor, easy maintenance, and cleanability is assisting to attract more consumers.  The rising production of innovative natural litter, which is fragrance and chemical-free, and is also biodegradable, is acting as an opportunity for market growth. For instance, Smart Cat All Natural Clumping Litter is made out of 100 percent grass, and is dust, chemical, and fragrance-free, which is also biodegradable.

The escalating number of people selecting cat as a pet of choice in various countries all over the world is acting as a driving factor for the market growth. For instance, the data published by American Pet Product Association, there are 42.7 million cat owners in the United States between 2019 to 2020. In addition, the rising number of millennial pet owners who are well aware of various pet products in the market is assisting to hike the demand. For instance, the data released by American Veterinary Medical Association, May 2019, is declaring that in the United States, millennials represent more than 80 percent of all pet owners.

Nevertheless, cat litter made of raw material which are environmentally unfriendly is acting as a hampering factor for the market growth. For instance, crystal cat litter, which is made from silica, has resulted to be harmful to the environment.

Key Players Covered:

Pedigree,  SANPO, Pure&Natural, Nature Bridge, NORY, Wanpy, Navarch, Luscious, Evsco, and others are the key companies operating in the cat litter market.

The cat litter market is segmented into by product type, raw material, distribution channel, and geography.

On the basis of product type, the market is bifurcated into clumping and conventional. Clumping is projected to be the dominating segment owing to the product's ability to bind the moisture inside the clump, which makes it easy to scooped out and left a box of spotless litter behind. Thus, makes it more preferable to large number of consumers.

Based on raw material, the market is divided into clay and silica. Clay is estimated to be the leading segment on account of its solid clump formation properties, and high absorbent is assisted to surge the consumption. Likewise, it has the capability to expands when it interacts with liquid or moisture also assists in escalating the usage.

By distribution channel, the market is fragmented into e-commerce stores, supermarket/hypermarket, and pet stores. Pet stores are evaluated to be the dominating segment due to the store offering a broader range of products from multiple brands. Similarly, its ability to help avoid counterfeit products as compared to e-commerce stores boosted its utilization.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is anticipated to display a dominant share and is expected to continue throughout the forecast period of 2021-2028. The high expenditure made on pet products by people in this region is expected to have a significant contribution to the market growth. For instance, the data issued by the American Pet Products.Org, in 2019, the United States is assessed to make the spending of USD 95.7 billion on their pet. In addition, the escalating number of pet exposition such as Atlanta Pet Expo, Austin Pet Expo, and others showcasing pet products is assisting to spike the demand.

Europe is evaluated to embrace a crucial presence in the cat litter market, owing to the presence large number of pet stores surging the utilization of the product. For instance, the data published by the European Pet Food Industry in June 2018, there are around 60,000 specialist pet stores present in Europe. Furthermore, the pet shelter in this region increasingly responsible for sheltering pets, and finding new homes is helping to escalate the consumption rate. For instance, the data released by RSPCA.Org, is stating that in 2019 RSPCA  United Kingdom center is for taking care of 29,432 cats, 10,564 dogs, 786 horses, and other animals. They are also responsible for discovering new homes for 39,176 animals.

Segmentation

Key Industry Developments-

• In October 2020, MARS Petcare announced the  launch of  CATSAN cat litter brand in India which will be available in amazon India.


• In December  2018, Kristen Levine Pet Living declared its 2019 Influencer Partnerships with World’s Best Cat Litter & Vetericyn Animal Wellness.