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ANZ Product Lifecycle Management (PLM) Software Market Size, Share & COVID-19 Impact Analysis, By Deployment (On-Premises and Cloud), By Industry (Automotive, Aerospace and Defense, Manufacturing, Healthcare, Retail, and Others (Construction, Media and Entertainment)), and Regional Forecast, 2023 – 2030

Last Updated: June 10, 2024 | Format: PDF | Report ID: FBI108346



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The ANZ Product Lifecycle Management (PLM) software market size was valued at USD 302.6 million in 2022. The market is projected to grow from USD 332.0 million in 2023 to USD 669.8 million by 2030, exhibiting a CAGR of 10.5% during the forecast period.

Product lifecycle management software enables multi-disciplinary, geographically-dispersed teams to strategically collaborate with partners and customers using up-to-date product information. It enables organizations to distribute, centralize, secure, and automate product data standardizing product development. Furthermore, the product lifecycle management software market consolidates data, business systems, processes, and people related to product development.

The market in Australia and New Zealand is thriving and growing steadily. Both countries have embraced digital transformation and adopted numerous software solutions across industries to improve productivity, streamline operations, and enhance customer experiences. Key factors contributing to the market growth in the regions include supportive government policies, cloud penetration, increasing digital manufacturing, digitalization, e-commerce and online activities, and emerging technologies.


Digital Transformation Initiatives to Pave the Way for Industries in the Post-Pandemic Period

Compelled by the impact of COVID-19, the industries in the ANZ regions and the global economy are facing negative growth and significant challenges. Technology investments in 2020 have been significantly impacted due to extended lockdowns imposed by the governments in ANZ and continued uncertainty around COVID-19. The widespread of COVID-19 limited the movement of goods, services, and people globally, affecting the overall economy and industries due to worldwide lockdowns, travel restrictions, and business shutdowns. Due to temporarily stagnant economy, organizations reduced their investments in technological solutions, such as PLM, PDM, CAD, and others, as they found it possible to develop and design solutions without relying on PLM software. Thus, temporarily slowing down the ANZ Product Lifecycle Management Software Market growth rate.

However, with continued momentum around digital transformation, the market is projected to grow significantly in the coming years. However, the pandemic has encouraged governments and organizations in ANZ to implement IT software based on digital technologies to streamline their operations. For instance, to support business recovery in New South Wales for businesses impacted by COVID-19, the NSW government announced new and expanded programs, grants, and rebates, including the 2022 Small Business Support Program.


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Adoption of Digital Twin Technology to Enhance the Simulation and Analytic Capabilities of PLM Software

Digital twins, sophisticated virtual representations of physical products, services and assets, are seamlessly integrated into PLM systems, enabling manufacturers to create virtual duplicates of real-world products. These digital twins capture real-time data from sensors and connected devices, providing a comprehensive and accurate representation of the physical product’s behavior and performance throughout its entire lifecycle. By leveraging digital twins within the product lifecycle management software market, businesses in ANZ can conduct detailed simulations, perform advanced analytics, and gain valuable insights.

The cutting-edge technology empowers manufacturers to optimize designs, predict performance outcomes, identify potential issues, and conduct virtual testing, significantly reducing development costs and accelerating time-to-market for innovative products.

These approaches are applied in the product lifecycle management software market to aid businesses with optimization, reduce costs, and accelerate the organization’s response to new customer needs. 

In May 2023, PTC launched Creo+, a SaaS CAD solution and the tenth version of Creo CAD software, incorporating real-time design collaboration tools and digital twin capabilities for advanced manufacturing and simulation-driven design. It enhanced CAD integration and its capabilities for faster collaborative and efficient design processes.


Rise of Additive Manufacturing in ANZ Region to Enhance the Adoption of PLM Software into CAD Systems

Additive manufacturing, commonly known as 3D printing, is a process of creating three-dimensional objects by layering or adding material. PLM software is utilized in additive manufacturing to streamline design, simulation, and production processes, ensuring efficient development and optimization of 3D printed components. According to the Australian Bureau of Statistics, the ANZ region experienced a notable increase in the manufacturing EBITDA, which rose by 17.8%, following a 6.9% increase in 2020-2021. Manufacturing Income from Value Added (IVA) also saw a significant increase of 15.2%, following a 0.5% increase in 2020-2021. Additionally, the business expenditure on R&D reached USD 18,171 million, with 39% of the expenditure being allocated to information and computing sciences. Thus, investments in innovation and technology and the adoption of PLM software into CAD systems are expected to be enhanced, with the growing use of additive manufacturing in the region, thereby driving the market growth.

For instance, in August 2022, MLC CAD Systems, a leading provider of manufacturing and engineering solutions with expertise in CAM, CAD, PLM, and Additive Manufacturing acquired San Diego CAD CAM Inc. This merger expanded MLC’s share in the value-added reseller market and reinforced their commitment to deliver comprehensive and technical support for PLM software and additive manufacturing, benefitting more than 13,000 consumers. This is a U.S. based broadcast, but is also applicable to the ANZ market.


Limited Integration and Challenges in Software Interoperability to Hamper Market Growth

In this Market, limited integration and challenges in software interoperability pose significant technological hurdles. The fragmented nature of the software solutions used in manufacturing industries, including CAD, CAM, CAE, and ERP systems, hampers seamless data exchange between different PLM platforms and other software tools.

This lack of standardization and compatibility creates data silos, inhibits real-time collaboration, and impedes the establishment of a coherent digital thread connecting product information throughout its lifecycle. As a result, numerous industries face difficulties in leveraging the full potential of PLM solutions to optimize product development and manufacturing processes efficiently. Overcoming these challenges is essential for achieving enhanced agility, increased competitiveness, and improved decision making in the rapidly evolving industrial landscape.

Additionally, lack of skilled workforce and talent management has also hindered the deployment of PLM software in the ANZ market.

In June 2022, Australian Bureau of Statistics Article, Factors hampering the activities of more than two-thirds of businesses (68%) included uncertainty about economic conditions (36%), supply chain issues (30%), and a shortage of skilled individuals in the labor market (25%).


By Deployment Analysis

Cloud-based Software‘s Dual Dynamic Abilities to Enhance Control and Collaboration Capabilities to Augment Market Growth

The deployment of PLM software takes two main approaches, on-premises and cloud. Cloud segment is projected to dominate the market with higher market share and growth rate. In contrast, cloud based deployment is flexible and cost-effective, allowing access and collaboration from anywhere, making it popular among geographically dispersed teams and SMEs.

On-premise deployment involves hosting the solution locally, offering more control and customization options, but requires higher initial investments and potentially longer implementation times. This is often favored by large enterprises prioritizing data privacy and tailored integration. While cloud solutions minimize hardware costs and offer security measures, on-premise solutions are chosen by industries with strict regulations and intellectual property concerns.

By Industry Analysis

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PLM’s Integration Capabilities to Augment Manufacturing Sector and Increase Demand

Based on industry, the market is segmented into automotive, aerospace and defense, manufacturing, healthcare, retail, and others (construction, media and entertainment).

PLM software plays a crucial role in multiple industries in enhancing outcomes and processes. Manufacturing segment is projected to dominate the market share due to higher implementation and digital thread capabilities of the solution. Additionally, PLM aids in retail by managing product lifecycles, and in manufacturing, it optimizes data management and production processes, boosting productivity and reducing costs. Moreover, PLM’s impact extends to construction and media, enabling better project efficiency and content management.

In the automotive sector, it promotes efficient design, collaboration, and change management, leading to faster product development and improved vehicle performance. The aerospace and defense segment benefits from PLM’s support in complex development and regulatory compliance, while healthcare utilizes PLM to ensure medical device traceability, adherence to regulations, and faster approvals, ultimately enhancing patient care.


The Australia product lifecycle management software market is projected to showcase higher market share compared to New Zealand, owing to market development and digital transformation initiatives by the government. It is largely driven by the increasing number of partnerships and collaborations among the global and local players, resulting in various channel/ distribution partner ecosystems in the industry. As a necessary tool for engineering firms, product lifecycle management software market growth also reflects regional support for new engineering-focused companies and healthy competition within the industry.

Furthermore, governments and other stakeholders in the country are also working together to create innovative solutions that address local challenges. In Australia, the New South Wales government invested USD 1.6 million in a partnership with two universities in Sydney and empower regional councils to use the latest technology and data-driven solutions. In addition, the Queensland government is implementing vast plans for small business strategy, with a focus on aiding SMEs adapt to a changing world and pandemic-related shifts in consumer behavior.

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New Zealand market growth is primarily driven by the dynamic evolution of industry sectors such as manufacturing, automotive. The government is actively investing in these sectors and forging partnerships with industries to identify digital skill requirements and offer training support. The government also facilitated business expansion into global markets through initiatives such as “Getting Started Grants” from Callaghan Innovation in collaboration with MZTech, aiming to reduce the barriers and promote cross-border data exchange in the region. Such elements collectively contribute to the augmented the product lifecycle management software market share in New Zealand.


Launch of Innovative Solutions and Operational Enhancements in Some Industries to Boost Market Expansion

Key players are driving clients toward the adoption of cutting-edge technologies, enhancing cloud based solution deployments with added features, and third-party CAD software integrations. Such practices have enabled SMEs to access comprehensive platforms without extra costs, while the integration of applications, such as ERP, workforce management, and supply chain management, further augments the usability and versatility of product lifecycle management software. Additionally, rising deployments of comprehensive PLM solutions specific to the industry are gaining traction in the market, which is further driving the sales of product lifecycle management software, resulting in increased revenue.

For instance, in January 2023, Centric Software showcased retail planning, pricing, and PLM innovations at the NRF 2023 Retail Big audit, offering retail specific Centric PLMS, Centric Visual Boards, and Centric Pricing with AI-powered competitive benchmarking. The event was backed by customer testimonials and speaking sessions, offering dynamic decision making tools for digital transformation goals.

List of Key Companies Profiled:


  • June 2023: Centric Software and Swatchbook, Inc. partnered to expand the 3D material visualization pipeline, within Centric Software’s ecosystem. The integration of Swatchbook’s material sourcing platform with Centric PLM streamlined material management, enabling efficient data transfer and enhancing collaboration in product creation.

  • June 2023: Aras partnered with Corman, a global manufacturer of medical devices and personal care products. The partnership aimed to enhance Corman’s distribution, manufacturing and sales activities by leveraging the capabilities of Aras Innovator, providing data management and promoting innovation in product development.

  • May 2023: Odoo SA collaborated with AsiaPay, a digital payment gateway provider in Asia, to offer users more localized payment options, including in Australia. The integration enabled businesses to cater to their customers’ payment preferences by accepting debit cards, credit cards, and digital wallets, among others, while ensuring seamless recording of transitions in bookkeeping applications.

  • April 2023: Siemens and APS, a master distributor in Australia, expanded their relationship to include the reselling of Xcelerator's portfolio of software, which includes virtual commissioning software. It enabled APS to provide customers with digital twin capabilities, driving digital transformation in Australia.

  • November 2022: Centric Software acquired StyleSage for an undisclosed sum, adding product trend data and competitive pricing intelligence capabilities to its enterprise solution suite for retailer brands. The acquisition followed by recent partnership of Alvanon, offered an end-to-end 3D process, product planning, and development solutions, among others.


An Infographic Representation of ANZ Product Lifecycle Management (PLM) Software Market

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The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 10.5% from 2023 to 2030


Value (USD Million)


By Deployment, Industry, and Country

By Deployment

  • On-premises

  • Cloud

By Industry

  • Automotive

  • Aerospace and Defense

  • Manufacturing

  • Healthcare

  • Retail

  • Others (Construction, Media and Entertainment)

By Country

  • Australia (By Deployment and, By Industry)

  • New Zealand (By Deployment and, By Industry)

Frequently Asked Questions

The market is projected to reach USD 669.8 million by 2030.

The market is projected to grow at a CAGR of 10.5% during the forecast period.

The manufacturing segment is expected to lead the market.

The rise of additive manufacturing in ANZ is expected to enhance the adoption of PLM software into CAD systems, which is the key factor driving market growth.

Centric Software, Inc., Aras Corporation, Odoo SA, Autodesk Australia Pty Ltd., Dassault Systèmes Australia Pty Ltd., PTC, and Siemens are the top players in the market.

Australia is expected to hold the highest market share.

By industry, the retail segment is expected to grow with a remarkable CAGR during the forecast period.

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